Archive for Social Networking
Facebook is a well-liked social networking web site that connects millions of users from all over the world who share one common interest, staying in touch with family, friends, and associates. The creator of Facebook, Mark Zuckerberg, started the social networking website for college students to stay in touch with one another. The website, which was once exclusively designed for college students only, is now a website for people of all ages, whether they attend college or not.
Facebook has not only enabled people to stay in touch with one another, it has also helped many people find family members and loved ones of who them they had lost touch with or never had the opportunity to meet. Facebook is an amazing website for people who enjoy socializing, keeping in touch with friends and family, playing games and much more. There is a lot more to Facebook than just what meets the eye. In fact, there are many features of Facebook that a lot of people do not know about but if they did know, they would certainly enjoy these features as well. Below is a list of the top 10 features of the popular social networking website, Facebook.
Tag your friends in comments.

You might have been used to being able to tag your friends in pictures that included them or pictures that you wanted to share with them. This was always a neat feature that Facebook provided to its users. However, a fairly new feature allows Facebook users to tag their friends in their very own status. So now, if you are hanging out with a friend, you can tag them in the status and let all of your Facebook friends know who you are hanging with. When you tag the friend in your Facebook status, a link to their page will be set on their name so anyone viewing your status can easily click the name of your friend and will be taken to his/her page. This is also a great way for people to find mutual friends that they may share.
Post an MP3 to your status.

This is a cool hidden feature that lots of users do not know about. If you have several music files with URLs that end in .mp3, all you have to do is simply copy and paste the URL into your status update box, press submit, and you will be able to display an actual music player for you and all of your Facebook friends to look and listen to. This is a great way to share some of your favorite music with your friends and family members. If you haven’t yet, you might want to give it a try. It is pretty cool. Click here for FB mp3 upload file app.
Develop your own poll.

Need to find out statistical information for a school project? Interested in finding out which fast food restaurant is most popular amongst your friends? You can create your very own poll on Facebook which will allow all of your friends to answer honestly. This is a great way for you get poll results almost instantly. You won’t even have to leave your bedroom to find the results to your unique poll. To create a poll, go to your status update box. You will notice that when you are writing the status, you have the option to ask a question instead. In the question box, you can ask your question and create multiple choice answers for friends to choose from.
Create groups.

This is a feature that has been around for quite a while now but still, there are plenty of people who are unaware. You can create a group, whether it is for a school program, a favorite television show, or a support group, and invite members and allow members to join the group at any given time. This helps people of the group communicate with one another on a more personal level.
Create events and invite everyone.

On Facebook, you can create an event which will save you a lot of time instead of having to send out invitations to people for the events. In fact, when you create an event on Facebook, you can send the event invitation to your friends on Facebook as well as people on FaceBook who are not on your friends list and people who are not even a member of the social networking website.
Find out how “liked” your pages are.

This is pretty cool statistical information that you can find on Facebook without putting in any effort. You can use the “view insights” button or facebook insights page that gives you more insights on the content that users view on your Page. This will tell you number of total likes, friends or fans and people talking about your page.
Block creepy people.

One of the best features of Facebook allows you to block people that bother you, for good. You can put a creepy or annoying person on your block list and when they log onto their Facebook and go to your page, it will look as if you deleted your page and are no longer a member of Facebook. This will help you prevent and avoid stalkers!
Hide status updates and albums.

If you don’t want everyone to know your business or see certain pictures, you can hide status updates and albums from specific people on your list of friends. This comes in handy when you want to hide your “crazy night out” pictures from your boss or a racy status from your family members.
Create designs with tagged pictures.

On the top of you Facebook, there are about eight different small sized pictures that you have been tagged in. This is called a banner. You can create a custom design or use a pre-made banner to make your Facebook page look unique.
Make the new ticker small and unnoticeable.

The new ticker is annoying to some and you have probably noticed it one the right-hand side of your homepage. If it bothers you, make it smaller so that you don’t have to look at it. Use your mouse, click on the ticker and then pull it up so that it will appear much smaller on the homepage
Conclusion
Facebook has a lot more features to it than what meets the eye. These top ten features are cool and interesting aspects of the social networking website that you can enjoy. Now that you have learned about these different features, you might want to start trying them out for yourself.
