Archive for media
Mobile Phones As Mass Media: Advertising Models And The Creative Challenge – Part 3
Posted by: | CommentsMobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile phones, just like any other media, also appeal advertisers, and their use in order to promote products and services is far from being unnoticed. In Japan, for example, there is already a flourishing mobile advertising market which generates significative revenue streams every year. But how can this new mobile-based advertising model conquer the world? Is there anything that will facilitate the spreading of a phenomenon which is likely to provoke a radical …
Mobile Phones As Mass Media: Models For Content Distribution – Part 2
Posted by: | CommentsThe history of media follows the same path as the history of humanity and it is made of great discoveries and progressive changes. Photo credit: Sanja Gjenero In the early 2000's, for example, we get to know the seventh mass medium and the second interactive media: the mobile. Mobile media, like the Internet before it, is capable of swallowing all of its older siblings, even the Internet itself. The consumption of news, the playing of music, watching TV, listening to radio, even viewing movies are all possible on a mobile device. And the Internet's two unique capabilities, interactivity and search, are also available on the mobile platform. While mobile media is only eight years old, it is growing and greedily …
The Future Of Media Report 2007: What’s Coming, What’s Changing
Posted by: | CommentsThe Future of Media Report for 2007 just went a live a second ago in PDF format, a little less than a week away from the Silicon Valley and Sydney based Future of Media Summit. This article provides an overview of the key concepts, issues and research results showcased within this interesting yearly media report. The 2006 edition of the Future of Media report, reviewed and commented at the time by Robin Good, achieved a great deal of interest, with over 70, 000 downloads of the freely available document across 20 countries. This year Ross Dawson and the team at Future Exploration Network have put together a compelling picture of the evolving convergence media landscape. Taking into account the shifting …
Mobile Phones As Mass Media: The Upcoming Technological Revolution – Part 1
Posted by: | CommentsAn evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the mobile mass media. Photo credit: ronen It is not as clear and coherent, with established well known global brands, as the older Internet is today, with its Google's, Yahoo's, YouTube's and Second Life's. But the foundations are now being laid for the future corporate giants for the 7th mass media to emerge. Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with …
Online Publishing Trends: Is There A Social Media Bubble?
Posted by: | CommentsSocial media is booming, but is all of the activity surrounding its growth a precursor to a dot-com-like bubble burst? Photo credit: Chekov While in some ways investors may overextend themselves on the social media trend as much as any other social media is growing to become a trend that is based on countless tiny bubbles rather than the huge risk-takers that we\’re used to seeing in the media limelight. At is core social media is about human communications returning to normal levels of discourse that may have been forgotten in the push to cash in on electronic content – and that will require more sophisticated monetization models than those being pursued by most media companies. Here more details: …
Chemtrails: What They Are And What We Know About Them
Posted by: | CommentsChemtrails are long and line-shaped cloud formations artificially created by flying aircrafts which are NOT formed by condensation of water vapor in the aircraft\’s exhausts. While in fact the typical white trails left by traditional airplanes flying at high altitude last only a few minutes and are formed by condensation of water vapor in the aircraft\’s exhausts (contrails), chemtrails are supposedly filled with chemical substances employed specifically for supposed atmospheric and weather modification, biological testing or other classified purposes. Chemtrails are therefore an unproven theory as well as a movement of independent investigative researchers trying to understand whether unusual cloud-like trail formations being documented across world skies are indeed a systematic, high-altitude dumping of unknown substances for some classified missions …