Host Unlimited Domains on 1 Account

Archive for the 'mobile phones' Category

Mobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile phones, just like any other media, also appeal advertisers, and their use in order to promote products and services is far from being unnoticed. In Japan, for example, there is already a flourishing mobile advertising market which generates significative revenue streams every year. But how can this new mobile-based advertising model conquer the world? Is there anything that will facilitate the spreading of a phenomenon which is likely to provoke a radical …

The history of media follows the same path as the history of humanity and it is made of great discoveries and progressive changes. Photo credit: Sanja Gjenero In the early 2000's, for example, we get to know the seventh mass medium and the second interactive media: the mobile. Mobile media, like the Internet before it, is capable of swallowing all of its older siblings, even the Internet itself. The consumption of news, the playing of music, watching TV, listening to radio, even viewing movies are all possible on a mobile device. And the Internet's two unique capabilities, interactivity and search, are also available on the mobile platform. While mobile media is only eight years old, it is growing and greedily …

An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the mobile mass media. Photo credit: ronen It is not as clear and coherent, with established well known global brands, as the older Internet is today, with its Google's, Yahoo's, YouTube's and Second Life's. But the foundations are now being laid for the future corporate giants for the 7th mass media to emerge. Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with …

Mobile instant messaging tools have evolved rapidly in the first half of this year into always-on micro-blogging applications. But while Twitter might let you tell the world what you\’re doing, Jaiku goes a step further by serving as a mobile RSS aggregator. Creating an online presence and sharing it with friends is not only a great way of keeping in touch, but also an excellent means of promoting your business, website, blog or just yourself. Increasingly, however, we make use of a vast range of tools and services to manage our online media. We might upload our photos to Flickr, our videos to YouTube and post our current whereabouts using Dopplr or even Twitter. Which is all well and good, …

The expression “digital divide” refers to the existing gap between those who can use new digital technologies and those who can’t. This is a key issue of today’s society, since it also provokes a distinction between those who can access certain information and those who are unable to do so.

one_laptop_per_child.jpg
Image credit: MIT Media Lab’s $100 Laptop for Third World Children

Some experts and researchers consider the digital divide to be merely an economic problem that affects poor countries; although the greatest part of these technologies is manufactured in developing countries, those ones who can afford them lack the necessary literacy and knowledge of how to use them.

However, identifying the problem in the economic condition would result inappropriate: the digital divide expresses itself also in the impossibility to use digital technologies within a considerable percentage of the industrialized countries population. This means that even when people can afford buying a computer or a mobile phone, they are not automatically capable of using it.

Another aspect of the digital divide issue is the one that addresses empowerment, which is the ability to fully use the opportunities provided by digital technologies; even if those technologies were accessible and very easy to use, many people would still not be able to take full advantage of their potential.

How can this phenomenon be reduced?

Here I review the three aspects we must take in consideration when analyzing the digital divide, along with its possible solutions.

First aspect: economy

economic_divide.jpg

The lack of opportunities for business and the low level of economic progress that characterizes most of the developing countries is certainly the primary reason of the digital divide. The governments of poor countries challenge themselves with more pressing concerns, such as food, health care and security, rather than technological improvements.

As a result, the population of these countries does not reach higher levels of education and is not provided with the knowledge that is necessary to utilize them. On March 14th 2005 the United Nations launched the Digital Solidarity Fund to finance projects that deal with “the distribution and use of new information and communication technologies” and “enable excluded people and countries to enter the new era of the information society”.

A very interesting article published by The Economist points out that the digital divide is not a problem in itself, but a symptom of deeper, more important gaps: of income, development and literacy. The author of the article says: “The debate over the digital divide seems to be founded on the belief that bringing the internet to the poor countries will help them to become rich rapidly.

On the other hand, the diffusion of mobile phones might represent an important growth opportunity for developing countries and here is the reason: the benefits of mobile phone technologies lay on the fact that mobile devices do not need a permanent electricity supply and can be used by people who can neither read nor write.

New researches found out that mobile phones raise long-term growth rates and their impact is twice as big in developing nations as in developed ones. The real digital divide, then, is between those with access to a mobile network and those without. The UN has set a minimum goal of 50% access to mobile networks to be reached in developing countries by 2015, but a more recent report from the World Bank notes that 77% of the world’s population already lives within range of a mobile network.

In areas like North America, Europe, Australia, and Asia’s advanced countries, computer cost is no longer an issue, let alone the cost of mobile phones. The cheapest computer on the market costs less than $400. While it’s true that a few people can’t even afford $400, computers prices decrease almost every year and mobile prices decrease even faster.

It is worth mentioning the so called “One laptop per child” project, which aims at distributing flexible, ultra low-cost and power-efficient laptops to young individuals that live in developing countries. The computer will cost $100 and will be equipped with all the necessary devices to connect to the internet.

