Archive for SEO
Add-Ons That Will Save Your Web Hosting Business
Posted by: | CommentsTo quote my grandfather, “Things is heating up all over!” Yep, Pappy, this economic climate sure is a nasty one: Advertising spots are being put on a premium, stiff competition from small-time hosts is getting nasty, and more and more users are ditching traditional hosting for WordPress.
With such oppressive conditions, how on Earth are you to improve your web hosting business’ numbers? Well, it’s not time to bring out the End is Near signs just yet: Use the following add-ons to up-sell to your customers, increasing their productivity and improving your marketability while raking in revenue cash.
Video Conferencing:
Companies the world over are advancing video conferencing as a viable alternative to traditional travel. An over-the-Internet conference is cheap to free, whereas a plane ticket and a hotel room is anything but.
Video conferencing has grown in the workplace by 15% each year. Pretty soon, you won’t be able to walk ten feet in an office without finding someone on Skype. You should tailor your web hosting services to match. Include programs like Voxwire — which is our favorite video conferencing provider—in your standard features set. Voxwire makes it easy to collect revenue off your consumer’s streams, allowing both parties to win-out in the end. If Voxwire doesn’t sound like your thing, you can also try WebEx or GoToMeeting.
Search Engine Optimization:
If you aren’t on this one, then shame on you, Web Hoster Joe! Search engine optimization (or SEO) is one of the hottest topics around, and almost every web designer you meet will be worrying his head off about it. Thankfully, most SEO providers also include referral programs that will land cash in your pocket while making it easy for anxious consumers to streamline their sites.
All good web hosts should provide at least one recommended SEO service—some of the best offer three or four. Feel free to offer a basic program like the I Need Hits reseller brand, and if that just doesn’t quite cut it, look to create a partnership with a larger marketing firm. You never know what you’ll find until you start poking around, and even if you can find a freelancer willing to work for a flat fee, that will be just fine with your consumers.
Just remember that adding services for your consumers doesn’t have to be a painful (or expensive) process. By up-selling products to your users, you can earn cash via referrals, and strengthen your brand name, to boot.
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The Dummies’ Guide To SEO
Posted by: | CommentsSearch engine optimization (or SEO) is an absolute jungle. Just like chocolate, cancer, and pregnancy, the rules for effective SEO management seem to change just about every other day, leaving most of us bewildered, slightly disgruntled, and all the way confused. Thankfully, there are a few trends you can be sure to capitalize on. Even more graciously, we’ve compiled them all here. Starting with the top, Pilgrim, enjoy your Dummies’ Guide to SEO Management!
Repeat After Us: “Keywords Are My Mates”
Seriously, though, keywords are just about the most important part of search engine optimization. If you haven’t got them, it’s like eating a BLT with nothing but chicken underneath the hood: You need a different foundation.
Keywords are what the major search engines look for when they spider your site. If you have the right density, those engines will start to favor your content over other articles that also feature the same keywords. The proper keyword density should be about 3 per-cent. This means that, if your article is about web hosting, the words “web hosting”—or some derivative thereof—should be included across 3 per-cent of all your total words. Any more, and Google might think your site is spam. Any less, and Bing might not know what your article is about.
Also: “Titles Need Keywords, Too”
Don’t forget to be snazzy with your webpage titles. If your page is about buttery spreads, and your keyword is some isotope of “buttery spreads,” then include the phrase in the title and perma-link of your page. Not only does this give Google some idea what to expect from your content, but it also helps clue in your readers, as well. The proper density for your title is somewhere between 30 to 70%. Just keep in mind that creativity is good, but only if the core keywords are there.
Finally: “Links Are More Or Less My Mates, Too”
Search engines like to see links, because links to other related pieces of content make it easier to form topic-based associations between sites. With this in mind, include as many appropriate links to other sites (yours or not) as you can. If your article is still about butter, include some links to buttery recipes, or the health of effects of butter. Try to keep to links that include your keywords, or are closely related.
However, don’t over do it: Many search engines are trained to ignore sites with too many links, so just be sensible. What would you like to see when booting a site for the first time?
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SEO Web Hosting: A Powerful Tool to Dominate Search Engine Rankings
Posted by: | CommentsPreviously, access to the Internet was not as easy and convenient as it is today. In fact, there were times when there was no such concept as Internet based marketing at all. Now the scenario has completely changed. With the large number of websites mobbing the Internet, you just cannot afford to sit back and wait for your business to grow on its own. Business owners have realized this aspect, and are taking the best possible steps in order to beat their rivals. A number of tools have been devised to aid in these initiates. However, SEO web hosting is one of the better and more effective tools. Not only does it help you beat the hardcore competition, but it also gives your website’s search engine rankings a boost, thus taking your online business to the next level.
How does SEO Web Hosting Boost Page Visibility?
If Class C IPs back your website, then it is bound to be respected by the big search engines like Google, Bing and Yahoo. That is what SEO web hosting provides you with. Class C IPs are well known for their geographical diversity feature. This means that you are not only getting the visitors from your own country or region, but from the other places as well. This uplifts the demand of the product or service that you are selling on your website, and hence your online business is boosted.
Relation between SEO and Web Hosting
SEO refers to search engine optimization. With the Google panda update and a chain of such steps taken by the search engines, the importance of good content has become significant. For instance, gone are the days when basic content will suffice; this is the age of in-depth and detailed content. SEO web hosting not only takes care of your hosting needs, but also optimizes your content so that your pages may rank at the top. Further, the page rankings are important to attract the targeted traffic. Hence, good web hosting and SEO are interlinked closely.
