Blast Your Web Site Conversion Rates To The Max With The Google Website Optimizer
Written by on Monday, February 26th, 2007 in SEM, SEO, Testing, InterfaceandNavigation Design, advertising, adsense, Online Marketing.
Google Website Optimizer is a new, free tool designed to provide online marketing managers and web advertising specialists with all the tools needed to carry out effective conversion testing on their site. This means that any webmaster or blogger who has a strong interest on how the pages on his site perform in terms of conversion, can now create a number of alternative layouts for any web page and have Google help him test them against real visitors. Yes, you have read the above correctly. Google itself allows webmasters to show their online audiences multiple versions of the same web page, to measure precisely which solution in terms of ad positioning, copy, color or one among hundreds of other variables …