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	<title>Hobgit Web Hosting News &#187; Online Marketing</title>
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	<link>http://www.hobgit.com</link>
	<description>Your source for up to the minute news about web hosting offers and the hosting industry</description>
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			<item>
		<title>The Three Foundations For Your Powerful Online Presence</title>
		<link>http://www.hobgit.com/the-three-foundations-for-your-powerful-online-presence/</link>
		<comments>http://www.hobgit.com/the-three-foundations-for-your-powerful-online-presence/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 21:03:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Issue 33 – July 2010]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.web-hosting-newsletter.com/?p=2415</guid>
		<description><![CDATA[Lunarpages, through our strategic partner, LocalDirective, is dedicated to helping you build a powerful online presence that accelerates your business growth.  Your most important goal is to establish a firm foundation from which to grow your online presence.  Even though it may seem overwhelming with all of the apparent choices, there are only three things [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding Online Ad Networks: A Web Publishers Guide</title>
		<link>http://www.hobgit.com/understanding-online-ad-networks-a-web-publishers-guide/</link>
		<comments>http://www.hobgit.com/understanding-online-ad-networks-a-web-publishers-guide/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 11:10:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/understanding-online-ad-networks-a-web-publishers-guide/</guid>
		<description><![CDATA[Looking for more information about online ad networks and how they could help you increase your online ads revenues? In this MasterNewMedia guide, professional online publishers will find the best resources, tips, strategy and advice to make better sense and use of online ad networks. 

Photo credit: orson
An ad network is essentially a third-party service [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Search Engine Traffic a Priority</title>
		<link>http://www.hobgit.com/making-search-engine-traffic-a-priority/</link>
		<comments>http://www.hobgit.com/making-search-engine-traffic-a-priority/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 16:23:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO / SEM]]></category>
		<category><![CDATA[email campaign]]></category>
		<category><![CDATA[internet marketing firm]]></category>
		<category><![CDATA[natural traffic]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine traffic]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://webhostinggeeks.com/blog/?p=571</guid>
		<description><![CDATA[Most online marketing approaches are risky and unfortunately, many of them will not result in the increased website traffic you desire.  Today’s internet marketing firms will try to sell you on everything from pop-up ads to mass email campaigns, both of which people tend to find very annoying.  Being that an email campaign is more [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/making-search-engine-traffic-a-priority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Applications Of Social Media Inside Organizations: Social Networks</title>
		<link>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-social-networks/</link>
		<comments>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-social-networks/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 10:46:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/business-applications-of-social-media-inside-organizations-social-networks/</guid>
		<description><![CDATA[How do organizations really use social networks? Is social media useful to acquire new customers or just to maintain strong relationships with existing clients?

Photo credit: Kheng Guan Toh
The answer to whether social media are good for customer engagement or relationship building is: &#8220;Social media is good for both&#8220;. 
As long as you do not get [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guide To Online Video For Business</title>
		<link>http://www.hobgit.com/guide-to-online-video-for-business/</link>
		<comments>http://www.hobgit.com/guide-to-online-video-for-business/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 17:00:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video - Internet Television]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/guide-to-online-video-for-business/</guid>
		<description><![CDATA[Do you use online video for business? Do you know which is the best type of video to improve sales or boost traffic on your site?

Photo credit: picpics
Choosing which kind of video you want to produce depends on how you measure the return on your marketing spend. But while there are risks and rewards for [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/guide-to-online-video-for-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Applications Of Social Media Inside Organizations: Twitter</title>
		<link>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-twitter/</link>
		<comments>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-twitter/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 09:59:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/business-applications-of-social-media-inside-organizations-twitter/</guid>
		<description><![CDATA[Does Twitter have the potential for reaching business customers? Is Twitter an effective communication platform to create strong, long-lasting relationships in the corporate world? 

Photo credit: Alessandro Viti
“As organizations look to the future, the same trend emerges as seen in the general social media and Twitter responses: a shift toward more customer communications and, in [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Applications Of Social Media Inside Organizations: An Overview</title>
		<link>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-an-overview/</link>
		<comments>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-an-overview/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 13:28:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/business-applications-of-social-media-inside-organizations-an-overview/</guid>
		<description><![CDATA[Is social media good for business? How do organizations use social media to improve their marketing effectiveness and boost their sales?

Photo credit: Stephen VanHorn
Social media is making strong inroads in the business world, but understanding how to leverage social media properly remains one of the greatest marketing challenges to overcome.
While there is no secret formula [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/business-applications-of-social-media-inside-organizations-an-overview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future Of Mobile Web Applications: Application-Centered Or Browser-Centric?</title>
		<link>http://www.hobgit.com/future-of-mobile-web-applications-application-centered-or-browser-centric/</link>
		<comments>http://www.hobgit.com/future-of-mobile-web-applications-application-centered-or-browser-centric/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:55:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/future-of-mobile-web-applications-application-centered-or-browser-centric/</guid>
		<description><![CDATA[Most web publishers and online media companies view mobile applications as little more than Compuserve-like kiosks from which they can serve slightly jazzed-up versions of their web page content. But is that the best perspective from which to look at the future of content and apps on mobile phones?

