Archive for tools

Jan
24

Visual Website Optimizer: A Better Way to Perform A/B Testing

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Marketing is rough. No matter how you slice it, finding your target demographic, supplying them with advertisements that work, and actually moving products or creating new services is a tough gig. Furthermore, without the right kind of data you might as well be throwing shots into the dark: Gaining valuable marketing and advertising information that’s guaranteed to produce results is often much tricker than actually producing the advertisements and campaigns. Thankfully, though, if you rely on web services, or your website itself to create traffic, you have a unique tool on hand to deal with the marketing conundrum: A/B testing.

What is A/B Testing?

The best way to think about A/B testing is through ye olden, brick and mortar advertising techniques. Let’s imagine you own a bakery on one end of town, and another branch at the far side of the city. Your advertisements have not been driving as many sales as you might like, so you decide to create a new campaign. However, you’ve got two fantastic ideas, and you’d like to know which is more appealing to the end-consumer. Obviously, you could do some polls, but a better way would be to simply initiate one campaign at one branch, and the other at the second store. By closely monitoring which branch enjoys an increase in sales and traffic, you’ll have a very good idea about which campaign is worth pursuing.

In much the same way, A/B testing allows you to use your website and emails to perform similar tests. With the technology at hand, you can change the banners and graphics of your site in multiple variations, and then market those changes to targeted groups of visitors. By monitoring which set performs the best, you can decide which direction(s) should be a permanent addition.

And if you hadn’t guessed by now, we’ve got a great place for you start, if you’re interested in using A/B testing: VisualWebsiteOptimizer.com.

What is Visual Website Optimizer Is, and How Does it Help?

When creating variations of your Web content to perform tests, you’ll quickly find yourself up to your eyeballs in complex HTML editing and performance code. Visual Website Optimizer makes the creation process much simpler, allowing you to visually and directly edit any element of your site. Once the changes have been put into action, you can then specify your target goals and groups, as well as what you’d like those individuals to do.

It’s fluid, dynamic, and supremely easy, especially when compared to other A/B testing platforms. Still don’t believe us? We don’t blame you. With that in mind, let’s dive a bit deeper into the visual editor at the heart of the software.

Cutting and Pasting Made Easy

With Visual Website Optimizer, creating variations of your site is simple. All a web master needs to do is load the site into the software’s WYSIWYG editor (that’s a complex acronym for “visual HTML editor,” a bit like WordPress) and then get cranking. Any aspect of the site can be altered, whether it’s a photograph, banner advertisement, piece of text, or link. These changes are integrated directly into the variation, and if you have a need for more complex modifications, Visual Website Optimizer also fully supports direct HTML editing. However, none of this is too inventive, is it? After all, programs like WordPress do make it easy to alter code.

If that’s what you’re thinking, you’re right. However, the beauty of Visual Website Optimizer is in its visual nature: You can directly see the changes as their made, and as each and every modification is stored as a unique variation, you’re free to review all of these modifications in real time. This is an unbelievably powerful platform, especially if you’re not into digging through lines of code on your day off.

visual website optimizer pricing

The Tests Are Golden

Additionally, Visual Website Optimizer also makes it easy to define and monitor tests. Each and every variation of your website can be attached to a specific goal: Whether this is an increase in page visits, clicked links, or even just form submissions, Visual Website Optimizer allows you to track it. And again, all of this functionality is served up with a wonderfully visual presentation. You’re free to look directly at the tests as they’re being performed. And trust us, there’s nothing cooler than having your goals laid out directly on your screen, resting in front of your eyes.

We also appreciate the mountain of available testing formats, as Visual Website Optimizer covers just about every measurement you could ever hope for.

To provide a short list, Visual Website Optimizer offers:

  • Multiple conversion goals
  • Heat map reports of visitor clicks and views
  • Segmented and targeted group dynamics
  • Cross-domain tracking
  • Revenue monitoring
  • Integration with Google Analytics
  • Multiple permission-based logins for collaboration with your new schemas

And with an HTML test editor, the sky is the limit, if you’d like to create your own parameters. You make it, Visual Website Optimizer will track it: Guaranteed.

