Archive for IP address
The Relationship Between Web Hosting and SEO Results
Posted by: | CommentsPracticing effective search engine optimization involves many factors, and just when you think you understand it all you find out that there is so much more to learn. Every aspect of your website needs to be considered when optimizing your site for targeted traffic from the search engines. This means you’ll even need to consider the kind of web hosting you use. The reliability of a web host is perhaps one of the most importation attributes in the industry. If your web host is not efficient at keeping your site up and running then your search engine optimization efforts could lose their efficacy in time.
Downtime and Crawlers
If you’re in the business of search engine optimization then you know that search engines use crawlers to index the entire web including your site. If your site is down when these crawlers visit your site, then the search engine cannot crawl the site and index any new changes made to your site. This means any optimization efforts you recently made will go unnoticed. If this happens several times you could be greatly hindering your search engine optimization efforts without even realizing it.
Server Speed
Having a slow loading website is another factor that could hurt your search engine optimization efforts. This means you’ll need to use a web host that is known for having reliable and competent servers, and you’ll need to purchase a plan that gives you all of the server resources needed to keep your site running smoothly even when you’ve uploaded a plethora of content and you have hundreds of daily unique visitors. If the page takes too long to load then many visitors will become annoyed and leave the page.
The interesting aspect about Google is that it uses an algorithm to detect how long some on stays at your page before they return to the search engine results. This information is then applied to your site SEO score and it directly affects the way your site is ranked. If your visitors are leaving your site within a few seconds due to s low loading home page, then you can be assured that your site is going to experience a drop in page rank. If you want your site to get to the top of the search engines and stay there, then you will need to make sure you have a reliable hosting plan with plenty of server resources.
IP Addresses
Another factor that plays into your search engine ranking is the IP address of your website. If you use shared hosting then you will be sharing an IP address with other websites. If one of those websites does something to get their site deindexed by the search engines, then you may suffer the same fate. Therefore you may want to consider a hosting plan that gives you your own IP address such as dedicated web hosting. If you really want to get handle on the search engines then you may even want to have access to several IP addresses. To do this you can use SEO hosting services that will lease you several IP addresses per month.
How Does Search Engine Optimization Relate to Your Web Host?
Posted by: | CommentsSearch engine optimization is perhaps the most important marketing aspect in online business. If you want a successful website, then you need to be at the top of the search engines. There is simply no other way to get tons of targeted traffic on autopilot. The problem that most people have regarding search engine optimization is the sheer density of it. There is just so much to know and it seems as if there is not enough time in the day to devote to it. As soon as you think you know it all, you find out you’ve been doing something wrong all along. Search engines have been developed over time to index and catalog every aspect of your website, both internally and externally. Therefore the factors that affect your search engine ranking are innumerable. One factor that most people overlook is the relationship between their hosting company and their search engine optimization effort.
Server Reliability
Perhaps one of the most fundamental aspects of your web host that will affect your search engine ranking is the reliability of your web server. The main problem that you need to be aware of is server downtime. Search engines crawl the web at various points throughout the day. No one can know for sure when the search engine spider will visit your site. This means you need to make sure your site is up at all times. If the search engine spider attempts to crawl your site while it is down, then all of the recent changes you have made to your website will not be indexed., This can greatly hinder your search engine optimization progression.
Robot Text
Another important factor of search engine optimization that closely relates to your web hosting account is your robot text. The robot text is a document that tells your server how it should deal with outside influences such as website visitors and search engine crawlers. This document will differ depending on the hosting company that you’re with. Some web hosts will have the document set to allow search engine crawlers while others will not. It is extremely important to make sure your robot.txt files allows crawlers to index your site, otherwise the site will not even be indexed at all!
IP Address Reputability
The final SEO factor that is directly related to your web host is your IP address. Every website online has an IP address that it is associated with. With some hosting plans you share an IP address with others, and some hosting accounts give you your own dedicated IP address. If you decide to share an IP address with others then you need to understand that you are taking a substantial risk to your search engine optimization efforts. Since you are sharing an IP address with other sites, if these sites are penalized by the search engines your site could lose some of its value within the search engine as well, especially if your site is in anyway linked to the non-reputable site on your IP address. For more information on this make sure you talk to your hosting company about dedicated IP addresses and how they can help you.
