Archive for twitter

This is a guest post by Jon Cooper from Point Blank SEO.

Building relationships is at the heart of link building, because people are the ones giving links, not websites. The newest and hottest way to build relationships in your niche is to engage with them on social media, but we all know how time consuming this can be. Take, for example, twitter. Although an awesome tool to use to talk to influential people in your niche, the hours you spend each day pile up over time.

I recently just started doing SEO for a client who didn’t have a company twitter account, so I had to start from scratch. I didn’t want to spend much time on twitter, but at the same time I wanted to yield it for all it’s worth. Here’s a simple 4-step guide to automating your twitter account to tweet about the things you want, and the best part about it is that it won’t take you more than 15 minutes! Over time, the people/companies in your niche will take notice of your tweets, and this can be the first step to connecting personally with each of them.

1. Identify influential bloggers

Most Influential Blogs

They don’t necessarily have to be the cream of the crop in your niche, but rather just the ones you want to start building relationships with. Once you identify them, make a list of all of their RSS feeds in a simple text document.

2. Use Google Alerts

Google Alerts

If you’ve never used Google Alerts before, it’s a tool to help you monitor the Web for any keyword or phrase of your choosing. For example, if I wanted to know whenever the phrase “link building contest” was mentioned, I could sign up for a daily Google Alert & get it sent to my email or by RSS feed. In this case, set up a couple alerts and have them be created as RSS feeds. Make sure you add these RSS feeds to your text document list.

3. Combine the feeds

RSS Mix

By using RSS Mix, you’re able to combine any number of RSS feeds into just one. This will bypass some of the fees you would have had to pay in the next step.

4. Use Hootsuite to tweet the RSS

HootSuite

Hootsuite is an awesome tool to stay on top of twitter, and luckily for us it’s free to use. Sign up for an account, sync your twitter account, and then add an RSS feed to your account. The RSS feed you’re adding is the combined one we created in step 3. Set it up so each new item is tweeted via your twitter account.

The reason we combined the feeds in step 3 is because Hootsuite’s free plan allows only 2 RSS feeds, so if you wanted to use all of the ones individually through it, you would have to pay $6/month.

I don’t recommend this as a full time option for your twitter account, but rather as a great way to get started. By tweeting about the most relevant content in your niche, you have a great chance as being one of the twitter authorities. Also, make sure you’re tweeting about your own content too, whether it’s adding your feed to the mega feed we created in Step 3 or if you’re doing it manually.

If you’d like to keep up to date with the latest news & content on link building and relationship building, add Point Blank SEO to your circles, or follow Jon Cooper on Twitter.

Thanks for reading! Be sure to leave any feedback below; I’m dying to hear what you have to say!

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Nov
23

Top 5 Social Networking Platforms

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The world has definitely changed within the last 10 years. Before, communication was challenging and time consuming. To connect with others, there was a simple phone call or perhaps a trip. Now, individuals can come “face-to-face” with their friends and relatives through web cam, Skype and Yahoo Messenger. The process of communicating is virtually easy as there seems to be an endless supply of instant messaging services as well as chatting options with popular social networking sites such as FaceBook or MySpace. Not only do these platforms connect relatives or friends, but also corporations. Virtual meetings can be held over the internet with GotoMeeting and reports are easily sent with emails. The internet has vastly improved the communication world. With the creation of various social networking sites, people can now be bonded in ways that was not possible before.

There are many platforms that allow individuals to communicate. Of course, the social networking sites such as Facebook or MySpace are the most popular; however, forums and web discussions are becoming increasingly popular as well. These platforms allow users to discuss various topics and it is very possible that, depending on the subject you are interested in, there is some type of forum that exists that specifically targets that subject. The process of creating a forum or web discussion is dependent on the skills the person has within web hosting and code. Forums and web discussions are still not quite as popular as other social networking sites, but they have the versatility to become anything the creator wants it to be, which is making it popular among individuals.

Who are social networking sites for?

Almost everyone has some type of social networking site and businesses are now creating their very own which would allow them to connect more deeply with their customers. By creating such sites, businesses are now able to see what their customers truly think in a relaxed, comfortable state. Individuals and businesses alike want a social networking platform that is easy to use and popular.

Here are the top five social networking platforms:

    facebook-logo
    myspace-logo
    bebo-logo
    friendster-logo
    hi5-logo

These five social networking websites are in the lead over all other social networking sites online. One may wonder how the rankings for the top five social networking platforms are decided. The decision is based on a number of factors. These factors include:

  • Profiles
  • Security
  • Features for Networking
  • Support
  • Friend Focus

These few factors are what determine whether or not the social networking platform is a success. Profiles are the most essential factor because this is how a user expresses themselves and who they are to the public and to the people who they know. On a profile, users can talk about their likes and dislikes, hobbies and interests, and literally be themselves. Users value being able to have a profile that is easy to use and allows them to talk about themselves and what they are into. A user profile should be easy to set up and understand, but also decent enough to allow the user to show who they are and their personality through their profile.

The Importance of Security

Security is definitely another major factor on what makes a social networking platform successful. Users value their privacy and security. Who would want to be a user of a social networking website that didn’t value the security of its users? Surely, no one would. Each and every successful social networking platform should have security options for its users. These options include giving the users a block button so that they are able to block anyone they want, especially people who may be bothering them online. Users should also be able to block off certain parts of their profile from other people if they wish.