Photo credit: Eray Haciosmanoglu 
Is the future [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/future-of-mobile-web-applications-application-centered-or-browser-centric/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guide To Licensed Content Syndication</title>
		<link>http://www.hobgit.com/guide-to-licensed-content-syndication/</link>
		<comments>http://www.hobgit.com/guide-to-licensed-content-syndication/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 10:50:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/guide-to-licensed-content-syndication/</guid>
		<description><![CDATA[What is licensed content syndication? What are the key misconceptions of this content distribution and online marketing approach? Is licensed syndication profitable? Do you retain rights on your content? What are the key benefits?

Photo credit: head-off mashed up by Robin Good
In this licensed content syndication guide, you can learn more about how licensed syndication can [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/guide-to-licensed-content-syndication/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guide To Online Content Syndication: Part 1</title>
		<link>http://www.hobgit.com/guide-to-online-content-syndication-part-1/</link>
		<comments>http://www.hobgit.com/guide-to-online-content-syndication-part-1/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 12:09:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/guide-to-online-content-syndication-part-1/</guid>
		<description><![CDATA[Online syndication allows web publishers to distribute their content to multiple audiences, networks, as well as to traditional media outlets and to their online counterparts. In an age where content is increasingly in contexts different than the original source, understanding professional syndication options and their pro and cons is a strategically important piece of the [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/guide-to-online-content-syndication-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Video Marketing: How To Optimize Your Web Site Conversion Rates Through Video</title>
		<link>http://www.hobgit.com/online-video-marketing-how-to-optimize-your-web-site-conversion-rates-through-video/</link>
		<comments>http://www.hobgit.com/online-video-marketing-how-to-optimize-your-web-site-conversion-rates-through-video/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 11:14:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-video-marketing-how-to-optimize-your-web-site-conversion-rates-through-video/</guid>
		<description><![CDATA[How can you optimize your web site conversion rates by using online video? Sure enough, there are several things you can do to make your web published videos help you increase your web site conversion rates. Whether you want more ad clicks, more time on your site or more downloads of your latest PDF, video [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-video-marketing-how-to-optimize-your-web-site-conversion-rates-through-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Professional Web Publisher SuperGuide: POP Becomes An Online Learning Program</title>
		<link>http://www.hobgit.com/the-professional-web-publisher-superguide-pop-becomes-an-online-learning-program/</link>
		<comments>http://www.hobgit.com/the-professional-web-publisher-superguide-pop-becomes-an-online-learning-program/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 15:45:33 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SearchToolsand Technologies]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/the-professional-web-publisher-superguide-pop-becomes-an-online-learning-program/</guid>
		<description><![CDATA[The reason for which I started MasterNewMedia was to help others take greater control of their lives. I wanted to be meaningful to others by helping them discover how to effectively leverage the uniquely powerful communication opportunities offered by the Internet. 

In full honesty, I really love to share what I discover and learn on [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/the-professional-web-publisher-superguide-pop-becomes-an-online-learning-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://tinyurl.com/POP-Sneak-Preview" length="27244337" type="video/x-ms-wmv" />
		</item>
		<item>
		<title>Online Content Distribution: Guide To The Best Content Syndication Services</title>
		<link>http://www.hobgit.com/online-content-distribution-guide-to-the-best-content-syndication-services/</link>
		<comments>http://www.hobgit.com/online-content-distribution-guide-to-the-best-content-syndication-services/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 14:22:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-content-distribution-guide-to-the-best-content-syndication-services/</guid>
		<description><![CDATA[Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. In fact, such content redistribution partners can be major publishing giants like USA Today, The New York Times, The Washington Post, and others. In this guide I have [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-content-distribution-guide-to-the-best-content-syndication-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Live Video Streaming: Guide To The Best Broadcast Services To Stream Your Video In Real-Time</title>
		<link>http://www.hobgit.com/live-video-streaming-guide-to-the-best-broadcast-services-to-stream-your-video-in-real-time/</link>
		<comments>http://www.hobgit.com/live-video-streaming-guide-to-the-best-broadcast-services-to-stream-your-video-in-real-time/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 10:31:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video - Internet Television]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/live-video-streaming-guide-to-the-best-broadcast-services-to-stream-your-video-in-real-time/</guid>
		<description><![CDATA[Live video streaming services allow you to broadcast live any video content from your computer to any number of viewers connected via the Internet. In this guide to the best live video streaming tools you can find all of the available free web video broadcasting services compared and put through their paces. 

Photo credit: Ruslan [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/live-video-streaming-guide-to-the-best-broadcast-services-to-stream-your-video-in-real-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Advertising Performance And ROI: The Changing Value Of Online Ad Impressions</title>
		<link>http://www.hobgit.com/online-advertising-performance-and-roi-the-changing-value-of-online-ad-impressions/</link>
		<comments>http://www.hobgit.com/online-advertising-performance-and-roi-the-changing-value-of-online-ad-impressions/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 16:37:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-advertising-performance-and-roi-the-changing-value-of-online-ad-impressions/</guid>
		<description><![CDATA[Online advertising metrics are no longer relying on CPM metrics alone to quantify the success of an online ad campaign. There are many contexts that advertisers need to think about how to convey brand value &#8211; including social media outlets and other venues beyond search engines and publishers&#8217; portals.