Second aspect: usability

usability_divide.jpg

Digital technologies are still far from being “simple” and “easy to use” for many people. This issue is valid both for educated and uneducated people and is transversal to any geographical locations. Many people would still be unable to use a computer even if they got it for free.

The level of literacy skills among the owners of a computer is very low: only 40%. Additionally, only few websites follow the guidelines for writing for low-literacy users and many institutional sites aimed at poorer citizens usually adopt a very complicated language.

Lower literacy, however, is different than illiteracy: people with lower literacy can read, but they encounter difficulties doing so. The most remarkable difference between lower- and higher-literacy users is that lower-literacy users can’t understand a text by glancing at it. They must read word for word and often spend considerable time trying to understand multi-syllabic words.

Senior users face the second-biggest accessibility problem, but again there is little interest in the guidelines for making websites easier for older users.

Third aspect: empowerment

empowerment_divide.jpg

Most of the people who use digital technologies are still devoted to a limited use of their capabilities and are not yet ready to make a step forward. Sometimes, users utilize them inappropriately or incompletely: a good example is the one related to web search engines.

People don’t understand the use of advanced search features or don’t know exactly which keywords to enter. Many of them uncritically select the search results and are unaware of the fact that search engines prioritize certain items because they are advertisements.

Another interesting issue that helps the digital divide grow is the so called “participation inequality”, which refers to the fact that in online communities and social networks that rely on users, most users don’t participate at all and prefer to stay in the background.

Because they lack the initiative and skills to participate and contribute to the growth of online communities, some users remain at the mercy of other people’s decisions. For instance, people sometimes accept the default home page chosen by their computer vendor or ISP (search engines pay very well for that), rather than select one that suits to their needs.

Conclusions

solution_digital_divide.jpg

The limited accessibility of digital technologies - also known as “digital divide” - is a problem that characterizes both developed and under-developed countries. In the industrialized areas of the world digital technologies are cheap, but there is still a great percentage of people that is unable to fully unveil their potential. On the other hand, developing countries are limited in their access to digital technologies both by economic and educational issues (although the largest part of digital technologies available nowadays are built in developing countries).

The digital divide must then be fought on at least two battlefields: economy and education. Regarding the possibility to allow more people to be able to afford a computer or a mobile phone, a good accomplishment is represented by the fact that the cost of digital technologies lowers year after year. The UN are currently helping eliminating the digital divide in developing countries by promoting international initiatives, and also private institutions are contributing with ideas such as the “One Laptop Per Child” project.

On the other hand, there is still a lot to do to make sure everyone can properly use digital technologies; for example, the Internet - which is the expression of the new media world - is still not completely accessible and interactive to most of its users. Starting with web design, a big accomplishment would represent a more distributed adoption of the W3C accessibility guidelines, let alone the use of a writing style that is based on simple grammar and makes content easily searchable and readable.

The major issue, however, remains the lack of education that influences many people and does not allow them to access certain information sources that are only reachable via digital technologies. In this case, the progressive spread of mobile phones and the expansion of mobile networks (as stated in a recent report by Word Bank) might certainly represent a significant improvement in the lives of all those individuals whose access to the digital era is still denied.

Read more on the Digital Divide

Photo credits

African boy: The Economist
Senior PC users: Lisa F. Young
Power button: Christophe Testi
Key in hand: Tyler Olson

  1. Mobile application by Yahoo! lets you access news, maps and email from anywhere

  • Mobile multimedia broadcast network allows you to create your media channel via your phone
  • P2P software for mobile phones lets you access open P2P networks and download music, videos and pictures
  • swp_87_fruit_composition.jpg
    Photo credit: Elena Elisseeva

