Archive for Information Access
What is disinformation? How news media manage to deceive and lie? What you and I can do to recognize misleading sources? In this guide H. Michael Sweeney uncovers the most effective disinformation tactics to help you identify half-truths.

Photo credit: Sgame
Disinformation is false or inaccurate information that is spread deliberately. It is synonymous with and sometimes called Black propaganda. It may include the distribution of forged documents, manuscripts, and photographs, or the spreading of malicious rumors and fabricated intelligence. Disinformation should not be confused with misinformation, information that is unintentionally false. (Source Wikipedia)
Disinformation is carried out in different ways. Here are some examples:
- A potentially dangerous news story may be ignored by mass media. Most people believe that something which has not been reported just does not exist.
- A news story may be presented as a “wild accusation“, especially by someone authoritative. People that have a large consensus or cover important positions in politics, economics or the military may leverage their reputation to label a a fact as false and preposterous.
- A big media coverage of an important event may create enough distraction to deviate the attention of people from a real issue.
- A rumor that is neither confirmed or denied may generate confusion and doubts in a large audience.
- An individual or group of people may be forced or payed to provide false information that generate fake news stories.
Now that I have presented you some examples of how disinformation works, let me share with you some practical advice to protect yourself against misleading information:
- Ask: Always ask yourself lots of questions when you hear a news story. Where is the news from? Is it a reliable source? Is somebody else reporting the same story? Question everything and take nothing for granted.
- Verify: Search on the web or discuss with your friends and family any piece of news that comes from media sources. You may discover valuable information that put the entire story under a different light.
- Keep position: Never underestimate your opinions and do not be afraid of authority. Beware “the guy who knows” who puts his credentials on the table. Everyone has the same level of reliability until they prove to be trustworthy.
- Investigate: Be very careful with news stories claimed to be too complex to solve. No analysis of the story has probably been done and you are consuming information which has not been investigated or verified.
- Focus: Do not try to split your attention to multiple news stories. Choose one and stick with it. Then move on. There is always a bigger news story screaming for attention that may distract your investigation.
These above are just some examples to help you think differently and develop a critical attitude towards everyday news you consume. In the contributing article from H. Michael Sweeney you are about to read, you will find a good list of tactics that disinformation artists use to deceive and let you buy into lies and fake news stories.
For those of you who have never heard of Mr. Sweeney, he is a disinformation expert and a book author. He also runs the website The Professional Paranoid which is a good reference to address items related to web security and personal privacy issues.
Here H. Michael Sweeney’s guide to the most effective disinformation tactics:
Twenty-Five Ways To Suppress Truth: The Rules Of Disinformation

by H. Michael Sweeney
Built upon Thirteen Techniques for Truth Suppression by David Martin, the following may be useful to the initiate in the world of dealing with veiled and half-truth, lies, and suppression of truth when serious crimes are studied in public forums. This, sadly, includes every day news media, one of the worst offenders with respect to being a source of disinformation.
Where the crime involves a conspiracy, or a conspiracy to cover up the crime, there will invariably be a disinformation campaign launched against those seeking to uncover and expose the truth and / or the conspiracy.
There are specific tactics which disinfo artists tend to apply, as revealed here.
The more a particular party fits the traits and is guilty of following the rules, the more likely they are a professional disinfo artist with a vested motive.
People can be bought, threatened, or blackmailed into providing disinformation, so even “good guys” can be suspects in many cases.
A rational person participating as one interested in the truth will evaluate that chain of evidence and conclude either that the links are solid and conclusive, that one or more links are weak and need further development before a conclusion can be arrived at, or that one or more links can be broken, usually invalidating (but not necessarily so, if parallel links already exist or can be found, or if a particular link was merely supportive, but not in itself key to) the argument. The game is played by raising issues which either strengthen or weaken (preferably to the point of breaking) these links.
It is the job of a disinfo artist to interfere with these evaluations… to at least make people think the links are weak or broken when, in truth, they are not… or to propose alternative solutions leading away from the truth.
Often, by simply impeding and slowing down the process through disinformation tactics, a level of victory is assured because apathy increases with time and rhetoric.
It would seem true in almost every instance, that if one cannot break the chain of evidence for a given solution, revelation of truth has won out.
If the chain is broken either a new link must be forged, or a whole new chain developed, or the solution is invalid and a new one must be found… but truth still wins out.
There is no shame in being the creator or supporter of a failed solution, chain, or link, if done with honesty in search of the truth. This is the rational approach.
Avoid The Chain of Evidence

While it is understandable that a person can become emotionally involved with a particular side of a given issue, it is really unimportant who wins, as long as truth wins. But the disinfo artist will seek to emotionalize and chastise any failure (real or false claims thereof), and will seek by means of intimidation to prevent discussion in general.
It is the disinfo artist and those who may pull their strings (those who stand to suffer should the crime be solved) MUST seek to prevent rational and complete examination of any chain of evidence which would hang them.
Since fact and truth seldom fall on their own, they must be overcome with lies and deceit.
Those who are professional in the art of lies and deceit, such as the intelligence community and the professional criminal (often the same people or at least working together), tend to apply fairly well defined and observable tools in this process. However, the public at large is not well armed against such weapons, and is often easily led astray by these time-proven tactics.
Remarkably, not even media and law enforcement have NOT BEEN TRAINED to deal with these issues. For the most part, only the players themselves understand the rules of the game.
For such disinformationalists, the overall aim is to avoid discussing links in the chain of evidence which cannot be broken by truth, but at all times, to use clever deceptions or lies to make select links seem weaker than they are, create the illusion of a break, or better still, cause any who are considering the chain to be distracted in any number of ways, including the method of questioning the credentials of the presenter.
Fact Is Fact