It is advisable to seek help from the experts of SEO within the web hosting field. It is easy to take care of the keyword concept, but there are several other important ingredients that we tend to ignore at times. Hence, one should always go for the best SEO web hosting in order to make the best possible use of his or her website.
Here are some SEO web hosting companies to check out: seo-host.com, seowebhosting.net, seohosting.com.
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Thinking Offpage SEO – Think White-Hat SEO
Posted by: | CommentsIf you talk to any freelance SEO expert for more than 5 minutes they will tell you this. Whilst the content and structure of your website should be optimized for search engines, the Onpage factors of keyword density, URL structure, internal linking and so forth can be seen as important yet simply technical aspects of SEO. Focusing purely on Onpage SEO tactics may improve the crawling of your site but it is not the quick-fix solution to improving your SERP rankings for your desired keywords. Thus, it is only with an effective Offpage SEO strategy that acquires quality backlinks for your site that you can be sure to improve your rankings. However, with backlinks, quality far outstrips quantity in terms of results, and to ensure that you receive valuable, effective backlinks then you will need to follow the principles of what is known as White-Hat SEO.
What is White-Hat SEO?
White-Hat SEO refers to the acquisition of backlinks to your site through above the board, legal and organic methods, in a nutshell, links that have been generated from other sites that view the content on your website to be of a certain quality. White-Hat backlinks can range in their scope and include;
1. Link exchanges – the exchange of links between two sites based on a mutual appreciation of content
2. Guest Articles – procuring guest article places on other websites where you can share content but also obtain a backlink or two
3. Independent link creation – the natural sharing of your site through the blogosphere by other bloggers based on the strength of your content.
White-Hat vs. Black-Hat SEO
Black-Hat SEO refers to the practice of creating backlinks through inorganic and unnatural methods. Black-Hat methods include:
1. Creating backlinks through using automated link generators
2. Paying for links through a link farm,
3. Making thousands of forum comments and blog comments
Backlinks created through these methods are not highly valued by Google, and the vast majority of forums and blog comment sections alone are nofollow and thus any link created from these sites will not even be crawled by the search engine spiders back to your website in the first place. Moreover, even with forums and blogs that are follow, the main reason Black-Hat backlinks will not benefit your SERP results is because the idea of a backlink is that it is a genuine “vote” in the quality and content of your website. Thus any practice that acquires hundreds or thousands of links very quickly is likely to be seen as unnatural by Google. How likely is it that thousands of different people from all over the world start linking to your website over the course of a few days? In extreme cases Black-Hat SEO can even lead to a penalty for your website, where Google forcibly decreases your SERP results.
Does White-Hat SEO really improve rankings?
With the recent Panda update, Google has once again stated their intention that websites must improve the quality of their content. Many websites that contained hundreds of similar content pages were penalized. Whilst the Panda update did not affect link building directly, the notion that quality trumps quantity has therefore become a strong philosophy for Google. The speed at which White-Hat SEO positively affects your SERP results depends on the competitiveness of your keyword with regards to how many other websites are producing content and links for the same keyword. To find this information use the Google keywords tool to see how competitive your keyword is. Nevertheless, as a general rule for a keyword that is quite competitive (0.7) you can expect to see the keyword rank on the first page of Google after 50-70 backlinks.
However, even with White-Hat SEO numbers are not everything, the quality of the websites from which you receive the links will also affect the speed of your SERP increase. But don’t worry, quality is not simply in the eyes of the beholder and there are a variety of quality factors to review when assessing the quality of a website:
1. Domain popularity: The most important factor. Domain popularity refers to the number of websites that have granted a backlink to the website partner that you are evaluating. The higher the domain popularity of a website the more quality Google views this website to possess, as Google sees many different websites linking to the website’s content. To check the domain popularity use Opensiteexplorer and look for “linking root domains”. A good figure to aim for when assessing a website is 50+.
2. Content relevance to your keyword
3. Age of the domain – the older the better . Number of external links hosted on a page – if the site has hundreds of external links then it’s possible that this site is a link farm. Looking at the no. of external links is important as the value of your link is divided by the total of other external links on a page. To ensure your backlink is valuable aim for pages with less than 100 external links.
4. Does the website contain only “nofollow” links?
To sum up, White-Hat SEO not only increases your SERP results but really catches the core of what online marketing should be. Sharing your expertise and experience through guest articles and other such collaborations with other websites not only provides you excellent backlinking opportunities, it also provides interesting and worthwhile content for web users. With White-Hat SEO you can achieve both good SERP results and a sense of pride in your backlinks that you’ll never get doing Black-Hat SEO. So what are you waiting for?
Robert from twago.
Related posts:
Thinking Offpage SEO – Think White-Hat SEO
Posted by: | CommentsIf you talk to any freelance SEO expert for more than 5 minutes they will tell you this. Whilst the content and structure of your website should be optimized for search engines, the Onpage factors of keyword density, URL structure, internal linking and so forth can be seen as important yet simply technical aspects of SEO. Focusing purely on Onpage SEO tactics may improve the crawling of your site but it is not the quick-fix solution to improving your SERP rankings for your desired keywords. Thus, it is only with an effective Offpage SEO strategy that acquires quality backlinks for your site that you can be sure to improve your rankings. However, with backlinks, quality far outstrips quantity in terms of results, and to ensure that you receive valuable, effective backlinks then you will need to follow the principles of what is known as White-Hat SEO.
Got some White-Hat SEO ambitions?