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20

The Paradox Of Web 2.0 – Part 1: Is Teaching Equal To Learning?

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What is the Web 2.0 paradox? It is the living paradox of a society which while it learns and applies fundamental new rules of behaviour and communication thanks to rapid growth of the Internet in many business sectors, it fails yet to have enough moral maturity to consistently carry over such realizations and discoveries into the world of education and learning.

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Photo credit: Markus Angermeier

Despite many of us have perfectly clear what Web 2.0 is about (participating, sharing, being humble and listening, requesting feedback to learn from our mistakes) when we go home to our kids, we just forget all about it and in the act of sending them to school we really send them back to the Middle Ages.

Why is it so difficult for us to bridge what we have clearly realized in the media, television, radio and advertising markets to the world of education? Why do we see so little effort in injecting inside our schools some of the attitudes, approaches and skills we put to use in our work?

I’ve tried to make sense of why we are in such a paradoxical situation and I realize that while business and direct revenues impact and push rapid changes in the world of business, it takes much longer time to achieve the same changes in a field that provides no direct or immediate revenue to us. Especially when the changes that our business world has discovered would strongly undermine the present educational status quo, eliminating lots of existing costs and infrastructures, as well as the market value of many exams and certifications, deeply revolutionizing the world of work and professional guilds as we know it today.

Under these conditions, and with little hope that we can rapidly change our educational system, we should ask ourselves: Is teaching equal to learning?

During a live session with Vance Stevens and other participants at the EVO 2009 Multiliteracies event, I shared some of my thoughts on what actual learning is for me and also which stuff future generations need to know to be prepared in a world where’s no more space for good grades or pre-determined questions. Inspired by many books and great readings ranging from Ivan Illich to Seymourt Papert and from Stephen Downes to George Siemens and Jay Cross, here is my own remixed vision for where our educational systems fail and for what we really need to know, that is not yet inside the official school syllabus.

In Part 2 tomorrow, I provide some real-life examples where I explore the real skills that learners should possess to face the disruptive changes in our society. Abilities that aren’t taught at school.

Here Part 1:

The Paradox Of Web 2.0 – Part 1: Is Teaching Equal to Learning?

by Robin Good

Robin’s Speech – Audio

Duration: 23′ – The audio is edited to play Robin alone. Full audio (65′) available here.

Full English Text Transcription

The Web 2.0 Paradox

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I’m Robin Good, and my contention, what I’m here for today, is challenging a little bit our way to often assume the beliefs about learning and the way it should be, and maybe also look a little bit more tangibly at what the ideal type of learning or a future type of learning can, or should, or must be for us to be happy about the results or what we are going to produce in our efforts to change and improve all of this.

This is really the focus. I’m arguing, contending, that we are in a so-called 2.0 paradox. That’s how I call it. Many of you have learned about the issue of 2.0, Web 2.0, collaborating, participating, sharing, syndicating, mashing up, mixing, listening to the others… All of these are concepts that since a few years we’ve been reading, and breathing, and writing, and exploring in many different ways, to the point where the advertising, the marketing fields, television, and other media have actually in many cases, already fully embraced many of this.

Software development, for example, is now done in a complete different way. Many of the web 2.0 companies are doing it in a way which it wasn’t done before: it’s immediately open, it likes to expose its own buzz, it likes to receive feedback and criticism from the audience in a continuous process, it keeps no secrets, it allows those that are going to be the customers to suggest new ideas and not just mistakes. All of this learning, from these explorations we’ve done in the ways we can communicate, collaborate together, are permeating, are increasingly part of this front-end, these edge areas in which we work, in which many of us work. Advertising, marketing, television, and so on. Certainly these are not areas in which everybody works, but they’re in front of us everyday.

The paradox of this is that those same people, those same individuals that have fully embraced, and that promote and evangelize about these ideas and use them in their professional work, when they turn back, and go home, and look at their kids, they have no shame in not realizing or acknowledging the huge discrepancy that there is between these ideas that we have already been implementing in daily life, and the privileged universe in which we are forcing our future generations to go into, with the supposed idea that we are going to prepare them better to manage this continuous change, the innovation, and all of these new approaches, and we send them in a world that is completely secluded from actual reality and in which none of these principles is made real for them to test.

Is Teaching Equal to Learning?

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That’s not an easy shift to make and we keep just define ourselves in the situation by realizing that we don’t want to tear down schools, that we don’t want to revolutionize the institution. It’s taking so much effort for us to build and they have been there for quite some time. Some of us have been born and most of us just with this universe of education in place, and so the system appears by default to be a necessity in the way it is.

But, maybe if we go and question, and look really at the essence of it, we can see not only that maybe the system has created a monster that we should at least acknowledge, but that we don’t need to tear it down, to change the situation from what it is to what we would like it to be.

If we are looking at teaching and learning, first of all, and you guys are very much into this and this may be quite some obvious reasoning, but these are the reasoning that we should bring in front of those that most resist or are most alien to these ideas.

So let’s bring in front of them the question of: Is teaching really equal to learning? Because every time we think normally in our everyday life about learning that we need to have some kind of classroom or teacher that is going to help us learn those things. That is basically the idea we get every single day, is the default thing we think about. Is that really so? We should ask.

Put On Your Investigator’s Hat

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My point is: if we look at the way we look, we learn things in our everyday life, if you look at the work of the many luminaries, opinion leaders out there, what they’re telling us is that learning takes place really not so much in the classroom, in the school, where lots of what we learn is how to have fun while the teacher doesn’t see, how to socialize with the others sex for the first time in our lives, how to do homework faster than anybody else so we have more free time, how to find out what’s going to be inside the next exam, so that we can answer to all the questions right.

That is really what we get to be trained for inside the school. All these things, things that don’t appear to be the actual content, but things that are on the side of the things that we learn, while the things we really learn in our lives, are learned in a little different way.

So, if you put on your investigator hat on your head, and you look really at how learning takes place in everyday life, you’re going to discover things you know very well, but you just don’t stop looking at.

What Do We Know After School?

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Let me take some examples: we say that we know this and we know that, and that a school is very important because you get to know lots of things that are useful later in your life, but after school, of the knowledge we get there, how much we can really put to use or is effective in our ability to move through the fast changes that are happening, to learn the new technologies, to understand which news are good and which ones are not, to detect propaganda from actual information…

If we were to be sent back in time, say 200-300 years, could we say that we could play God on Earth?

We’re coming from the 21st century, we know lots of stuff. We know about electricity, television, radio, satellite, space travel, and so if we went back in time could we just play God inside the civilization where we landed by telling them how to invent and create the locomotive, the train, or the airplane? Could anyone of us do that? Could anyone of us tell them how to bring electricity to their civilization? Have we actually learned any of this stuff that we can put it to use to them? The moment you start thinking that way, though it may appear a little bit stretched, you see that the tools we have at hand, that remain with us are not so much immediately usable.

A Trip to Space

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Let me bring another example for you: If you think of going back, being put on a spaceship that goes to a faraway planet, you’re on this space ship yourself and you got three or four months of travel in space, and in this spaceship you are there alone with your own two kids.

You have a son and a daughter, two wonderful kids, but the story is that you have to drop these kids on this distant planet three months, six months from now, and there is an alien civilization, probably higher intelligence, but you are just going to land them there and you’ll have to go away. This is what has been decided for you, and you have no choice. You’re just taking them there to this final destination.

Now, if you had these last six months with your kids, what are the type of things you would be teaching them before leaving them in such a situation. They don’t need to know the seven kings of Rome to be able to moving in this outer space. Will they need some mathematical formulas, will they need to be able to communicate to other people? In the most effective way though they don’t know the language?

What are the critical things we really need to know in such a situation, because if we can detect and identify those properly, then I think we’re going to look really at the type of things we need to learn in real life and that we supposedly they should be learning also in schools.

How Do We Really Learn?

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We are really questioning more fundamentally the overall approach…

Making groups or having assignments when the teacher has been pre-selected for me by somebody else on the basis of some certifications he’s got by passing some exams, or the kind we’ve been talking above, or where my peers in that group are people who have been selected only on the basis by their age or the district in which they live, I think it makes very little sense to me.

I think that if we’re looking and questioning the overall teaching system approach, we should also be mentioning the fact that all of what we’ve preached in 2.0 world, that is: bottom-up, participation, contribution, sharing, no dogmatic one-way view, but multiple, multi-faceted approaches, multi-dimensional look at things, just like in journalism is studied, are all critical for learning appropriately.