Photo credit: Andres Rodriguez
In fact, recent research [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Meeting And Appointment Schedulers: Comparative Guide And Review Of The Best Collaborative Tools</title>
		<link>http://www.hobgit.com/online-meeting-and-appointment-schedulers-comparative-guide-and-review-of-the-best-collaborative-tools/</link>
		<comments>http://www.hobgit.com/online-meeting-and-appointment-schedulers-comparative-guide-and-review-of-the-best-collaborative-tools/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 10:52:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-meeting-and-appointment-schedulers-comparative-guide-and-review-of-the-best-collaborative-tools/</guid>
		<description><![CDATA[Online meeting and appointment schedulers are automated tools and web services that help you and your contacts find the best matching date / time to organize a physical or virtual meeting. Instead of making many phone calls, or going back and forth with emails, these collaborative tools can help you find the perfect matching time [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-meeting-and-appointment-schedulers-comparative-guide-and-review-of-the-best-collaborative-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing Strategy: Trust Economy And The Value Of Attention</title>
		<link>http://www.hobgit.com/online-marketing-strategy-trust-economy-and-the-value-of-attention/</link>
		<comments>http://www.hobgit.com/online-marketing-strategy-trust-economy-and-the-value-of-attention/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 12:05:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-marketing-strategy-trust-economy-and-the-value-of-attention/</guid>
		<description><![CDATA[Where is online marketing headed in the trust economy? Why more and more customers are suspicious of traditional marketing and favor honest, easygoing relationships with brands? 

Photo credit: Phecsone
With the growing amount of blog-based independent news, social media, real-time news streams, live collaboration tools, video and podcasts, Internet users are increasingly on the run. At [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Fraud And The Financial Phishing Scams: Brand Abuse May Be Coming To A Blog Near You</title>
		<link>http://www.hobgit.com/online-fraud-and-the-financial-phishing-scams-brand-abuse-may-be-coming-to-a-blog-near-you/</link>
		<comments>http://www.hobgit.com/online-fraud-and-the-financial-phishing-scams-brand-abuse-may-be-coming-to-a-blog-near-you/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 15:30:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Privacy and Security]]></category>
		<category><![CDATA[Privacyand Security]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-fraud-and-the-financial-phishing-scams-brand-abuse-may-be-coming-to-a-blog-near-you/</guid>
		<description><![CDATA[Brand abuse is increasing, but more important than the sheer volume is the increased sophistication and the opportunistic nature of brandjackers, who are quick to take advantage of current events and popular concerns.

Photo credit: Tyler Olson
As a matter of fact, so-called &#8220;brandjackers&#8221; continue to exploit the confusion over the financial markets that began in the [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-fraud-and-the-financial-phishing-scams-brand-abuse-may-be-coming-to-a-blog-near-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Brand Ambassador Marketing Model Guide</title>
		<link>http://www.hobgit.com/the-brand-ambassador-marketing-model-guide/</link>
		<comments>http://www.hobgit.com/the-brand-ambassador-marketing-model-guide/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 15:35:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/the-brand-ambassador-marketing-model-guide/</guid>
		<description><![CDATA[The brand ambassador is a marketing model that employs trusted, credible personalities to promote and give greater visibility to its brand products. But outside of the traditional, big money advertising world, where famous actors or sport stars are utilized as &#8220;ethical&#8221; promotional promoters of unique events or services, the idea of a new kind of [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/the-brand-ambassador-marketing-model-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Professional White-Label Video Publishing Platforms: Guide To The Best Services</title>
		<link>http://www.hobgit.com/professional-white-label-video-publishing-platforms-guide-to-the-best-services/</link>
		<comments>http://www.hobgit.com/professional-white-label-video-publishing-platforms-guide-to-the-best-services/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 10:30:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video - Internet Television]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/professional-white-label-video-publishing-platforms-guide-to-the-best-services/</guid>
		<description><![CDATA[White-label video publishing and distribution platforms allow professional web publishers to move beyond zero-cost video sharing sites like YouTube and onto services which guarantee faster transcoding, HD video quality, the option to schedule both VOD and scheduled programming, CDN-based distribution, ad management and integration as well as private labeling and personalization of your video player. [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/professional-white-label-video-publishing-platforms-guide-to-the-best-services/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Value Of Trust In The Attention Economy: Influence Is The New ROI</title>
		<link>http://www.hobgit.com/the-value-of-trust-in-the-attention-economy-influence-is-the-new-roi/</link>
		<comments>http://www.hobgit.com/the-value-of-trust-in-the-attention-economy-influence-is-the-new-roi/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 10:29:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/the-value-of-trust-in-the-attention-economy-influence-is-the-new-roi/</guid>
		<description><![CDATA[Do you know why trust has gained so much value in the attention economy? Bombarded by an increasingly complex life, by more news and information, by marketing and sales calls of all kinds, people are increasingly &#8220;on-the-move&#8221; and with less and less time to devote to anyone specific thing. They are rushing from a website [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/the-value-of-trust-in-the-attention-economy-influence-is-the-new-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Video Advertising: Business Market Guide</title>
		<link>http://www.hobgit.com/online-video-advertising-business-market-guide/</link>
		<comments>http://www.hobgit.com/online-video-advertising-business-market-guide/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 12:00:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-video-advertising-business-market-guide/</guid>
		<description><![CDATA[Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband, and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. 