Please understand that fact is fact, regardless of the source. Likewise, truth is truth, regardless of the source. This is why criminals are allowed to testify against other criminals.
Where a motive to lie may truly exist, only actual evidence that the testimony itself IS a lie renders it completely invalid.
Where a known ‘liar’s‘ testimony to stand on its own without supporting fact, it might certainly be of questionable value, but if the testimony (argument) is based on verifiable or otherwise demonstrable facts, it matters not who does the presenting or what their motives are, or if they have lied in the past or even if motivated to lie in this instance – the facts or links would and should stand or fall on their own merit and their part in the matter will merely be supportive.
Moreover, particularly with respects to public forums such as newspaper letters to the editor, and Internet chat and news groups, the disinfo type has a very important role.
In these forums, the principle topics of discussion are generally attempts by individuals to cause other persons to become interested in their own particular position, idea, or solution – very much in development at the time.
People often use such mediums as a sounding board and in hopes of pollination to better form their ideas.
Where such ideas are critical of government or powerful, vested groups (especially if their criminality is the topic), the disinfo artist has yet another role – the role of nipping it in the bud.
They also seek to stage the concept, the presenter, and any supporters as less than credible should any possible future confrontation in more public forums result due to their early successes.
You can often spot the disinfo types at work here by the unique application of “higher standards” of discussion than necessarily warranted.
They will demand that those presenting arguments or concepts back everything up with the same level of expertise as a professor, researcher, or investigative writer. Anything less renders any discussion meaningless and unworthy in their opinion, and anyone who disagrees is obviously stupid – and they generally put it in exactly those terms.
So, as you read any such discussions, particularly so in Internet news groups (NG), decide for yourself when a rational argument is being applied and when disinformation, psyops (psychological warfare operations) or trickery is the tool. Accuse those guilty of the latter freely.
They (both those deliberately seeking to lead you astray, and those who are simply foolish or misguided thinkers) generally run for cover when thus illuminated, or – put in other terms, they put up or shut up (a perfectly acceptable outcome either way, since truth is the goal.)
Twenty-Five Rules of Disinformation
Here are the twenty-five method , some of which don’t apply directly to NG application. Each contains a simple example in the form of actual (some paraphrased for simplicity) from NG comments on commonly known historical events, and a proper response.
Accusations should not be overused – reserve for repeat offenders and those who use multiple tactics.
Responses should avoid falling into emotional traps or informational sidetracks, unless it is feared that some observers will be easily dissuaded by the trickery.
Avoidance
Hear No Evil, See No Evil, Speak No Evil
Regardless of what you know, don’t discuss it – especially if you are a public figure, news anchor, etc. If it’s not reported, it didn’t happen, and you never have to deal with the issues.
Become Incredulous and Indignant
Avoid discussing key issues and instead focus on side issues which can be used to show the topic as being critical of some otherwise sacrosanct group or theme. This is also known as the ‘How dare you!‘ gambit.
Create Rumor Mongers
Avoid discussing issues by describing all charges, regardless of venue or evidence, as mere rumors and wild accusations. Other derogatory terms mutually exclusive of truth may work as well. This method which works especially well with a silent press, because the only way the public can learn of the facts are through such ‘arguable rumors‘.
If you can associate the material with the Internet, use this fact to certify it a ‘wild rumor‘ from a ‘bunch of kids on the Internet‘ which can have no basis in fact.
Alice In Wonderland Logic
Avoid discussion of the issues by reasoning backwards or with an apparent deductive logic which forbears any actual material fact.
Confuse

Invoke Authority
Claim for yourself or associate yourself with authority and present your argument with enough ‘jargon‘ and ‘minutia‘ to illustrate you are ‘one who knows‘, and simply say it isn’t so without discussing issues or demonstrating concretely why or citing sources.
Play Dumb
No matter what evidence or logical argument is offered, avoid discussing issues except with denials they have any credibility, make any sense, provide any proof, contain or make a point, have logic, or support a conclusion. Mix well for maximum effect.
Enigmas Have No Solution
Drawing upon the overall umbrella of events surrounding the crime and the multitude of players and events, paint the entire affair as too complex to solve. This causes those otherwise following the matter to begin to lose interest more quickly without having to address the actual issues.
Change The Subject
Usually in connection with one of the other ploys listed here, find a way to side-track the discussion with abrasive or controversial comments in hopes of turning attention to a new, more manageable topic. This works especially well with companions who can ‘argue‘ with you over the new topic and polarize the discussion arena in order to avoid discussing more key issues.
Ignore Proof Presented, Demand Impossible Proofs
This is perhaps a variant of the ‘play dumb‘ rule. Regardless of what material may be presented by an opponent in public forums, claim the material irrelevant and demand proof that is impossible for the opponent to come by (it may exist, but not be at his disposal, or it may be something which is known to be safely destroyed or withheld, such as a murder weapon.)
In order to completely avoid discussing issues, it may be required of you to categorically deny and be critical of media or books as valid sources, deny that witnesses are acceptable, or even deny that statements made by government or other authorities have any meaning or relevance.
Create Bigger Distractions
To distract from sensitive issues, or to prevent unwanted media coverage of unstoppable events such as trials, create bigger news stories (or treat them as such) to distract the multitudes.
Attack

