Archive for Online Collaboration

In this issue of Media Literacy Digest, open education advocate George Siemens, reports on this week most interesting breakthroughs, events, new media technologies and on the social impact these have on society, work and learning.

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Photo credit: Anatoly Vartanov

Inside this Media Literacy Digest:

  • Decentralized Work: The Final Frontier – Consider work. Many people are now involved in work that does not require physical presence at an office. Yet, how we define and value work still carries the views from 50+ years ago.
  • Value of Visual Thinking – Resources such as this – the value of visual thinking – are helpful in increasing my guilt and sense of inadequacy with visuals and increasing my desire to continue improving how I communicate.
  • A Few Web 2.0 ResourcesMicrosoft and web 2.0 resources (via Stephen Downes) I am not sure how Microsoft defines web 2.0 – not much in the list that fits my definition. However, still a number of useful resources.
  • The Chemistry of Information AddictionThe chemistry of information addiction indicates why many people find the internet (particularly under the banner of real-time tools) so rewarding: We crave information and we want it now.
  • Using Technology To Improve The Cost-Effectiveness of The AcademyTony Bates explores using technology to improve the cost-effectiveness of the academy (and part 2). Toward the end of the second post, Tony offers a series of 10 implications. I generally agree with these points, but do not think it offers enough about the systemic change required by universities.
  • Personal Learning Environments / Networks: Call For Chapters – Our PLE / N conference is well underway. If interested, the recordings are available (under week five).
  • NowismGoogle Wave, Twitter, FriendFeed, and Facebook have given rise to the what is known as the real time web. Trendwatching picks up on this theme and addresses it as Nowism (good list of realtime tools about 1 / 3 of the way in).
  • Emerging Technologies, AfricaIntroduction to Emerging Technologies, Africa is an open online 12 week course. I am teaching the course with Dave Cormier. IETA is delivered in both English and French.

Here all the details:

eLearning Resources and News

learning, networks, knowledge, technology, trends

by George Siemens

Decentralized Work: The Final Frontier

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The ideologies that give birth to systems remain long after they cease being valuable.

End result: We have systems and policies that function under ideologies / views that are no longer needed, and in many instances, have an overall negative impact. Consider work.

Many people are now involved in work that does not require physical presence at an office. Yet, how we define and value work still carries the views from 50+ years ago.

Taylorism is still reflected in how we see work and employees.

Inside Higher Ed considers decentralized work:

Whether you call it teleworking, Web working, telecommuting, distance working or e-working, the concept is the same: Work is not some place you go, it is something you do. It focuses on the information-age idea of decentralizing the office, as opposed to the industrial-age idea of bringing everyone to one single location.

Value of Visual Thinking

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I am inept with visuals.

I made a decision at the start of the year to increase my use of visuals in presentation and blog posts. I have not been tremendously successful, but I will keep trying.

Resources such as this – the value of visual thinking – are helpful in

  • increasing my guilt and sense of inadequacy with visuals and
  • increasing my desire to continue improving how I communicate.

From the post:

In the design of business, visual thinking will be key in the design of new processes, systems, and structures.

Expect to see the mapping of

  • ecosystems,
  • flows,
  • org charts,
  • social systems and
  • data visualization.

All of which can help people understand and get behind change.

A Few Web 2.0 Resources

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A few (unrelated) resources on web 2.0:

Microsoft and web 2.0 resources (via Stephen Downes) I am not sure how Microsoft defines web 2.0 – not much in the list that fits my definition. However, still a number of useful resources.

The distance between Microsoft and Google is quite evident in participative / collaborative tools. Google is the web 2.0 poster child (have a quick look at their labs). I think Google needs a strong competitor. Microsoft has had trouble playing that role so far …

IBM & Web 2.0 – a number of videos, websites, whitepapers, etc. on how IBM uses web 2.0.

Adoption of emerging technologies for collaborating and organizational productivity (interesting to note that learning is not an explicit focus) is growing.

The Chemistry of Information Addiction

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Information addiction is appearing more frequently as a term to describe how our brain craves information.

The chemistry of information addiction indicates why many people find the internet (particularly under the banner of real-time tools) so rewarding: We crave information and we want it now.

The author states that we find “not-knowing” to be stressful. I am curious how the stress of not-knowing relates to the stress of information abundance – i.e. “significant attainments lost in the mass of the inconsequential

Using Technology To Improve The Cost-Effectiveness of The Academy

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Tony Bates explores using technology to improve the cost-effectiveness of the academy (and part 2).

After exploring the challenges faced by universities, Tony concludes, logically, that:

I believe we need much more variety in institutional structures and models of educational delivery than we have at the current time.

We need in other words more innovation and experimentation, if the challenge of greater access, greater quality and lower cost is to be met.

Only through experimentation, trial and error and a certain amount of risk-taking are we likely to find new models that “work” in that they achieve the three goals stated: more access, better quality, less cost.

The problem with this observation is that traditional universities are generally too tied to existing models to innovate rapidly. I have met with too many departments that have plans like “next year, we will have two courses online“.

There is a sense that the university’s response is mismatched to reality of the scope of societal change.

Toward the end of the second post, Tony offers a series of 10 implications. I generally agree with these points, but do not think it offers enough about the systemic change required by universities.

If we are going to look 20 years in the future, I am less concerned about details such as instructional tactics than I am about the big issues of policy / funding / research / systemic structure of higher education.

Personal Learning Environments/Networks: Call For Chapters

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Our PLE / N conference is well underway. If interested, the recordings are available (under week five).

A call for chapters has been issued as well for an upcoming PLE book.

Nowism

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Google Wave, Twitter, FriendFeed, and Facebook have given rise to the what is known as the real time web. Trendwatching picks up on this theme and addresses it as Nowism (good list of realtime tools about 1 / 3 of the way in). This briefing is worth a skim.

Notable quote:

The bottom line: While the appeal and influence of “now” has been building for years, societal attitudes, sky-high consumer expectations and new technologies are currently converging in such a powerful way that brands truly have no choice but to go “real-time”:

  • In their business intelligence processes,
  • in their customer conversations,
  • in their innovation labs,
  • in their distribution, sales, marketing and branding departments…

Emerging Technologies, Africa

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I have posted this before, but, since the course started today, I will mention it again: Introduction to Emerging Technologies, Africa is an open online 12 week course. I am teaching the course with Dave Cormier. IETA is delivered in both English and French.

More information:

Main landing page for the course.

