At the end of 2006, Time magazine decided that its person of the year was "You". Yes, You. All the You\’s that create and rate content on heavy hitting sites such as MySpace, Wikipedia and YouTube. The reason behind this is that a shift has happened where content isn\’t generated or rated by experts anymore. Instead it\’s by everyday folk like you. Photo credit: Yuri Arcurs This is further back up by a recent Revolution survey showed that within the 16-44 age group: 48% have been to a blog site 26% have created their own blog 74% have rated or reviewed products, content or services User generated content is one of the key foundations of Web 2.0. (For those of …