  • Mobile video portal lets you watch videos that are on the Web straight on your mobile phone
  • Mobile application enables you to make free calls with VoIP and send IM to other users at no extra cost
  • Mobile internet accessibility service lets you surf the web on your mobile device making web pages more accessible
  • Mobile search engine lets you find cheap flights from you mobile device
  • Photo captioning service for mobile phones enables you to add graphics to your pictures straight from your mobile
  • Social networking service for mobile phones lets you share information with people via SMS
  • Mobile messaging platform that gives content owners the ability to publish mobile content
    1. Yahoo Go!
      yahoogo_logo.gif
      Yahoo Go! is an application optimized for mobile phones that truly makes it easy and fun to access the Internet. You can use the various Yahoo! Go widgets to check the weather, keep tabs on your teams, examine your stocks, and keep up with your favorite news sources, blogs and more from all across the Web. You can access all kinds of local news or get maps and directions to wherever you need to go. Free to use.
      http://mobile.yahoo.com/go
    2. JuiceCaster
      juicecaster_logo.gif
      JuiceCaster is a multimedia personal broadcast network that you can access from your mobile phone. You can create a “JuiceCast” (which is any picture, video, audio or text message that you create and distribute over the JuiceCaster Network) and share video, audio, photos and text on your phone and virtually anywhere on the Internet. With a single click, you can post your JuiceCasts directly to blogs, photo-sharing sites like Flickr, and personal sites like MySpace. Free to use.
      http://www.juicecaster.com/
    3. PeerBox Mobile
      peerbox_logo.gif
      PeerBox Mobile is a software that lets you access open P2P networks from your mobile. You can search and download music, videos and pictures. It is also possible to record a song or any part of it and PeerBox Mobile will recognize it for you. Additionally, you will be able to listen to millions of songs licensed from labels. Check out the list of the supported mobile phones. Free download.
      http://www.peerboxmobile.com/
    4. YourVids
      yourvids_logo.gif
      YourVids is the first mobile internet portal dedicated to mobile video clips. With YourVids the clips can be posted and viewed at the same time from wherever you are with your mobile. Using YourVids, the mobile phone simultaneously becomes the sender and receiver. The only thing you need is an internet enabled phone. Free to use.
      http://www.yourvids.mobi/
    5. Fring
      fring_logo.gif
      Fring is a 3G mobile application that allows you to make free mobile calls and send instant messages to other Fring users and PC based VoIP services (such as Skype and Google Talk) at no extra cost beyond your existing data plan. All you need to use Fring is a 3G handset optimized for 3G networks (check the supported devices). Fring can be downloaded into your handset via SMS received from another user or from Fring website. Free to use.
      http://www.fring.com/
    6. PHONifier
      phonifier_logo.gif
      PHONifier is a service that is aimed at automatically stripping webpages of unnecessary code. It can be used to surf the web on your mobile device or to make RSS feeds accessible on your mobile phone or PDA. You just need to set PHONifier as your mobile homepage and surf the web through the PHONifier proxy. Alternatively, you can install the PHONifier script on your server to have it automatically update your webpages when a mobile device tries to access them. Free to use.
      http://www.phonifier.com/
    7. SkyScanner
      skyscanner_logo.gif
      SkyScanner is a mobile search engine for cheap flights. SkyScanner does not sell the tickets; instead it refers you to the website of the airline or travel agent where you purchase your tickets. To get the full functionality of the SkyScanner website you should use one of the following browsers: Internet Explorer, Netscape, Safari, Firefox. Free to use.
      http://www.skyscanner.net/
    8. PhotoCrank
      photocrank_logo.gif
      PhotoCrank is a service that lets you add graphics and captions to mobile photos directly from you mobile phone. You need to take a picture with your mobile phone and text it to PhotoCrank. PhotoCrank returns your photo layered with the caption you have selected, and you will be able to store your cranked photo in your phone and use it just like any other photo. Free sign up.
      http://www.photocrank.com/
    9. Vixo
      vixo_logo.gif
      Vixo is a service that lets you share information with people via SMS. When you trust someone about a topic, you will be able to exchange messages with that person. You will also be able to pass along the message to anyone who trusts you about that topic. You can use Vixo to organize anything from nights out to club events. You will only be charged the standard rate for sending messages; receiving them is free, and you will never get unsolicited messages. Free sign up.
      http://www.vixo.com/
    10. Msgme
      msgme_logo.gif
      Msgme is a mobile messaging platform that gives content owners the ability to publish mobile content. The web interface makes self-publishing effortless and gives content owners the power to create mobile campaigns, customize their content delivery and send broadcast messages to their friends and customers. Set up your company, event, brand name, band, or nickname as a keyword. This will be the mobile address that users will text to Msgme to receive your content. The standard service is free (check out pricing). Free sign up.
      http://www.msgme.com/

    Looking for how to make cheap international calls from your computer or for how to access your favourite instant messaging networks through your mobile phone? Want to know how to edit your presentations within your web browser from any computer? Here is Robin Good’s weekly collection of the best instant messaging, VoIP and communication media tools we have run into this week. Check these great new media services and tools yourself, (they are mostly free) and let us know what you think of them.

    fruits_mix_by_Andrea_Rubini_Flickr_288716799_65dda34067_400o2.jpg
    Photo credit: Andrea Rubini

    1. VoIP tools allow you to make cheap international calls from your computer
    2. Web presentation service lets you upload presentations and edit them within your browser
    3. Mobile instant messaging service lets you access all major IM networks from your mobile phone
    4. Web word processor allows you to edit documents online and share them with others
    5. Video annotation service lets you add captions to videos available online
    6. Instant messaging tool designed for students and instructors to help them manage their coursework
    7. Web messenger allows you to chat with people visiting the same web pages in real-time
    8. Voice messaging board lets you record voice messages and add them to discussion boards
    9. Time management tool lets you effectively set up appointments and manage your meetings
    10. Call forwarder enables people to call you from your website by redirecting calls to your phone