Originally written by George Siemens for elearnspace and first published on October 16th, 2009 in his newsletter eLearning Resources and News.

About George Siemens

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George Siemens is the Associate Director in the Learning Technologies Centre at the University of Manitoba. George blogs at www.elearnspace.org where he shares his vision on the educational landscape and the impact that media technologies have on the educational system. George Siemens is also the author of Connectivism: A Learning Theory for the Digital Age and the book “Knowing Knowledge” where he develops a learning theory called connectivism which uses a network as the central metaphor for learning and focuses on knowledge as a way to making connections.

Photo credits:
Decentralized Work: The Final Frontier – Yuri Arcurs
Value of Visual Thinking – David Armano
A Few Web 2.0 Resources – TebNad
The Chemistry of Information Addiction – Scol22
Using Technology To Improve The Cost-Effectiveness of The Academy – Stephen Coburn
Personal Learning Environments / Networks: Call For Chapters – Luminis
Nowism – Mehmet Dilsiz
Emerging Technologies, Africa – Marc Dietrich
Emerging Technologies, Africa – Adama01

If you are interested in finding out the key media trends, the events and the new communication technologies that are shaping your future, in this issue of Media Literacy Digest, open education advocate George Siemens, takes you to places, people and new resources to help you make greater sense of this fast changing panorama.

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Photo credit: Ndul

Inside this Media Literacy Digest:

  • Trends… – What worked pre-internet for managing information will not work today. Little surprise then that trend watching / recognition is quickly becoming a field of value for educators, business leaders, and governments.
  • History and Evolution of Social Media – We are still early on the social media hype curve. Letting people connect effortlessly produces all kinds of interesting results. But the implications of easy connectivity are not fully understood.
  • The Great Keynote Meltdown – It seems that a poor keynote presentation caused the audience to go into mild mob mode through the twitter back channel.
  • Personal Learning Environments Conference
    The Personal Learning Environments and Networks Conference starts next week (Oct 13-16). The event is free to attend. The event has been organized by National Research Council of Canada PLE Project and the Learning Technologies Centre at University of Manitoba.
  • Obesity, Politics, STDs Flow In Social Networks – I am interested in how networks influence learning. To date, this has received too little attention from researchers. Yes, I know, disease research generates more funds for universities
  • Real Time Web and GoogleClive Thompson’s argument that the real time web is leaving Google behind makes a few interesting points… but it is essentially wrong.
  • Saudi Arabia: KAUST – Education is rapidly globalizing. Local views need to give way to international perspectives. For example, consider the new $12 billion Saudi Arabian KAUST
  • Local Politicians Use Social Media To Connect With Voters – Something as simple as an online forum or blog – or even online consultation – is not unrealistic. Decision made in isolation and then dropped on others is no way to run an organization or a community.
  • Social Network Statistics – We rely on government to provide some level of protection (in Canada we have fairly rigid rules for the type of individual data that can be shared). Even then, sites like Facebook can gain a fairly accurate “picture” of who individuals are simply by mining network associations.
  • Finding Data – Let’s say you have this idea for a visualization or application, or you are just curious about some trend. You can not find the data, and without the data, you can not even start.

Here all the details:

eLearning Resources and News

learning, networks, knowledge, technology, trends

by George Siemens

Trends…

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P. W. Anderson made the statement in the early 70’s that “more is different“. Or, as a slight variation, David Gelernter has stated: “30. If you have three pet dogs, give them names. If you have 10,000 head of cattle, do not bother.

When considering the pace of information flow today, it makes sense that we need

  • new skills,
  • new attitudes, and
  • new tools to function.

What worked pre-internet for managing information will not work today. Little surprise then that trend watching / recognition is quickly becoming a field of value for

  • educators,
  • business leaders, and
  • governments.

Trendwatching’s monthly briefings are helpful in this regard. It is a well curated list of trends.

If you are interested in something a bit more chaotic, Trendsmap follows emerging Twitter topics.

The curatorial and the visualization of emerging trends approach are first generation attempts at making sense of abundance. We need better tools that are somewhat tied to our context (i.e. search patterns, our interests, needs).

History and Evolution of Social Media

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We are still early on the social media hype curve. Letting people connect effortlessly produces all kinds of interesting results. But the implications of easy connectivity are not fully understood.

  • Should we havetech free” zones in schools?
  • How does etiquette change when conversation continually flows on microblogging services such as Twitter?
  • What is appropriate to post on Facebook?
  • What about mobile phone etiquette? Or, perhaps most importantly for educators,
  • How should teaching and learning be structured in a networked world?

These questions are already being addressed by educators and researchers (journal special editions and even new journal launches are focusing on the social media aspect of teaching / learning).

A quick look back – to gain a sense of history – is always a good idea.

The history and evolution of social media takes a rapid stroll through various services and potential implications. While the article is not focused on education, it is a good overview of how we got to where we are.

Social networking site: Definition, history, and scholarship tackles a similar theme…

The Great Keynote Meltdown

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The Great Keynote Meltdown traces a failed keynote presentation and the response of the audience: “Presentational etiquette is changing along with audience expectations. Twitter is there, and people are going to use it, for good or for bad“.

It seems that a poor keynote presentation caused the audience to go into mild mob mode through the Twitter back channel. This type of critique often happens post-presentation (remember pre-realtime web? “I will not go to that conference again. Poor speakers, badly organized. It was a waste of time“).

The prominence of mobile devices and microblogging services surfaces this type of feedback and amplifies it when conference attendees connect to each other. It is a reality both speakers and organizers need be aware of… and plan for.

What is a conference organizer / keynote presenter to do these days? Create and encourage the use of channels for surfacing criticism and feedback. Hiding failures is not really success.

Personal Learning Environments Conference

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The Personal Learning Environments and Networks Conference starts next week (Oct 13-16). The event is free to attend. We will be posting summaries on The Daily, so you might want to sign up for the week to keep track of the conference.

The event has been organized by National Research Council of Canada PLE Project and the Learning Technologies Centre at University of Manitoba.

Obesity, Politics, STDs Flow In Social Networks

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Networks are the language of our era – explaining, among other things

  • biology,
  • information flow,
  • disease transfer,
  • financial market failure, and
  • political structures underlying public voting records.

A recently published text – Connected – addresses how networks influence our lives on a daily basis.

From a promotional article on the book: Obesity, politics, STDs flow in social networks

Examining years of research of their own and from others, the authors conclude that social networks, both offline and online, are crucial in understanding everything from voting patterns to the spread of disease.