Related posts:
- December 6, 2011 – Facebook vs. MySpace – The Battle for Supremacy
- November 30, 2011 – Facebook vs. Google Plus
- November 23, 2011 – Top 5 Social Networking Platforms
- November 4, 2011 – Life Blogging and the Web 2.0
- December 8, 2009 – Understanding Your Community Hosting Options
- April 30, 2009 – E-commerce Hosting and Web 2.0
- December 14, 2011 – Arm Yourself with the Top 5 Android Apps
- December 7, 2011 – Facebook and Privacy: A Strain too Great?
- October 27, 2011 – How to Start Your Own Social Networking Site – And Keep it Up
- October 25, 2011 – Competition in Social Networking: The Rise of Google+ and the Status of FaceBook
Facebook, the number one social networking platform on the Internet right now, has some very stiff competition with Google Plus. Google plus, which was recently created just a few months ago, already has over 20 million users. Facebook, which has been around for several years, is used by hundreds of million users. And while Facebook is still in the lead, many people are wondering whether or not Google Plus will eventually outshine Facebook and become the number one social networking platform on the Internet.
What does Facebook offer?

The two different websites both have positive things to offer its users. Facebook is much like an online hangout that allows people to keep in touch with one another even after graduating, moving to another state or even across the world. Facebook keeps families, friends, and acquaintances connected with one another. The “like” feature on Facebook allows users to choose things they like along with their friends statuses and picture updates.
Top Notch Privacy Settings
Facebook recently changed their privacy settings and some love the new change while others are not a fan. While your wall was once visible to everyone, you have the option of making your wall private or semi-private to specific people. Don’t want your family members to see what you are saying in your status update? You can simply block them from being able to view your status updates. It’s quite simple and easy to follow. Facebook privacy settings are definitely great for people who don’t want their information available to random people.
Networking and Business Friendly
Facebook is not only a good website for people who want to stay connected. It is also perfect for small business owners. Small business owners have the opportunity to build a fan page for their business on Facebook. This page will allow them to keep in touch with customers, customers can leave feedback and comments, the business owners can post pictures of merchandise, take orders, and use the link for their business page on Facebook to spread the word about the business. Facebook is also network-friendly for people who are into networking themselves.
Not So Positive Things About Facebook
While Facebook has a lot of positive features, there are some negative features as well. Facebook is constantly making changes that most people don’t like. In fact, some users have been so upset with the changes that they started their own Facebook page to express their dislike for the new layout and format of the site. While it takes some getting used to, it is not absolutely terrible.
What is worrisome, though, is the fact that many of the Facebook applications and features can find out a lot of your private information, much more than you would be willing to share. Because your private information on Facebook is not really private after all, it may leave you wondering how user friendly Facebook really is.
What does Google Plus offer?

Google Plus, the relatively new social networking platform, has lots to offer its users as well. Google Plus offers video chat to its users. This feature comes in handy for those who would normally use other video chat programs. Now, users are able to stay in touch and chat through video which is quite cool. Google Plus also has a feature that is referred to as Circles which enables you to choose who is in which of your circles. Once you set up who is in your different circles, you get to decide what those people can see on your Google Plus page. Because the site is new, there are still plenty of features to come.
What are the negative features of Google Plus?
Google Plus users are supposed to use their real name when they sign up. This means your name will be displayed as it actually is. Whereas Facebook gives you the opportunity to use nicknames or fake names, Google Plus wants you to be honest and use your actual birth name. For some people, this is just not good. Google Plus is also relatively new and seems to be a bit too exclusive to some people.
Which Is Better?
As of right now, Facebook is definitely still the better social networking platform out of the two selections. Why is that? Well, as the number one social networking platform, Facebook continues to change with its users. The reason changes are constantly being made on Facebook is because the creators want the website to grow with users instead of users growing out of the Facebook trend. Myspace is another one of the competitors that Facebook is constantly dealing with. At one point, Myspace was the number one social networking platform. Facebook was able to beat Myspace for the lead and is working hard to make sure it keeps that spot and prevent websites such as Myspace and Google Plus from reaching the number one spot.
Facebook is paying close attention to competitors, especially Google Plus, and is making even more changes to keep up with these other social networking sites. It is obvious that Facebook does not want to lose its number one spot on the list of top social networking sites. As Google Plus grows with its new features, Facebook continues to produce new features as well. This benefits the users much more than it benefits either of the sites. With these two websites in constant competition, they will likely work on making the sites even more user friendly and listen to what user have to say about the site.