So we should have: First of all, an understanding that is not closing people in one place, that is not pre-selecting a teacher for them, but it should be me selecting who I’d want to learn from, and we have all the technologies and the resources to do this which we didn’t have 20 years ago, but now we do have them. I think they should be allowed to learn with people that are as passionate as me about the topic that I want to learn.

Why should I be forced to learn a pre-designed curriculum of items when I can be free, while advised and supported by people who have more experience, in going after the things that I’m really interested?

If I can follow my passions, I should be able to follow those, with the people that are mostly interested in that stuff.

If I keep having to go to school, and be closed in a room with people who share with me only their age and their geographic residential area, that’s not going to work very much. Why should I work with people only of my age? Who says that I cannot learn while sitting with people of different ages, experiences, novices and experts?

Did Someone Teach You How to Drive…

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As we look at those fundamental aspects, then we can see how much discrepancy and how much of a confusion in the eyes of the average person on the street there is about teaching and learning, because if learning is equal to teaching, and teaching is what happens in the school, there’s no way to get out of that loop easily.

Once you confront them with the fact that when they first learned how to drive their car, there wasn’t somebody there telling them they have to lift slowly the friction pedal, or to keep this other foot out the way because you are going to use only the right one to accelerate and then stop, there was no other way for you to really learn that thing than seat down on the driver’s seat and try it out, and make some serious mistakes.

But that’s not what happens in school.

In school one is supposed to be able to be taught, shown on the blackboard, and if you make a mistake, you get a bad grade. You don’t get an encouragement because you’ve made a mistake, you have explored new grounds, you are trying new things and the things don’t work out, normally. Of course, there are plenty of exceptions, but let’s look at the overall reality, let’s look at the school were my and your kids are going. That is what I see.

In reality we do not learn with somebody telling us every single move.

…Speak a Foreign Language…

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Take for example language learning. You want to sell me that I’ve learned the languages I know because I went to classes, that I learned English as a foreign language. Forget it!

I learned language first because I was a DJ and I had lots of vinyl records containing sheets with thealbum lyrics, and I loved to learn how to sing every single song I liked. And so by learning to sing I learned the pronunciation, and I had to learn the words and what they meant to not look stupid, that my first girlfriend would ask me: “Why are you singing the way you are singing this one?

Then because I travelled, and I went to other countries. And when I was hungry, I had to say something meaningful for them to feed me and to give me a dead and everything. I’ve put myself in uncomfortable situations, where I had to change to make new things, but there wasn’t somebody there always telling me: “the grammar is this, one comes before two“, and so on. That can help structure, make sense of things, but many times this structure is given BEFORE you’re able to use it while it should be given most of the time afterwards.

…Swim…

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I first want to play, get into the game, get my hands dirty, and then you tell me the grammar, because I want to know how to write better, I want to show off myself better now that I know how to use this tool with this language.

Again, teaching top-down, one-way structure, doesn’t work and we have this in front of us everyday.

The same thing when we learn how to swim. Was there somebody telling you: “now move this left arm a little bit in the front?” Yes, they did try, but you have to go into the water to try, just like you had to do with your video games.

…Play a Video Game?

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How many times did you have to die inside a game or get smashed against a wall with your car to really learn how to drive? Millions of times for me, and many times…. in fact I just gave up because the encouragement from my partner wasn’t good enough, but if we were in an ideal world, they should have encouraged me because I was learning through my mistakes what it didn’t work, and there was just not enough fun, because my partners were too good and too much ahead of me to make me learn.

But making mistakes, is the way to learn, and I’ll tell you what… in all of these situations where we actually learn stuff that stays with us for years, and years, what we do is not just make mistakes, this is not my key point; it’s a number of things that we do that are completely different from what we do in school, in the supposed institutional environment that makes our learning so valuable.

  1. First of all, in most of the situations WE ARE with some peers, that we like, that are passionate, interested in the same stuff.
  2. Secondly, we go ask, when we learn a game we go find on Google a way to go through the game, to learn it faster, to find the shortcut keys, to find out if there’s a cheatsheet, whatever. We go to people who have a lot of experience, like my friends before and ask: “How do we do that?“, “How do you turn in the curve like this or like that?“. We ask in the moment we need it, and we’re so much craving for that knowledge that once they tell us we put it to use right away, and we master it.

That’s not what takes place in the classroom. We don’t do any of those things, and we always do them in an order that is unlike the typical order, in which we will learn so fast, and so fully in real life.

So one of the key things for the paradigm shift to take place is to bring all of these stuff in the face of everyone else.

End of Part 1

In Part 2 tomorrow, I provide some real-life examples where I explore the real skills that learners should possess to face the disruptive changes in our society. Abilities that aren’t taught at school.

Robin Good Summarizes the Web 2.0 Paradox

Robin Good on the Paradox of 2.0 – Le Web 2008 from Erno Hannink on Vimeo.
Duration: 2′:35″

Originally recorded by Vance Stevens for Vance’s GeekSpeek on February 26, 2009 as “The paradox of 2.0, an EDUPUNK perspective“.

Is it true that the same method of peer and open production that has been dominating the world of open source software and freely available (often user-generated) content on the internet, is now also deeply influencing the way we think about designing and even making things?

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Photo credit: itestro

Peer production occurs when communities of volunteers create open content that is meant to be usable, shareable, and freely redistributable by everybody.

Though this approach has proven to work great on the Web (think of Linux), is peer production ready to subvert the economic models of the physical world?

The capitalistic-based market, which is the economic system where you and I live and work inside, works pretty much this way:

Means of production are privately owned, corporations are internally organized as hierarchies, and resources are allocated through the signals that are given through market prices. If the profit is interesting enough, corporations will allocate resources in that direction and pay the necessary staff.

Peer production instead, promotes a different system based on open knowledge, software and design communities. Members are first-hand connected with production companies, and fund their members directly. But not only. Companies indirectly support the infrastructure of cooperation of the commons on which they depend, sharing back the benefits with the open design communities.

For an in-depth view of P2P-based, peer production, and how open communities and open design work, follow Michel Bauwens, the world P2P evangelist inside this explanatory article and decide for yourself whether this an emerging reality or just a dream.

Here all the details:

The Emergence of Open Design and Open Manufacturing

by Michel Bauwens

Intro

Readers of WE Magazine will be familiar with the emergence and proliferation of a new form of value creation, peer production (as first defined by Yochai Benkler), in which communities of volunteers (but also in fact mostly paid creators and programmers once a project is successful) create (open) content or (free) software, that is usable and accessible by everybody.

Typical for peer production is that the producers create products (with both concepts being essentially misleading in this case!) in such a form that they form a commons which can be used and modified by others, who return it improved to the same common pool. These producers can be volunteers or paid programmers or authors, often both operating as a cooperative ecology between communities and the companies that create market-based spin-offs from that same commons.

As a typical example, Linux and its derivatives come to mind, which have created a $36 billion economy.

It is very tempting to limit such emergence to the field of immaterial production, but we want to show in this article that the same method of production that has come to dominate the world of open source software and freely available (often user-generated) content on the internet, is now also deeply influencing the way we think about designing and even making things.

Before we describe this emergence, a few definitions as well as a basic explanation of why the peer production makes so much sense.

The Emergence of the Internet As Enabling Peer Production

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Before the advent of the internet as a tool that can now be used by at least one billion humans, there were already three ways to conceive of production.

  1. The first is the, now almost-defunct, state-based system that was typified in the Soviet system, in which the productive resources were state-owned, and where the state organized production and allocated resources based on centralized planning.
  2. The second is of course, market-based capitalism, in which the means of production are privately owned, corporations are internally organized as hierarchies, and resources are allocated through the signals that are given through market prices. If the profit is interesting enough, corporations will allocate resources in that direction and pay the necessary staff.
  3. The third and minor form was cooperative production, in which workers or other members would own the collective capital, and have some form of internal and more democratic decision-making. However, such cooperatives would still generally operate in the marketplace and subject to the same external dynamics as corporate firms. In our context, I will therefore not consider it as a separate mode of production, but rather as a variant to the market.