    1. PhoneGnome
      phonegnome_logo.gif
      PhoneGnome offers a range of products that allow you to communicate via VoIP technology. PhoneGnome Web Telephony is free and lets anyone with a web browser make free and cheap calls to landline, mobile, cable, or VoIP phones and regardless of whether the parties are connected to the Internet or not. You talk to the other party using your standard phone, so you don’t need a headset, a microphone or a special. The free PhoneGnome Software, instead, turns any PC or laptop into a fully-functioning telephone that uses your broadband internet connection to make calls to other PhoneGnome users, to traditional telephone numbers, and to SIP numbers. PhoneGnome also provides the so called Plug-and-Play Box, which brings Internet-based calling and features to your current household phone. Thus you can experience the convenience of free calls simply by dialing plain phone numbers directly on your existing phone (you can buy it for $59.99).
      http://www.phonegnome.com/
    2. TonicPoint
      tonicpoint_logo.gif
      TonicPoint is a service that enables you to store and share your existing presentations online. You can upload any Microsoft PowerPoint 97-2003 presentations and edit them in your browser. A rich graphical editor is available and all presentations can be exported to PDF. You can also present your ideas using simple conferencing tools provided by TonicPoint. Registrations are currently restricted, therefore you will have to request an invitation. Free to use.
      http://beta.tonicpoint.com/
    3. Talkster
      talkster_logo.gif
      Talkster is a service that lets you talk from your mobile to your instant messenger buddies on MSN, Google Talk and Gizmo Project, without the need for any software on your phone or PC. International calling rates are as low as 2 cents per minute (check out rates to all destinations at http://www.talkster.com/rates.aspx). Free sign up.
      http://www.talkster.com/Default.aspx
    4. Solodox
      solodox_logo.gif
      Solodox is a web-based word processor for creating, editing and sharing documents and projects on the Internet. Documents can be created right in the browser and edited on any computer. You can invite members to read or edit the project and share your document with whomever you want. You can upload your existing documents to Solodox site and then download them as HTML/RTF/Word/Text file to your computer. Free to use.
      http://www.solodox.com/
    5. BubblePLY
      bubbleply_logo.gif
      BubblePLY is a video annotation service where anyone can create and/or view text captions in the shape of bubbles that are synchronized with a video on a player. You simply need to grab any video from a video community by copying and pasting the URL into BubblePLY. After completing your Bubble creation, you will see a few options such as ‘share this link with a friend’ and ‘embed video and bubbles in your site’. Free to use.
      http://www.bubbleply.com/default.aspx
    6. Pronto
      pronto_logo.gif
      Pronto is an instant messaging and voice chat tool specifically designed for students and instructors to help them meet online at any time to discuss their coursework. While offering many similar features as other instant messaging tools such as AIM and Yahoo! Messenger, Pronto integrates with course management systems such as Blackboard and WebCT, thereby automatically populating each student’s contact list each semester with the names of every student in their classes and social organizations. Free to use.
      http://www.horizonwimba.com/products/pronto/
    7. InCircles
      incircles_logo.gif
      InCircles is a web based communication platform that allows you to interact with people viewing the same web page in real-time and experience group web browsing. Furthermore, the InCircles platform increases traffic flow to your site by connecting other users on popular social networks, blogs, personal sites directly to your site from all over the Web. You simply need to register to the service and embed the code generated into your site. Free to use.
      http://www.incircles.com/
    8. Chinswing
      chinswing_logo.gif
      Chinswing is a global message board where anyone can add voice messages to topical discussions. Chinswing basically combines features of podcasting, text forums and live voice chat to create a whole new way to talk. In order to record your voice and take part in Chinswing discussions, you will need to download and use the Chinswing Studio voice recording tool. Chinswing is Windows only and completely free to use.
      http://www.chinswing.com/pages/default.aspx
    9. TimeToMeet
      timetomeet_logo.gif
      TimeToMeet is a web-based tool that helps people finding a common meeting time. When you create a meeting with TimeToMeet, every participant receives a personal link that they use to access TimeToMeet and respond to your request. TimeToMeet will ask everyone for times when they are available, meaning: when it’s most convenient for them to meet. As everyone replies, TimeToMeet calculates the overlap and notifies you so that you can confirm a final time. TimeToMeet is free but a Pro version is available at $3 for 3 months or $5 for 6 months. All Pro features are available for the free plan subscribers during the first month
      http://www.timetomeet.info/
    10. Sitòfono
      sitofono_logo.gif
      Sitòfono is a service that enables you to receive calls directly from your internet site on your fixed telephone, a free toll number or an automatic responder. By paying a yearly fee, you can receive unlimited calls from anywhere in the world. The available yearly fees are 399€ + VAT to get a toll free number, and 499€ for the fixed line.
      http://www.sitofono.com/index.html


    Site Navigation