Photo credit: Kheng Ho Toh and Ron Chapple [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-video-advertising-business-market-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing: Josh Bernoff On How Companies Talk To Customers And Why They Fail &#8211; Video</title>
		<link>http://www.hobgit.com/social-media-marketing-josh-bernoff-on-how-companies-talk-to-customers-and-why-they-fail-video/</link>
		<comments>http://www.hobgit.com/social-media-marketing-josh-bernoff-on-how-companies-talk-to-customers-and-why-they-fail-video/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 11:20:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/social-media-marketing-josh-bernoff-on-how-companies-talk-to-customers-and-why-they-fail-video/</guid>
		<description><![CDATA[Social media marketing is making strong inroads in the corporate world, but understanding how to do it properly without making painful mistakes, remains, for most companies out there, one of the greatest marketing challenges to overcome. What is it that corporate institutions must do or avoid to overcome the typical hurdles, fears and mistakes that [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/social-media-marketing-josh-bernoff-on-how-companies-talk-to-customers-and-why-they-fail-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Measure The Link Popularity Of A Website &#8211; Guide To The Best Tools</title>
		<link>http://www.hobgit.com/how-to-measure-the-link-popularity-of-a-website-guide-to-the-best-tools/</link>
		<comments>http://www.hobgit.com/how-to-measure-the-link-popularity-of-a-website-guide-to-the-best-tools/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:51:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Tools and Technologies]]></category>
		<category><![CDATA[SearchToolsand Technologies]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/how-to-measure-the-link-popularity-of-a-website-guide-to-the-best-tools/</guid>
		<description><![CDATA[Link popularity is essentially based on the number of incoming links to a specific web site or web page; the more the number of incoming links, the higher the link popularity.

Photo credit: solarseven
But link popularity is both a measure and a process. As a process it strives to earn inbound links from other websites to [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/how-to-measure-the-link-popularity-of-a-website-guide-to-the-best-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kindle DX &#8211; Is Charging Premium Access For Content The Best Strategy?</title>
		<link>http://www.hobgit.com/kindle-dx-is-charging-premium-access-for-content-the-best-strategy/</link>
		<comments>http://www.hobgit.com/kindle-dx-is-charging-premium-access-for-content-the-best-strategy/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 15:58:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/kindle-dx-is-charging-premium-access-for-content-the-best-strategy/</guid>
		<description><![CDATA[The Kindle DX allows publishers to charge premium access for content. But is distributing locked-down, must-pay-for content through a proprietary platform a good strategy for content publishers?

Titles are being pushed into Kindle format as quickly as Amazon can handle the conversions and postings. 
In a year in which print book sales are sluggish, the reduced [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/kindle-dx-is-charging-premium-access-for-content-the-best-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Presentations: How To Plan And Deliver Memorable Online Demos</title>
		<link>http://www.hobgit.com/marketing-presentations-how-to-plan-and-deliver-memorable-online-demos/</link>
		<comments>http://www.hobgit.com/marketing-presentations-how-to-plan-and-deliver-memorable-online-demos/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 15:38:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Presentation]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/marketing-presentations-how-to-plan-and-deliver-memorable-online-demos/</guid>
		<description><![CDATA[In the last few years I have attended so many boring and useless online demos, tutorials and web presentations for new tools that I have been asking myself how is it possible that while we create tools and technologies that provide such powerful means of communicating and distributing information, we behave like primitives when it [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/marketing-presentations-how-to-plan-and-deliver-memorable-online-demos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Advertising Management: Frequency Capping To Optimize Ad Revenues</title>
		<link>http://www.hobgit.com/online-advertising-management-frequency-capping-to-optimize-ad-revenues/</link>
		<comments>http://www.hobgit.com/online-advertising-management-frequency-capping-to-optimize-ad-revenues/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 10:40:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-advertising-management-frequency-capping-to-optimize-ad-revenues/</guid>
		<description><![CDATA[Frequency capping has long been used as a method for helping advertisers to improve the performance and reach of their online advertising campaigns.