Peer Production Can Be Divided in Three Distinct Processes

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Peer production however is a genuinely new form of production, which is based on what I call permission-less self-aggregation around the creation of common value. It can be divided in three distinct processes:

  1. On the input side, we have voluntary contributors, who do not have to ask permission to participate, and use open and free raw material that is free of restrictive copyright so that it can be freely improved and modified. If no open and free raw material is available, as long as the option exists to create new one, then peer production is a possibility.
  2. On the process side, it is based on design for inclusion, low thresholds for participation, freely available modular tasks rather than functional jobs, and communal validation of the quality and excellence of the alternatives (I call this peer governance).
  3. On the output side, it creates a commons, using licenses that insure that the resulting value is available to all, again without permission. This common output in turn recreates a new layer of open and free material that can be used for a next iteration.

Incomplete variations on this model are possible. For example, contributors could be paid, and even work for hierarchal corporations, but still put the resulting work in the commons, where it is available for further peer improvements. In fact, for Linux and many free and open source software projects, this is the main reality, with nearly three quarters of Linux programmers being paid by companies.

This mode of production works because certain technical conditions have been created for immaterial production.

  1. First of all, contemporary knowledge workers, unlike factory workers, basically own or control their own means of production: i.e. their brain, computers, and access to the socialized network that is the internet. Since they control their own contributions, they are able to voluntarily contribute them.
  2. Because content and software can be digitally reproduced, and the cost of such reproduction is marginal once it has been produced a first time, it can be universally available through digital copying, is therefore not scarce, and thus operates outside the supply and demand tension necessary for a market.
  3. Because of the internet, it is now possible to cheaply coordinate a multitude of individuals and small groups on a global scale, without needing centralized command and control hierarchies. It is not difficult to conceive why such form of production is highly productive.

Peer Production As a Different Economic Model

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Pre-capitalist modes were essentially coercive (slavery, serfdom, etc…), therefore requiring an expensive apparatus of coercion. Such fear-driven processes were very detrimental to motivation and innovation, breeding fatalism as a general attitude in such civilizations.

Capitalism on the other hand, based on self-interest and the exchange of equal value, creates a positive external motivation based on the expected return. However, in terms of motivation, it is absent when such return is not available. Innovation in a for-profit driven system can only be relative, based on the need to outcompete rivals, but staggers as soon as a monopoly situation is achieved. Finally, actors in the market look only at their own interest, and are structurally unable to take into account external factors.

In other words, the aim of the market is not to innovate per se, nor to make a good or best product, and in fact much energy in corporations is devoted to make their products sub-optimal. For example, typical for closed source or proprietary software is that you are prohibited from improving the product!!

The contrast with the dynamics of peer production could not be greater. It is based on passionate individuals, and open communities strive for absolute quality and innovation, not just relative quality or innovation. The aim of the Firefox browser for example, is to make the best possible browser on an ongoing basis, and because it is non-proprietary, it allows anyone to improve it through a great variety of plug-ins.

In practice however, most peer production allies itself with an ecology of businesses. It is not difficult to understand why this is the case. Even at very low cost, communities need a basic infrastructure that needs to be funded. Second, though such communities are sustainable as long as they gain new members to compensate the loss of existing contributors; freely contributing to a common project is not sustainable in the long term.

In practice, most peer projects follow a 1-10-99 rule, with a one percent consisting of very committed core individuals. If such a core cannot get funded for its work, the project may not survive. At the very least, such individuals must be able to move back and forth from the commons to the market and back again, if their engagement is to be sustainable.

Peer participating individuals can be paid for their work on developing the first iteration of knowledge or software, to respond to a private corporate need, even though their resulting work will be added to the common pool. Finally, even on the basis of a freely available commons, many added value services can be added, that can be sold in the market. On this basis, cooperative ecologies are created.

Typical in the open source field for example, is that such companies use a dual licensing strategy. Apart from providing derivative services such as training, consulting, integration etc., they usually offer an improved professional version with certain extra features, that are not available to non-paying customers.

The rule here is that one percent of the customers pay for the availability of 99% of the common pool. Such model also consists of what is called benefit sharing practices, in which open source companies contribute to the general infrastructure of cooperation of the respective peer communities.

Now we know that the world of free software has created a viable economy of open source software companies, and the next important question becomes: Can this model be exported, wholesale or with adaptations, to the production of physical goods?

The Expansion of Peer Production to the World of Physical Production

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“The Bug is a general-purpose Linux computer designed and manufactured by Bug Labs. A completely open hardware, it can be customized with different additional modules (GPS, camera, Wi-Fi adapter, USB, etc.)” (Source: TechCrunch)

The general rule to understand these dynamics and the separation between the immaterial and material world is the following:

For any immaterial project, as long as there is a general infrastructure for the cooperation, and open and free in-put that is available or can be created, then knowledge workers can work together on a common project.

However, to produce physical goods, there are inevitable costs of getting the capital together, and there needs at least to be cost recovery. Indeed such goods are by definition rival, i.e. if they are in possession of one individual, they are more difficult to share, and also, once used up, they have to be replenished.

Because of this essential difference, we can easily see that the same process cannot be used for both aspects of production of material things.

Nevertheless, and this is a key argument: anything that needs to be produced, first needs to be designed.

And designing a physical object, whether it is a car, a solar roof or a circuit board, is an immaterial software-based process depending on collaborating brains.

So the first thing that comes to mind is a collaboration between open design communities on the one hand, and producing factories on the other hand. This is indeed what is happening and emerging on a global scale.

Eric von Hippel, in his landmark book on The Democratization of Innovation has documented massive levels of such cooperation, at many levels in the industrial world, and with some sectors, like extreme sports, mostly consisting of voluntary tinkerers associated with production workshops.

Nevertheless, we have to acknowledge that there are much greater difficulties to achieve this.

  1. First of all, there are much more serious feedback loops necessary between design and production, as real products need to be tested in the physical world.

    Also, the tools are different, and required that 3D-based design tools such as CAD / CAM be available, that video should be used to show the practicalities of usage, and much more distant real-time collaboration needs to take place. But difficult does not mean impossible!!

  2. The other main difference is that capital is needed for physical implementation and production. So open design communities need to be much more closely allied to existing players. What good is it to design an open source car, if nobody is willing to make it??

But I hope the readers can intuitively sense how much sense this approach makes, for much of the same reasons than free software and open knowledge do: the physical products can be improved by everybody, not just paid employees, and such contributors have no fundamental reason to design products sub-optimally, i.e. less good than they could be.

For this major transformation to take place however, it is also necessary to conceive of physical production in a much more modular way. This is the approach undertaken for example by Bug Labs, who offers an electronic device that can be modularly compose, with the customer choosing particular pieces that need to be put together.

So rather than imagining one community working with one company, as is done in a lot of co-design and co-creation projects, imagine rather a global community of tinkerers, but also a global community of physical production houses, that can download the design and can produce things much more locally.

Achieving such a fundamental change in the conception of how we make things, would require a fundamental redesign of the whole global supply chain, and as improbable as it sounds, it is in fact already happening.

Recall that peer to peer requires that producers can voluntarily congregate around common projects. In physical terms that means that we need such a miniaturization and distribution of physical and financial capital goods, that producers can also congregate and say, let’s do this, here’s my piece of capital.

The Distribution of Open Manufacturing

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Manufacturing is indeed subject to the same process of miniaturization that computers once were. Consider the following underlying trends:

Mail-order machining means that you can design your own product, and a company will then deliver the item at your doorstep (spreadshirt, threadless). Desktop manufacturing means that you can design your own product, but also basically produce it yourself. This is already possible because of developments in 3D printing, whereby plastic designs can be produced with cheaper and cheaper machines.

Industry itself is increasingly using rapid and flexible manufacturing techniques, which require a fundamentally new philosophy concerning machines: not so much hyper-specialized, hyper-expensive and needing centralization, but rather conceiving as production through a universal machine that can be adapted quickly and inexpensively to new needs and processes. As such machines become smaller, more distributed and cheaper, then their available for more local production will increase dramatically.

Personal fabrication, as being developed through the FabLab communities and the RepRap, is the culmination of such a process.

P2Peering The Physical World

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We see the same innovation in financial capital. After the Peak Debt breakdown, we see a strong push to make finance more available in a distributed fashion.

One of the trends is of course social lending, allowing individuals to lend to each other. Another is a strong revival of complementary currencies based on mutual credit. The advantage is that credit is created through the participants themselves, without having to depend on the more scarce official money, and that an independence is achieved from centralized banks. Complementary currencies are also known to keep more of the financial flow within local communities.