Use a Straw Man
Find or create a seeming element of your opponent’s argument which you can easily knock down to make yourself look good and the opponent to look bad.
Either make up an issue you may safely imply exists based on your interpretation of the opponent/opponent arguments/situation, or select the weakest aspect of the weakest charges. Amplify their significance and destroy them in a way which appears to debunk all the charges, real and fabricated alike, while actually avoiding discussion of the real issues.
Sidetrack Opponents With Name Calling and Ridicule
This is also known as the primary ‘attack the messenger‘ ploy, though other methods qualify as variants of that approach.
Associate opponents with unpopular titles such as ‘kooks‘, ‘right-wing‘, ‘liberal‘, ‘left-wing‘, ‘terrorists‘, ‘conspiracy buffs‘, ‘radicals‘, ‘militia‘, ‘racists‘, ‘religious fanatics‘, ‘sexual deviates‘, and so forth. This makes others shrink from support out of fear of gaining the same label, and you avoid dealing with issues.
Hit and Run
In any public forum, make a brief attack of your opponent or the opponent position and then scamper off before an answer can be fielded, or simply ignore any answer. This works extremely well in Internet and letters-to-the-editor environments where a steady stream of new identities can be called upon without having to explain criticism, reasoning – simply make an accusation or other attack, never discussing issues, and never answering any subsequent response, for that would dignify the opponent’s viewpoint.
Associate Opponent Charges With Old News
A derivative of the straw man – usually, in any large-scale matter of high visibility, someone will make charges early on which can be or were already easily dealt with – a kind of investment for the future should the matter not be so easily contained.
Where it can be foreseen, have your own side raise a straw man issue and have it dealt with early on as part of the initial contingency plans.
Subsequent charges, regardless of validity or new ground uncovered, can usually then be associated with the original charge and dismissed as simply being a rehash without need to address current issues – so much the better where the opponent is or was involved with the original source.
Demand Complete Solutions
Avoid the issues by requiring opponents to solve the crime at hand completely, a ploy which works best with issues qualifying for “Associate Opponent Charges With Old News“.
Emotionalize, Antagonize, and Goad Opponents
If you can’t do anything else, chide and taunt your opponents and draw them into emotional responses which will tend to make them look foolish and overly motivated, and generally render their material somewhat less coherent.
Not only will you avoid discussing the issues in the first instance, but even if their emotional response addresses the issue, you can further avoid the issues by then focusing on how ‘sensitive they are to criticism.‘
Fake

Question Motives
Twist or amplify any fact which could be taken to imply that the opponent operates out of a hidden personal agenda or other bias. This avoids discussing issues and forces the accuser on the defensive.
Establish and Rely Upon Fall-Back Positions
Using a minor matter or element of the facts, take the ‘high road‘ and ‘confess‘ with candor that some innocent mistake, in hindsight, was made – but that opponents have seized on the opportunity to blow it all out of proportion and imply greater criminalities which, ‘just isn’t so.‘ Others can reinforce this on your behalf, later, and even publicly ‘call for an end to the nonsense‘ because you have already ‘done the right thing.‘.
Done properly, this can garner sympathy and respect for ‘coming clean‘ and ‘owning up‘ to your mistakes without addressing more serious issues.
Fit The Facts To Alternate Conclusions
This requires creative thinking unless the crime was planned with contingency conclusions in place.
False Evidence
Whenever possible, introduce new facts or clues designed and manufactured to conflict with opponent presentations – as useful tools to neutralize sensitive issues or impede resolution. This works best when the crime was designed with contingencies for the purpose, and the facts cannot be easily separated from the fabrications.
Manufacture a New Truth
Create your own expert(s), group(s), author(s), leader(s) or influence existing ones willing to forge new ground via scientific, investigative, or social research or testimony which concludes favorably. In this way, if you must actually address issues, you can do so authoritatively.
Hide The Evidence