If these different social networking platforms are willing to listen to your suggestions and make changes based on what you and others have to say about the website, then that is a good thing. That means that the website actually care about their users and not just making business and money. Even more changes are expected to come for both Facebook and Google Plus. It is hard to say if Facebook will have the number one spot in just a few years from now but with the way they operate, it is quite possible.
Related posts:
- November 23, 2011 – Top 5 Social Networking Platforms
- November 4, 2011 – Life Blogging and the Web 2.0
- December 8, 2009 – Understanding Your Community Hosting Options
- April 30, 2009 – E-commerce Hosting and Web 2.0
- October 27, 2011 – How to Start Your Own Social Networking Site – And Keep it Up
- October 25, 2011 – Competition in Social Networking: The Rise of Google+ and the Status of FaceBook
- October 15, 2011 – Exploring The Social Networking World
- October 13, 2011 – Facebook is the New King – How to Advertise in Their Kingdom
- October 5, 2011 – Social Networking Wars – A Great Show, and an Educational One
- September 10, 2011 – Common Advice in Search Engine Optimization
The world has definitely changed within the last 10 years. Before, communication was challenging and time consuming. To connect with others, there was a simple phone call or perhaps a trip. Now, individuals can come “face-to-face” with their friends and relatives through web cam, Skype and Yahoo Messenger. The process of communicating is virtually easy as there seems to be an endless supply of instant messaging services as well as chatting options with popular social networking sites such as FaceBook or MySpace. Not only do these platforms connect relatives or friends, but also corporations. Virtual meetings can be held over the internet with GotoMeeting and reports are easily sent with emails. The internet has vastly improved the communication world. With the creation of various social networking sites, people can now be bonded in ways that was not possible before.
There are many platforms that allow individuals to communicate. Of course, the social networking sites such as Facebook or MySpace are the most popular; however, forums and web discussions are becoming increasingly popular as well. These platforms allow users to discuss various topics and it is very possible that, depending on the subject you are interested in, there is some type of forum that exists that specifically targets that subject. The process of creating a forum or web discussion is dependent on the skills the person has within web hosting and code. Forums and web discussions are still not quite as popular as other social networking sites, but they have the versatility to become anything the creator wants it to be, which is making it popular among individuals.
Who are social networking sites for?
Almost everyone has some type of social networking site and businesses are now creating their very own which would allow them to connect more deeply with their customers. By creating such sites, businesses are now able to see what their customers truly think in a relaxed, comfortable state. Individuals and businesses alike want a social networking platform that is easy to use and popular.
Here are the top five social networking platforms:
These five social networking websites are in the lead over all other social networking sites online. One may wonder how the rankings for the top five social networking platforms are decided. The decision is based on a number of factors. These factors include:
- Profiles
- Security
- Features for Networking
- Support
- Friend Focus
These few factors are what determine whether or not the social networking platform is a success. Profiles are the most essential factor because this is how a user expresses themselves and who they are to the public and to the people who they know. On a profile, users can talk about their likes and dislikes, hobbies and interests, and literally be themselves. Users value being able to have a profile that is easy to use and allows them to talk about themselves and what they are into. A user profile should be easy to set up and understand, but also decent enough to allow the user to show who they are and their personality through their profile.
The Importance of Security
Security is definitely another major factor on what makes a social networking platform successful. Users value their privacy and security. Who would want to be a user of a social networking website that didn’t value the security of its users? Surely, no one would. Each and every successful social networking platform should have security options for its users. These options include giving the users a block button so that they are able to block anyone they want, especially people who may be bothering them online. Users should also be able to block off certain parts of their profile from other people if they wish.
Available Features
The features for networking are definitely an additional bonus. If a social networking platform wants to have success, it will need to offer tons of features to its users. It is important that social networking platforms remember they are in constant competition with others. Features that should be offered to the users include picture updates, video update, groups, status updates, and tons of other features that the users want.
Support is a necessity especially for those who are new to using social networking platforms. The last thing that a platform should want to do is to leave a user feeling unsure and left out. The platform should offer support and advice to new users and there should always be a section available to users that answers some of the most frequently asked questions.