So the new picture becomes clearer: cheaper production tools, coupled with peer-to-peer financing and peer-to-peer money, allows us to conceive of physical production as occurring much closer to the point of need. Such potential re-localization is not regressive however, but high-tech, and does not create isolation, because it is equally dependent on global tinkering and open design communities that operate on the scale of the world.

So the vision becomes clearer. We already have a peer-to-peer technological and media infrastructure, and we have new organizational models based on open collaboration regarding know-ledge, software, and design. We have increasing access to more distributed machinery allowing us to conceive of more localized production of such open designs. We have much lower capital requirements, but when we do need capital for cost-recovery of physical production, we have access to much more distributed capital through mutual credit and social lending.

None of these trends is fully realized, but, though they can be conceivably derailed, there is very strong evidence that they are moving and evolving in that direction.

P2P Energy

Peer_production_p2p_michel_bauwens_green_energy_id20704711.jpg

What else do we need? Well, the missing piece is not difficult to guess, it’s a distributed P2P Energy Grid!!

The rationale for distributing energy is pretty straightforward since allowing people the tools to generate renewable energy also means an independence from centralized utilities and to sustain more localized production, which is the important aspect in the context of this article.

Excess energy can be given, traded or sold, having the additional benefit that those of us who use demonstrably less energy will receive an income from those that use an excess of energy.

In Conclusion

I hope readers of this overview can now have a clearer picture of how a peer-to-peer world may be fashioned. It would consist of open knowledge, software and design communities, whose members are connected with production entities (companies, cooperatives), who fund their members directly, but also indirectly support the infrastructure of cooperation of the commons on which they depend, practicing benefit sharing, so that the benefits flow back to the open design communities.

Productive entities would be more enabled to produce locally, using energy from a peer-to-peer oriented grid, and using peer-to-peer money for the exchange of rival goods, while immaterial and culture goods would be freely exchanged and shared by the whole of humanity.

This is not an utopia, but the very necessity for the survival of our planet.

Indeed, we only do two things wrong, and we have to reverse them:

  • We think that nature is infinite, which is false, and so we practice a pseudo-abundance which destroys the planet.
  • We think that intellectual and cultural goods should be made artificially scarce, thereby crippling the sharing of innovations.

If we can overturn both, i.e. combining a recognition of the real scarcity of physical goods with the real abundance of immaterial goods, we have a new and sustainable civilization, based on peer to peer principles.

Originally written by Michel Bauwens and first published on WE Magazine on February 1, 2009 as “The Emergence of Open Design and Open Manufacturing“.

About the author

bauwens.jpg

Michel Bauwens (1958) is a Belgian integral philosopher and Peer-to-Peer theorist. He has worked as an internet consultant, information analyst for the United States Information Agency, information manager for British Petroleum (where he created one of the first virtual information centers), and is former editor-in-chief of the first European digital convergence magazine, the Dutch language Wave.

To know more you can visit these sections of the P2P Foundation wiki:

Photo credits:
The Emergence of the Internet As Enabling Peer Production – Natalia Lukiyanova
Peer Production Can Be Divided in Three Distinct Processes – Rafael Angel Irusta Machin
Peer Production As a Different Economic Model – Sunagatov Dmitry
The Expansion of Peer Production to the World of Physical Production – Bug Labs
The Distribution of Open Manufacturing – Vasyl Yakobchuk
P2Peering The Physical World – Ilin Sergey
P2P Energy – Zing Studio

Is it true that the same method of peer and open production that has been dominating the world of open source software and freely available (often user-generated) content on the internet, is now also deeply influencing the way we think about designing and even making things?

Peer_production_p2p_michel_bauwens_id32200361_size485.jpg
Photo credit: itestro

Peer production occurs when communities of volunteers create open content that is meant to be usable, shareable, and freely redistributable by everybody.

Though this approach has proven to work great on the Web (think of Linux), is peer production ready to subvert the economic models of the physical world?

The capitalistic-based market, which is the economic system where you and I live and work inside, works pretty much this way:

Means of production are privately owned, corporations are internally organized as hierarchies, and resources are allocated through the signals that are given through market prices. If the profit is interesting enough, corporations will allocate resources in that direction and pay the necessary staff.

Peer production instead, promotes a different system based on open knowledge, software and design communities. Members are first-hand connected with production companies, and fund their members directly. But not only. Companies indirectly support the infrastructure of cooperation of the commons on which they depend, sharing back the benefits with the open design communities.

For an in-depth view of P2P-based, peer production, and how open communities and open design work, follow Michel Bauwens, the world P2P evangelist inside this explanatory article and decide for yourself whether this an emerging reality or just a dream.

Here all the details:

The Emergence of Open Design and Open Manufacturing

by Michel Bauwens

Intro

Readers of WE Magazine will be familiar with the emergence and proliferation of a new form of value creation, peer production (as first defined by Yochai Benkler), in which communities of volunteers (but also in fact mostly paid creators and programmers once a project is successful) create (open) content or (free) software, that is usable and accessible by everybody.

Typical for peer production is that the producers create products (with both concepts being essentially misleading in this case!) in such a form that they form a commons which can be used and modified by others, who return it improved to the same common pool. These producers can be volunteers or paid programmers or authors, often both operating as a cooperative ecology between communities and the companies that create market-based spin-offs from that same commons.

As a typical example, Linux and its derivatives come to mind, which have created a $36 billion economy.

It is very tempting to limit such emergence to the field of immaterial production, but we want to show in this article that the same method of production that has come to dominate the world of open source software and freely available (often user-generated) content on the internet, is now also deeply influencing the way we think about designing and even making things.

Before we describe this emergence, a few definitions as well as a basic explanation of why the peer production makes so much sense.

The Emergence of the Internet As Enabling Peer Production

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Before the advent of the internet as a tool that can now be used by at least one billion humans, there were already three ways to conceive of production.

  1. The first is the, now almost-defunct, state-based system that was typified in the Soviet system, in which the productive resources were state-owned, and where the state organized production and allocated resources based on centralized planning.
  2. The second is of course, market-based capitalism, in which the means of production are privately owned, corporations are internally organized as hierarchies, and resources are allocated through the signals that are given through market prices. If the profit is interesting enough, corporations will allocate resources in that direction and pay the necessary staff.
  3. The third and minor form was cooperative production, in which workers or other members would own the collective capital, and have some form of internal and more democratic decision-making. However, such cooperatives would still generally operate in the marketplace and subject to the same external dynamics as corporate firms. In our context, I will therefore not consider it as a separate mode of production, but rather as a variant to the market.

Peer Production Can Be Divided in Three Distinct Processes

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Peer production however is a genuinely new form of production, which is based on what I call permission-less self-aggregation around the creation of common value. It can be divided in three distinct processes:

  1. On the input side, we have voluntary contributors, who do not have to ask permission to participate, and use open and free raw material that is free of restrictive copyright so that it can be freely improved and modified. If no open and free raw material is available, as long as the option exists to create new one, then peer production is a possibility.
  2. On the process side, it is based on design for inclusion, low thresholds for participation, freely available modular tasks rather than functional jobs, and communal validation of the quality and excellence of the alternatives (I call this peer governance).
  3. On the output side, it creates a commons, using licenses that insure that the resulting value is available to all, again without permission. This common output in turn recreates a new layer of open and free material that can be used for a next iteration.

Incomplete variations on this model are possible. For example, contributors could be paid, and even work for hierarchal corporations, but still put the resulting work in the commons, where it is available for further peer improvements. In fact, for Linux and many free and open source software projects, this is the main reality, with nearly three quarters of Linux programmers being paid by companies.

This mode of production works because certain technical conditions have been created for immaterial production.

  1. First of all, contemporary knowledge workers, unlike factory workers, basically own or control their own means of production: i.e. their brain, computers, and access to the socialized network that is the internet. Since they control their own contributions, they are able to voluntarily contribute them.
  2. Because content and software can be digitally reproduced, and the cost of such reproduction is marginal once it has been produced a first time, it can be universally available through digital copying, is therefore not scarce, and thus operates outside the supply and demand tension necessary for a market.
  3. Because of the internet, it is now possible to cheaply coordinate a multitude of individuals and small groups on a global scale, without needing centralized command and control hierarchies. It is not difficult to conceive why such form of production is highly productive.