Vanish Evidence and Witnesses
If it does not exist, it is not fact, and you won’t have to address the issue.
Call a Grand Jury, Special Prosecutor, Or Other Empowered Investigative Body
Subvert (the process) to your benefit and effectively neutralize all sensitive issues without open discussion.
Once convened, the evidence and testimony are required to be secret when properly handled. For instance, if you own the prosecuting attorney, it can insure a Grand Jury hears no useful evidence and that the evidence is sealed and unavailable to subsequent investigators.
Once a favorable verdict is achieved, the matter can be considered officially closed. Usually, this technique is applied to find the guilty innocent, but it can also be used to obtain charges when seeking to frame a victim.
Silence Critics
If the above methods do not prevail, consider removing opponents from circulation by some definitive solution so that the need to address issues is removed entirely. This can be by their death, arrest and detention, blackmail or destruction of their character by release of blackmail information, or merely by destroying them financially, emotionally, or severely damaging their health.
Vanish
If you are a key holder of secrets or otherwise overly illuminated and you think the heat is getting too hot, to avoid the issues, vacate the kitchen.
Originally written by H. Michael Sweeney for WHALE and first published on April, 1st 2000 as “Twenty-Five Ways To Suppress Truth: The Rules of Disinformation“.
About the author
H. Michael Sweeney is an author, publisher, and consultant who has specialized in crimes of the intelligence community and personal privacy and security. Best known for his non fiction Professional Paranoid series of books on these topics, he has also published Fatal Rebirth, a four-volume fiction series which looks at ties between terrorism and the seemingly random domestic bumps-in-the-night of America’s political past. Michael Sweeney writes at Proparanoid.net
Photo credits:
Twenty-Five Ways To Suppress Truth: The Rules Of Disinformation – Jimmy Lopes
Avoid The Chain Of Evidence – Andrey Solovyev
Fact Is Fact – LiveStock
Avoidance – Darko Novakovic
Confuse – Rene Jansa
Attack – Jose Manuel Gelpi Diaz
Fake – gromaler
Hide The Evidence – 3dfoto
If you are an Internet user and are concerned about future control and regulation of your ability to freely access your preferred content and services online, no matter where you live it is now the time for you to stop and understand what the European Parliament is about to pass in the coming days unless you and I do something about it.

Photo credit: graffoto
On May 5th in fact, the EU Parliament will vote a package of new regulations (the so-called “Telecom Package“) which may free European Internet providers to decide which content, services and applications European users can access and use.
The Telecom Package will force users to choose among pre-packaged options of accessibility. Internet providers will be able to tell users WHERE to go and WHAT to use online, dismantling instantly the essence of the Web as you know it today.
In this article you can find out details about the Telecom Package being reviewed, what its consequences could be, and what action you can take now to prevent this from happening.
If you care about the Internet and about the amazing opportunity that offers to each one of us, I warmly invite you to read closely this report and to evaluate by yourself how to best act to stop this Telecom Package from becoming official law.
Here all the details:
Voting In EU Parliament 5th Of May 2009

by Blackout Europe Team
Internet access is not conditional.
Everyone who owns a website has an interest in defending the free use of Internet… so has everyone who uses Google or Skype… everyone who expresses their opinions freely, does research of any kind, whether for personal health problems or academic study … everyone who shops online…who dates online…socializes online… listens to music…watches video…
1. What They Want to Enforce. The Telecoms Package

The internet as we know it is at risk because of proposed new EU rules (the Telecoms package) are being discussed now at 2nd reading in the Parliament stage.
Under the proposed new rules, broadband providers will be legally able to limit the number of websites you can look at, and to tell you whether or not you are allowed to use particular services. It will be dressed up as ‘new consumer options’ which people can choose from.
People will be offered TV-like packages – with a limited number of options for you to access.
It means that the Internet will be packaged up and your ability to access and to put up content could be severely restricted. It will create boxes of Internet accessibility, which don’t fit with the way we use it today.
This is because internet is now permitting exchanges between persons which cannot be controlled or “facilitated” by any middlemen (the state or a corporation). This possibility improves citizen’s life but force the industry to lose power and control.
Access providers have now learned that controlling access they can control the information society development.That is why they are pushing to act those changes.
The excuse is to promote competition, offering choices to users which fit better their behavior on the Internet and, by collaborating with sectors interested in the promotion of lawful content (aka the entertainment industry), to control the flow of music, films and entertainment content against the alleged piracy by downloading for free, using P2P file-sharing. However, the real victims of this plan will be all Internet users and the democratic and independent access to information, culture goods…
2. Consequences for All of Us
Think about how you use the Internet! What would it mean to you if free access to the Internet was taken away?
These days, the Internet is about life and freedom. It’s about shopping, booking theater tickets… holidays, learning, job-seeking, banking, and trade. It’s also about the fun things – dating, chatting, invitations, music, entertainment, joking and even a Second Life. It is a tool to express ourselves, to collaborate, innovate, share, stimulate new business ideas, reach new markets – thrive without middlemen…
Listen to one of the fathers of the World Wide Web talking about network discrimination and how it could affect to the openness of the Internet.
He talks about the USA… but in Europe the same can happen if the Telecoms Package passes as it is now.
Just think – what’s your web address? Unless people have that address in their “package” of regular websites – they won’t be able to find you. That means they can’t buy, or book, or register, or even view you online. Your business won’t be able to find niche suppliers of goods – and compare prices. If you get any money at all from advertising on your site, it will diminish.
Yes, Amazon and a select few will be OK, they will be the included in the package. But your advertising on Google or any other website, will be increasingly worthless.
Skype could be blocked. (As it is in Germany in the use from iPhone, already). Small businesses could literally disappear, especially specialist, niche or artisan businesses.
If we don’t do something now – we could lose free and open use of the internet. Our freedom (of choice in information, market, culture, pleasure) will be curtailed.
3. The Value of Our Opinions and Our Votes

Tell the European Parliament to vote against conditional access to the Internet!
Remind them that they need your vote in June and that the Internet still give us the tools to be watching and judging what they are doing!
You must know you are not alone: hundreds of organizations are working on that and thousands of people have already contacted their parliamentarians about that.
In scambioetico website you can also find some letters responding.
4. What Our Politicians Want to Pass

