Archive for newsletter

Jul
25

5 Simple Ways to Retain Website Visitors

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Whether you’re a seasoned website designer or a novice web developer with the hopes of launching an impressive web presence to make your competition envious, it’s quiet easy to fall into the trap of making careless mistakes that could potentially cost your online business venture loss profits but also your company’s reputation.

Issue #1 – Missing Contact Information 

Perhaps one of the most annoying experiences when visiting a website is not being able to locate the relative contact information.  Whether an e-mail address, physical address, driving directions or a toll-free telephone number, information should be readily available to share with website visitors.  Doing so could potentially mean the difference between a strong sales lead and an actual purchase.  Ideally, contact information should be placed above the fold in a conspicuous location with at least three different methods of contacting the company for various inquiries.

Issue #2 – Slow Server Download Time

In today’s fast-paced world – time equals money.  Ask anyone viewing a website connecting via a 56k modem that takes longer than 10 seconds to download pages and see exactly how long they will wait around for the rest of the site to download at the speed of molasses.

When developing a website, it’s important to keep in mind that every website visitor may not have access to high-speed Internet connections, therefore, it’s always a good idea to keep graphics and data files small so web pages have the ability to download at a much quicker rate.  It’s easy to test the download speed of your website by simply connecting on a 56k modem, and then start your stop watch to determine exactly how long it takes for the entire site to download.

Issue #3 – Usability

Along the lines of efficient webpage download speeds, website visitors also appreciate usability features incorporated into the website.  Features such as skip navigation, title bars, site maps, Contact Us page, driving directions, hours of operation, and so on and so forth goes a long way when accommodating an array of needs for various website visitors seeking pertinent information.

Other useful information that you may consider advertising is product or service guarantees, customer support features, and a website privacy policy.  Although such usability features may not seem much on the grand scheme of the overall website, however, website visitors are sure to appreciate the extra time and devotion spent addressing their individual needs.

Issue #4 – Requiring Website/Newsletter Subscriptions

As a website owner, keeping track of a subscription base is considered a good way to keep website visitors in the loop as to special promotions, discounts and other exclusive offers.  On the other hand, website visitors being prompted to first subscribe to a site or newsletter before actually turning the golden key to access what lies beneath the cyber gates of splendor is a sure bet of turning away the masses of visitors and potential sales leads.  Although some website visitors may not mind subscribing to your website, however, the choice should always be left up to the individual as to whether or not they wish to divulge personal contact information.   Leave the reigns of control in the hands of the website visitors.

Issue #5 – Hassel-Free Checkout

Just as shoppers in a grocery store expect a quick and speedy checkout when purchasing items, online shoppers don’t expect anything less when making an online purchase transaction.  The online storefront should be neat and clutter free, with no more than three or four up-sell items in the attempts of trying to sell a related item a shopper has dropped in the shopping cart.  Shoppers shouldn’t be bombarded with non-relevant items or services just in the hopes of making a sale.  Additionally, all items and services should be described in great detail along with any money back guarantees, preferred payment methods, shipping and handling charges, sales tax, special promotional discounts, return policies, and any other relevant information beneficial to the customer.

Conclusion

With a little thought and consideration when developing your website, it’s simple to implement strategies to help retain website traffic and keep them coming back to visit often!

 

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Apr
12

Lunarpages April Newsletter

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When you are a customer with Lunarpages, everything on the Web is just a little ‘bit better.  Your web sites are social, your visitors are more plentiful, and your designs are top notch.  How can this be?  Well, we provide every client with this great monthly round up of some of the best tutorials, tips, and web design knowledge all wrapped together by this great web hosting web site.

So what is new this month in the April 2010 edition of the Lunarpages Newsletter?

Lunar News – April 2010

It is time to stop and smell the web development roses.  We have some of the most recent news from around the Lunar-verse to share with you, including the web design giveaway results, from last month.

How to Change Links with CSS

Have you ever wondered how people change their link colors on a web site?  We are here to help with this very basic CSS tutorial covering what you need to know to dress up and style your web site links.

Google AdWords & Your Search Engine Marketing Odyssey

Our search engine marketing friends at LocalDirective have some Google AdWords tips to share with you all, and announce the winner of the free online marking program contest.

Redirect Links Using the LPCP

Want to temporarily or permanently redirect links on your web site? Thanks to this new LPCP web hosting feature, you can now do so right from your control panel.

Lunar Picks – Favorite Programs and Web Sites

The Lunar Crew is back to share with you some of their own favorite programs and web sites they use on a daily basis.  There are a lot of great software suggestions shared, and you can leave your own in the comments too!

We hope you really enjoy Issue 30 of our Lunarpages web hosting newsletter.  We always enjoy hearing your reaction, so please feel free to leave a comment or send your opinions to news@lunarpages.com.

© Lunarpages Web Hosting - Also, don't forget to follow @lunarpages on Twitter!

Mar
09

Lunarpages March Newsletter

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The luck of the Irish is with you, because you have found the greatest collection of news, tutorials, tips and information in the web hosting world.  Lunarpages is back with another excellent newsletter to help inform you about the latest happenings at Lunarpages.com.  Do not let any leprechauns steal this pot of gold away from you.