Peer Production As a Different Economic Model

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Pre-capitalist modes were essentially coercive (slavery, serfdom, etc…), therefore requiring an expensive apparatus of coercion. Such fear-driven processes were very detrimental to motivation and innovation, breeding fatalism as a general attitude in such civilizations.

Capitalism on the other hand, based on self-interest and the exchange of equal value, creates a positive external motivation based on the expected return. However, in terms of motivation, it is absent when such return is not available. Innovation in a for-profit driven system can only be relative, based on the need to outcompete rivals, but staggers as soon as a monopoly situation is achieved. Finally, actors in the market look only at their own interest, and are structurally unable to take into account external factors.

In other words, the aim of the market is not to innovate per se, nor to make a good or best product, and in fact much energy in corporations is devoted to make their products sub-optimal. For example, typical for closed source or proprietary software is that you are prohibited from improving the product!!

The contrast with the dynamics of peer production could not be greater. It is based on passionate individuals, and open communities strive for absolute quality and innovation, not just relative quality or innovation. The aim of the Firefox browser for example, is to make the best possible browser on an ongoing basis, and because it is non-proprietary, it allows anyone to improve it through a great variety of plug-ins.

In practice however, most peer production allies itself with an ecology of businesses. It is not difficult to understand why this is the case. Even at very low cost, communities need a basic infrastructure that needs to be funded. Second, though such communities are sustainable as long as they gain new members to compensate the loss of existing contributors; freely contributing to a common project is not sustainable in the long term.

In practice, most peer projects follow a 1-10-99 rule, with a one percent consisting of very committed core individuals. If such a core cannot get funded for its work, the project may not survive. At the very least, such individuals must be able to move back and forth from the commons to the market and back again, if their engagement is to be sustainable.

Peer participating individuals can be paid for their work on developing the first iteration of knowledge or software, to respond to a private corporate need, even though their resulting work will be added to the common pool. Finally, even on the basis of a freely available commons, many added value services can be added, that can be sold in the market. On this basis, cooperative ecologies are created.

Typical in the open source field for example, is that such companies use a dual licensing strategy. Apart from providing derivative services such as training, consulting, integration etc., they usually offer an improved professional version with certain extra features, that are not available to non-paying customers.

The rule here is that one percent of the customers pay for the availability of 99% of the common pool. Such model also consists of what is called benefit sharing practices, in which open source companies contribute to the general infrastructure of cooperation of the respective peer communities.

Now we know that the world of free software has created a viable economy of open source software companies, and the next important question becomes: Can this model be exported, wholesale or with adaptations, to the production of physical goods?

The Expansion of Peer Production to the World of Physical Production

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“The Bug is a general-purpose Linux computer designed and manufactured by Bug Labs. A completely open hardware, it can be customized with different additional modules (GPS, camera, Wi-Fi adapter, USB, etc.)” (Source: TechCrunch)

The general rule to understand these dynamics and the separation between the immaterial and material world is the following:

For any immaterial project, as long as there is a general infrastructure for the cooperation, and open and free in-put that is available or can be created, then knowledge workers can work together on a common project.

However, to produce physical goods, there are inevitable costs of getting the capital together, and there needs at least to be cost recovery. Indeed such goods are by definition rival, i.e. if they are in possession of one individual, they are more difficult to share, and also, once used up, they have to be replenished.

Because of this essential difference, we can easily see that the same process cannot be used for both aspects of production of material things.

Nevertheless, and this is a key argument: anything that needs to be produced, first needs to be designed.

And designing a physical object, whether it is a car, a solar roof or a circuit board, is an immaterial software-based process depending on collaborating brains.

So the first thing that comes to mind is a collaboration between open design communities on the one hand, and producing factories on the other hand. This is indeed what is happening and emerging on a global scale.

Eric von Hippel, in his landmark book on The Democratization of Innovation has documented massive levels of such cooperation, at many levels in the industrial world, and with some sectors, like extreme sports, mostly consisting of voluntary tinkerers associated with production workshops.

Nevertheless, we have to acknowledge that there are much greater difficulties to achieve this.

  1. First of all, there are much more serious feedback loops necessary between design and production, as real products need to be tested in the physical world.

    Also, the tools are different, and required that 3D-based design tools such as CAD / CAM be available, that video should be used to show the practicalities of usage, and much more distant real-time collaboration needs to take place. But difficult does not mean impossible!!

  2. The other main difference is that capital is needed for physical implementation and production. So open design communities need to be much more closely allied to existing players. What good is it to design an open source car, if nobody is willing to make it??

But I hope the readers can intuitively sense how much sense this approach makes, for much of the same reasons than free software and open knowledge do: the physical products can be improved by everybody, not just paid employees, and such contributors have no fundamental reason to design products sub-optimally, i.e. less good than they could be.

For this major transformation to take place however, it is also necessary to conceive of physical production in a much more modular way. This is the approach undertaken for example by Bug Labs, who offers an electronic device that can be modularly compose, with the customer choosing particular pieces that need to be put together.

So rather than imagining one community working with one company, as is done in a lot of co-design and co-creation projects, imagine rather a global community of tinkerers, but also a global community of physical production houses, that can download the design and can produce things much more locally.

Achieving such a fundamental change in the conception of how we make things, would require a fundamental redesign of the whole global supply chain, and as improbable as it sounds, it is in fact already happening.

Recall that peer to peer requires that producers can voluntarily congregate around common projects. In physical terms that means that we need such a miniaturization and distribution of physical and financial capital goods, that producers can also congregate and say, let’s do this, here’s my piece of capital.

The Distribution of Open Manufacturing

Peer_production_p2p_michel_bauwens_physical_world_id31852901.jpg

Manufacturing is indeed subject to the same process of miniaturization that computers once were. Consider the following underlying trends:

Mail-order machining means that you can design your own product, and a company will then deliver the item at your doorstep (spreadshirt, threadless). Desktop manufacturing means that you can design your own product, but also basically produce it yourself. This is already possible because of developments in 3D printing, whereby plastic designs can be produced with cheaper and cheaper machines.

Industry itself is increasingly using rapid and flexible manufacturing techniques, which require a fundamentally new philosophy concerning machines: not so much hyper-specialized, hyper-expensive and needing centralization, but rather conceiving as production through a universal machine that can be adapted quickly and inexpensively to new needs and processes. As such machines become smaller, more distributed and cheaper, then their available for more local production will increase dramatically.

Personal fabrication, as being developed through the FabLab communities and the RepRap, is the culmination of such a process.

P2Peering The Physical World

Peer_production_p2p_michel_bauwens_p2peering_id21066911.jpg

We see the same innovation in financial capital. After the Peak Debt breakdown, we see a strong push to make finance more available in a distributed fashion.

One of the trends is of course social lending, allowing individuals to lend to each other. Another is a strong revival of complementary currencies based on mutual credit. The advantage is that credit is created through the participants themselves, without having to depend on the more scarce official money, and that an independence is achieved from centralized banks. Complementary currencies are also known to keep more of the financial flow within local communities.

So the new picture becomes clearer: cheaper production tools, coupled with peer-to-peer financing and peer-to-peer money, allows us to conceive of physical production as occurring much closer to the point of need. Such potential re-localization is not regressive however, but high-tech, and does not create isolation, because it is equally dependent on global tinkering and open design communities that operate on the scale of the world.

So the vision becomes clearer. We already have a peer-to-peer technological and media infrastructure, and we have new organizational models based on open collaboration regarding know-ledge, software, and design. We have increasing access to more distributed machinery allowing us to conceive of more localized production of such open designs. We have much lower capital requirements, but when we do need capital for cost-recovery of physical production, we have access to much more distributed capital through mutual credit and social lending.

None of these trends is fully realized, but, though they can be conceivably derailed, there is very strong evidence that they are moving and evolving in that direction.

P2P Energy

Peer_production_p2p_michel_bauwens_green_energy_id20704711.jpg

What else do we need? Well, the missing piece is not difficult to guess, it’s a distributed P2P Energy Grid!!

The rationale for distributing energy is pretty straightforward since allowing people the tools to generate renewable energy also means an independence from centralized utilities and to sustain more localized production, which is the important aspect in the context of this article.

Excess energy can be given, traded or sold, having the additional benefit that those of us who use demonstrably less energy will receive an income from those that use an excess of energy.