People have profound influences on each other’s behavior within three degrees of separation, the authors find. That means that your friends, your friends’ friends, and your friends’ friends’ friends may all affect your eating habits, voting preferences, happiness, and more.

I am interested in how networks influence learning. To date, this has received too little attention from researchers.

Yes, I know, disease research generates more funds for universities. For that matter negatives like disease, obesity, and other challenges confronting humanity provide greater motivation than pursuing positives like learning and development. Maybe that is part of the research problem…

Real Time Web and Google

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Clive Thompson’s argument that the real time web is leaving Google behind makes a few interesting points… but it is essentially wrong.

Controversial statements draw more attention (hence, why I am linking to this!), but what Thompson overlooks is that the web is expanding and fragmenting into specialized subsets… not that the core web is changing.

For example, an individual wanting to research Michael Jackson (as stated in Thompson’s article), will not only be concerned with the events over the last few days, but over Jackson’s lifetime.

We use the web for different purposes at different times.

The author also states that Google’s contribution was organizing the web on authority, somehow suggesting that this is not the case with Twitter and Facebook.

Have you ever tried following a trending topic on Twitter? If you are tracking a hot topic, you will have 800 updates each time you refresh. It is a mess. It is like Yahoo in 1997: Topics by categories… but largely useless.

This trend-lover attitude (Ooh, look, it is new, that means it changes everything) is great for drawing attention… but rather useless for anything else.

A contextual, balanced, and nuanced understanding of search patterns and varying circumstance with varying needs is needed. But, it appears nuanced and balanced is now the new extreme.

Saudi Arabia: KAUST

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Education can be somewhat insular.

A university campus is a community… a small city. For many students (if my experience can be generalized), understanding the local university environment is a big enough challenge in itself.

It is unrealistic to expect most members of society to be aware of the complexities of higher education in other provinces / states or even other countries.

Education is rapidly globalizing. Local views need to give way to international perspectives.For example, consider the new $12 billion Saudi Arabian KAUST.

Those who proclaim universities have a limited future need to redirect their focus to the enormous funds directed to universities and how national pride (and future identity) are reflected in “world class” universities.

Local Politicians Use Social Media To Connect With Voters

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I live south of Winnipeg in a small community.

During my commute this morning, I noticed a section of our street “under construction“. The street was closed off. I have no idea what they are doing. And why.

It occurred to me that I am no longer satisfied in “letting things happen to me“. Perhaps I am influenced too much by participatory technologies, but I like to know what is happening my community.

  • Who decided this road should be repaired?
  • Why?
  • How long will it take?
  • What other priorities were shelved as a result?

Not-knowing is not acceptable. Something as simple as an online forum or blog – or even online consultation – is not unrealistic. It takes five minutes to set up a blog. Decision made in isolation and then dropped on others is no way to run an organization or a community.

Local Politicians Use Social Media to Connect with Voters:

Perhaps most significant to the evolving shift in local political communication is the sense that social media is starting to fill the void left by downsized news staffs or the complete absence of journalists in smaller communities.

We want information and we want to be involved. That is not asking too much, is it?

Social Network Statistics

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The Internet knows us. Really. It does. It knows us at an aggregate level – consider the age / income / children / gender information on social network statistics. But, we are also known individually.

We rely on government to provide some level of protection (in Canada we have fairly rigid rules for the type of individual data that can be shared). Even then, sites like Facebook can gain a fairly accurate “picture” of who individuals are simply by mining network associations.

If I am predominantly friending people with certain religious or political views, I am signaling some level or probability as to my own views. But, it does not stop there.

Facebook has one of my favorite lines about data collection:

Facebook may also collect information about you from other sources, such as

  • newspapers,
  • blogs,
  • instant messaging services, and
  • other users of the Facebook service through the operation of the service (e.g., photo tags)

in order to provide you with more useful information and a more personalized experience.

Finding Data

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As little as 10 years ago, the barrier to finding data was something like a pay wall (or that the data was in a physical form and you had to go to a library to access it).

Today, data abounds. It is readily accessible. Which is great if you are trying to visualize data and / or interactions. 30 Resources to Find the Data You Need:

Let’s say you have this idea for a visualization or application, or you are just curious about some trend. But you have a problem.

You can not find the data, and without the data, you can not even start. This is a guide and a list of sources for where you can find that data you’re looking for. There is a lot out there.

Follow through to the comments – several additional resources listed there…

Originally written by George Siemens for elearnspace and first published on October 9th, 2009 in his newsletter eLearning Resources and News.

About George Siemens

George-Siemens.jpg

George Siemens is the Associate Director in the Learning Technologies Centre at the University of Manitoba. George blogs at www.elearnspace.org where he shares his vision on the educational landscape and the impact that media technologies have on the educational system. George Siemens is also the author of Connectivism: A Learning Theory for the Digital Age and the book “Knowing Knowledge” where he develops a learning theory called connectivism which uses a network as the central metaphor for learning and focuses on knowledge as a way to making connections.

Photo credits:
Trends… – Trendsmap
History and Evolution of Social Media – Dmitry Margolin
The Great Keynote Meltdown – Argus456
Personal Learning Environments Conference – Konstantin Chagin
Obesity, Politics, STDs Flow In Social Networks – CNN
Real Time Web and Google – Chris Lamphear
Real Time Web and Google – Wipeout44
Saudi Arabia: KAUST – University of Bradford
Local Politicians Use Social Media To Connect With Voters – Aliaksei Lakamkin
Social Network Statistics – Pablo631
Finding Data – Hypermania

How do organizations really use social networks? Is social media useful to acquire new customers or just to maintain strong relationships with existing clients?

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Photo credit: Kheng Guan Toh

The answer to whether social media are good for customer engagement or relationship building is: “Social media is good for both“.

As long as you do not get too greedy or “salesy” in your business approach, social media proves to be very useful to connect with your audience.

Social media is free to join, easy to use and, most importantly, it is “a way to supercharge the word of mouth“, and as every marketer will tell you, a positive word of mouth is the best mean to convert prospects into sales.

Shel Holtz, summarizes well the impact of social media in business strategies:

I see [social media] as a place to build relationships, but it is not for direct selling. That is not what people want to receive on Facebook. People are there to socialize, and if you can offer value through conversation, you can build relationships with those customers. If you pitch them, they will ignore you, or worse.

In part 3 of this report (Part 1Part 2), marketing analyst Josh Gordon shares interesting data to make sense of the penetration and main functions of social media inside the corporate world.

