Advertising Metrics: What’s More Important Page Views Or User Experience Satisfaction?

Is it better to optimize your web site for page views or for user experience? This is the question that more and more online publishers are asking themselves as advertising agencies and the buzz around new metrics hint at the need to look in new directions when it comes to measure a site performance and value from an advertiser viewpoint. Photo credit: Vinicius Tupinanda Technologies like Ajax make web site visitors appear as if they are not moving from page to page, and as such it slashes therefore any sellable numbers you may have had on that front. Notwithstanding this hard fact, users do like sites that are more functional, easy to use and navigate (like many Ajax sites are). …