But How Does it Compare to Google?

visual website optimizer features

If you’ve been in the business long, you’ve likely heard of Google Website Optimizer. The software provided by the Big-G provides a roughly equivalent experience to Visual Website Optimizer, but with a few notable differences.

Sure, both softwares will track your website variations, providing you with analytical data to use in your next marketing campaign. But only Visual Website Optimizer provides you with a rich and visual editor to create your new variations. Google, on the other hand, relies entirely on your knowledge of code, as well as your ability to successfully implement market segmentation and targeting.

Visual Website Optimizer instead does most of the work for you. The software allows you to visually compare changes, attach hardwired goals to those modifications, and then effortlessly track the results. Sure, there’s a $49 per month charge attached, but where Google Website Optimizer might be free, it can never provide the same quality of experience as Visual Website Optimizer.

Learn more about Visual Website Optimizer at http://visualwebsiteoptimizer.com/.

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Dec
25

Test Drive: Ubuntu, Vista, or Windows 7

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If you heard discussions lending credence to the reasons why it’s worth switching to Ubuntu, you may be a bit skeptical and need more convincing. Thus we invite you to keep reading for an honest comparison between Windows and Ubuntu.

A team of inquisitive computer specialists was curious about the elements that make Ubuntu, Windows 7 and Windows Vista so different. We have all heard that Windows Vista is considered to be one of Microsoft’s recent fiascos, although they were extremely proud of it at first. But how many of us were actually curious to know why? How many of us can feel the differences in performance between Windows 7 and Windows Vista? And how exactly does Ubuntu outsmart both of them (by far)?

We will discuss the results of a simple IT experiment which revealed valuable data concerning the performance of the three popular operating systems.

The purpose

Where Ubuntu, Windows 7 and Windows Vista is concerned, the experiment aimed to give clear, straightforward answers to the following questions:

  • What is the installation time for each operating system?
  • How much does each operating system occupy on a hard drive (standard installations only)?
  • How long does it take for each one to boot and shut down?
  • What is the HDD to USB and HDD to HDD transfer speed for each operating system?
  • How fast can each system execute the Richards benchmark?

What is the Richards benchmark?

The Richards benchmark is part of an operating system kernel. It consists of a programming language benchmark of medium size (about four hundred or five hundred lines). It acts like a task dispatcher.

  • Results: Installation time

The installation time was measured from the moment the machine was turned on to the final installation step, which is the working desktop.
Installation time

  • Results: Installation clicks

Now let’s see how many clicks were made during the installation process in each case (that’s just for fun – less clicks don’t make the operating system easier to install!):
installation clicks

  • Results: Occupied space

occupied space

  • Results: Startup and shutdown

startup shutdown

  • Results: Copying small files (2154 files, 603MB overall)

copying time small files graph

Apparently, Windows 7 has some issues with internal hard disk management!

  • Results: Copying large files (39 files, 399MB overall)

copying large files graph

What does this mean?

Judging by these results, we can’t help noticing that media always tends to exaggerate one product’s faults or qualities. There is one benefit of Ubuntu we can’t argue about, and that would be the low usage in terms of system resources. However, as you have seen, when it comes to regular tasks, the three operating systems tend to compensate each other. For example, a fresh Linux install takes only 820 seconds and 2.3 gigabytes, whereas a Windows installation “eats” about 8 gigabytes of your hard drive in about 1200-1300 seconds. On the other hand, Windows tends to boot faster than Ubuntu. If you have both operating systems installed on your computer and Windows boots significantly slower, then you might have overloaded it and you should consider performing system maintenance.

There is also one more promise Microsoft couldn’t keep up with. Windows was supposed to improve the performance of your machine using intelligent cache, a feature that would allow smart indexing based by user actions and search queries. However, the above mentioned experiment proves there is no sign of such feature in Microsoft Windows. Moreover, old index files are known to slow down computers, since large amounts of data reduce processing speed. The Disk Cleanup tool will allow you to discard these old files and speed up your computer. The Index function doesn’t significantly improve search speed, so it would be better for your computer if you kept it switched off.