The EU proposals hold an enormous risk for our future. They are about to become Law – and will be virtually impossible to reverse.
People (even the members of the European Parliament who are voting on it) don’t really seem to understand the full implications and the legal changes are wrapped up in something called “Telecoms Package” which lulls people into thinking it is just about industry. However, in reality, hiding from public view, the amendments are about the way the Internet will operate in future.
Text about your rights to access and distribute content, services and applications, is being crossed out. And the text that is being brought in, says that broadband providers must inform you of any limitations, or restrictions to your access.
Alternative versions use the word ‘conditions’ – and it is seriously being proposed that you will be told the conditions of use of Internet services. This is made to sound good – it is dressed up as ‘transparency’ – except that of course it means that the broadband provider will have the legal right to limit your access or to impose conditions, otherwise why would they need to tell you?
If the Telecoms Package as it reads now is voted in, the changes will not be reversible.
5. How We Will Respond

We all have a stake in the Internet! You need to act now to save it!
- Ask to your leaders and representatives’ in the European Parliament to support a free and open Internet, where restrictions and limitations are only decided by a judicial ruling and monitoring is forbidden.
- Demand that Internet access providers will be required to offer a service open and without discriminations.
- Promoting growth and competition of the European economy should not be detrimental for citizen’s rights and the democratic participation.
- A fair welfare will not be reached if Internet does not stand free and open.
6. How to Do It (Tools)

Click here to find a technical explanation by Monica Horten, article by article, so you can check with your own eyes what it is going on.
The open coalition has also sent a number of letters to the European Parliamentarians (MEPs) with an explanation of the controversial articles.
As suggested by La Quadrature, you can:
- Email, write to or phone your MEP – Follow the link to their website. to get the details.
- You can use this letter as a model if you want
- You are welcome to personalise the letter and include information that will make MEPs sit up, take note and take appropriate action. (Please do not be aggressive as they will not listen to you).
- In this link you will be able to send these recommendations directly to all the Parliamentarians, (hacktivistas) Believe, they will really receive it and they will really feel the pressure.
- Join this Facebook group
- Send this page to everyone you know so that they can take action
- Syndicate this page so that you keep been informed: disinformation is what they count on, we must be aware
Related Resources:
- Fac-simile letter for EU Parliamentarians
- Mail addresses of all EU Parliamentarians, categorized by country
- Political memory wiki page – Track and record vote of EU Parliamentarians
- La Quadrature Du Net – Info and resources
Originally written by the Blackout Europe Team and first published on April 20th, 2009 as “URGENT – VOTING IN EU PARLIAMENT 5th of MAY 2009“.
Photo credits:
Voting In EU Parliament 5th Of May 2009 – mipan
What They Want to Enforce. The Telecoms Package – Ruslan Gilmanshin
The Value of Our Opinions and Our Votes – James Steidl
What Our Politicians Want to Pass – kmitu
How We Will Respond – Konstantinos Kokkinis
How to Do It (Tools) – Yanik Chauvin
The crack in the newspaper industry egg is very deep. The prospect that newspapers are doomed to fail is not anymore an hypothesis. The scarcity-based, top-down, mass-distribution business model adopted so far by the newspaper industry has no hope to survive or extend its agony in the new digital content distribution marketplace.

Photo credit: Bruce Parrott
Pioneering independent journalist Jeff Jarvis, addresses, in an hypothetical keynote to the Newspaper Association of America, newspaper executives and their heavy responsibilities in determining the sad state of affairs in which the newspaper industry now lays.
Their key strategic mistakes having been:
- Failure to re-organize itself and adapt to changes in the media economy.
- Reliance on inefficient advertising platforms for too long a time.
- The blaming of search engines and news aggregators for “stealing” content and providing nothing in return.
- Having missed to reach and engage young generations, losing future audience.
But there’s more.
To read Jeff Jarvis full address to the NAA, just read on:
The speech the NAA should hear
by Jeff Jarvis
Introduction
The Newspaper Association of America is meeting in San Diego this week and they’re preaching up at their own choir loft with angry, self-righteous fire and brimstone about their plight.
Today, Google CEO Eric Schmidt will address them, but he’ll be polite because that’s the way he is and because there’ll be a few hundred aging but armed publishers with blunderbusses aimed at his heart. They need to hear a new message, a blunt message from the outside. Here’s the speech I think they should hear:
You blew it.
Anticipate Changes

You’ve had 20 years since the start of the web, 15 years since the creation of the commercial browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation of – as you call them, Mr. Murdoch – net natives.
You’ve had all that time to reinvent your products, services, and organizations for this new world, to take advantage of new opportunities and efficiencies, to retrain not only your staff but your readers and advertisers, to use the power of your megaphones while you still had it to build what would come next. But you didn’t.
You blew it. And now you’re angry.
A New Business Reality