Here all the details:

The Coming Change In Social Media Business Applications: Separating The Biz From The Buzz

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by Josh Gordon

Business Applications of Social Networks

1. Sales Use of Social Networks

Top Uses of Social Networks

How organizations use social networks for sales

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Top uses of social networks for sales are to maintain and build relationships.

The most common use of social media networks, such as Facebook or LinkedIn, is “Maintaining social contact with clients” (67.6%). After that, about half of businesses surveyed use social media to achieve a “Better understanding of client attitudes” (50.6%).

Sales Use of Social Media Networks

Sales functions organizations plan to adopt in the future

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Sales use of social media networks could shift sharply toward an emphasis on customer prospecting.

As organizations look to the future, the same trend emerges as seen in the general social media and Twitter responses: a shift toward more customer communications and, in particular, toward prospecting.

The two sales prospecting options rise dramatically to become the top goals for social network usage.

Sales prospecting by targeting ’self-identified’ new customers” moves up to the top choice, from No. 5 currently, and “Sales prospecting by social networking” moves up as well, from third place to second.

Moving forward, it seems clear that social networks will be a top lead generation tool.

Practical Advice On Use of Social Networks

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Put this information to work:

According to Brian Solis, principal at FutureWorks,

Human interaction is still human interaction, and what it takes to be successful with it has not changed. What has changed is the places where it happens.

Says Solis:

Social media tools help you find conversations that can give you insight into what individuals in your market are saying about your product. This can give you an opportunity to engage people on their terms, not as a salesperson, but as a resource, and then get the sale because of it.

I use social networks to find out who my clients really are.

We all vary our modes of conversation when we speak to different types of people: an intimidating boss, a pesky child, a policeman giving a speeding ticket, or… a salesperson.

Often, when I “see” two of my clients “talking” to each other on a social network, their conversation with each other is very different from my conversations with either of them, as someone trying to sell them.

But when I see clients “talking” to their peers, I learn what is truly important to them, and it is rarely about me or my product. I look for what they are passionate enough to write about, how they react to each other, what they are afraid of, and who their heroes and villains are.

Understanding a person’s values and passions is a first step to understanding them, and a prerequisite to any sale.

Shel Holtz, principal of Holtz Communication + Technology, warns about being too “salesy” when you engage potential clients in a social media environment:

I see it as a place to build relationships, but it is not for direct selling. That is not what people want to receive on Facebook. People are there to socialize, and if you can offer value through conversation, you can build relationships with those customers. If you pitch them, they will ignore you, or worse.

Dan McCarthy, chairman and CEO of Network Communications Inc., shares that he becomes better at reaching out to new clients as they get to know him though his personal profile and postings on social media sites.

Years ago, McCarthy realized that the people with whom he had the best business relationships were also those who knew the most about his personal side.

Says McCarthy,

If you connect the way you live to the way you make a living, you create an incredible degree of authenticity, which is what today’s digital generation is looking for in the people they work with.

My professional identity and my personal identity are very connected.

Survey respondents also wrote in “other” uses of social media for sales, including:

  • Project opportunity identification;
  • posting discount codes on Facebook and Twitter;
  • promoting educational collateral and events;
  • listing salespeople in LinkedIn profiles; and
  • highlighting case studies.

2. Marketing Use of Social Networks

Promoting Organic Messages and Monitoring Customer Trends

Marketing functions organizations adopt now

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Top uses for marketing functions are promoting organic messages and monitoring customer trends.

About half of the organizations surveyed actively promote themselves through organic messaging (56%), monitor trends among their customers (53.1%), and provide ways for customers to interact with their company (51.5%).

About a third use social networks to research new product ideas (34.1%), while about one in four advertises on social networks (26.7%).

Providing Ways To Interact With Customers

Marketing functions organizations plan to adopt in the future

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Top marketing use of social networks shifts toward providing ways to interact with customers.

Looking ahead, we see the same trend repeated as organizations refocus their social media toward customer-focused programs.

The top choice moving forward is “We provide ways for customers to interact with our company,” which is only the third most-used marketing function at present.

Marketing is part of the shift toward using social media as a way to connect and acquire customers.

Understanding a person’s values and passions is a first step to understanding them, and a prerequisite to any sale.

Please check all of the marketing functions offered by social networks-like Facebook, LinkedIn, and MySpace – that your organization now uses.

Practical Advice On Marketing Use of Social Networks

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Put this information to work:

According to Dan Schawbel, social media specialist at EMC Corporation, and author of the book, Me 2.0:

Social media tools are popular marketing tools because they are free, people are already using them, and there is an opportunity cost for not getting involved today.

Depending on your line of business, certain social networks will work better for you than others. It is all about aligning business strategy to the use of each tool. Otherwise, you are wasting time and not reaching the right audience with the right message on the right network.

Brian Solis indicates that there could be more going on in social networks than you realize. He poses the question, “If a conversation takes place online and you are not there to hear or see it, did it actually happen?” In fact, there might even be dangers in not participating.

Says Solis,

Conversations are taking place, with or without you.

If you are not part of the conversation, then you are leaving it to others to answer questions and provide information, whether it is accurate or incorrect. Or, even worse, you may be leaving it up to your competition to jump in to become the resource for the community.

Monitoring and reacting to customer behavior is key. Ari Herzog, principal of Ari Herzog and Associates, learned that firsthand when a new pizza restaurant opened in his town. Herzog tried it, liked it, and wrote a positive review of it on the social media review site, Yelp.

A few months later, when he revisited the restaurant with his mother and sister, he was surprised when a waiter came by with a free order of chips and salsa as a thank you for the review.

What kind of impression did that make? Herzog shared the story with me when I interviewed him, and now you are among thousands reading about it here. Now that is good marketing!

Herzog ’s enthusiasm is typical of what social media can do for any brand.

Says Dan McCarthy:

The Holy Grail for a marketer is positive word of mouth. If you can capture this, it is the highest means of converting prospects to sales, and at the least expense. Social media is a way to supercharge word of mouth.

Survey respondents also wrote in “other” uses of social media for marketing, including:

  • Showcasing case studies,
  • running a professional group on LinkedIn, and
  • communicating with media outlets.

Link to an extensive list of social media marketing examples on Peter Kim’s blog, “Being Peter Kim.

3. Public Relations Use of Social Networks

Public Relations Functions

Public relations functions offered by social networks

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Social networks serve a variety of public relations functions.