Photo credit: Cier
In short, frequency capping allows the advertiser to limit the number of times a user sees a specific ad, resulting in increased return to the advertiser for every dollar spent.
While the [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-advertising-management-frequency-capping-to-optimize-ad-revenues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Tools To Upload Your Video To Multiple Video-Sharing Sites &#8211; Mini-Guide</title>
		<link>http://www.hobgit.com/best-tools-to-upload-your-video-to-multiple-video-sharing-sites-mini-guide/</link>
		<comments>http://www.hobgit.com/best-tools-to-upload-your-video-to-multiple-video-sharing-sites-mini-guide/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 10:02:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video - Internet Television]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/best-tools-to-upload-your-video-to-multiple-video-sharing-sites-mini-guide/</guid>
		<description><![CDATA[Why upload your video to multiple video-sharing sites and not stick to YouTube to promote your clips? A video published by distributing it to multiple video sharing sites can help you gain valuable inbound links helping your website gain extra visibility on search engines pages results. To guide you in finding the best software tools [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/best-tools-to-upload-your-video-to-multiple-video-sharing-sites-mini-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Newspapers Best Content Publishing Strategy: Free Or Paid?</title>
		<link>http://www.hobgit.com/online-newspapers-best-content-publishing-strategy-free-or-paid/</link>
		<comments>http://www.hobgit.com/online-newspapers-best-content-publishing-strategy-free-or-paid/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 12:42:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-newspapers-best-content-publishing-strategy-free-or-paid/</guid>
		<description><![CDATA[What is best online publishing strategy for a struggling newspaper? Is it better to let online news content go out for free or to charge people to access it? The eternal Internet question is back and with a powerful sponsor behind it: Rupert Murdoch.

Photo credit: ktsdesign
If you haven&#8217;t caught this story yet, It is only [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-newspapers-best-content-publishing-strategy-free-or-paid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing: How To Win Your Customer Trust</title>
		<link>http://www.hobgit.com/online-marketing-how-to-win-your-customer-trust/</link>
		<comments>http://www.hobgit.com/online-marketing-how-to-win-your-customer-trust/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 15:47:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-marketing-how-to-win-your-customer-trust/</guid>
		<description><![CDATA[How do you win your online customer trust, in a way that makes you feel good while satisfying your customer needs and expectations? Is it a matter of how loud you scream, of how easy it is to find it on major search engines or of how many people testify to your greatness? Probably none [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-marketing-how-to-win-your-customer-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing Metrics: The Official IAB Definitions and Guidelines</title>
		<link>http://www.hobgit.com/social-media-marketing-metrics-the-official-iab-definitions-and-guidelines/</link>
		<comments>http://www.hobgit.com/social-media-marketing-metrics-the-official-iab-definitions-and-guidelines/#comments</comments>
		<pubDate>Fri, 29 May 2009 11:34:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/social-media-marketing-metrics-the-official-iab-definitions-and-guidelines/</guid>
		<description><![CDATA[Social media has changed the paradigm of how people consume online media. But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion?

Photo credit: Jozsef Szasz-Fabian edited by Daniele Bazzano
Before the raise of social media, advertisers had [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/social-media-marketing-metrics-the-official-iab-definitions-and-guidelines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Presenter Soapbox: A Live Stage For Everyone To Present Great Ideas</title>
		<link>http://www.hobgit.com/virtual-presenter-soapbox-a-live-stage-for-everyone-to-present-great-ideas/</link>
		<comments>http://www.hobgit.com/virtual-presenter-soapbox-a-live-stage-for-everyone-to-present-great-ideas/#comments</comments>
		<pubDate>Mon, 25 May 2009 11:25:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/virtual-presenter-soapbox-a-live-stage-for-everyone-to-present-great-ideas/</guid>
		<description><![CDATA[In the age of sharing, collaboration and real-time communications, wouldn&#8217;t it be fantastic if anyone had the opportunity to present her ideas live to a real, sizable public audience? Why isn&#8217;t it there yet a virtual presenter soapbox open to everyone?

Photo credit: Darko Novakovic
After the likes of Flickr (for images), YouTube (for videos), Slideshare (for [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/virtual-presenter-soapbox-a-live-stage-for-everyone-to-present-great-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Corporate Blogging: Fortune 500 Indicates Trends In Blog Usage and Adoption</title>
		<link>http://www.hobgit.com/corporate-blogging-fortune-500-indicates-trends-in-blog-usage-and-adoption/</link>
		<comments>http://www.hobgit.com/corporate-blogging-fortune-500-indicates-trends-in-blog-usage-and-adoption/#comments</comments>
		<pubDate>Fri, 22 May 2009 10:54:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/corporate-blogging-fortune-500-indicates-trends-in-blog-usage-and-adoption/</guid>
		<description><![CDATA[Though most people would think differently, blogs, social media, RSS, video and podcasting are gradually establishing themselves as new critical components in the development strategy of many large companies in the American corporate landscape.

Photo credit: Robert Mizerek
These companies look at the adoption of social media technologies as a mean to improve their communications approach, to [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/corporate-blogging-fortune-500-indicates-trends-in-blog-usage-and-adoption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Is My Site Worth? Best Services To Estimate A Website Value</title>
		<link>http://www.hobgit.com/how-much-is-my-site-worth-best-services-to-estimate-a-website-value/</link>
		<comments>http://www.hobgit.com/how-much-is-my-site-worth-best-services-to-estimate-a-website-value/#comments</comments>
		<pubDate>Mon, 18 May 2009 11:24:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Testing Technologies]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/how-much-is-my-site-worth-best-services-to-estimate-a-website-value/</guid>
		<description><![CDATA[Is there a way to find out the actual value of your blog or website? If you wanted to consider accepting new publishing partners or were caressing the idea of selling out to someone else, would there be tools to help you gauge how much your site could be worth? 