We should also take note of the extremely slow delete process in Windows. You might have noticed that when you empty Recycle Bin, the message box will display the following message: “Recycling 1 item, 0 bytes.” There is actually no point in that; it is just one of the many strange things Windows does.

One more point worthy of discussion: as far as the Richards benchmark is concerned, Windows and Ubuntu were pretty close. So from this point of view, there is still a tight competition between those two.

In conclusion

You might want to go for an option most users choose: dual boot. Keeping both Ubuntu and Windows on your hard drive is the easiest way to make sure you will never get into any mischief. Windows makes mistakes, but overall, it is a decent operating system – otherwise people wouldn’t use it. On the other hand, Ubuntu has its own magic powers turning it into a stable and reliable operating system. Windows is no match for Ubuntu in terms of security and system usage, and this is a difference any user (not necessarily programmer) can easily notice.

The social and entertainment parts still make Windows impossible to dispose of for most users. Windows is still the most popular and widespread operating system, and it will most likely stay like this for a long time.

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Dec
25

Avira Antivirus Features

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In the current economy, investing in software is something most end users try to avoid. This is why free software is wonderful for everyone who is on a budget or merely doesn’t think spending money on a variety of software is entirely worth it. However, when it comes to Windows, malware is one of users’ top concerns. Viruses in executable files are not the only threat your computer may be exposed to. Visiting websites can also put both your machine and privacy at risk. Adware, cookies, online scams – these can be more harmful than executable viruses, since you would have much more to lose than a computer (such as personal information and bank account details) if you fall for them.

Antiviruses offer real time protection against all types of malicious software. An antivirus license doesn’t cost that much, but many users have been wondering if there might be any free alternative that offers the same protection at no cost. Most antiviruses come in both free and premium versions, but rumor has it Avira antivirus is one of the top choices you would want to go for in order to avoid spending money, without necessarily compromising quality and security. Let’s talk about the most important features of Avira and see if it can be a valuable option for you.

Main advantages

At a first glance, Avira has a user friendly interface making it easy to understand and handle. Apart from this, there are several other features you can notice from the first day of use:

Simple installation process. It only takes a few minutes and several clicks!

Easy to set up. You don’t have to be a computer guru in order to understand the way it works and set it up according to your preferences and needs.

Excellent scanning technology and frequent updates. Avira uses up-to-date technologies and updates its virus signature database regularly in order to provide top notch virus protection in real time. Avira is one of the antiviruses that perform signature database updates most frequently.

Effective protection. This antivirus monitors every active process and acts immediately if any threat is found.

Includes all virus protection tools. Avira is fully equipped with Antivirus, Anti Spyware, Anti Adware, Anti Dialer, Anti Spam, Anti Bot, Anti Rootkit and Anti Phishing tools.

Game Mode. Avira won’t pester you with notifications while you play!

The WebGuard module. This is a recently added feature. It will protect you against threats while surfing the worldwide web or downloading from web pages.

Avira Premium license. If you purchase Avira Premium, the protection of three computers will be guaranteed.

What is the WebGuard module?

This element sounds a bit fancy, so you might have been wondering what it’s all about. The moment you access a web page, WebGuard will perform routine checks to determine whether the page is compromised or hosts malicious content. It can completely block and isolate the page if it poses a threat to the security of your computer. The WebGuard feature acts like a toolbar and is compatible with most of the well known web browsers.

Moreover, if a certain web page prompts you to download a dangerous file, WebGuard can recognize it before you download and install it on your computer. This is something most antiviruses can’t do!

Outstanding firewall

A firewall acts like a virtual barrier against online threats. A firewall blocks network ports suspected to be involved in malicious activity. For example, a firewall can offer effective protection against spyware or prevent “evil” cookies from sending over private information that would normally be stored in your computer (cookies are files containing information about your user identity and also about your computer). A weak firewall can make your computer vulnerable to attacks that can bring your system down to its knees and jeopardize your personal information or files.

