Archive for advertising
Online Video Advertising Made Easy – Create, Buy And Sell Video Ads Online With Aditall
Posted by: | Comments[Aditall provides an online marketplace for creating and selling, or buying and customizing inexpensive video advertising for the web.
Video advertising is one way of making your message stand out on the web, and has now even been included within the ad units offered by the popular Google Adsense service.
Unfortunately, the cost of producing an effective video ad, even of 15 or 30 seconds, can be prohibitive for small businesses with less than stellar marketing budgets. This is where Aditall hopes to make a difference.
Aditall is a video marketplace that makes it easy for potential advertisers to select from and customize professionally produced video to create their own custom ads. Furthermore, Aditall provides a place for independent video producers to showcase and sell their short ad spots to these very advertisers.
The concept is simple – rather than paying a production company or viral video star thousands of dollars, advertisers can select from a range of short, generic clips, add a logo, voice over, and soundtrack, and even launch the campaign all from Aditall for a fraction of the cost.
For producers the deal is straightforward – choose your price, upload your short-form content, and split any money made from the non-exclusive sale of your clip 50-50 with Aditall.
Here are the details:
Mobile Phones As Mass Media: Advertising Models And The Creative Challenge – Part 3
Posted by: | CommentsMobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile phones, just like any other media, also appeal advertisers, and their use in order to promote products and services is far from being unnoticed. In Japan, for example, there is already a flourishing mobile advertising market which generates significative revenue streams every year. But how can this new mobile-based advertising model conquer the world? Is there anything that will facilitate the spreading of a phenomenon which is likely to provoke a radical …
Online Video Advertising is rapidly evolving, with a number of services stepping up to the challenge. But until now the approach has largely been based on a cost-per-mille (CPM) payment model. However, a new contender looks set to buck the trend. LiveRail is a brand new video advertising platform, currently in a closed beta testing period. And the approach taken by this newcomer to the video advertising space is significantly different from the norm. Unwieldy text-based ads are nowhere in sight, either in or outside of the video player frame. Tiresome pre-roll advertising, which forces viewers to watch an ad before the video proper begins, is gone. Pointless advertising tacked on to the end of the video, and subsequently ignored …
RSS Feeds Monetization Tools: A Mini-Guide
Posted by: | CommentsRSS feeds are a popular data format used for serving users frequently updated content and they offer great opportunities to publishers who are looking for alternative systems to generate revenue from their original content. Photo credit: Kristian Peetz With the growing popularity of RSS feed-based syndication, many Internet publishers became concerned that subscribers to their RSS feeds would not be be exposed anymore to the advertising on their web pages, as some readers could now read all of their content inside their RSS reader. In this light, some decided to publish only a short part of their articles in their RSS feeds so that those interested would click through to their site to read the rest of the content. While …
AdSense Alternatives: Contextual Advertising Programs To Make Money Online
Posted by: | CommentsLooking for AdSense Alternatives? Here is a reference guide to the most interesting alternative solutions to monetizing your online content with contextual ads. Photo credit: Kirsty Pargeter Google AdSense is one of the most popular ways to monetize your blog, but there are times when it is worth considering the alternatives. In some cases you can find that your AdSense account is blocked – especially if Google suspect you of click fraud. However, the unusual circumstances that trigger such accusations are not always under your control, and can come from malicious attacks, genuine misunderstandings or the sudden popularity of one of your blog posts. So what are you going to do if you are left out in the cold? In …
Blast Your Web Site Conversion Rates To The Max With The Google Website Optimizer
Posted by: | CommentsGoogle Website Optimizer is a new, free tool designed to provide online marketing managers and web advertising specialists with all the tools needed to carry out effective conversion testing on their site. This means that any webmaster or blogger who has a strong interest on how the pages on his site perform in terms of conversion, can now create a number of alternative layouts for any web page and have Google help him test them against real visitors. Yes, you have read the above correctly. Google itself allows webmasters to show their online audiences multiple versions of the same web page, to measure precisely which solution in terms of ad positioning, copy, color or one among hundreds of other variables …