Improve Your SEO Efforts by Choosing the Right Web Hosting Plan
Posted by: | CommentsThe success and sustenance of every website begins with the server on which it is hosted, and the performance of that web server relies entirely upon the competence, reliability and capabilities of the web hosting provider. Perhaps even more essential to the success of a website is it’s ranking in the search engines. Without traffic a site may as well not exist, and it is a well known fact that having a high page ranking search engines is the bet way to get constant traffic automatically. Many people do not see the correlation between their web hosting plan and their search engine optimization efforts, but I assure there is a valid connection. Every web hosting plan comes with certain features and options, some of which can directly impact your site’s ranking in the search engines.
Geographic Targeting
Many people seem to overlook the importance of targeted traffic. Getting traffic to your web page can be easy, especially if you accept any kind of traffic. However, getting traffic that is actually going to convert into sales is another story. Therefore, it is absolutely imperative to go after traffic that will be beneficial to your business. One of the ways you can do this is by targeting your traffic geographically. If you are trying to sell a product or service that is going to be popular in the UK, then you wouldn’t want a lot of your traffic coming from China. For this reason it is important to choose a web a hosting provider that is located in the area you would like to target. I.E. - If you are in the US, then try to pick a web hosting provider in the United States.
IP Addresses
Another important aspect to consider is the IP address of your web site. Search engines often look at the IP address of a website to determine it’s relation to other websites, which may directly impact it’s rankings in the search engines. In other words, choosing a web hosting plan that offers only shared IP addresses may not be the best decision. You may find it too expensive to purchase a dedicated hosting plan, however you can still get a dedicated IP address with your shared hosting account. If you share your IP address with other websites then you are risking the search engine ranking of your site, since the actions of those websites could be directly connected with your site’s behavior by the search engines. When you have a dedicated IP address you will not have to worry about such occurrences, as your IP address will only be used by your website.
Site Building Tools
You’ll also want to make sure you have access to all of the website building tools and languages that are standard in today’s technology. For example, you’ll need to be able to use PHP, MySQL databases, FTP clients and other standard tools. You’ll also need access to your .htaaccess file and PERL if you want to have a fully functional and reliable website. These tools are also extremely important in the search engine optimization efforts of your website. If your web hosting provider does not offer these tools then you may want to consider a different web hosting company.
Establish Credibility and Trust with Private SSL
Posted by: | CommentsE-commerce has become an integral part of today’s business economy. To no surprise, a number of web hosting companies have emerged to cater to the demand. These firms specialize in services that are specially designed for people who want to sell goods and services online. They generally offer features such as shopping carts, merchant accounts and payment gateways. However, those looking to indulge in e-commerce need to be far more selective when it comes to choosing a web hosting provider. With credit card numbers and personal data involved, the consequences of a security breach can be far more catastrophic than someone running a personal website. For this reason, the use of security features such as SSL is a must.
SSL is one of the most widely used tools for website security. Short for Secure Sockets Layer, SSL is a protocol that protects transactions between the buyer and seller with a cryptographic technology known as encryption. Anyone who sells products or services online is required to implement SSL or higher for security. This is why you see online services such as PayPal and various e-commerce sites with security seals representing that they are protected by SSL encryption.
Shared vs. Private
Most e-commerce hosting companies provide their customers with shared SSL certificates. This basically means that a company purchases their own private SSL certificate, and shares it with all customers residing on its server. While this does not mean that your site is lacking in security, it can be make potential customers very suspicious. When someone visits your site and checks for an SSL certificate, they will see that the certificate is owned by the web hosting company. This could either cause the visitor to question your credibility, or conclude that your site has been compromised by a hacker. You have to keep in mind that many consumers have no idea about web hosting, what company provides you with service, or the difference between shared and private SSL.
Although a private SSL certificate isn’t exactly cheap, it can be very advantageous for your online store and web presence. Once you purchase it from a CA (Certificate Authority), the certificate is yours and yours alone. Now when potential customers visit your site, they will see that you own the certificate, giving them reassurance and the confidence they need to feel safe when shopping on your site. There are fewer questions about whether your website is secure and no questions about who owns the certificate. And because it requires a dedicated IP address, you can ensure that you do not endure penalties as a result of sharing a server with spammers that cause trouble for the shared IP.
Summary
Almost all web hosting companies that specialize in e-commerce solutions offer support for private SSL certificates. As we mentioned above, there is nothing wrong with the shared variety, but having your own certificate can work wonders for your credibility. It could be considered a small investment that shows your audience that you are a serious business owner who can be depended on. Rewards for this investment could be customer loyalty and long-term profits.