Lunar News – March 2010 – What is new with Lunarpages?  Never afraid to innovate to keep our customers happy, we have tons of great news, links and specials that should keep your wallet happy and your hosting account intact.  Here are some of the latest happenings from around the Lunar-verse.

Get a Free Custom Web Design! – How would you like to get a professionally design web site design for your domain today? ETMG in co-operation with Lunarpages will be giving away a completely FREE custom web design to select established businesses that apply and meet the following criteria.

Better Server Access Logs – One new features to come to the LPCP web hosting control panel this month is the ability to gain access your server access logs. Anything that happens on your web hosting account will be recorded in the server access logs, if you have enabled the setting from within your LPCP control panel for the web hosting plan you use.

Win Some Marketing Assistance! – Lunarpages wants to help you check out the new SEO and SEM marketing packages first hand.  How are they doing that?  You can enter to win a free 30-day Basic SEM and SEO program, valued at $389 for free!

Affiliate Hosting Checklist – There is no doubt Lunarpages provides one of the industry’s leading affiliate programs out there today.  However, when using your affiliate program information to help your web site visitors, friends, and family members sign up for Lunarpages, there are a few things you might want to double check, to make sure they are off your affiliate checklist so we can pay you up to $65 per person you bring to us.

Live Web Hosting Error Logs in LPCP – One new innovation to come to our LPCP web hosting control panel is live error logging.  The error log, for your web hosting account here at Lunarpages, is one of the most important account specific statistics you can gather.

Google’s Real Time Search Future – The way Google indexes your web sites might be changing soon. Rather than relaying solely on the crawling method, they will also be indexing your content instantly.  This means as soon as you create a new web page, it will be up on Google in seconds, not days or weeks.

Introduction to CSS Web Design – Adding a Cascading Style Sheet to your current web site layout and save you time and make your web site look a lot more professional in the process.  Cascading Style Sheets, or sometimes referred to as CSS, is a style sheet language used to describe how a web page should be formatted.

Make Your Twitter Page Stand Out – How often do you use Twitter?  You might just use it to follow a few friends, or you might use it to market your web site projects.  There are a lot of ways to use Twitter as a service.  My question that I pose to you is, how can you make it better looking?

Fix Web Site Errors with Webmaster Tools – Did you know that Google Webmaster Tools could help you find and fix errors on your web site?  As Google crawl through your web site links, it finds and logs all the errors it encounters.  It then (if you have your domain setup with a Google Webmaster Tools account) will turn around and tell you what the errors are so that you can get them fixed.

20 of the Web’s Best News Sources – When you have your own web site, and you talk about things that are current, it is your job to stay “in the know” about the latest news.  Now with all the sources of news out there, this might be a mighty task.  To help you out, we have gathered 20 of the best news sources out there online today.

That is it for this month’s edition of the Lunarpages Newsletter.  We hope you enjoy this collection of articles, tutorials, tips and more we have created especially for you, the Lunarpages clients and customers.  We always enjoy hearing your reaction, so please feel free to leave a comment or send your opinions to news@lunarpages.com.

© Lunarpages Web Hosting - Also, don't forget to follow @lunarpages on Twitter!

Feb
01

Lunarpages Jan/Feb Newsletter

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Lunarpages, you perfect solution for your web hosting needs, is back to start the new year off right – with the first web hosting newsletter of 2010.  Now, you might ask yourself – what took so long to get this out?  Well, once you see all of the fantastic new deals, plans and offers – you will definitely see what has been keeping us all so busy.

Time to take a break, and read up about what is going on with Lunarpages.

Lunar News – Jan/Feb 2010 – We are here to start the new year off right with a plethora of news and details to keep you up to date with the most recent current events here at Lunarpages.  Check out the newest promotions and specials you an get at Lunarpages.

New Online Marketing Advertising Plans – How can you make a bigger and better impact on the Web?  Using the right online marketing techniques, any web site or business on the Internet can become a real success.  Let me introduce you to the Lunarpages Online Marketing Services.

Reseller Hosting for Webmasters – The Lunarpages Webmaster Reseller Hosting Plan is the perfect reseller package for webmasters and developers.  You get full account management and monitoring for a really low price.

Web Hosting Gift Cards are Back! – Some of you might remember seeing our special holiday gift card offer a few months back, just in time for Christmas.  Well, we are happy to announce that due to the great popularity of giving Lunarpages as a present, this is now a gift you can give at any time.

Up to $110 of MySpace Ad Credit, Just for YOU! - We do not have to tell you that being a Lunarpages client definitely has its perks.  Not only are you partnered with the world’s greatest web hosting company, but you are eligible to very exclusive deals.  Lunarpages is teaming up with MySpace’s MyAds service to help you reach a global internet audience.

20 More Ways to Make a Buck – Never turn down a man willing to give you a dollar.  Now sure, we could give you a dollar, however we thought rather than giving you the dollar, we would show you how to make one instead.

Free Miva Merchant Setup at Lunarpages – It is easy to setup an e-commerce web site at Lunarpages, and with Miva Merchant you can be sure your online store will be a success.  Using Miva Merchant 5.5, you can build a powerful storefront very easily.  To sweeten the deal, Lunarpages is also going to setup this script for you, for free.