To be really honest, if [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/how-much-is-my-site-worth-best-services-to-estimate-a-website-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Live Teaching And Learning Marketplaces: The Emerging Online Social Learning Networks For Professional Independent Educators</title>
		<link>http://www.hobgit.com/live-teaching-and-learning-marketplaces-the-emerging-online-social-learning-networks-for-professional-independent-educators/</link>
		<comments>http://www.hobgit.com/live-teaching-and-learning-marketplaces-the-emerging-online-social-learning-networks-for-professional-independent-educators/#comments</comments>
		<pubDate>Mon, 11 May 2009 09:36:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Learning - Educational Technologies]]></category>
		<category><![CDATA[Learning-Educational Technologies]]></category>
		<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/live-teaching-and-learning-marketplaces-the-emerging-online-social-learning-networks-for-professional-independent-educators/</guid>
		<description><![CDATA[Live teaching and learning marketplaces are a new emergent set of online exchanges where independent teachers and educators can easily share or sell their know-how with those looking for it. Independent guides and experts can deliver live and recorded lessons using a full set of web conferencing and e-learning components.

Photo credit: Wong Sze Fei
From video [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/live-teaching-and-learning-marketplaces-the-emerging-online-social-learning-networks-for-professional-independent-educators/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Tracking External Links Can Help You Improve Website Traffic</title>
		<link>http://www.hobgit.com/why-tracking-external-links-can-help-you-improve-website-traffic/</link>
		<comments>http://www.hobgit.com/why-tracking-external-links-can-help-you-improve-website-traffic/#comments</comments>
		<pubDate>Wed, 06 May 2009 10:30:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[InformationDesignandData Visualization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SearchToolsand Technologies]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/why-tracking-external-links-can-help-you-improve-website-traffic/</guid>
		<description><![CDATA[Tracking and monitoring your incoming links can provide you with great and valuable insight into which sites, social media and other web traffic sources are sending you the best and most qualified visitors for your web site. But how do you go about analyzing those incoming links in an effective way? Which one of those [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/why-tracking-external-links-can-help-you-improve-website-traffic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beyond Ads: Guide To Alternative Online Business And Monetization Models</title>
		<link>http://www.hobgit.com/beyond-ads-guide-to-alternative-online-business-and-monetization-models/</link>
		<comments>http://www.hobgit.com/beyond-ads-guide-to-alternative-online-business-and-monetization-models/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 12:21:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/beyond-ads-guide-to-alternative-online-business-and-monetization-models/</guid>
		<description><![CDATA[As the traditional advertising revenue stream keeps its downtrend slope for many a web publisher, what are the alternative online business and revenue making models that independent online publishers can leverage to increase their overall income and profitability?

Beyond traditional banner ads, skyscrapers and Google AdSense strips, there is indeed a universe of alternative monetization opportunities [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/beyond-ads-guide-to-alternative-online-business-and-monetization-models/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Video Ad Formats: IAB Guidelines And Metrics To Monetize Online Videos</title>
		<link>http://www.hobgit.com/online-video-ad-formats-iab-guidelines-and-metrics-to-monetize-online-videos/</link>
		<comments>http://www.hobgit.com/online-video-ad-formats-iab-guidelines-and-metrics-to-monetize-online-videos/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 10:16:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-video-ad-formats-iab-guidelines-and-metrics-to-monetize-online-videos/</guid>
		<description><![CDATA[The online video advertising market seems to show no decline despite the economic crisis. The last report from LiveRail shows that average CPMs keeps growing bravely, and internet video consumption has been experiencing a massive growth of 40% and more.

Since this trend has kept growing almost unstoppably since 2005, there&#8217;s no sign it will ease [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-video-ad-formats-iab-guidelines-and-metrics-to-monetize-online-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newspaper Industry And Online Business Models: Jeff Jarvis On Why Newspapers Are Doomed To Fail. Quickly</title>
		<link>http://www.hobgit.com/newspaper-industry-and-online-business-models-jeff-jarvis-on-why-newspapers-are-doomed-to-fail-quickly/</link>
		<comments>http://www.hobgit.com/newspaper-industry-and-online-business-models-jeff-jarvis-on-why-newspapers-are-doomed-to-fail-quickly/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 09:24:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Information Access]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/newspaper-industry-and-online-business-models-jeff-jarvis-on-why-newspapers-are-doomed-to-fail-quickly/</guid>
		<description><![CDATA[The crack in the newspaper industry egg is very deep. The prospect that newspapers are doomed to fail is not anymore an hypothesis. The scarcity-based, top-down, mass-distribution business model adopted so far by the newspaper industry has no hope to survive or extend its agony in the new digital content distribution marketplace.