Avira comes with a very powerful firewall. It is user friendly and easy to configure, since you can adjust its settings using slide controls. However, avoid setting it up to be too paranoid, you might end up facing useless restrictions that can be even more annoying!

Free vs. Premium
avira-features
All these features sound amazing indeed, but we all know nothing is entirely free. Since Avira comes in both free and premium versions, the question is: where did its developers set the limit? From what point will you have to pay in order to benefit from complete protection? When we think about the fine line between a free license and a paid license, there are three common questions we tend to ask ourselves:

Which features are restricted in free versions?

Avira comes in three versions: Free, Premium and Internet Security. Avira Internet Security is the full version of the software, comprising all features. The free version does NOT include: AntiVirProActiv, RescueSystem, MailGuard, access to Fast Premium update server, Anti Spam, Firewall, Game Mode, Backup System, Anti Bot and Parental Control. The Premium version includes all features, except Anti Spam, Firewall, Backup System, Anti Bot and Parental Control

How much will it cost?

A full Antivira Internet Security license for one year costs about $52, whereas for a one-year Antivira Premium license you will have to pay $26.

The third common question – which is also the conclusion for today – is it worth it? Well, this is only up to you to decide. Avira is a powerful antivirus with 99.5% detection rate. It gained the first place in 2008 for speed, followed up by an “Advance+” distinction. Moreover, both antivirus and antispyware components are entirely compatible with the most common network technologies developed by Cisco Systems or Juniper Networks. This is what made Avira one of the first developers to receive an OESIS OK Gold Certification.

So the answer to our question is yes. It’s totally worth it, and given the above mentioned facts, it’s fair to say Avira is one of the most powerful antivirus programs on the market. So if you were thinking about getting protected, you now know what to choose!

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Dec
21

Top 5 Email Clients for Windows

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Since the late 20th century, electronic mail has been saving us precious time by shrinking distances and delivering messages in real time. As a consequence, in the present day you can’t survive the social side of internet without an email address.  The newsletters, the Facebook and Twitter accounts, the virtual letters and cards we send to our acquaintances, the updates we get from our co-workers, all of these would be practically impossible without a tiny virtual mailbox of our own. In fact, it’s a bit inappropriate to call it “tiny,” since nowadays almost all email hosts offer unlimited storage space for attachments.

However, the real problem comes when you hold more than one email account. Logging in to different mail host web pages wastes precious time and can be really annoying if you are forced to do it on a regular basis. This is where email clients come in handy: they gather all your email accounts in one place and make all your mailboxes easier to access. You may then wondered which are the top five email clients picked by Windows users?

Bellow you can find market share chart of popular email clients as of June 2011, presented by campaignmonitor.com.

Most popular email clients

email-windows-marketshare

When it comes to Windows, there are few wise choices available to you:

Mozilla Thunderbird

thunderbird email client

Reviews and testimonials prove Thunderbird is the most powerful open source email client. It is developed by Mozilla, which is also the maker of the well loved web browser, Mozilla Firefox. Thunderbird is included by default in Linux distributions, and it makes a perfect email client for Windows as well. Both Firefox and Thunderbird are free (open source) software. One of the best features of Thunderbird is the Lightning extension. Once installed, the extension will add a series of extra features such as a calendar and other task management tools. Mozilla Thunderbird also comes in a portable version (Thunderbird Portable), so you will be able to access your email accounts anywhere using your portable device.

Gmail

gmail email client

Gmail is one of the most powerful email hosts that made Google servers famous for their stability and reliability. Apart from the online email host, the Google mail suite also includes a stand-alone Windows application which does a great job with gathering all your email accounts in one place. Threaded conversations are probably the most important feature that makes Gmail so easy to use. What’s more, Gmail also has a very well implemented system of tags and labels. You can tag important threads or flag those that are urgent or you need to remember. Labels will also help you manage multiple inboxes. Google also has top notch spam filters, which are known to outsmart those of other email clients.