Connecting with Friends
Last but certainly not least, friend focus is essential and it is the main way that a social networking platform will grow. Users want to be able to connect with their friends and family members. If a social networking platform wants to be successful, they have to make the friend focus easy for users to keep in contact with one another.
In Conclusion
Overall, it seems as though Facebook has mastered most of these features because it is number one on the list of top five social networking platforms. Facebook has received a 4 star rating for security, support and friend focus. Facebook also received a 3 star rating for profiles and 3.5 stars for networking features. Facebook currently takes the lead as the number one social networking platform, but the website does have some fairly stiff competition.
MySpace comes in as a close second. The website received a 4 star rating for all features except for the friend focus feature. When it came to friend focus, MySpace received a 3 star rating, which is what put the social networking platform at number two in the list. MySpace is in constant competition with Facebook for the number one spot. If Facebook wants to keep its number one spot or if MySpace wants to reach that number one spot, changes will need to be made on both ends. The same goes for the other three social networking platforms and all of the other platforms that have not been able to make it within the top five.
Related posts:
- December 8, 2009 – Understanding Your Community Hosting Options
- November 30, 2011 – Facebook Vs. Google Plus
- November 4, 2011 – Life Blogging and the Web 2.0
- April 27, 2010 – Best Methods for Generating YouTube Traffic
- June 22, 2009 – The Insecurity of Web Upload Forms
- December 4, 2009 – Introduction to Video Hosting
- October 7, 2009 – Introducing the IntelBuilder CMS
- April 30, 2009 – E-commerce Hosting and Web 2.0
- November 29, 2011 – 4 Steps to Automate Twitter Relationship Building in 15 Minutes
- November 1, 2011 – Video Streaming Beyond YouTube – They Really do Exist!
In today’s connected world, words like “blog,” “LiveJournal” and “Twitter” bombard us. They are featured prominently in the news. Co-workers, family members and friends are eager to give each other their blog address as a way of keeping up with what is going on with them in their daily lives. Even social networking sites like FaceBook now offer to syndicate your blog to your wall or like MySpace just come with one. We are becoming fast a world of “life bloggers” where our actions are made available to be seen by the world at large through the hundreds of thousands of bytes of information about our day that we record in one web application or social network or another. Rules that many of us had growing up such as “Family issues stay in the family” and “Don’t involve strangers in your drama” have become obsolete as people of all ages, children barely entering puberty and grandparents learning how to use the Internet become fascinated with keeping up to date wither their interests twenty four hours a day, seven days a week.
In the Beginning:
It all began with Usenet and the creation of “threaded” conversations held on bulletin board services. This allowed people to have interactive conversations and keep them organized so that information was easier to find and easier to understand. To this day, Usenet still exists and is blooming with hundreds of thousands of new messages every day. Usually grouped by interest, a Usenet group would be listed as, for example, rec.games.computer.quake for discussion of the PC game Quake. There are Usenet groups on just about any topic you can imagine from fan groups for Janet Jackson to discussion groups about knitting.
Fast forward a few years to 1998/99 and the introduction of Open Diary and LiveJournal. Open Diary was the first to recognize that there were many people out there who were using word processing software to make online diaries for themselves, which at the time was difficult and often expensive, as web hosting was comparatively more expensive than it is now. With this knowledge, the founder who goes by the handle “TheDiaryMaster” created a service wherein users would sign up for an account, choose a template and start publishing from the services interface. It streamlined the process and also added on many other features that would have been difficult, if not impossible, for those who were publishing on their own. Open Diary introduced security levels so that posts could be friends only or public as well as options for changing fonts and allowing visitors to leave comments on your posts, something that until this service was not available anywhere. Also available on the service was the ability to add friends, so that you would have a type of reading list to keep up with your favorite diary writers. In fact, Open Diary can be seen as the first step that the world took towards social networking.
In 1999, a newer service came to the forefront with even more options available to users called LiveJournal. At its inception, it was an exclusive club: you needed to know someone to get an invite to sign up. There was a point where people were selling their invite codes for $25-30 apiece! LiveJournal offered much in the way of customization of your individual space, ability to host photographs and other multi-media creations as well as also having a friends list and commenting abilities. The biggest draw to LiveJournal in the beginning was their new “community” feature which allowed a user to create a group journal where ongoing conversations could be held by multiple users (up to 500 at a time).