In Conclusion

I hope readers of this overview can now have a clearer picture of how a peer-to-peer world may be fashioned. It would consist of open knowledge, software and design communities, whose members are connected with production entities (companies, cooperatives), who fund their members directly, but also indirectly support the infrastructure of cooperation of the commons on which they depend, practicing benefit sharing, so that the benefits flow back to the open design communities.

Productive entities would be more enabled to produce locally, using energy from a peer-to-peer oriented grid, and using peer-to-peer money for the exchange of rival goods, while immaterial and culture goods would be freely exchanged and shared by the whole of humanity.

This is not an utopia, but the very necessity for the survival of our planet.

Indeed, we only do two things wrong, and we have to reverse them:

  • We think that nature is infinite, which is false, and so we practice a pseudo-abundance which destroys the planet.
  • We think that intellectual and cultural goods should be made artificially scarce, thereby crippling the sharing of innovations.

If we can overturn both, i.e. combining a recognition of the real scarcity of physical goods with the real abundance of immaterial goods, we have a new and sustainable civilization, based on peer to peer principles.

Originally written by Michel Bauwens and first published on WE Magazine on February 1, 2009 as “The Emergence of Open Design and Open Manufacturing“.

About the author

bauwens.jpg

Michel Bauwens (1958) is a Belgian integral philosopher and Peer-to-Peer theorist. He has worked as an internet consultant, information analyst for the United States Information Agency, information manager for British Petroleum (where he created one of the first virtual information centers), and is former editor-in-chief of the first European digital convergence magazine, the Dutch language Wave.

To know more you can visit these sections of the P2P Foundation wiki:

Photo credits:
The Emergence of the Internet As Enabling Peer Production – Natalia Lukiyanova
Peer Production Can Be Divided in Three Distinct Processes – Rafael Angel Irusta Machin
Peer Production As a Different Economic Model – Sunagatov Dmitry
The Expansion of Peer Production to the World of Physical Production – Bug Labs
The Distribution of Open Manufacturing – Vasyl Yakobchuk
P2Peering The Physical World – Ilin Sergey
P2P Energy – Zing Studio

Jan
16

Net Neutrality: Is The Open Web For Anybody Or Just For Some?

Posted by: | Comments Comments Off

The celebrated openness of the Internet in which internet providers are not supposed to give preferential access or treatment to any Internet traffic keeps quietly losing powerful defenders.

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Photo credit: Norma Cornes

Internet providers are still free to sell higher-speed traffic and better overall service levels, but letting big companies like Google get an unfair advantage in distributing their content online just because they can afford to pay more, represents a big threat to the democratic and egalitarian approach independent web publishers have been vouching for.

Net neutrality boils down to one basic concept: Don’t make audiences pay for artificially-created scarcity.

That means that Internet providers of all kinds can be still free to sell “bigger pipes” and better overall service levels at higher prices. What should instead not be allowed anymore is for artificial cartels of content and Internet bandwidth providers to gang together and create preferential access routes to their own content by virtue of reserving faster and broader chunks of their bandwidth to their commercial gang partners.

Here is John Blossom reporting on this story:

Net Neutrality Spin: WSJ’s Take on Google’s Caching Plans Draws Fire

by John Blossom

WSJ vs. Google on Net Neutrality

net_neutrality_wsj_google_id30458531.jpg

Talk about a bad hair day for WSJ tech journalists.

When The Wall Street Journal ran an article on a Google plan to add “edge caching” servers at key internet service provider facilities, this fairly common practice to accelerate content delivery to audiences via the Web was mangled into a political imbroglio. To wit, their lead:

The celebrated openness of the Internet – network providers are not supposed to give preferential treatment to any traffic – is quietly losing powerful defenders.

Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content, according to documents reviewed by The Wall Street Journal.

Google has traditionally been one of the loudest advocates of equal network access for all content providers.

Google was quick to correct the WSJ’s outlook, as noted on their public policy blog and in a subsequent AFP story. Their point:

Despite the hyperbolic tone and confused claims in Monday’s Journal story, I want to be perfectly clear about one thing: Google remains strongly committed to the principle of net neutrality, and we will continue to work with policymakers in the years ahead to keep the Internet free and open.

Intellectual property guru and net neutrality proponent Lawrence Lessig noted that his take on Google and the political ramifications of this move were a bit off-key in the WSJ article as well:

The article is an indirect effort to gin up a drama about an alleged shift in Obama’s policies about network neutrality.

What’s the evidence for the shift? That Google allegedly is negotiating for faster service on some network pipes. And that “prominent Internet scholars, some of whom have advised President-elect Barack Obama on technology issues, have softened their views on the subject.”

Who are these “Internet scholars”? Me… I’ve not seen anything during the Obama campaign or from the transition to indicate it has shifted its view about network neutrality at all.

Is the Open Web a Possible Future Scenario?

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With more moving pieces than a Swiss watch in Washington right now, the current political environment surrounding net neutrality and other Web access issues during a transition in Washington’s power brokers is bound to be subject to as much jockeying and bullying as possible.

Today the U.S. Federal Communications Commission canceled a vote on making radio frequencies available that would provide free Internet access as a public utility, bowing to pressures from both industry advocates and politicians.

There’s a big push for open Web access, but plenty of pressure from all points of view keeping things comfortably in neutral for now.

Net Neutrality and related issues such as public Web wireless frequencies seem to boil down to one basic concept: Don’t make audiences pay for artificial scarcity.

Carriers are still free to sell “bigger pipes” and better overall service levels, but artificial cartels based on reserving audience-facing Internet bandwidth for private use will only create more challenges for publishers in the long run.

If you want to have proof that this is so, just take a look at the balkanized state of mobile service carriers that lassoed content providers for many years into deals for distribution on their private networks. What publishers now confront are scattered and overpriced deals for growing but underperforming mobile markets, even as the carriers now reach for ad revenue shares to sweeten their take.

Net Neutrality and Its Implications for Online Publishers

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Proprietary mobile breakthroughs such as the iPhone and the Amazon’s Kindle are great for publishers in many ways, but they represent a relatively small share of the potential marketplace for mobile content and ultimately just continue the myth that artificial network scarcity can benefit the publishing industry as a whole.

All these devices do is lock publishers in to proprietary networks that are bound to make it harder to reach their audiences cost-effectively.

The truth is that the fastest-evolving, most cost-effective technology changes are best for publishers, making it imperative to enable an environment in which mobile and Web technology providers are not resting on proprietary laurels that hinder the development of Web and mobile markets for publishers. Without these breakthroughs, the audience reach that content producers need to make mobile networks a highly profitable distribution medium is not likely to materialize.

Let’s keep the future of publishing out of the hands of companies that still can’t tell us whether to dial “1“, an area code or nothing extra to make a phone call to the next town.

Net Neutrality will ensure that there is a cost-effective, rapidly evolving electronic distribution infrastructure that serves publishers best.

Originally written by John Blossom for Shore and first published on December 15, 2008 as “Net Neutrality Spin: WSJ’s Take on Google’s Caching Plans Draws Fire“.

About the author

John_Blossom_85.gif

John Blossom’s career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including major financial publishers and financial services companies, as well as earlier experience in broadcast media. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and consumers of content services.

Photo credits:
WSJ vs. Google on Net Neutrality – Olga Demchishina
Is the Open Web a Possible Future Scenario? – Alfredo Angeles
Net Neutrality and Its Implications for Online Publishers – Wikimedia Commons

Should news content be the result of the aggregating and selecting from many and varied sources or the word coming from one single perspective? John Blossom analyzes the future of newspapers and openly asks some hard questions in this fascinating and scary article.

News_content_newspapers_future_strategy_size485_b.jpg
Photo credit: Paul Turner and Max Gladwell mashed up by Daniele Bazzano

What do you say? Should newspapers completely rethink their model of journalism?

Where are you more likely to read your personally most relevant news today? On a newspaper, on a blog or on Twitter?

Why?

What should newspapers then do to survive with the web before their dwindling numbers make them crumble?

Here the insightful analysis from media and business content expert John Blossom:

Intro by Robin Good

Newspaper Apocalypse: What’s the Next Right Step?

by John Blossom

Introduction

Good news about the newspaper industry has been an oxymoron at best in a sinking global economy, and today is no exception.

TheStreet.com confirms the buzz that The New York Times is taking out a USD 225 million loan against its new office building off of Times Square while The Wall Street Journal notes that Sam Zell’s Tribune Co. is sniffing out options for a Chapter 11 bankruptcy restructuring.