Photo credit: Bruce Parrott
Pioneering [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/newspaper-industry-and-online-business-models-jeff-jarvis-on-why-newspapers-are-doomed-to-fail-quickly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Licensing: How To Monetize Your Content Being Reused Across The Web</title>
		<link>http://www.hobgit.com/content-licensing-how-to-monetize-your-content-being-reused-across-the-web/</link>
		<comments>http://www.hobgit.com/content-licensing-how-to-monetize-your-content-being-reused-across-the-web/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 10:55:20 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Content Delivery And Distribution]]></category>
		<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/content-licensing-how-to-monetize-your-content-being-reused-across-the-web/</guid>
		<description><![CDATA[How do you close the gap between potential revenues from content used across the Web and and the ability to effectively extract such revenues from unlicensed publishers redistributing your content online?

Image credit: Attributor
These days controlling distribution is not only less feasible but also less desirable, as legitimate viral distribution of content benefits every party involved [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/content-licensing-how-to-monetize-your-content-being-reused-across-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click To Call Embeddable Widgets: How To Bring VoIP To Your Web Site Customers And Readers</title>
		<link>http://www.hobgit.com/click-to-call-embeddable-widgets-how-to-bring-voip-to-your-web-site-customers-and-readers/</link>
		<comments>http://www.hobgit.com/click-to-call-embeddable-widgets-how-to-bring-voip-to-your-web-site-customers-and-readers/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 09:59:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/click-to-call-embeddable-widgets-how-to-bring-voip-to-your-web-site-customers-and-readers/</guid>
		<description><![CDATA[Give your readers a way to talk to you straight from your web site with a single click of their mouse. That is the promise that several click to call web service providers are offering to bloggers big and small. By simply signing up for one of these free click to call services and embedding [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/click-to-call-embeddable-widgets-how-to-bring-voip-to-your-web-site-customers-and-readers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Ad Revenue Optimization: Strategies To Increase Web Ads Performance</title>
		<link>http://www.hobgit.com/online-ad-revenue-optimization-strategies-to-increase-web-ads-performance/</link>
		<comments>http://www.hobgit.com/online-ad-revenue-optimization-strategies-to-increase-web-ads-performance/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 09:52:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-ad-revenue-optimization-strategies-to-increase-web-ads-performance/</guid>
		<description><![CDATA[These are challenging economic times for newspapers. While print advertising is feeling the majority of the brunt, a news organization’s online component has the potential to increase its ad revenue significantly. 
Quality content and desirable audiences give news organizations a big advantage over other online publishers; the key to success is implementing smart strategies to [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-ad-revenue-optimization-strategies-to-increase-web-ads-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buzz Tracking And Social Media Monitoring: Best Tools To Do Ego Searching And Find Out Who Is Talking About Me &#8211; Mini-Guide</title>
		<link>http://www.hobgit.com/buzz-tracking-and-social-media-monitoring-best-tools-to-do-ego-searching-and-find-out-who-is-talking-about-me-mini-guide-2/</link>
		<comments>http://www.hobgit.com/buzz-tracking-and-social-media-monitoring-best-tools-to-do-ego-searching-and-find-out-who-is-talking-about-me-mini-guide-2/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 09:35:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Collaboration]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Tools and Technologies]]></category>
		<category><![CDATA[SearchToolsand Technologies]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/buzz-tracking-and-social-media-monitoring-best-tools-to-do-ego-searching-and-find-out-who-is-talking-about-me-mini-guide-2/</guid>
		<description><![CDATA[How can you track links to your site and monitor mentions others make of you on other web sites? Ego searching, ego-surfing, buzz and conversation tracking are online services set-up to gather all the info about you so that you never miss the opportunity to join a conversation. 

Photo credit: cybermarti
Web 2.0 is all about [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/buzz-tracking-and-social-media-monitoring-best-tools-to-do-ego-searching-and-find-out-who-is-talking-about-me-mini-guide-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdSense Problems And The Economic Crisis: Guide To Making Sense Of Lost Online AdSense Revenues</title>
		<link>http://www.hobgit.com/adsense-problems-and-the-economic-crisis-guide-to-making-sense-of-lost-online-adsense-revenues/</link>
		<comments>http://www.hobgit.com/adsense-problems-and-the-economic-crisis-guide-to-making-sense-of-lost-online-adsense-revenues/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 11:47:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SearchToolsand Technologies]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/adsense-problems-and-the-economic-crisis-guide-to-making-sense-of-lost-online-adsense-revenues/</guid>
		<description><![CDATA[As the whole online advertising landscape struggles with the economic crisis, AdSense is no exception: online publishers are experiencing a persistent drop of ad revenues. But why is this crisis emptying your pockets? To find out, I&#8217;ve brought together for you the best resources and articles to both make greater sense of the reasons causing [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/adsense-problems-and-the-economic-crisis-guide-to-making-sense-of-lost-online-adsense-revenues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Do You Monetize Free: Tim O&#8217;Reilly And The Argument For Open Publishing</title>
		<link>http://www.hobgit.com/how-do-you-monetize-free-tim-oreilly-and-the-argument-for-open-publishing/</link>
		<comments>http://www.hobgit.com/how-do-you-monetize-free-tim-oreilly-and-the-argument-for-open-publishing/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 09:12:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/how-do-you-monetize-free-tim-oreilly-and-the-argument-for-open-publishing/</guid>
		<description><![CDATA[How do you monetize free? Can you make money by giving away your very best ideas and content? In this video, publisher Tim O&#8217;Reilly makes an argument for open publishing, and explains how can you earn money from giving away your stuff without selling it.

