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Online Marketing: How User-Generated Content Can Drive Web 2.0 Online Campaigns

Written by on Wednesday, May 30th, 2007 in social media, Web 2.0, Mashup- Remixing, smart mobs, Social Networking, Online Collaboration, Online Marketing.

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User-generated content is one of the cornerstones of Web 2.0, evident everywhere you look, from social bookmarking to video sharing, from Wikipedia to MySpace. And now user-generated content (UGC) is also transforming the way we do marketing. Here\’s how: Photo credit: Andres Rodriguez User generated marketing is creating quite a buzz, tapping into the participatory culture of the emerging web, and transforming consumers into creative partners. The process is called crowdsourcing, and it involves turning all or part of a project over to consumers, and investing in the wisdom of crowds principle. The idea is simple - a group will very often produce solutions far superior to anything a single individual might in the same circumstances. Turn this over to …

Social Media Networking Meets RSS Content Aggregation And Promotion: Genwi

Written by on Tuesday, March 20th, 2007 in social search, social software, social media, RSS aggregator, RSS reader, social bookmarking, smart mobs, Online Marketing, ContentDeliveryAnd Distribution, Video-Internet Television, Social Networking, Online Collaboration, Independent Publishing.

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A new social media network with RSS aggregation capabilities has arrived on the scene, promising to provide a one-stop solution for the promotion of all of your online media. Whether you are a blogger, NewsMaster, podcaster or online video-maker a crucial part of your work is in drawing attention to your content. Shared RSS feeds, social bookmarking, social networks and social news are all avenues that you might have explored in promoting your work, and each have their merits in boosting traffic to your website. But what if you could promote all of your media using a combination of these approaches, from a single easy-to-use platform? Now you can. In what appears to be a unique remix of existing social …

Social News Aggregator Ranks Most Popular Blog Posts By Traffic: Spotplex Is Here

Written by on Monday, March 12th, 2007 in SearchToolsand Technologies, social search, news, RSS, smart mobs, Online Marketing, Social Networking, ContentDeliveryAnd Distribution.

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Social news aggregators like the popular Digg service bring all of the latest news together, and have their users vote on which items are of most interest - with top items floating up to the site front page, and those of less interest disappearing from sight. Websites like Digg can be a great way of tapping into the latest news as filtered by other web users, and can be used to find both valuable news content for your own blog, as well as a way to bring traffic to your website. But a new service has introduced an interesting spin on the social news concept - using the actual page views stats of a blog-post or news story to rank …

IP Telephony Marries The Web: Voice 2.0 - A Manifesto For The Future

Written by on Tuesday, December 12th, 2006 in Web 2.0, voice-applications, VoIP, SMS, smart mobs, Skype, Online Collaboration.

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We're witnessing the beginnings of a titanic clash between the Internet and the telecommunications industry. My hope is that clash will be the, albeit painful, evolution of Voice into a full blow internet application - the birth of Voice 2.0. Voice 2.0 is the next step from where we are today. DVD Cover - Clash of the Titans Amazon DVD In today's world, VoIP "carriers" like Vonage, Packet8, and the cable offerings, are migrations of the legacy PSTN onto a VoIP foundation. Voice 2.0 â true VoIP â is the marriage of IP Telephony to the Web. It's already begun. The arrival (and mass adoption) of technologies like Skype, Peerio, and PhoneGnome are one indicator. Another is the accelerating loss…

Participatory Media And The Pedagogy Of Civic Participation

Written by admin on Tuesday, November 14th, 2006 in Video-Internet Television, Online Marketing, Video Production, Social Networking, smart mobs, Online Collaboration, Presentation, ContentDeliveryAnd Distribution, Information Access, Learning-Educational Technologies, education, Audio&Music Publishing, Independent Publishing, Learning - Educational Technologies.

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Participatory Media And The Pedagogy Of Civic Participation - The Transformation Of Education And Democracy: A Presentation by Howard Rheingold Howard Rheingold - Photo credit: Mikegr ”Education â the means by which young people learn the skills necessary to succeed in their place and time â is diverging from schooling. Media-literacy-wise, education is happening now after school and on weekends and when the teacher isn’t looking, in the SMS messages, MySpace pages, blog posts, podcasts, videoblogs that technology-equipped digital natives exchange among themselves. This population is both self-guided and in need of guidance, and although a willingness to learn new media by point-and-click exploration might come naturally to today’s student cohort, there’s nothing innate about knowing how to apply their…

Internet Video - How To Monetize Your Independent Video Content

Written by admin on Monday, November 13th, 2006 in advertising, Video - Internet Television, smart mobs, Online Collaboration, video publishing, video, content management, contextual advertising, video clip, Social Networking, Video Production, Audio&Music Publishing, education, Information Access, Independent Publishing, ContentDeliveryAnd Distribution, Video-Internet Television, Online Marketing, Presentation, Learning-Educational Technologies.

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Online video pays itself. The opportunities to monetize online video are rapidly increasing. You need not find anymore a distribution house to make your video- or film-making passion pay back for your hard work. Photo credit: Miodran Gajic 2006 has been the internet’s year of video, and as independent video publishing becomes easier than ever, and increasingly ubiquitous, the landscape presents a great many new opportunties. One of the biggest changes is the sudden, recent rise of means by which video publishers and advertisers can pool their resources to monetize video content. With the recent acquisition of YouTube by Google, the blogosphere has been rife with speculation as to how Google will incorporate its Adsense technologies into its new acquisition….

New Media Tools Of The Week: Sharewood Picnic 78

Written by admin on Sunday, November 12th, 2006 in video publishing, advertising, smart mobs, Online Collaboration, video, video clip, RSS, content management, contextual advertising, Social Networking, Video Production, Audio&Music Publishing, education, Information Access, Independent Publishing, ContentDeliveryAnd Distribution, Video-Internet Television, Online Marketing, Presentation, Learning-Educational Technologies.

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Looking for the latest new media tools, web 2.0 services or for just-released new independent publishing software? Searching for how to distribute content online? Needing to communicate more effectively without having a big budget? Here is Robin Good’s weekly collection of the best new media tools our editors team has run into this week. Check these new media latest entries let us know what you think of them. Photo credit: Monika Adamczyk Streaming video and audio recorder with integrated whiteboard and text editor Collaborative workspace with integrated witheboard and chat Large file sending service allows you to exchange files up to 1GB in size Video marketing service allows you to put ads inside videos Screen sharing application for Windows allows…