Postbox

postbox email client

Postbox somehow resembles Mozilla Thunderbird, since they are basically built on the same code. It is widely used on Macintosh operating systems, but its Windows version works perfect as well. Since Thunderbird and Postbox codes are very similar, the two mail clients also share common features and tools. Some Thunderbird extensions (add-ons) can be found in Postbox as well: Lightning, Javascript Debugger, DOM Inspector.
As it has a very powerful interface, Postbox allows you to compose emails and start a search at the same time. A multi tasking email client is definitely a must have for any businessman or busy internet user!

Microsoft Outlook

outlook email client

Microsoft Outlook is one of the oldest email clients. It has been around since 1990, once the popularity of the Microsoft Office suite started to increase among business owners. Although Microsoft Outlook is mainly used as a business tool, it is also ideal for individual purposes. It is very easy to use thanks to its very friendly interface. Moreover, the integrated Windows Desktop Search tool allows you to perform a quick search through your documents and emails without opening additional windows or click your way through a dozen of menus. You can use the Calendar to plan events or type down important things you need to remember. What’s more, you can even set reminders! However, a disadvantage would be that Microsoft Outlook comes at a price of approximately $400.

Windows Live Mail

livemail email client

Windows Live Mail is the electronic mail host developed by Microsoft. The Windows Live Mail application comes separately and can be downloaded as an executable file from the Microsoft website. It is completely free of charge. The Windows Live Mail application aims to bring together email accounts, contacts, scheduled events on Calendar, blogs and even RSS feeds. It is also very secure. Microsoft has developed strong spam filters to keep you safe from online threats, so any suspicious email will go straight to the Spam folder. However, the spam filter can get a little paranoid at times, so you don’t have to panic and think that a sender has been compromised just because his message appears in the Spam folder. There is room for improvement, but Windows Live Mail is still a neat email client!

In conclusion

Windows is the most popular, affordable and easy to use operating system. These top five email clients will help you boost its performance and productivity. So, if you’re thinking about switching to a unique, effective email hub to gather your messages in a single place, then you should consider one of the options above. Don’t worry about paid software: if you don’t fancy spending money on an email client, there are lots of free applications that have equal or even better performance than paid ones.

The best way for you to decide which one suits you best would be to download, install and try them all. You will eventually make a decision based on your personal experience. For example, some businessmen might use Outlook because it is the only software provided at their work place, and not because they are 101% satisfied with its functionality. So don’t fall for statistics. Try them for yourself and see how well you are getting along with them. It is only up to you to decide. As for statistics – the most preferred email client and host is definitely Gmail.

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Dec
06

Comparing The Best Web Browsers

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A web browser is what you use on a daily basis to surf the Internet. Web browsers have come a long way and run a lot faster than they did just a few years ago. Aside from running faster and loading web pages quicker, these browsers often offer plenty of different features that can be used to the users advantage. If you enjoy surfing the net on a daily basis, you would benefit greatly in knowing which web browsers are the absolute best.

browser-stats-statcounter
Source: http://statcounter.com/

Firefox

firefox-logo

Firefox is one of the best web browsers on the Internet, hands down. Downloading Firefox is absolutely free which means there is no cost to you to use this excellent web browsing program. Aside from being free, the web browser runs fast and loads web pages at a rapid speed. This is important for most website users. When the pages of a website take such a long time to load, users will become annoyed and frustrated. Firefox removes the possibility of frustration by providing fast and easy web browsing for all of its users. Firefox comes equipped with a search box that is simple to use, just about anyone can do it. You can also add on a bunch of different features and change the color skin of your web browser. These are just some of the really cool features that come along with Firefox.