Photo credit: Opl
If you consider $15.000.000 a year a good deal, [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/how-do-you-monetize-free-tim-oreilly-and-the-argument-for-open-publishing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Community Building: WordPress Matt Mullenweg On How To Dramatically Increase Your Number Of Users</title>
		<link>http://www.hobgit.com/online-community-building-wordpress-matt-mullenweg-on-how-to-dramatically-increase-your-number-of-users/</link>
		<comments>http://www.hobgit.com/online-community-building-wordpress-matt-mullenweg-on-how-to-dramatically-increase-your-number-of-users/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:42:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-community-building-wordpress-matt-mullenweg-on-how-to-dramatically-increase-your-number-of-users/</guid>
		<description><![CDATA[How do you increase dramatically the number of users in your community? Building an online community is not as easy as it seems, but Matt Mullenweg, founding developer of WordPress, has some specific advice on how to effectively start-up your online community.

Photo credit: IreneK
People love to be part of something. That&#8217;s why your users, and [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-community-building-wordpress-matt-mullenweg-on-how-to-dramatically-increase-your-number-of-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Create A Blog: Best Free Hosted Blog Publishing Services &#8211; Mini-Guide</title>
		<link>http://www.hobgit.com/create-a-blog-best-free-hosted-blog-publishing-services-mini-guide/</link>
		<comments>http://www.hobgit.com/create-a-blog-best-free-hosted-blog-publishing-services-mini-guide/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 12:31:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/create-a-blog-best-free-hosted-blog-publishing-services-mini-guide/</guid>
		<description><![CDATA[Looking for a free service to host your first blog site? Doubtful about which hosted blogging service to choose? If you are still not ready to code and configure your blog by yourself or do not have the budget to hire a webmaster, a free hosted blog publishing service is positively the best road to [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/create-a-blog-best-free-hosted-blog-publishing-services-mini-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Advertising Management: Ad Network Defaulting And Daisy-Chaining For Ad Revenue Optimization</title>
		<link>http://www.hobgit.com/online-advertising-management-ad-network-defaulting-and-daisy-chaining-for-ad-revenue-optimization/</link>
		<comments>http://www.hobgit.com/online-advertising-management-ad-network-defaulting-and-daisy-chaining-for-ad-revenue-optimization/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 09:50:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-advertising-management-ad-network-defaulting-and-daisy-chaining-for-ad-revenue-optimization/</guid>
		<description><![CDATA[Do you know what ad network defaulting, pass-backs and daisy-chaining are? Are you looking for solutions that would help you eliminate the serving of PSAs or empty ad slots on your web site? Unsatisfied with the amount of unmonetized ads even when leveraging multiple ad networks?

Photo credit: lunschen
Ad defaulting or pass-backs refer exactly to that. [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-advertising-management-ad-network-defaulting-and-daisy-chaining-for-ad-revenue-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Publishing Business Models: Where Publishers Should Look For New Revenues</title>
		<link>http://www.hobgit.com/online-publishing-business-models-where-publishers-should-look-for-new-revenues/</link>
		<comments>http://www.hobgit.com/online-publishing-business-models-where-publishers-should-look-for-new-revenues/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 08:51:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[ContentDeliveryAnd Distribution]]></category>
		<category><![CDATA[Independent Publishing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/online-publishing-business-models-where-publishers-should-look-for-new-revenues/</guid>
		<description><![CDATA[Traditional media publishers have no clue as to how they are going to make revenues from online distribution and many of them, are quickly drying up their last reserves. As a matter of fact, as content media expert John Blossom reports in this article, many potential growth markets for online content have not yet been [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/online-publishing-business-models-where-publishers-should-look-for-new-revenues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entrepreneurial Thinking: The Story Of Anita Roddick From The Body Shop</title>
		<link>http://www.hobgit.com/entrepreneurial-thinking-the-story-of-anita-roddick-from-the-body-shop/</link>
		<comments>http://www.hobgit.com/entrepreneurial-thinking-the-story-of-anita-roddick-from-the-body-shop/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 08:49:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video-Internet Television]]></category>

		<guid isPermaLink="false">http://www.hobgit.com/entrepreneurial-thinking-the-story-of-anita-roddick-from-the-body-shop/</guid>
		<description><![CDATA[Entrepreneurial thinking: what is it all about? The late Anita Roddick, a great example of female entrepreneurship, was the founder and chief executive of British cosmetics company, The Body Shop, producing and retailing beauty products that shaped what became to be known as ethical consumerism. 

Photo credit: Positive Nation
The Body Shop was one of the [...]]]></description>
		<wfw:commentRss>http://www.hobgit.com/entrepreneurial-thinking-the-story-of-anita-roddick-from-the-body-shop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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