Quite a change of pace from last year’s triumphal posturing of new media headquarters and highly unrealistic revenue goals for private acquisitions would eventually lead to new glories. ‘T’ain’t working, apparently, as print ad revenues continue to crater except for feature article sections that vie with magazines for more targeted interest groups.

As was noted in a study from earlier this year 37 percent of Americans go online for their news, while only 27 percent were picking up a newspaper on any given day. Newspapers in the U.S. are now officially a legacy product, though they still represent the majority of ad revenues for most news organizations. The only large markets where newspapers are growing significantly are in nations such as India, where the penetration of the Web still lags behind the thirst for news.

While some well-diversified media companies are prepared for the long run of news’ transition into a more electronic future, 2009 is shaping up to be the year in which the newspaper industry begins to face either massive restructuring or widespread collapse. Yet there is hope for traditional providers of news – if they can put their best efforts behind the most profitable opportunities.

Here are a few thoughts as to where traditionally print-oriented news organizations must be headed in 2009 to build a more profitable future:

Get Better Than Bloggers and Search Engines at Aggregating News

News_content_newspapers_future_strategy_id16781541.jpg

Mainstream journalists are still equipped oftentimes with the personal networks that enable them to deliver breaking news effectively, but nobody trusts any single news organization as their source for news.

Instead, many online news users are turning to bloggers, search engines and messaging services such as Twitter to aggregate breaking news on the topics that matter most to them.

In other words, while referral links are highly valuable for people who bother to engage full-length news stories, the sites that provide them are the “go-to” stops for a rapidly growing number of news hounds. Getting breaking news to appear more automatically in these other venues – and to have revenue-producing ads and partnership “hooks” in that remote content – is a key factor for making the most of these aggregators.

However, it also points to the lingering question: why aren’t more mainstream news organizations aggregating more links from other sources in their own core news coverage?

I would agree that automated aggregation services like Sphere are of limited value in this regard, but the source-agnostic form of editorial content aggregation favored by bloggers and outlets such as the Huffington Post and Newser appear to be enabling far more engagement for online audiences than “not invented here” news organizations that still insist that their own teams must create most every drop of news that they monetize.

Love Print as a Service, Not as Your Brand

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In the nineteenth century newspapers grew up in buildings that housed their editorial staffs, printing presses and loading docks – self-contained factories very much in the model of that era’s mass manufacturing.

In the twentieth century printing presses in many markets moved away to remote locations but most still produced newsprint products only for one source of editorial content and ads. In an era in which news can be aggregated effectively by anyone, that model is no longer a cost-effective approach to print production.

Print will continue to thrive as a reading format for some time, but it’s far less likely that printing presses are going to be running news and ads from only one source.

It’s far more likely that new types of newspapers are going to be with us very shortly, ones which license news from today’s newspaper staffs and other news sources and share revenues and links to online materials via Data Matrix codes and other print-to-online linking technologies.

Individual news organizations are not likely to invest enough in these new kinds of source-agnostic aggregation technologies fast enough to make a difference to their bottom lines, so suffering news organizations would be smart to band together to make such technologies happen sooner rather than later.

Alternatively, the time for a “Google Newspapers” printing plant in major markets that aggregates content from many sources agnostically may have come at long last.

Enable Community-generated News More Effectively

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Small-market newspapers and television cable news outlets have become fairly aggressive in embracing their audiences as sources of news and entertainment. Yet major newspaper chains in many markets are still struggling to get their hands around what it means to empower everyday people as news producers.

Social media provides some of the most engaging content online today, yet many publishers still shy away from empowering local news gatherers that do not conform to traditional models of journalism. But many sources of community-generated content – sports scores, traffic reports, eyewitness news – are highly engaging sources of content that can be monetized easily.

In an era of real-time broadcast news alerts from anyone on services such as Twitter newspapers need to rethink what’s the best way to engage a community that already knows how to publish to one another.

Conclusion

There’s no doubt that many news organizations are hitting the right buttons in making decisions on the future of making money from news, but the pace at which those decisions are being made has left a gaping chasm between the cost of sustaining their greatest revenue-generator – print publishing – and the cost of investing more heavily in online publishing methods that will carry them forward to long-term profitability.

As much as online is the answer, though, I think that it’s time for publishers to take a far more radical approach to print as soon as possible. Print will survive and thrive – the only question is, in whose hands? The time to release the medium from the brand is at hand, and it can come none too soon for most news organizations’ bottom lines.

Originally written by John Blossom for Shore and first published on December 8 2008 as “Newspaper Apocalypse: What’s the Next Right Step?“.

About the author

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John Blossom’s career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including major financial publishers and financial services companies, as well as earlier experience in broadcast media. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and consumers of content services.

Photo credits:
Get Better Than Bloggers and Search Engines at Aggregating News – Janaka Dharmasena
Love Print as a Service, Not as Your Brands – Ruslan Gilmanshin
Enable Community-generated News More Effectively – Robin Good

Oct
10

Is Web 2.0 Really Democratic?

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Web 2.0 has revolutionized the panorama of the information society: users have become information producers and the new web platforms have become relationship venues where new knowledge and ideas emerge. Also the new tools of social networking, social tagging, wikis and blogs enable new forms of social interaction, participation and cooperation. But…

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Photo credit: Slate magazine

  • Is this participation really democratic?
  • Or is this a democracy paradox, where everyone can interact but the decision making places are all outside the net?
  • Is the horizontal leveling of internet communications really an instrument of democracy?
  • How would it be possible to transform these emotional and communication-oriented extensions in a real space connected with the physical world of true participation to decision-making?

I have gone out and asked to four people whose intellectual integrity and life vision the above questions: Howard Rheingold, John Blossom, Michel Bauwens, Sepp Hasslberger answer the above questions from four diverse individual viewpoints:

Howard Rheingold of Smartmobs.com

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  1. Is this participation really democratic?

    Democratizing” means making access (to information, tools, policy-making discussions, elections, etc.) widely available. This, however, does not guarantee a healthy democracy.

    What if more people vote, but their picture of political candidates and their policies are distorted by sophisticated public relations tools and strategies?

    What if their educations are so poor that voters are unable to think critically about partisan claims?

    I am wary of projecting hopes onto the tools you mention — which truly have the potential to inform and involve more people in democratic decision-making — without paying attention to the less visible parts of the system I mention.

  2. Or is this a democracy paradox, where everyone can interact but the decision making places are all outside the net?

    I am also wary of governance by instant voting. This is known as the “plebiscite” and can be very dangerous: a demagogue or a government can propagandize people into starting a war or adopting a policy without a process of deliberation.

    That’s why modern democracies are generally republics — citizens elect representatives who are expected to deliberate openly and transparently.

  3. Is the horizontal leveling of internet communications really an instrument of democracy?

    It CAN be. But more than the technology is required. A healthy public sphere is essential — most people need to have sufficient education, freedom to criticize, well-trained critical faculties, and ample sources of accurate information.

  4. How would it be possible to transform these emotional and communication-oriented extensions in a real space connected with the physical world of true participation to decision-making?

    Education!

Michel Bauwens of P2P Foundation

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The first level is expression, and it is clear that in this context, the Web 2.0 is a resounding success.

And it’s importance should not be underestimated since historically, we can see that people with power have always tried to limit and control expression, so we should not be cynical about it.

I think that Web 2.0 generally goes beyond expression, and has also become an efficient tool for mobilization and collective action

But expression is not deliberation. Most Web 2.0 platforms are not very well suited for the kind of complex deliberation that would be needed to create a context for decision-making. I think these kinds of tools, which can integrate complexity, adequately filter for quality, and have a value conscious design approach that insure that a diversity of views are taking into account, are still too far between, but quite a few groups are working on it

The key in politics is not expression, nor expressing discontent or resistance, but actually transforming things. Collective action can change things, but still implies a separation between the ‘people’ and ‘representative institutions‘. It implies ‘we‘ are asking ‘them‘, to change their ways.

So I think the real revolution of peer to peer technologies is that it allows people not just expression, but actually a redesign of social processes.

For example, free software communities successfully embed their values in software, and so do the emerging open design communities that are now starting to tackle physical production itself. This is the next great frontier of peer production communities.

But equally crucial, and this is why I believe Lessig made the right decision in moving from Creative Commons to Open Politics, is that we actually start redesigning politics itself.