Google Chrome

googlechrome-logo

Google Chrome is another one of the best web browsers available. It can be used on computer with Windows 7, Windows XP and Vista. Google Chrome makes Internet browsing simple and fast. The browsing is so quick and pages load at an extremely fast pace. This is the perfect web browser for people who hate waiting for pages to load. Google Chrome also provides its users with an added sense of security that prevents fishing from taking place. If you have had already experienced some security problems in the past while browsing the Internet, you could benefit greatly from switching over to Google Chrome for the added security that you desire.

Internet Explorer

internet-explorer-logo

Internet Explorer is one of the oldest web browsers on the Internet, having been around for more than fifteen years now. Within the past fifteen years, many changes have been made to Internet Explore to keep up with the demands of users everywhere. From added features and faster loading time, Internet Explorer 9 is an updated version of the traditional Internet Explorer and it runs faster than it once did several years ago. Internet Explorer 9 comes equipped with an updated search box, add-ons, plenty of extra features, and tabs for browsing. If you were tired of using your outdated older version of Internet Explorer, it may be time for an upgrade to Internet Explorer 9. Right now, it is currently in its Beta phase which means it is fairly new but it seems to work very well. Users are already raving over the fast loading time for web pages and the extra features that have been added on. Internet Explorer fans seem to love this updated version of the traditional web browser.

Safari

safari-logo

Safari, much like Internet Explorer, has been around for quite some time. While Safari has been around for a while, it is typically less popular than Internet Explorer, Firefox, and Google Chrome. However, Safari recently released a new upgraded edition, Safari 5 which is jam packed with tons of cool features that users will love. HTML support is provided on Safari and web browsing is fast and easy to do. Extensions can be added onto Safari 5 at your convenience. While it may not be the first choice or the most popular choice, Safari 5 is bringing a lot to the table and is definitely one of the best web browsers on the Internet at this point.

Opera

opera-logo

Opera is one of the pioneers among web browsers. Started out in 1994 as a research project within Telenor, Norway’s leading telecom. Within a year, Opera Software ASA was launched as an independent development company. Today, Opera is headquartered in Norway, with over 700 employees in offices around the world. Opera is adapted to a wide range of platforms, operating systems and embedded Internet products — including Mac, PC and Linux computers, tablets, mobile phones and PDAs. As a result, the Opera browser is the choice of some of the world’s most demanding and knowledgeable users.

A shiny, new browser Rockmelt

rockmelt-logo

You may not have heard of Rockmelt because it is not as popular or as well-known as the other web browsers. However, Rockmelt is perfect for the social networking user who loves logging on to Twitter, Facebook, and tons of other social networking websites. How so? Rockmelt allows you to add a bunch of social networking sites to the toolbar on the web browser which enables you to check out all of your favorite social networking platforms without having to leave the page, exit a page, or type in a new web address. As of right now, Rockmelt is being passed around on an invitation only basis but if the opportunity comes to you, you may want to look into it. It is definitely the ideal browser for people who just cannot get enough of their social networking websites and pages.

Conclusion

Overall, it can be a tough decision figuring out which web browser is best to use. All of these web browsers have positive features that just about any user would appreciate. Best of all, the creators of these browsers continue to work hard to ensure that the browsers advance along with technology.

In our opinion, Firefox is the best web browser to choose. Firefox has been around for quite some time now and has never failed to offer some of the fastest web page loading speeds as well as privacy and extra features. Firefox started off simple and has continued to grow while adding extra features that the users cannot seem to get enough of. In fact, Firefox has been rated the most popular web browser on the Internet.

However, while Firefox is the type of browser we would suggest, you can still benefit from trying the other web browsers too. Internet Explorer, Google Chrome, Opera and Safari are all fairly good for loading pages fast and offering a sense of added security for the users’ convenience. And it does not hurt to give Rockmelt a try either. For example, if you are the type of person who spends most of their Internet time on social networking platforms, you would probably prefer to use Rockmelt because it is mostly convenient for social networking website users.