The four most common public relations functions using social media are:

  1. Maintaining a company profile page (66.6%);
  2. using social networks to distribute press releases and news items (59.3%);
  3. monitoring and responding to mentions of the company and its products (58%); and
  4. interacting with bloggers and members of the traditional press (54.6%).

Looking to the future, organizations plan no changes in how they use social networks to support their public relations efforts, with future uses being identical in sequence and proportion to current use.

Practical Advice On Public Relations Use of Social Networks

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Put this information to work:

Public relations professionals would do well to monitor social networks for activity about their organization and products. Shel Holtz, calls this essential:

If you are monitoring, you can be part of the conversation.

Social media is becoming the communication channel for breaking news.

Remember that the first reports of the US Airways flight that water-landed in the Hudson River were first reported on Twitter by someone with a cell phone on a nearby ferry.

If your company gets in the news, you may find out about it first by monitoring social networks.

The other PR function unique to social media is the ability to post a company profile page. Some companies take this free service more seriously than others.

Annie Ta, from Facebook’s corporate communications team, says:

We encourage businesses to really engage with consumers on their profiles. For example, businesses should update their status, post videos and photos, and start discussion threads with their consumers.

Public profiles provide a way for businesses to talk to consumers and understand them. Some of the most successful public profiles are those that create a genuine dialogue with their fans.

Link to two great examples of company profile pages: Dell and Visa.

Survey respondents also wrote in “other” uses of social media for public relations, including:

  • Updating fans and customers on company news;
  • promoting company events;
  • registration for events;
  • maintaining an alumni group for past employees; and
  • promoting a fundraising program.

4. Use of Social Networks For Internal Communications

Save Money Using Social Networks

Internal workflow functions that social network use and plan to use.

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Organizations can save expense by using existing social networks to create work groups where documents, schedules, and communication are shared collaboratively, from anywhere on Earth.

While there are security concerns with posting potentially sensitive internal communications on a third party’s network, the irresistible “free” cost for simple groups is motivation for many.

Currently, the top uses of these services are “Sharing documents” and “Maintaining communication with teams.

Looking ahead, the use of social networks to help internal workflow will remain similar to usage today with one difference: Fewer organizations will use social networks for file sharing.

Among current uses, “file sharing” is tied with “maintaining communication with teams” for the top use. For the future, it drops to fourth place, near the bottom.

Practical Advice On The Use of Social Networks For Internal Communications

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Put this information to work:

The results speak for themselves here, and since not much is changing, there is little to add.

Survey respondents also wrote in “other” uses of social media for internal workflow, including:

  • Training,
  • building bonds with remote teams, and
  • general social use with no professional communications.

Conclusions

This study is the first to document the coming shift in the use of social media – from a helpful tool for a variety of communication needs, to an essential tool for customer engagement.

As organizations invest in social media programs, incorporating this shift into the plans should be considered a high priority.

Skeptics might say that a more customer-centric approach is natural in a recession when business is scarce. But a recession is not just a time of slow sales.

More significantly, it is also a time when the pace of change accelerates, and the competitive landscape of industries is reshaped.

A research study done by Bain & Co. in the aftermath of the 2001 recession discovered that competitive change during the recession occurred at about twice the normal rate. In addition, companies that changed competitive positions against one another during the recession remained in their new rankings long after it had passed.

In 1929, rival cereal makers Kellogg’s and Post were in a close race to win the emerging cold breakfast cereal market.

Through the Great Depression that followed, Kellogg’s maintained an aggressive marketing posture, while Post slashed its ad budgets. When the slow time ended, Kellogg’s had a market advantage over its rival that it maintains to this day-almost 70 years later. (More on that story here)

It would be a mistake to assume that this shift toward customer-centric usage of social media is temporary.

In fact, the shift toward customer engagement, and away from general communications, shows a more important role for social media use at organizations. As Peter Drucker, known as the father of modern management, said, “The purpose of a business is to create a customer.

On the same list as above, pick the one internal workflow function your organization is considering using in the future.

End of Part 3

Part 1: Business Applications Of Social Media Inside Organizations: An Overview

Part 2: Business Applications Of Social Media Inside Organizations: Twitter

Originally written by Josh Gordon for Social Media Biz Buzz, and first published on July 20th, 2009 as The Coming Change in Social Media Business Applications

About Josh Gordon

Josh_Gordon_thumbnail.jpeg

Josh Gordon is president of Selling 2.0, where he works to improve the performance of organizations and sales teams with research-based training and consulting services. Josh has written four books on the subject. For more information, visit www.Selling2.com.

Photo credits:
The Coming Change In Social Media Business Applications: Separating The Biz From The Buzz – Pjcross
Practical Use of Twitter – Andrzej Tokarski

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Oct
05

Create Online Surveys: Guide To The Best Free Services

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Are you looking for a web-based service that allows you to create and publish a professional online survey? Do you need to create an online survey but are not too sure about what service to use? In this MasterNewMedia guide you can find the best available online survey services and some information to help you choose your ideal one.

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Photo credit: John Takai

Online surveys main application is to help you get in touch with your customers and readers. Whether you want to know what your subscribers think of your site or how well they have received your new price changes, creating online surveys is a perfect way to receive opinions and criticism on your existing offering or before investing energy and money into a new project.

Not only.

Online surveys are specifically conceived to request personal feedback, which means you put your users at the center of your own marketing strategy, making your audience feel compelled to create something valuable and great with you. Your users feel not just paying customers, but proactive consumers whose voice gets to be heard.

Recently I have seen myself how online surveys can be a powerful mean to collect useful data and engage your audience. When Robin Good recently launched his new POP project some weeks ago, he started an online survey asking his interested subscribers which topic they would have liked most to be covered inside the course. In a matter of hours I saw Robin gathering lots of valuable data about what topics people really wanted to hear about, and then shaping his curriculum to serve those very items.

How do these online survey creators work?

You simply register for the service and start creating your questions. There are several options here: you may want to go for an open question with a text box, create a drop-down menu with multiple choices, have a matrix of multiple responses, or ask respondents to rate a specific item to express their level of satisfaction.

Once your survey is completed, you have several ways to distribute it, either by sending a link to your subscribers or by publishing directly on your web site or blog. As soon as people start filling in data, your online survey service starts organizing the information received into reports, that you can either keep private or make available for everyone else to see.