If you see sites like worldchanging.org, or p2pfoundation.net for that matter, it is rather easy to come to the conclusion that most solutions for contemporary problems already exist, but they are scattered in marginal groups.

At the same time, the current political and economic system seems almost completely oblivious to it, and so these crucial solutions do not seem to be able to scale. This is a sign of a profound disease and insufficiency of current democratic and representative regimes, that are in the hands of privileged elites, who hide their power through a lack of openness.

The big fight now is openness and transparency.

And as we create our own P2P alternatives, we still have to tackle the mainstream system, and since a direct approach seems impossible (simply changing one party by another with very similar standard policies), what we need is to redesign, reprogram the political process itself.

That’s the crucial task right now, and Web 2.0 is not sufficient for this, it’s merely a first step.

John Blossom of Shore.com

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  1. Is this participation really democratic?

    While not all social media tools are available to everyone in the world, by its nature people who have access to social media are participating in the most democratic form of political human expression.

    In the past the power of a political voice was determined by a person’s connection to powerful people, by their access to the media or a bullhorn or whatever other device amplified one voice over that of an electorate’s voice. In social media the opportunity for all voices to express themselves begins to become a reality.

    However, just because social media tools are being used for political expression doesn’t mean that the content being generated by social media is always “the voice of the people.

    Oftentimes powerful individuals and organizations will hire surrogates to spread their opinions using social media tools, creating “astroturf” – content that’s supposed to look like “grass roots” opinion but which is in fact sponsored by a controlling interest.

    What I am noticing in this year’s U.S. election is that people are far more aware of the potential for astroturf content and challenging it more quickly and vocally.

    It’s also important to note the growth of media outlets that use social media tools but which have editorial staffs that enable them to operate much as any other media publication would. Just because you’re using the tools of social media doesn’t necessarily mean that you’re actually trying to be just one voice in the crowd.

    This is not to say that the powerful should not have a voice as well in social media. In a true democracy all people of all walks of life should have a voice in political discussions.

    But if democracy is a system which says that each person has one voice as well as one vote, then all of the people who have that right should have an equal opportunity to influence their peers through social media.

    Within that framework influential figures arise, leadership forms and actions are taken based on that influence, but the influence, endorsement and leadership is not presumed. Social media is a key venue in which such influence, endorsement and leadership is formed.

  2. Or is this a democracy paradox, where everyone can interact but the decision making places are all outside the net?

    In my book Content Nation I am highlighting the importance of the coffee houses and the taverns of the American colonies in which influential political pamphlets such as Thomas Paine’s Common Sense were discussed.

    The discussions in those gathering places and the passing of these pamphlets from one person to another was in effect the social media of that era. Without those influential discussions and the local thought leadership that emerged from them there would not have arisen the widespread convictions that led to the actions outside of the rooms in which these discussions took place.

    Democracy is a form of self-organizing government: one cannot form it until people have organized their thoughts as to how they would like to be represented.

    So while oftentimes the discussions in social media forums may appear to be as boistrous as any that one may encounter in a pub or a cafe, that boisterousness leads to the convictions to express oneself through democratic institutions.

    Social media can enable actual decision making – many services provide polling capabilities – but its primary value is to enable people to have the intellectual and emotional interchange necessary to make informed decisions in the democratic process or to inform our representatives of the true opinions of the electorate more efficiently.

    A simple analogy can be found in and about my home town. In the New England region of the U.S. many small towns still govern themselves via direct representation: the citizens of a town gather at appointed times to vote on town budgets and regulations and to discuss and to vote upon important issues. However, as some of these towns grew this form of government gave way to representative town meetings, in which citizens are called upon oftentimes to speak out on issues of public importance at town meetings but in which the elected representatives then are called upon to vote. Both are democratic functions, but in the representative town meeting the voice of the citizens is separate from the actual political action.

    It’s feasible over time that social media will enable us to return to more of a direct representation in democratic institutions, but for now I think that it is mostly about enabling people to influence the actions of elected officials and influencing how they are chosen.

  3. Is the horizontal leveling of internet communications really an instrument of democracy

    The horizontal leveling of the internet can enable democratic views of the world and is without a doubt the most revolutionary invention for human communication since the spoken word.

    Once voice can decide to speak out and can gain a global audience virtually overnight, influencing political decision making both on a national and global level as well as at a local level, based solely on the influence and endorsement of their peers.

    The ability of any voice anywhere to influence the course of decision-making that impacts society is the foundation of democratic action. The corollary of that freedom, however, is that it takes democratic organization of all of the content generated by social media for people to become aware of such opinions.

    If millions of voices shout out but we hear from the same media-selected opinion-makers again and again then social media has done little good. This is where the traditional media outlets fail us oftentimes.

    It is good to have high-quality traditional media outlets, but social media outlets enable a far broader array of opinions and insights to surface by enabling a far broader array of influencers and leaders to arise through the combined endorsements of individuals. This allows the combing intellect and insight of countless people to factor in to democratic decision making.

  4. How would it be possible to transform these emotional and communication-oriented extensions in a real space connected with the physical world of true partecipation to decision-making?
  5. To bring it back to my discussion of New England town government, there is the long-term possibility that social media becomes a more direct instrument of governmental decision-making.

    But even today social media is being extended into the political process directly. If you look at Barack Obama’s presidential campaign social media tools were an essential factor in organizing his campaign workers: enthusiasm for a political candidate was transformed into political action directly through social media. Obama’s record online campaign donations were another example of how social media breaks through into the real space.

    People are using social media tools to organize people rapidly in local areas as well: weblogs were a crucial factor in our local elections in 2006 and social media tools have helped to change the course of several local political debates.

    Our town’s First Selectman, a mayor by most people’s understanding, is a blogger! Finally I think that we’re seeing more and more use of venues such as Facebook to make people aware of political causes and to be organized to take real-world action. Hundreds of thousands of people who are passionate about a cause can be organized in a matter of a few days. That’s highly scalable political activism that just wasn’t there a few years ago.

    We need the tools of social media to help us form our decision making, but it’s up to us to take action based on those experiences.

    I trust and expect that the power of social media to enable such transformation of discussions in to action will catch the world by surprise in the months and years ahead.

    I doubt that the discussions in coffee houses and taverns in colonial American were taken very seriously by those who were not a part of them. But then people decided to act upon those discussions.

    So it will be with social media. People have no idea yet as to just how powerful a tool that it will become.

    The courage of convictions is all that’s required to make that clear to the world. This happens again and again already in ways large and small, but some day soon the world will be aware that they are a nation of publishers, united in their ability to communicate to the world and to influence one another as citizens of the same.

Sepp Hasslberger of Health Supreme / Hasslberger.com

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  1. Is this participation really democratic?

    If democracy means participation, then web 2.0 is really democratic.

    Actually it can be even considered more democratic than what we are used to calling our “democratic society“, where participation is not invited. We are supposed to vote once every four-five years, and let the politicians get on with leading us wherever they wish. Not much of the original idea of democracy left there.

  2. Or is this a democracy paradox, where everyone can interact but the decision making places are all outside the net?

    You could call it a paradox. Everyone can interact on the web, but for now, the decisions are made in other places. Just as I said, we elect politicians and are expected to let them do the leading.

    It would be much better if there were some connection between what the people want and what the politicians are doing. I could imagine that the web might be used to discuss and decide on actual things in politics, and the politicians take the message that has been “filtered out” and act in accordance with it.

    But this is only a phase of transition. Sooner or later, the web will gain an important role in politics, even to the extent where we no longer need politicians.

    If we can discuss and decide, all we need to implement decisions are administrators – local, regional, national, international – administrators to carry out the will of the people.

  3. The horizontal leveling of internet communications is really an instrument of democracy?

    It should be and it could be, but right now, I think it isn’t.

    How would it be possible to transform these emotional and communication-oriented extensions in real space connected with the physical world of true participation to decision-making?

    There are several efforts that attempt to bring electronic voting and discussions into the political reality, so far with very limited success.

    To bring true participatory decision making, first of all, we’ll have to learn to take our share of responsibility. When there are decisions to be made, and this will be practically constantly, we must be willing to take time out from other efforts to get into the issues that are of interest to us, and participate in the process of maturing a consensus.

    At the same time, we need to link these decisions into the actual administration of things.

    It appears a huge step to take from where we are now, but things are in motion.

Originally written and prepared by Robin Good for Master New Media and first published on October 10th 2008 as “Is Web 2.0 Really Democratic?