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Dec
01

Kindle Fire Vs. Nook Reader

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The Kindle Fire and Nook Reader do much of the same things. They can be used for browsing the Internet, watching movies and other types of videos, and of course, reading books. However, there are quite a few differences between these two products as well. The Nook Reader has been out longer but most people believe that the Kindle Fire is taking the lead as the better product out of the two because of its amazing features. You can review the information to gather an opinion on which of these products you think will be better than the other.

The Kindle Fire
kindle-fire
The Kindle Fire is a tablet version of the traditional kindle. It was recently released towards the end of September in 2011. Not only is it the perfect product for reading all types of books, you can also watch streaming videos and television shows. You can choose between millions of different shows and movies that are compatible with the Kindle Fire. In reality, this product is great for just about anything. You can do much of what you would do on an average day all within one product which is what consumers really like. Below is a list of just some of the many features of this product.

Kindle Fire Features

- Movies, Shows, Books, and Magazines are all available

- Apps and Games are also available

- Fast Speed Web for Browsing The Net

- Easy To Use Touchscreen

- Amazing Color Brings Picture To Life

- 8 GB Internal Memory

Aside from these features, there are plenty others that the consumers seem to be raving over. The price for the Kindle Fire is $199.99 which is considerably cheaper than most of its competitors. With the Kindle Fire, you will have access to millions of books. These books will vary in genre and will be for children, teens, and adults. You get to choose what you want to read on your Kindle Fire.

You can also have your pick from tons of different games and shows. Some games and shows are specifically designed for adults while others are for children. If you have children who will also be using your Kindle Fire here and there, this will be perfect for you. Popular games include Angry Birds and Words With Friends while popular music videos and songs include music from the talented Lady Gaga and Adele. You will be able to find everything you need with the Kindle Fire.

The Nook Color
nook-color
The Nook Color was created before the Kindle Fire but some changes will need to be made if Barnes and Noble wants to beat out Amazon for the top selling e-reader. When the Nook Color was first released, the price for the product was $200+. Because the Kindle Fire came out and costs approximately $199.99, Barnes and Noble was forced to lower the price of the Nook Color to $199.99 as well. This is good for you, the consumer, because now you have your choice of both great products at the same price. The company, however, may not be so happy at having to lower the price of their product. The Nook Color offers more than two million different kinds of books. Books vary in genre and adult and kids books are both available for purchase. Apps, games, and music are all available on the Nook Color too. Like the Kindle Fire, Nook Color comes equipped with many cool features that consumers love and rave over.

Nook Color Features

- 2 million+ books

- Kids books are interactive and animated

- Access to some of the most popular games

- E-mail and Web Browsing available

- Free Support

These are just a few of the different features that come along with the Nook Color. And while there are already many different features, there are plans to add some new and exciting features as the creators continue to ensure that their product is satisfying for the customers. What types of features will be added? Well, NOOK comics will soon be available which will feature tons of different Marvel comics which is perfect for comic book lovers. Another new feature expected to be added soon is available television shows and movies from NetFlix and Hulu. These are two websites that offer videos to some of the best television shows that are or were on television at some point in time. If you enjoy reading books, browsing the web, and playing some games, this may be the type of product you are looking for.

When it comes to these two products, it is somewhat difficult to decide which one is the better one. Both of these products have so much to offer the consumers. In a world of technology, where people want to be able to go on the Internet, listen to music, and read books, these products are definitely continuing to advance along with the consumers.

As of right now, it seems as though the Kindle Fire has a bit more to offer the consumer because they have way more than two million books, movies, and videos available along with quite a few extra features. The Kindle Fire also comes equipped with much more memory than the Nook Color which is important for people who use up a lot of memory with their videos, games, books, and music. However, it is obvious that Nook Color is making changes and adding new features so that it can keep up with and possibly surpass the Kindle Fire in the future. If you were to buy either of these products today, your best bet would be to go with the Kindle Fire.

Both of these products cost about the same amount, so you will be spending the same amount of money for either one. If you prefer something that is simpler with less features, the Nook Color may be your best choice. But, if you love watching streaming videos, listening to tons of music, and playing some of the funniest games around, you would greatly benefit from buying the Kindle Fire.

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