Usability Testing Approaches: A Review Of Split A/B Testing
Written by on Wednesday, May 2nd, 2007 in Testing, usability, InformationDesignandData Visualization.
If you are into making serious business with your online web presence and you have advertising on your pages or you sell products or services online, making sure that your web visitors do not get lost when finding out where to click when to order, or making sure that your contextual ads are placed in the best and most clicked position on the page is of the essence. Photo credit: bluestock In all of these cases the very best way to find out what works from what does not, is to run some serious A/B testing on each and every one of your critical items. A/B usability testing approaches give you the opportunity not simply to correct and change something …