Well, gentlemen – and that’s pretty much all I see before me: angry, old, white men – you have no right to anger. Instead, you are the proper objects of anger.
The public should be angry with you for the poor stewardship you have exercised over the press and its service to society. Your journalists are angry at you for losing their jobs. Your pressmen and drivers and classified-ad takers are angry at you for the same reason (and at the journalists for paying attention only to their own plight). Your advertisers were angry at you for using your monopolistic power to overcharge them and for providing inefficient platforms and bad service for so long. But they’re not angry anymore because they left you for better advertising vehicles and better prices in a competitive marketplace.
But you’re the ones who are acting angry.
Yesterday, you delivered a foot-stomping little hissy fit over Google and aggregators. How dare they link to you and not pay you? Oh, I so want Eric Schmidt to tell you today that you’re getting your wish and that Google will no longer link to you.
Beware what you wish for. You’d lose a third of your traffic overnight. If other aggregators (I work with one) and bloggers (I am one) and Facebook all decided to follow suit, you’d lose half your traffic. On most of your sites, only 20 percent of the audience in a day ever sees your homepage and its careful packaging; 4 of 5 readers instead come in through search and links.
In the link economy – instead of the outmoded content economy in which you operate – Google and aggregators and bloggers are bringing value to you; they should be charging you for the value they bring. You should rise up today and give Mr. Schmidt a big thank you for not charging you. But you won’t, because you’ve refused to understand this new business reality.
You blew it.
Losing Future Generations

Your Google snits don’t even address your far more profound problem: the vast majority of your potential audience who never come to your sites, the young people who will never read your newspapers.
You all remember the quote from a college student in The New York Times a year ago, the one that has kept you up at night. Let’s say it together: “If the news is that important, it will find me.” What are you doing to take your news to her? You still expect her to come to you – to your website or to the newsstand – just because of the magnetic pull of your old brand. But she won’t, and you know it.
You lost an entire generation. You lost the future of news.
You blew it.
Desperate Moves

You had a generation to reinvent the business but you did too little. I by all means include myself in that indictment because I spent my career in our industry: Guilty. I didn’t raise loud enough alarms (it felt as if they were too loud already) or accomplish enough change (not nearly enough). I blew it, too. But no last-minute hail-Mary passes will make up for our failings.
Having not taken advantage of the last two decades to reinvent the news business, you’re not going to manage a rescue in two months, before the creditors come calling. That was your worst hail Mary: stoking up on debt and hoping to milk these cows for years to come. Mad cash-cow disease, that’s what too many of you had.
Your other desperate moves: suddenly fantasizing that you can fix everything by going behind a wall (to tell with Google and its billions of readers!) and charging us because you think we “should” pay. Since when is a business plan built on “should?” I haven’t seen a sensible P&L justifying this dream from any of you. If you have one, please stand up show us now… I thought so.
Other desperation moves: fantasies of white knights from foundations buying you and letting you stay just the way you are. government subsidies (do we even have to discuss the danger?)… switching to not-for-profit, as if that suddenly takes away the need to sustain the business still… misguided, self-righteousness thinking that Google or cable companies owe you money, as if you have a God-given right to the revenue and customers you lost… No, none of this will save newspapers and in your subconscious, at least, you know it. You know the truth.
You blew it.
Possible Solutions?

So what can you do? Two years, even a year ago, I would have said that you had time to build the networks and frameworks and platforms that would support the ecosystem of news that will come next.
- I would have said you could retrain your staff to take on new responsibilities: organizing and supporting that ecosystem, curating the best, training people to be the best.
- I would have advised you to offer your staff members the opportunity to join that ecosystem, setting them up in business.
- I would have told you to take advantage of the efficiencies the Web allows (do what you do best, link to the rest, I used to say).
- I would have argued that we need to invent new forms of marketing help for an entire new population of businesses-formerly-known-as-advertisers.
I did say that. But the financial crisis only accelerated your fall. It didn’t cause the fall, it accelerated it. So now, for many of you, there isn’t time. It’s simply too late.
The best thing some of you can do is get out of the way and make room for the next generation of net natives who understand this new economy and society and care about news and will reinvent it, building what comes after you from the ground up. There’s huge opportunity there, for them.
You blew it.
LATER: When Eric Schmidt did take the podium at NAA, as reported by PaidContent’s Staci Kramer, he expressed some nicely ironic befuddlement at the AP going after them when Google has “a multimillion-dollar deal with the Associated Press not only to distribute their content but also to host it on our servers.” Then he did chasten the publishers:
But Schmidt came down harder on concerns about intellectual property and fair use: “From our perspective, we look at this pretty thoroughly and there is always a tension around fair use… I would encourage everybody, think in terms of what your reader wants. These are ultimately consumer businesses and if you piss off enough of them, you will not have any more.”
RIght, pissing off customers is not a business model. Not anymore.
Originally written by Jeff Jarvis for BuzzMachine and first published on April 7th, 2009 as “The speech the NAA should hear“.
About the author
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Jeff Jarvis blogs about media and news at Buzzmachine. He is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. He writes a new media column for The Guardian and is host of its Media Talk USA podcast. He also consults for media companies.
Photo credits:
Anticipate Changes – Helder Almeida
A New Business Reality – Editorial
Losing Future Generations – Picsfive
Desperate Moves – Herbert Kratky
Possible Solutions? – Nikolai Sorokin
How To Blog Anonymously And Maintain Control Of Your Personal Privacy – Guide
Posted by: | CommentsIf you want to cover sensitive issues on your blog, or just keep unwanted readers off your content, here are some specific guidelines on how to blog anonymously while maintaining greater control of your personal privacy.