Now that I have stimulated your curiosity, let me share with you some of the key features and traits that characterize these online survey services:

  • Web-based: Online surveys are completely built and managed on the web. You do not need to download any software, plug-in, add-on or anything else to create questions and collect the responses.
  • Real-time evaluation: Results of your online surveys are processed in real-time and are immediately visible.
  • Multi-language: Multiple languages are fully supported so you can reach your audience in its native tongue.
  • Survey report: During the life of your online surveys you get detailed, analytic reports on the state of your survey. How many people have responded so far, which kind of responses have you got, etc.

Besides these key general features and traits, I have used some additional characteristics to prepare a set of comparative tables and individual reviews to help me put all of these online survey services through their paces.

The comparative criteria I have selected include:

  • Questions per survey: Number of questions you may ask on each online survey.
  • Responses per survey: Amount of responses you get from each online survey you create.
  • Question types: Different kinds of questions you can ask inside your online survey.
  • Distribution: Ways to publish and share your online survey (embed, e-mail, direct URL, etc.)
  • Later editing: Adding, editing or deleting questions after your online survey has been published.
  • Templates: Custom ready-made templates and themes to style your online survey.
  • Export / download: Support for exporting or downloading your online survey for offline editing and consulting.
  • Private / public option: Access restriction to allow only selected users to collaborate on your online survey.
  • Skip logic: Conditional questions that are asked inside the online survey only if previous answers met precise criteria you have set.
  • Premium features: Key advanced features available in premium paid accounts.

Here all the details:

Create Online Surveys – Comparative Tables

Create Online Surveys

  1. SurveyMonkey

    Survey Monkey is a web service that lets you create online surveys. You can start how many surveys you want, limited to 10 questions and 100 responses per survey. There is a wide range of question types you can add to your survey. Some of these are: multiple choice (one and multiple answers), matrix of choices, drop-down menu, rating scale, textbox, and more. To create your surveys you can also choose among several ready-made templates. Once your survey is ready, you can provide a link back to your survey or embed it on any web page or social media site using a standard snippet of embed code. It is always possible, even after you publish your survey, to edit your questions. At a free level, you do not have export / download features, private / public option, neither you can use a skip logic to add questions based on previous answers. Premium accounts start at $19.95/month and allow you to have unlimited questions per survey, unlimited custom themes, branding options, custom “thank you” pages and much more.

    http://www.surveymonkey.com/

  2. Zoomerang

    Zoomerang is a powerful online survey creator with a large research analysis business behind it. At a free level, you can start unlimited surveys with 30 questions and 100 responses for each. There are many question types you can choose from, like: matrix of choices, multiple choice (one and multiple answers), rating scale, textbox, drop-down menu and more. Questions can always be modified, even after you publish your survey and people have already started responding. Zoomerang also offers customers to access their 2+ million survey takers to find out anything you want. No embed, export / download feature, public / private option, custom templates nor skip logic are available. To enable all these features, you must switch to one of the premium accounts available. The first level of premium accounts is priced at $199/year and also allows you to have unlimited questions and responses for each survey and use ready-made templates.

    http://www.zoomerang.com/

  3. PollDaddy

    PollDaddy is an online service to create embeddable surveys and polls. You can start unlimited surveys with 10 questions and 100 responses each, completely free of charge. You have up to 11 different types of questions spanning from multiple choices to matrix of choices, from drop-down menu to textboxes and more. An option to use skip logic (create questions that depend on previous answers) is also available. You cannot edit your questions once the survey is open and published. Once your survey is ready, you can customize it using a ready-made theme and then embed your survey using a snippet of embed code. No export / download feature, nor public / private option are supported. Premium plans for PollDaddy start from $200/year and give you unlimited questions, 1000 responses for each survey, more customization possibilities and survey data export.

    http://polldaddy.com/

  4. Google Forms

    Google Forms is a web-based service inside Google Docs that allows you to create free online surveys. You can start unlimited surveys, with no limit for questions and responses. You can also choose among seven types of questions like: multiple choices, drop-down menus, textboxes, and also use the so-called “skip logic” which allows you to create questions based on previous answers. Like any other document published on Google Docs, you can always modify your survey after publication. Once your survey is ready, you can customize it with a ready-made theme and then embed your survey on any web page or social media site using a standard snippet of embed code. If you need to export your survey data, you can do so from the Google Docs dashboard. By default, your survey is set as private, unless you publish or embed it somewhere on the web. No premium features are available.

    http://docs.google.com/

  5. eSurveysPro

    eSurveysPro is a web-based survey creator that lets you create as many surveys you want with unlimited questions and responses. You also have a wide range of question types available, like: multiple choice (one and multiple answers), matrix of choices, drop-down menu, rating scale, textbox, and more. Skip logic (a feature to create questions that depend on previous answers) is available as well. No embed option, export / download feature. ready-made themes, nor private / public settings are available. Changing questions on your published surveys is also not supported. Premium plans for eSurveyPro start from $100/year and allow you to go ads-free, export the data of your surveys, have priority e-mail support and receive e-mail notifications related to your surveys.

    http://www.esurveyspro.com/

  6. Wufoo

    Wufoo is an online form builder that you can use to create embeddable surveys. The free account of Wufoo allows you to create up to three online forms with 10 questions each. The number of available responses per survey is not specified. Your surveys can either be public or private and you have a range of seven question types to choose when building your forms, like: multiple choices, matrix of choices, textboxes, drop-down menus and much more. Editing your questions after publishing your survey is not possible. Once your form is completed, you can personalize your survey with one of the ready-made templates available. No skip logic (creating questions that depend on previous answers), nor the export of your survey data are available. Wufoo premium accounts grant you access to extended features like: higher number of surveys you can create, file attachments, password-protected surveys and export / download option. Premium accounts start from $9.95/month.

    http://wufoo.com/

  7. QuestionForm

    QuestionForm is a web service that you can use to create embeddable online surveys. You can build two surveys with five questions each and unlimited responses, free of charge. You also have up to eight types of questions you can use, including: multiple choice (one and multiple answers), matrix of choices, drop-down menu, rating scale, textbox, and more. You are able to create, edit or delete questions even after your online survey has been published. Also, if you need to export your data you can do so from the QuestionForm dashboard. No ready-made templates, private / public option, nor skip logic (a feature to create questions that depend on previous answers) are available. Premium accounts of QuestionForm start from $9.95 and allow you to create up to four surveys with 15 question each, use custom templates, add file attachments to online surveys and receive technical support via e-mail.