The dawn of Web 2.0
While it is a hotly disputed topic of when “Web 2.0” became a reality, it is well known that the term was coined at the 2004 O’Reilly Mass Media Web 2.0 convention in late 2004. What the term has come to mean however, in everyday terms is that the web instead of being a place where a person seeks out information, like in a library catalogue, it has become interactive. People have real experiences through virtual worlds and text-based chat rooms, and even now through video conferencing. Thanks to file sharing sites and services, people are trading music and books and any other type of media imaginable. The experience of Web 2.0 has moved to also take place on our cell phones where the new Android, iPhone and other devices are allowing for remote access to email, websites, navigation and news all at the tip of your fingers wherever you happen to be.
Of course, with the invention of ever greater technologies we come face to face with some of the problems of these opportunities. More than ever, privacy and identity protection are at the forefront of everyone’s minds as they use credit cards to purchase items for themselves and their loved ones, subscriptions to online video games and even use online services to send and receive faxes and attend university. This concern is a very real one as sensitive and private identifying information is shared over the network of the Internet and opens users up to identity theft and fraud like never before. While the Web 2.0 has made life simpler and more streamlined for the legitimate users, it has also made life simpler and more streamlined for those who would steal your information to use for their own ends. This had led to a rise in the creation of privacy, anti-virus and other security software. This has become a thriving occupation all on its own from websites offering virus protection scanning and programs to fix problems found to people who have taken the time to get training to do it manually and will come to your home and fix your computer for a fee.
What you see is what you get:
Thanks to the introduction of Web 2.0, the life blogging that has come with it, we are now seeing the Internet open up to new users at an amazing rate. Anyone who wants a website can pay a few dollars for a domain name of their choice and the majority of web hosts have a WYSIWYG (What You See Is What You Get) editor that requires no programming knowledge whatsoever. This brings the world of website building to the newest computer user and for fans of the most obscure hobbies. As time goes by, the World Wide Web looks to become more and more interactive. Eventually one day, perhaps, a person will not need to leave their homes at all to conduct their daily business. It is an exciting and uncertain time for people everywhere as regulations are imposed and new ways of communicating are built. Pull up a chair, dear reader and come along for the ride!
Related posts:
- April 30, 2009 – E-commerce Hosting and Web 2.0
- April 27, 2010 – Best Methods for Generating YouTube Traffic
- December 8, 2009 – Understanding Your Community Hosting Options
- October 7, 2009 – Introducing the IntelBuilder CMS
- August 21, 2009 – Incorporating SEM and SMM into Your Marketing Campaign
- June 22, 2009 – The Insecurity of Web Upload Forms
- October 27, 2011 – How to Start Your Own Social Networking Site – And Keep it Up
- October 25, 2011 – Competition in Social Networking: The Rise of Google+ and the Status of FaceBook
- October 15, 2011 – Exploring The Social Networking World
- October 13, 2011 – Facebook is the New King – How to Advertise in Their Kingdom
How to Start Your Own Social Networking Site – And Keep it Up
Posted by: admin | Comments Comments OffIf it exists on the internet, chances are someone has made it easier for you to do the same thing yourself. Social networking is increasingly included in this rule. As it becomes a world onto itself, it’s becoming easier for individual users to create their own islands within it.
If you’re tired of FaceBook, Twitter, and all of the other sites that you can name as well as we can, you always have the option to just go it at yourself, and create your own place to share LOLcats pics and YouTube videos. Like all such endeavors, it comes with its own caveats and warnings ahead of time that should be heeded.
Know why you’re doing it
Perhaps more than most other types of internet endeavors, you need to think clearly about exactly why you are doing this. With so much of the world already taken by existing networks, you’re not going to get people running to your new one just because it exists.
If you want to have any reasonable hope that your network will go anywhere, it needs to be a place that services a type of community that isn’t well-served anywhere else. Here are a few examples:
Business and artistic guilds and communities that need to maintain strong ties to one another.
- Social groups that are, if not marginalized, perhaps at least specialized enough that they could benefit from the special attention that someone who understands them can give.
- Religious groups that would benefit from the safety of an environment in which they know they wouldn’t be judged.
Know where you’re doing it
If you’ve gotten that far, then your next question is where you are going to setup shop. Included in the question of “where” is “how”. There are two main routes you can go here.