Photo credit: Slobodan Vasic
As whistleblowing bloggers keep reporting on stories often ignored by mainstream media, more and more working bloggers do get fired for what they write inside their blogs.
How do you then, under such circumstances, protect your content from too curious explorers while making it accessible only to selected people?
Hide your IP address, blog anonimously, avoid Google indexing like poison. Keeping your privacy defenses high does not require you to be a geek anymore.
To blog anonymously and to keep undesired readers away from your unvetted thoughts, put to use some of these simple privacy precautions.
Here’s what to do:
How to Blog Safely (About Work or Anything Else)
by EFF
Introduction
Blogs are like personal telephone calls crossed with newspapers. They’re the perfect tool for sharing your favorite chocolate mousse recipe with friends – or for upholding the basic tenets of democracy by letting the public know that a corrupt government official has been paying off your boss.
If you blog, there are no guarantees you’ll attract a readership of thousands. But at least a few readers will find your blog, and they may be the people you’d least want or expect. These include potential or current employers, coworkers, and professional colleagues; your neighbors; your spouse or partner; your family; and anyone else curious enough to type your name, email address or screen name into Google or Feedster and click a few links.
The point is that anyone can eventually find your blog if your real identity is tied to it in some way. And there may be consequences.
Family members may be shocked or upset when they read your uncensored thoughts. A potential boss may think twice about hiring you. But these concerns shouldn’t stop you from writing. Instead, they should inspire you to keep your blog private, or accessible only to certain trusted people.
Here EFF offers a few simple precautions to help you maintain control of your personal privacy so that you can express yourself without facing unjust retaliation.
If followed correctly, these protections can save you from embarrassment or just plain weirdness in front of your friends and coworkers.
Blog Anonymously

The best way to blog and still preserve some privacy is to do it anonymously. But being anonymous isn’t as easy as you might think.
Let’s say you want to start a blog about your terrible work environment but you don’t want to risk your boss or colleagues discovering that you’re writing about them. You’ll want to consider how to anonymize every possible detail about your situation. And you may also want to use one of several technologies that make it hard for anyone to trace the blog back to you.
1. Use a Pseudonym and Don’t Give Away Any Identifying Details
When you write about your workplace, be sure not to give away telling details. These include things like where you’re located, how many employees there are, and the specific sort of business you do.
Even general details can give away a lot. If, for example, you write, “I work at an unnamed weekly newspaper in Seattle,” it’s clear that you work in one of two places. So be smart. Instead, you might say that you work at a media outlet in a mid-sized city.
Obviously, don’t use real names or post pictures of yourself. And don’t use pseudonyms that sound like the real names they’re based on–so, for instance, don’t anonymize the name “Annalee” by using the name “Leanne.”
And remember that almost any kind of personal information can give your identity away – you may be the only one at your workplace with a particular birthday, or with an orange tabby.
Also, if you are concerned about your colleagues finding out about your blog, do not blog while you are at work. Period. You could get in trouble for using company resources like an Internet connection to maintain your blog, and it will be very hard for you to argue that the blog is a work-related activity. It will also be much more difficult for you to hide your blogging from officemates and IT operators who observe traffic over the office network.
2. Use Anonymizing Technologies
There are a number of technical solutions for the blogger who wishes to remain anonymous.
Invisiblog.com is a service that offers anonymous blog hosting for free. You may create a blog there with no real names attached. Even the people who run the service will not have access to your name.
If you are worried that your blog-hosting service may be logging your unique IP address and thus tracking what computer you’re blogging from, you can use the anonymous network Tor to edit your blog.
Tor routes your Internet traffic through what’s called an “overlay network” that hides your IP address. More importantly, Tor makes it difficult for snoops on the Internet to follow the path your data takes and trace it back to you.
For people who want something very user-friendly, Anonymizer.com offers a product called “Anonymous Surfing,” which routes your Internet traffic through an anonymizing server and can hide your IP address from the services hosting your blog.
3. Use Ping Servers
If you want to protect your privacy while getting news out quickly, try using ping servers to broadcast your blog entry for you.
Pingomatic is a tool that allows you to do this by broadcasting to a lot of news venues at once, while making you untraceable. The program will send out notice (a “ping“) about your blog entry to several blog search engines like Feedster and Technorati. Once those sites list your entry (which is usually within a few minutes) you can take the entry down. Thus the news gets out rapidly and its source can evaporate within half an hour. This protects the speaker while also helping the blog entry reach people fast.
4. Limit Your Audience
Many blogging services, including LiveJournal, allow you to designate individual posts or your entire blog as available only to those who have the password, or to people whom you’ve designated as friends.
If your blog’s main goal is to communicate to friends and family, and you want to avoid any collateral damage to your privacy, consider using such a feature. If you host your own blog, you can also set it up to be password-protected, or to be visible only to people looking at it from certain computers.
5. Don’t Be Googleable
If you want to exclude most major search engines like Google from including your blog in search results, you can create a special file that tells these search services to ignore your domain. The file is called robots.txt, or a Robots Text File. You can also use it to exclude search engines from gaining access to certain parts of your blog.
If you don’t know how to do this yourself, you can use the “Robots Text File Generator” tool for free at Web Tool Central (Update: the resource indicated is not yet available, try this free service from Hypergurl.com instead). However, it’s important to remember that search engines like Google may choose to ignore a robots.txt file, thus making your blog easily searchable.
There are many tools and tricks for making your blog less searchable, without relying on robots.txt.
6. Register Your Domain Name Anonymously
Even if you don’t give your real name or personal information in your blog, people can look up the WHOIS records for your domain name and find out who you are. If you don’t want anyone to do this, consider registering your domain name anonymously.
The Online Policy Group (OPG) offers privacy-protective domain name registration at https://www.onlinepolicy.org/forms/opg-domain-create.shtml
Blog Without Getting Fired