Add Social Badges to Quicksite Pages – The Quicksite hosting plan provides you with a great web-based WYSIWYG editor to edit, change and modify your web site’s content. You can also quickly add banners to all of your social network pages too, so that your web site visitors can stay connected to you via other locations on the Web.

Replace Business E-mail with TremenDesk – Many people just look at TremenDesk as one of the best stand-alone and fully-featured help desk solutions out there.  Don’t get me wrong, it does that job extremely well, but some of our users have been thinking outside the box and using it in unique and interesting ways.

WooRank Bring Better Web Site Analysis – We often get asked by Lunarpages clients, how can I make my web site better?  Now that is an open ended question that could be answered a hundred or more different ways.  Rather than going through them all one by one, now we just point people at WooRank.com.

7 Most Retweeted Blog Posts of 2009 – We always love seeing people sharing the tutorials and articles we write up on a daily basis over at the Lunarpages Lunartics web hosting blog.  Over the past year, we have seen a surge of popularity, and also a surge in retweeted links via Twitter for each of our posts that have been made.

That is it for this month’s edition of the Lunarpages Newsletter.  We hope you enjoy this collection of articles, tutorials, tips and more we have created especially for you, the Lunarpages clients and customers.  We always enjoy hearing your reaction, so please feel free to leave a comment or send your opinions to news@lunarpages.com.

© Lunarpages Web Hosting - Also, don't forget to follow @lunarpages on Twitter!

Nov
17

Lunarpages November Newsletter

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Fall is here in full swing, but do not let that get you down.  The only thing falling at Lunarpages, is our prices!  Both the Business hosting plan and Quicksite have received price cuts for new customers -  but that is not all.  We have an entire series of tutorials, articles, news topics and more to share with you this November.

Here is what we have lined up for you this month:

Lunar News – November 2009

What big news is going on in the month of November?  From web hosting plan savings, to how you can stay up to date with everything we publish; there is a little something for everybody.  Get up to date with the latest web hosting news to come out of the Lunarpages headquarters.

DeepTrawl Lunarpages Edition

A few issues back, we introduced you to the great web site error checker, DeepTrawl.  Well, now we are happy to announce that we are giving to you the full featured DeepTrawl Lunarpages Edition, totally free of charge!

How to Setup Anti-Spam Controls in LPCP

We have spoken before about the great features that come included with the new LPCP control panel.  This time around, we are going to share with you how to easy it is to set up your anti-spam controls so you can keep the unsolicited e-mails out of your inbox, for good.

Getting More Visitors with Google AdWords

Lunarpages has teamed up with Google AdWords to give all first time advertisers an easy way to get their web sites out there to the public.  Depending on the hosting plan you have, you could be eligible for up to $100 worth of free Google AdWords credit. We are here to help you get your Google AdWords advertising account started off on the right foot.

Getting Started with HTML

In an effort to help webmasters of every skill level, we have put together one of the most comprehensive guides to getting started with HTML.  Created exclusively for Lunarpages customers in mind, we have put together a six part tutorial series that will educate you about the hyper text markup language.

Lunar Picks – What Gadget Are You Thankful For?

It is November, which means that Thanksgiving is right around the corner.  To put a geeky spin on this favorite holiday of ours, we decided to ask the Lunarpages crew what their favorite gadgets are, and why are they thankful for them.

Setup Your Own “Share on Facebook” Button

One of the most popular social networks out there, by a big margin, is Facebook.  You can now easily jump onto this social bandwagon by adding a “Share on Facebook” button to your own web site layout.  This way, people can instantly share your web site with all their friends, family members and followers.

How to Password Protect Your Hosted Folders

Password protection is a good way to keep people out of a folder, or let a select group of people in.  To give you more control and functionality, we recently added this feature to our LPCP powered hosting accounts.  In this guide, we will walk you through the steps you need to take to password protect your own folders.

3 Fool Proof Ways to Advertise Any Web Site

Driving traffic to your web site is not always an easy thing to do.  One of the most popular questions we get asked is, “how can I get more web site visitors?”  This month, we have come up with three excellent and cost effective ways to get your web site known to the public at large.

View Your Page in Multiple Browsers Online!

With the help of Adobe’s BrowserLab, you can check to see how your web site looks on several different browsers  and operating systems, virtually.  This tool provides you a quick and easy way to check out your domain without having to install numerous browsers.

Over 20 Links for Statistical Stats

You can not mention web sites without mentioning statistics.  Many of us webmasters love checking our web site traffic every day.  This month, in our look at the best links from around the Web, we are focusing on the 20 best links for statistical and analytical statistics.

That is it for this month’s edition of the Lunarpages Newsletter.  We hope you enjoy this collection of articles, tutorials, tips and more we have created especially for you, the Lunarpages clients and customers.  We always enjoy hearing your feedback, so please feel free to leave a comment or send your opinions to affiliate@lunarpages.com.

© Lunarpages Web Hosting - Also, don't forget to follow @lunarpages on Twitter!