One way you can do this is to find some social networking software, load it onto your web hosting account, fire it up and handle the administrative back-end yourself. There are a number of key advantages to this approach. You will have every customization option at your fingertips, especially since many of the packages that you’ll find are open-source. You’ll have full access to the network’s back-end at all times in case of a problem. All of this means, though, that it could be a lot more work. You may get some help from your web host if you run into technical difficulty, but don’t count on it.
The other method is to setup a network that is a part of larger social networking super-site. There exist web sites where you can create your own social networking home from within their larger community. The advantages of this approach are that their setup tends to be far easier, and you have the support of people who know how to run these specific networks backing you up. The disadvantage is that you are also that their mercy. If they decide they don’t like your topic for whatever reason you could be shut down on a moment’s notice. You are also beholden to their tech support, which in some cases didn’t promise any impressive response times.
If you want it easy
All that said, here are a few places in which you can pursue the latter option and let someone else do the heavy lifting:
- Ning – Ning is by far the largest of these services that you will find. Operating since 2005, its servers host more than 90,000 networks. That size though comes with a price … literally. Last year Ning removed all free social networks from their site. Granted, their lowest level account is a mere $2.95 a month. Still, they’re done a lot of other things to send the strong message that they are heavily focused on their bottom line, such as removing all adult sites and removing the search feature until user pressure forced them to reinstate it.
- SocialGO – A smaller network, but one with a rich list of features.
- WiserEarth – A good home for networks designed around a social issue. Be sure to look at their terms of service: they are very specific about what kinds of groups do and don’t qualify.
If you want to do it yourself
If you are ready to be bold and dive into the nuts and bolts of setting this up yourself, here are some of the software packages most commonly suggested:
- Buddypress – This open-source WordPress plug in has a lot of fans. It is free, easily customizable with addons and templates, and some hosts actually support one-click install for it.
- Kit Social Platform – Formerly known as “KickApps”, this is one of the more respected of the professional (meaning, not free) solutions. It works off of your own domain, comes with an API and developers kit, and is available for a 14-day-trial from distributing company KIT digital.
- Elgg – Elgg has been around for a long time, and has been a popular choice for most of its existence. It is described as being both full of features and simple to use.
I’ve set it up: now what do I do?
First, obviously, you need users. Don’t measure yourself by FaceBook. If you have 100 or so users, that’s a success. Remember, unless you’re trying to run this as a business (not something we would advise given the competition), your goal is to support a community. Every single person that you do this for is one more victory.
Once they are there, you simply need to help keep the community’s blood flowing. One web site suggested that it was akin to a dinner party: you need to provide the space, the atmosphere, and then a few seeds of conversation. From there, you step back and let it happen, nudging it from time to time when necessary.
It’s your baby: nurture it
That last part is mandatory: you have to keep an eye on it at all times. The number of ways that it can devolve into something not worth most of its members’ time because of a few bad apples is countless. Also keep a close ear out for what features you may want to add on to help boost the community’s discussion effectiveness. Finally, make sure that you encourage users to write you about any technical problem they see, no matter how small.
Don’t be too intimidated. This is work, but it’s work others have done, and you can too. Even if all you make is a small home for a few people that need it, the reward
Related posts:
- October 15, 2011 – Exploring The Social Networking World
- September 10, 2011 – Common Advice in Search Engine Optimization
- September 6, 2011 – E-commerce and Social Media: No Longer Oil and Water
- December 8, 2009 – Understanding Your Community Hosting Options
- December 4, 2009 – Introduction to Video Hosting
- October 15, 2009 – Amaxus CMS Gets a Serious Upgrade
- October 1, 2009 – Establishing Your Online Presence with WordPress Hosting
- August 21, 2009 – Incorporating SEM and SMM into Your Marketing Campaign
- April 30, 2009 – E-commerce Hosting and Web 2.0
- March 20, 2009 – Meet the Xoops CMS
Facebook, Twitter, and probably soon Google+, get most of the analysis of the social networking world. With that comes most of the attention of advertisers. This is the billion-user World Wide Web, though. For every bar that all the cool kids are hanging out at, there are plenty of local bars near them with people spending money the same as anyone else.
These local hangouts, though, can often be a little less friendly to marketing sharks. Let’s face it, too: you’re not interested in being one. You just want to advertise your services to people who might honestly be interested. Even the local dives have ads posted in them. To do so simply requires that you understand the scene, and treat it with respect.