    http://questionform.com/

  8. KwikSurveys

    KwikSurveys is a free online survey creator that allows you to build unlimited surveys with no restriction to the number of questions you can include and responses you can receive. Also, you have up to seven different question types to create your survey like: matrix of choices, drop-down menu, multiple choice (one and multiple answers), textbox, rating scale and more. If you need to export your survey data, the web service gives you an option to do so. Using KwikSurveys you cannot embed your online surveys, nor you have the option to edit your questions after your survey has been published. Also custom templates, private / public option and skip logic feature to create conditional questions are not available. No premium accounts either.

    http://www.kwiksurveys.com/

  9. eSurveyCreator

    With eSurveyCreator you can build embeddable online surveys right from your browser window. Without spending a dime, you have one free month to build unlimited surveys with no question limits and 350 available responses per survey. Seven types of questions can be used on eSurveyCreator to build your survey, including: multiple choice (one and multiple answers), textbox, matrix of choices and more. You can also use the so-called skip-logic feature, which allows you to add conditional questions that depend on previous answers inside the survey. No ready-made templates, nor private / public options are supported, but a feature to export your survey data is available. Premium accounts, starting from $24/month, allow you to get rid of time limitations, have unlimited responses, add photo and logos to your survey, use custom themes and also go ads-free.

    http://www.esurveycreator.com/

  10. FreeOnlineSurveys

    FreeOnlineSurveys allows you to create an online survey free of charge. Your survey may contain up to 20 questions and 50 responses and will expire after ten days. Among the seven available question types you can use, there are: multiple choice (one and multiple answers), matrix of choices, drop-down menu and a few others. Once you have published your survey, there is no way to edit your questions, add or delete them. Notwithstanding the free component of the web service, FreeOnlineSurveys is very limited in features. You have no embed option, custom templates, export / download feature, embed option, private / public settings, nor skip logic to create conditional answers that depend on previous answers. No premium plans are available either.

    http://www.freeonlinesurveys.com/

  11. Pollograph

    Pollograph is a web service that allows you to create online surveys. With a free account you can create up to five surveys with unlimited questions and 200 responses each. Question types available with Pollograph are seven, including: multiple choice (one and multiple answers), matrix of choices, textbox and a few others. To style your survey, you can use one of the ready-made templates available and then start adding your questions. Your surveys can either be public or private. Not available on Pollograph are: embed option, export / download feature, skip logic (conditional questions based on previous answers) nor the ability to modify your questions after the survey has been published. Premium plans for Pollograph start from $10/month and let you create up to 99 online surveys with 1000 responses each, have a link back to your site inside the survey, and privately view your results.

    http://www.pollograph.com/

Originally prepared by Daniele Bazzano for MasterNewMedia, and first published on October 5th, 2009 as “Create Online Surveys: Guide To The Best Free Services“.

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In this issue of Media Literacy Digest, open education advocate George Siemens, explores and reports on new fascinating stories and insights converging around communication technologies and their impact on learning, work and society.

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Photo credit: Michele Piacquadio

Inside this Media Literacy Digest:

Here all the details:

eLearning Resources and News

learning, networks, knowledge, technology, trends

by George Siemens

Heading To Athabasca University

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I have accepted a position with Athabasca University and, as a result, will be leaving my current position at University of Manitoba. It was a tough decision.

I have enjoyed working at U of M – particularly with Peter Tittenberger, Director of Learning Technologies Centre, one of the most creative / innovative leaders I have ever had the pleasure of working with.

When presented with an opportunity to work with Terry Anderson, Jon Dron, Rory McGreal, Griff Richards, and others (I do not think I will be working directly with Debra Hoven, but will enjoy the conversations, I am sure!), the prospect of fertile soil for innovation and discussion is too great to resist!

I will post more about position details and work tasks soon, but at this stage, my work will be positioned with the Technology Enhanced Knowledge Research Institute and the broader university community in developing a virtual media lab.

It appears I will be able to continue

In addition to planning a November 1 start date at Athabasca, I have a somewhat hectic speaking schedule for the rest of fall (Portugal, Vancouver, Norway, Barcelona, Toronto, New Zealand).

I believe we are at an exciting time in higher education, where new technologies, new pedagogies, and even new institutional structures, will converge to produce an unprecedented period of innovation in learning and learning sciences.

Change, at personal, professional, and organizational levels is today’s educational zeitgeist.

Social Learning Presentations

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Jane Hart shares her social media presentations via slideshare playlist (you can select various presentations on the right-hand side of the embedded slideshare “player“).

A total of 18 presentations are available, addressing a variety of technologies, concepts, and frameworks for social learning. Some level of narration would be a helpful addition, but overall, a good resource to introduce technologically-mediated social learning.

Narrowing Gap – Face-To-Face and Online

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With location-aware software and mobile devices… and the immediacy of Twitter / Facebook, the gap between physical and virtual is shrinking.

As Tony Karrer notes, in addressing online / face-to-face conferences:

What is interesting here is that it used to be that you could count on your in-person audience to be singletasking (is that a word?) and paying attention. Now, they are going to be multitasking just like your online audience.

Perhaps I spend too much time online, but I would like to do with the physical world (and conversations) what I do online:

  • tag,
  • sort,
  • annotate,
  • organize,
  • archive (the internet of things?).

Overlaying a data layer on the physical world – such as walking through a historical district and being able to see buildings on your mobile device as they looked 100 years ago – contributes to physical / virtual blurring.

I will take it a step further: The biggest challenge facing technologists today is to provide a seamless method of integrating our online selves and our physical selves. I would argue the two separate selves should not even exist – they will converge into one entity.

Universities and Research

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In an idea reminiscent of Swanson’s concept of undiscovered public knowledge, Techcrunch is suggesting corporations turn to universities for a wealth of innovative ideas.

Most research in universities is not commercialized. For that matter, most likely cannot be commercialized due to specialized nature of inquiry.

However, according to TC, entrepreneurs should explore the “motherlode of innovation hidden in the huge stacks of patents and discoveries backlogged at our universities and research labs“.

Universities are attempting to take control of commercializing their own research.Specialized departments have been set up in larger universities to facilitate this task (and, in many cases, revenues from commercialization activities are growing as a percentage of overall funding).

By design, however, higher education is not equipped to function at the speed (or for that matter, the priorities) of business.

I am concerned that a revenue generation focus will cause universities to lose focus of the broader (philosophic / social / exploratory) they play in societies.

