Archive for SEM
Search Engine Marketing Effect
Posted by: | CommentsSearch Engine Optimization (SEO) has become a regular strategy in the lives of webmasters in all industries. This method has proven effective with regards to increasing the amount of traffic on a website through search engine rank results. However, those who combine SEO with SEM (Search Engine Marketing) techniques will reap the greatest benefits online.
Search Engine Marketing
SEM is paid online advertising, known as pay-per-click that is displayed in highlighted text or on the sides of search engines. These advertisements come in many forms including text, image and video. To be effective, they must be eye-catching and one of the first items on a search engine page. The higher the ranking, the more probable leads will click the advertisement which could lead to sales.
Setting a Budget
Unfortunately since the Internet is saturated with Internet Marketers, SEM can be an expensive solution. Luckily, advertisers can set a daily budget or maximum bid amount to maintain the costs. Once the predetermined budget is reach for the day, the advertisement is removed from the search terms.
Google Statistics
The vendor of choice for Internet advertising is typically Google AdWords. According to a recent report by eConsultancy, almost 95 percent of businesses and marketing agencies utilize Google for their SEM needs. The study further proved that 53 percent of respondents are transitioning marketing and advertising budgets from print to search engine marketing.
SEO/SEM Strategy
SEM has proven to be most effective as a segment of an online marketing strategy that also includes social media marketing and SEO. By combining these methods, online businesses will generate online name recognition, targeted potential-customers and increased website traffic which leads to higher revenues.
Hiring a Professional
For those that do not have the time or technical know-how to implement such a strategy, there are a number of integrated marketing firms to assist with the website design and management. Many provide guaranteed results. For instance, many SEO and online marketing companies guarantee a client’s website will be on the first page of Google within a specified time period. Again, first page equates to more traffic and thus more sales.
Search Engine Optimization and online marketing have gradually changed over the years with Google telling the Internet world what they need to do to be noticed by visitors. Since Google makes the rules, most Internet Marketers will implement strategies and concepts specific to the Google algorithm. As it changes so do most professionals so it is important to pay attention to the changes that are enforced.
Related posts:
The Effect of Search Engine Marketing
Posted by: | CommentsSearch Engine Optimization (SEO) has become a regular strategy in the lives of webmasters in all industries. This method has proven effective with regards to increasing the amount of traffic on a website through search engine rank results. However, those who combine SEO with SEM (Search Engine Marketing) techniques will reap the greatest benefits online.
Search Engine Marketing
SEM is paid online advertising, known as pay-per-click that is displayed in highlighted text or on the sides of search engines. These advertisements come in many forms including text, image and video. To be effective, they must be eye-catching and one of the first items on a search engine page. The higher the ranking, the more probable leads will click the advertisement which could lead to sales.
Setting a Budget
Unfortunately since the Internet is saturated with Internet Marketers, SEM can be an expensive solution. Luckily, advertisers can set a daily budget or maximum bid amount to maintain the costs. Once the predetermined budget is reach for the day, the advertisement is removed from the search terms.
Google Statistics
The vendor of choice for Internet advertising is typically Google AdWords. According to a recent report by eConsultancy, almost 95 percent of businesses and marketing agencies utilize Google for their SEM needs. The study further proved that 53 percent of respondents are transitioning marketing and advertising budgets from print to search engine marketing.
SEO/SEM Strategy
SEM has proven to be most effective as a segment of an online marketing strategy that also includes social media marketing and SEO. By combining these methods, online businesses will generate online name recognition, targeted potential-customers and increased website traffic which leads to higher revenues.
Hiring a Professional
For those that do not have the time or technical know-how to implement such a strategy, there are a number of integrated marketing firms to assist with the website design and management. Many provide guaranteed results. For instance, many SEO and online marketing companies guarantee a client’s website will be on the first page of Google within a specified time period. Again, first page equates to more traffic and thus more sales.
Search Engine Optimization and online marketing have gradually changed over the years with Google telling the Internet world what they need to do to be noticed by visitors. Since Google makes the rules, most Internet Marketers will implement strategies and concepts specific to the Google algorithm. As it changes so do most professionals so it is important to pay attention to the changes that are en6forced.
Related articles:
Lunar News – September 2011
Posted by: | CommentsWelcome to Lunarpages News. This month we cover:
How to Tap into the Power of Social Networking with Your Own Facebook Store
How can a business owner harness the potential that lies within a business Facebook page? LunarMods’ new application allows you to sell products right from your Facebook’s business page without any additional programming.
How to Use Facebook for Business – An Introductory Guide
At this point, you have heard of social media and inbound marketing. Maybe you’ve experimented with Twitter and checked out your kids’ Facebook profiles, and you can see the value for college students who want to make sure they’re all at the same bar on Saturday night. But why does any of this matter to you or your business?
If Your Website Has Organic Ranking Problems, Try SEM
Sometimes websites are created in such a way that it is difficult to achieve organic search ranking without a complete overhaul of your website. Many times these sites were created incorrectly, and you may not be aware of that fact until you experience little or no results from SEO (Search Engine Optimization) efforts. Occasionally, our strategic partner LocalDirective has seen these sites even have problems ranking organically for their own business name!
Establish Your Online Presence Quickly and Easily with Quicksite
Looking to make your mark on the Web? With Quicksite™ by Lunarpages, you can have your new website up and running in less than two hours with the help of our award winning customer support by your side the whole way.
An Interview with Lunarpages’ Marketing Manager
Diane Van Pelt joined the Lunarpages team in November 2009. From research to implementation, Diane has us covered. This month we took the time to get to know Diane better and share with you.
When is PPC Advertising Ideal?