So let’s drop the metaphor and look at some of the smaller but still popular social networking sites. For our purposes we are going to focus on native English sites that mostly have at least 1 million users. If you can speak other languages then there are many very large ones that represent good alternate markets.
CafeMom
CafeMom has been growing tremendously, and is on the verge of breaking through “niche” status to become one of the web’s bigger players. An outgrowth of ClubMom, this social networking site panders to the moms who need an outlet that they can share with other moms (men are specifically barred from registering). General socializing happens here, but also advice and support for just about every mothering need out there.
What the advertiser should know: CafeMom is very advertiser friendly. If you are offering a physical product of some kind, you should consider sending free samples: this is one of the draws the site uses to get people to register. Remember that the goal of this site is to make the lives of the mothers there easier. Make sure that whatever you are advertising is geared towards that, even if indirectly.
Care2
It’s a sign of how huge the World Wide Web has become that a site with 14 million users is considered 2nd-tier. Care2 hasn’t rushed to growth, but has been slowly building their user base since 1998. The reason is that this is not a site that puts profits first. Care2 is a social networking site for activists. It allows individuals to work with each other, discuss issues, and most importantly find concrete ways to channel their energies into effective social change.
What the advertiser should know: Care2 takes their commitment to social values seriously. This includes their approach to advertisements. They have on their site a long explanation of what their advertising principles are. Read it. Make sure you can convince them that you will enhance their site, not just draw from it. One minor marketing addendum: according to the site’s founder, Care2′s user base is also mostly female.
Link Expats
If you measure the success of a web site by how well it fulfills the Web’s potential of bringing disparate people together, this is about as successful as it gets. Link Expats is a place for people who are removed from their home country for any reason to find each other, talk, and assist each other.
What the advertiser should know: While some of the reasons that someone would be a member of this site are benign, some are (literally) deadly serious. This site as a result has strong privacy protections. Users can’t even friend each other, but they can ban one another easily for spamming. Get the idea? Follow the site’s rules to a T, and don’t push.
deviantART
deviantART is one of the longest running and best supported amateur artist social networking sites in existence. Just about every type of 2D art is represented, and with 14 million members, just about every demographic is represented. There isn’t that much in the way of large communal spaces: chat rooms are the only thing this site has that fulfills that function. Most of the interaction occurs on the pages of artists and their works.
What the advertiser should know: Ads are only visible to users who don’t upgrade to premium memberships. That doesn’t look to be a small demographic on this site any time soon, though (reference the term “starving artist”). In fact, it’s large enough that you can almost treat this like a “normal” demographic distribution of users, albeit one with a bit of geeky edge to it. Anything either tech-oriented or counterculture-leaning should find an audience here.
Stickam
You might have used this site before and not realized it. Stickam is one of the premier media sharing sites on the web, with a particular focus on streaming video. Because the demand for this kind of service is quickly growing, and because they make embedding easy, Stickam winds up often quietly embedded in other web sites. If a site you use has recently addedy a video chat room, check the credits: it’s possibly a Stickam room.
What the advertiser should know: Stickam has worked heavily with major media kings like MTV and CBS Radio. This gives it a bit of a MySpace feel: if you know the kind of demographic that comparison brings to mind, then you know about what to expect. If you don’t, we’ll sum it up: a culturally diverse group of mostly beginner to intermediate web users (this is a broad stroke: please don’t take offense Stickam wizards) who probably are used to seeing web advertising. This is with one catch: many chat rooms are adult-oriented. Be sure you’re OK with this.
It may seem like we’re just fulfilling some editorial requirement of including one “strange” site by closing with these guys. This isn’t so much that case. It’s more to hammer home the point that sometimes you are dealing with a very specific subculture, and you need to know how to approach them with respect.
VF servers the “Gothic Industrial Culture”. If you don’t know what this is then it’s hard to describe it without resorting to obnoxious stereotypes. Consider it those who like to “play in the dark”, in just about every meaning that this phrase might bring to mind. The name itself is likely a “scaring the normal” point of pride jab. If this description in any way weird you out, you should probably look elsewhere.
What the advertiser should know: This is a very self-aware demographic. Thus it’s best to neither approach them with a typical suit-and-tie motif nor try to pretend you’re a part of this crowd, assuming you’re not. Despite the very showy appearance of this crowd, believe it when we say that they’ll respect you the more real you are.
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