A handful of bloggers have recently discovered that their labors of love may lead to unemployment. By some estimates, dozens of people have been fired for blogging, and the numbers are growing every day.
The bad news is that in many cases, there is no legal means of redress if you’ve been fired for blogging.
While your right to free speech is protected by the First Amendment, this protection does not shield you from the consequences of what you say.
The First Amendment protects speech from being censored by the government; it does not regulate what private parties (such as most employers) do. In states with “at will” employment laws like California, employers can fire you at any time, for any reason. And no state has laws that specifically protect bloggers from discrimination, on the job or otherwise.
One way to make sure your blog doesn’t earn you a pink slip is to make sure that you write about certain protected topics. Most states have laws designed to prevent employers from firing people who talk openly about their politics outside of work, for example. Be warned that laws like this do vary widely from state to state, and many are untested when it comes to blogging.
1. Political Opinions
Many states, including California, include sections in their Labor Code that prohibit employers from regulating their employees’ political activities and affiliations, or influencing employees’ political activities by threatening to fire them.
If you blog about membership in the Libertarian Party and your boss fires you for it, you might very well have a case against him or her.
2. Unionizing
In many states, talking or writing about unionizing your workforce is strongly protected by the law, so in many cases blogging about your efforts to unionize will be safe. Also, if you are in a union, it’s possible that your contract may have been negotiated in a way that permits blogging.
Some states protect “concerted” speech about the workplace, which means that if two or more people start a blog discussing the conditions in their workplace, this activity could be protected under local labor laws.
3. Whistleblowing
Often there are legal shields to protect whistleblowers – people who expose the harmful activities of their employers for the public good.
However, many people have the misconception that if you report the regulatory violations (of, say, toxic emissions limits) or illegal activities of your employer in a blog, you’re protected. But that isn’t the case.
You need to report the problems to the appropriate regulatory or law enforcement bodies first. You can also complain to a manager at your company. But notify somebody in authority about the sludge your company is dumping in the wetlands first, then blog about it.
4. Reporting on Your Work For The Government
If you work for the government, blogging about what’s happening at the office is protected speech under the First Amendment. It’s also in the public interest to know what’s happening in your workplace, because citizens are paying you with their tax dollars. Obviously, do not post classified or confidential information.
5. Legal Off-Duty Activities
Some states have laws that may protect an employee or applicant’s legal off-duty blogging, especially if the employer has no policy or an unreasonably restrictive policy with regard to off-duty speech activities.
For example, California has a law protecting employees from “demotion, suspension, or discharge from employment for lawful conduct occurring during nonworking hours away from the employer’s premises.” These laws have not been tested in a blogging context.
If you are terminated for blogging while off-duty, you should contact an employment attorney to see what rights you may have.
Blog Without Fear

Blogs are getting a lot of attention these days. You can no longer safely assume that people in your offline life won’t find out about your blog, if you ever could.
New RSS tools and services mean that it’s even easier than ever search and aggregate blog entries.
As long as you blog anonymously and in a work-safe way, what you say online is far less likely to come back to hurt you.
Additional Resources on How to Blog Anonymously
- CNET’s guide to workplace blogging
- How Tor works
- Anonymizer’s Anonymous Surfing
- A list of fired bloggers
- The Bloggers’ Rights Blog
- A Technical Guide to Anonymous Blogging (An Early Draft), by Ethan Zuckerman
- EFF’s Legal Guide for Bloggers
- How To Surf The Net Anonymously: A Mini-Guide
- Online Privacy: How To Hide Your Google Search Trails
- Anonymous Surfing: What The Benefits And Issues Of Making Yourself Invisible Online?
- How To Bypass Internet Censorship And Filters: A Guide To Circumvention Technologies And Anonymous Browsing
Originally written by the EFF team and first published on May 31st 2005 as “How to Blog Safely (About Work or Anything Else)”
About the author
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The Electronic Frontier Foundation (EFF) is a donor-funded, nonprofit organization founded back in 1990 dedicated to defend free speech, privacy, innovation, and consumer rights on the Web.
Photo credits:
Blog Anonymously – tombaky
Use a Pseudonym and Don’t Give Away Any Identifying Details – Richard Thomas
Use Anonymizing Technologies – depo881
Use Ping Servers – tombaky edited by Daniele Bazzano
Limit Your Audience – Harris Shiffman
Register Your Domain Name Anonymously – Alexey Pinchuk
Blog Without Getting Fired – simonkr
Political Opinions – Julián Rovagnati
Unionizing – Jiri Kabele
Whistleblowing – OtnaYdur
Reporting on Your Work For The Government- adkok
Legal Off-Duty Activities – lincolnrog
Blog Without Fear – Vitalik




