Posted by: | CommentsPPC (Pay Per Click) advertising is perhaps one of the most popular advertising models on the internet, currently utilized by Fortune 500 companies and small business alike. Google AdWords is the most famous and most popular PPC advertising program available, and if you’ve ever clicked on a link in sidebar of a site then you have probably clicked on an ad that was created within the AdWords program. The concept is simple – you pay the advertiser (Google in this example) every time they send someone to your site.
Using PPC advertising can give you highly targeted traffic because it simulates having a top ranked site for the keywords of your choice. Companies and website owners bid on keywords, and the more they pay, the more their link appears in the search results. While being at the top of Google for the keyword of your choice may seem appealing, PPC advertising can quickly diminish your advertising budget if you’re not careful. The following information reveals when PPC advertising is friend or foe.
Low Competition Keywords
Bidding on low competition keywords can have one of two effects – it may give you access to an untapped traffic source, or it could waste your money as their is simply not enough public interest in the keyword. Even if there if interest and you get plenty of clicks in a short amount of time, there is no telling how well this traffic will convert to sales. The goal of a PPC campaign is to gain more in sales than you spend on advertising, and in order to do this you’ll need to either perform extensive testing, or understand your conversion rates beforehand. Finding the right keyword to bid on is the name if the game in PPC advertising, and while it may be tempting to bid on a highly popular keyword that on the surface appears to be profitable, it is important to keep in mind that you’re competing with companies that have very ‘deep’ pockets.
After Conversion Rates Are Established
Perhaps the best way to get the most out of your PPC investment is to thoroughly establish what your conversion rates are for specific keywords before pouring money into a campaign. For example, if you know that for every 100 people that visit your site you get 10 sales, and your item costs $5, then you make approximately $50 for every 100 people that visit your site. Thus, you would not want to pay more than $0.25 per click ($25.00 per 100 clicks) because you would be exceeding a safe investment level. After you’ve established your conversion rates and you’re having success with a particular keyword then you can begin upscaling your PPC campaigns for even greater success.
Conclusion
If your site is relatively new and you’ve not yet established a reliable and consistent conversion rate then you should proceed with caution when attempting your first PPC campaign. Unfortunately, investing a small amount at a time will not give you a solid indication of a campaigns potential success, which is why most people wait until they’ve had conventional SEO success before moving into PPC advertising.
Will You Be Ready for the Fall Selling Season?
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The lazy days of summer are fast coming to an end. Vacations are just about over, the kids will be returning to school…in short, it is almost time for the autumn selling season. The question is: will your business be poised to capture a burst of year end revenue growth?
If not, August is time for you to roll into action. If you have been considering a website revitalization, now is the time to act. Did you know that the average person gives you only about eight seconds to capture their interest once they’ve landed on your website? And, over 40% of people say they will not do business with a company that does not have an internet presence? Even more interesting, a study by the preeminent Forrester Research indicates that a website redesign can yield a Return-On-Investment of anywhere from 70-500 percent!
Once you have a web destination that will effectively convert visitors into (offline or online) buyers, the crucial next step is to not believe that if you ‘build it and they will come.’ Virtually all companies see minuscule revenues when they follow that reasoning. Instead, your job is to make sure people find you among the millions of websites out there.
Listen to this startling statistic from the consultancy Accenture: 87 percent of adults that purchase offline have been somehow influenced in that purchase online. Being found online is no longer a luxury; it is a necessity. And the fastest route to success is to use the services of a powerhouse digital advertising agency, such as our partner LocalDirective, to set you up with a highly effective Search Engine Marketing (SEM) or Search Engine Optimization (SEO) program.
Search Engine Marketing (SEM) in the major national and (potentially local or vertical) search engines like Google, Yahoo and Bing can get you results immediately. The ultimately controllable directional advertising, it is perfect for companies whose products and services are only purchased when needed. For instance, a plumber could not persuade someone to buy his services if they are not needed.
Google says that up to thousands can be earned for each dollar spent in search engine marketing. Many advertisers report a high ROI as compared to most (if not all) other forms of advertising.
Be sure to check out our website for information about our search engine marketing programs and learn more about how to get ready for a burst of revenue growth, call 1.888.613.7174 or email LocalDirective at CustomLP@LocalDirective.com today. We’ll make sure you aren’t left behind during the fall selling season!
Lunar News – July 2010
Posted by: | CommentsThis month is an eclectic mix where we showcase business growth, design, usability and conversions, sports rituals and how some popular websites looked when they were first created.
The Three Foundations For Your Powerful Online Presence
Lunarpages, through our strategic partner, LocalDirective, is dedicated to helping you build a powerful online presence that accelerates your business growth. Even though it may seem overwhelming with all of the apparent choices, there are only three things you must focus on to achieve online success.
Internet Archive – Waaaaaay Back Machine!
Have you seen the website Internet Archive, Way Back Machine? Sometimes, web sites resemble a pair of old 80′s jeans that need a major facelift. We visit some of the most popular sites today, and view how they looked during their formative years.
Functionality, Design, Usability & Conversion Optimization
It used to be that driving traffic was the major metric to track driving stock prices up and entrepreneurs touting their successes however we have all come to recognize that traffic does not equal sales. There are many factors that contribute to a successful campaign and an increase in conversions.
Google AdWords $100 Credit – Did You Get Yours?
We recently sent out all qualifying USA and Canadian clients $100 in free advertising. If you lost the piece we sent in the mail or if you have not already redeemed your AdWords credit and you are ready to create a NEW AdWords account, don’t miss your chance to experience the power of Google AdWords.
Lunar Picks – Your Favorite Sporting Team and Rituals
It’s a great time of year for sports – World Cup, NBA finals, Baseball, Australian State of Origin and more. Do you have a team/sport that you are passionate about or a ritual when observing this time of year and your favorite team?