Do all aspects of society – health care, education, even government – need to converge on a corporate/business model? If so, where will we find the important counter balance to ensure one model does not come to dominate completely?

Introduction To Emerging Technologies: Open Course

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In about two weeks, Dave Cormier and I will begin our open online course on Introduction to Emerging Technologies, Africa. The course will be offered in both English and French.

If you would like to be kept informed about the course (as a participant or observer), please join the Google Group.

Originally written by George Siemens for elearnspace and first published on October 2nd, 2009 in his newsletter eLearning Resources and News.

About George Siemens

George-Siemens.jpg

George Siemens is the Associate Director in the Learning Technologies Centre at the University of Manitoba. George blogs at www.elearnspace.org where he shares his vision on the educational landscape and the impact that media technologies have on the educational system. George Siemens is also the author of Connectivism: A Learning Theory for the Digital Age and the book “Knowing Knowledge” where he develops a learning theory called connectivism which uses a network as the central metaphor for learning and focuses on knowledge as a way to making connections.

Photo credits:
Heading To Athabasca University – Bellestock
Social Learning Presentations – Yanik Chauvin
Narrowing Gap – Face-To-Face and Online – Sergey Peterman
Universities and Research – Yuri Arcurs
Introduction To Emerging Technologies: Open Course – Anyka

Does Twitter have the potential for reaching business customers? Is Twitter an effective communication platform to create strong, long-lasting relationships in the corporate world?

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Photo credit: Alessandro Viti

As organizations look to the future, the same trend emerges as seen in the general social media and Twitter responses: a shift toward more customer communications and, in particular, toward prospecting.

Twitter and, more generally, social media deliver the ability to communicate immediately. As a customer contact tool, where speed does count, this immediacy has great potential. Problem is, such potential can only be fulfilled if you and your customers are using social media.

In many B2B markets, Twitter is not yet considered as an effective customer contact tool because of its specific microblogging structure and its limited audience compared to other social media (e.g. Facebook). According to a study from ES Research Group, “The New Social Media: Do They Enable B2B Selling?” only 4% of sales respondents said that Twitter has ever directly helped them win a B2B sale.

However, Twitter is not entirely disregarded as a business communication tool. There are also many markets where Twitter is influential.

A recent study by the Pew Internet & American Life Project found that Twitter users are highly involved with other social media. Findings show that 23% of social network users employed Twitter or a similar service, while only 4% who do not use social media have ever tweeted. Chances are then, if your customer base is already engaged in social media, many will be reachable using Twitter.

In part 2 of this report (Part 1), Josh Gordon extends his analysis on business applications of social media inside organizations, focusing specifically on Twitter and how business organizations use and plan to use Twitter in the near future.

Here all the details:

The Coming Change In Social Media Business Applications: Separating The Biz From The Buzz

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by Josh Gordon

Business Applications For Twitter

External Use of Twitter

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External use of Twitter could shift sharply toward an emphasis on customer involvement.

For external communications, the business use of Twitter shows the same shift as seen in Part 1 on the general findings for all social media forms. That shift is away from general communications, toward a focus on connecting with the organization’s customers.

Right now, the most commonly used external Twitter function is “Sharing breaking news,” followed by “Extending a personal face to customers.

But as organizations look to the future, they are shifting their expectations. Looking ahead, their top pick is “Keeping in immediate touch with customers,” followed by “Extending a personal face to customers,” then followed by “Sharing breaking news.

The future use of Twitter could shift toward greater involvement in customer contact (see chart).

Internal Use of Twitter

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Internal use of Twitter focuses on information sharing.

Fewer organizations are using Twitter for internal communications. The top two measured options are about 20% lower than the top two external uses of Twitter.

The internal focus is on sharing information, knowledge, and resources, as well as networking.

Looking to the future, the internal uses of Twitter that organizations plan to use are almost identical to those of the present (see chart).

Practical Use of Twitter

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Put this information to work:

I initially signed on to Twitter because I once had to sell a high-level Silicon Valley executive who could not be reached any other way. After countless failed attempts to contact him through more traditional channels, his assistant told me,

Josh, forget the phone, he never answers it. And he will not answer e-mail either, because he thinks it is ancient technology that wastes time. He thinks of himself as a member of the digital elite and says that the only people who count are all on Twitter.

I quickly signed on to Twitter and got right through to him.

Twitter delivers the ability to communicate minimally but immediately. As a customer contact tool, where speed counts, it has great potential. But, that potential is only realized if your customers are on Twitter. As of now, Twitter’s market penetration is still uneven.

In many B2B markets, Twitter is not effective as a customer contact tool. According to a just-released study from ES Research Group, “The New Social Media: Do They Enable B2B Selling?,” only 4% of sales respondents said that Twitter had ever directly helped them win a B2B sale.

However, there are also many markets where Twitter is extremely influential.

You can estimate how many of your clients might be using Twitter from a finding in a recent study by the Pew Internet & American Life Project. This study found Twitter users to be highly involved with other social media.

According to Amanda Lenhart, senior research specialist at Pew, “Both blogging and social network use increase the likelihood that an individual also uses Twitter.

The study found that 23% of social network users used Twitter or a similar service, while only 4% who do not use social networks have ever Tweeted. Chances are, if your customer base is engaged in social media, many will be reachable by Twitter.

Survey respondents also wrote in “other” uses of Twitter, including:

  • Mindsharing” with industry peers;
  • providing thought leadership;
  • educating others;
  • recruiting talent;
  • providing tech support;
  • notifying constituents of upcoming events;
  • monitoring for issues regarding products or reputation;
  • keeping in touch with bloggers;
  • extending communities of interest; and
  • customer service.

To read examples of how Twitter is being used to connect with customers, click on the following links: Salesforce.com and Bank of America.

Twitter is also a great way to connect with media outlets. Here a long list of media outlets that you can connect to via Twitter.

End of Part 2

Part 1: Business Applications Of Social Media Inside Organizations: An Overview

Originally written by Josh Gordon for Social Media Biz Buzz, and first published on July 20th, 2009 as The Coming Change in Social Media Business Applications

About Josh Gordon

Josh_Gordon_thumbnail.jpeg

Josh Gordon is president of Selling 2.0, where he works to improve the performance of organizations and sales teams with research-based training and consulting services. Josh has written four books on the subject. For more information, visit www.Selling2.com.

Photo credits:
The Coming Change In Social Media Business Applications: Separating The Biz From The Buzz – Marinini
Practical Use of Twitter – Andrzej Tokarski

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