Available Features

The features for networking are definitely an additional bonus. If a social networking platform wants to have success, it will need to offer tons of features to its users. It is important that social networking platforms remember they are in constant competition with others. Features that should be offered to the users include picture updates, video update, groups, status updates, and tons of other features that the users want.

Support is a necessity especially for those who are new to using social networking platforms. The last thing that a platform should want to do is to leave a user feeling unsure and left out. The platform should offer support and advice to new users and there should always be a section available to users that answers some of the most frequently asked questions.

Connecting with Friends

Last but certainly not least, friend focus is essential and it is the main way that a social networking platform will grow. Users want to be able to connect with their friends and family members. If a social networking platform wants to be successful, they have to make the friend focus easy for users to keep in contact with one another.

In Conclusion

Overall, it seems as though Facebook has mastered most of these features because it is number one on the list of top five social networking platforms. Facebook has received a 4 star rating for security, support and friend focus. Facebook also received a 3 star rating for profiles and 3.5 stars for networking features. Facebook currently takes the lead as the number one social networking platform, but the website does have some fairly stiff competition.

MySpace comes in as a close second. The website received a 4 star rating for all features except for the friend focus feature. When it came to friend focus, MySpace received a 3 star rating, which is what put the social networking platform at number two in the list. MySpace is in constant competition with Facebook for the number one spot. If Facebook wants to keep its number one spot or if MySpace wants to reach that number one spot, changes will need to be made on both ends. The same goes for the other three social networking platforms and all of the other platforms that have not been able to make it within the top five.

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Nov
04

Life Blogging and the Web 2.0

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In today’s connected world, words like “blog,” “LiveJournal” and “Twitter” bombard us. They are featured prominently in the news.  Co-workers, family members and friends are eager to give each other their blog address as a way of keeping up with what is going on with them in their daily lives.  Even social networking sites like FaceBook now offer to syndicate your blog to your wall or like MySpace just come with one.  We are becoming fast a world of “life bloggers” where our actions are made available to be seen by the world at large through the hundreds of thousands of bytes of information about our day that we record in one web application or social network or another.  Rules that many of us had growing up such as “Family issues stay in the family” and “Don’t involve strangers in your drama” have become obsolete as people of all ages, children barely entering puberty and grandparents learning how to use the Internet become fascinated with keeping up to date wither their interests twenty four hours a day, seven days a week.

In the Beginning:

It all began with Usenet and the creation of “threaded” conversations held on bulletin board services.  This allowed people to have interactive conversations and keep them organized so that information was easier to find and easier to understand.  To this day, Usenet still exists and is blooming with hundreds of thousands of new messages every day.  Usually grouped by interest, a Usenet group would be listed as, for example, rec.games.computer.quake for discussion of the PC game Quake.  There are Usenet groups on just about any topic you can imagine from fan groups for Janet Jackson to discussion groups about knitting.

Fast forward a few years to 1998/99 and the introduction of Open Diary and LiveJournal.  Open Diary was the first to recognize that there were many people out there who were using word processing software to make online diaries for themselves, which at the time was difficult and often expensive, as web hosting was comparatively more expensive than it is now.  With this knowledge, the founder who goes by the handle “TheDiaryMaster” created a service wherein users would sign up for an account, choose a template and start publishing from the services interface.  It streamlined the process and also added on many other features that would have been difficult, if not impossible, for those who were publishing on their own. Open Diary introduced security levels so that posts could be friends only or public as well as options for changing fonts and allowing visitors to leave comments on your posts, something that until this service was not available anywhere.  Also available on the service was the ability to add friends, so that you would have a type of reading list to keep up with your favorite diary writers. In fact, Open Diary can be seen as the first step that the world took towards social networking.

In 1999, a newer service came to the forefront with even more options available to users called LiveJournal.  At its inception, it was an exclusive club: you needed to know someone to get an invite to sign up.  There was a point where people were selling their invite codes for $25-30 apiece!  LiveJournal offered much in the way of customization of your individual space, ability to host photographs and other multi-media creations as well as also having a friends list and commenting abilities.  The biggest draw to LiveJournal in the beginning was their new “community” feature which allowed a user to create a group journal where ongoing conversations could be held by multiple users (up to 500 at a time).

The dawn of Web 2.0

While it is a hotly disputed topic of when “Web 2.0” became a reality, it is well known that the term was coined at the 2004 O’Reilly Mass Media Web 2.0 convention in late 2004.  What the term has come to mean however, in everyday terms is that the web instead of being a place where a person seeks out information, like in a library catalogue, it has become interactive. People have real experiences through virtual worlds and text-based chat rooms, and even now through video conferencing.  Thanks to file sharing sites and services, people are trading music and books and any other type of media imaginable.  The experience of Web 2.0 has moved to also take place on our cell phones where the new Android, iPhone and other devices are allowing for remote access to email, websites, navigation and news all at the tip of your fingers wherever you happen to be.

Of course, with the invention of ever greater technologies we come face to face with some of the problems of these opportunities. More than ever, privacy and identity protection are at the forefront of everyone’s minds as they use credit cards to purchase items for themselves and their loved ones, subscriptions to online video games and even use online services to send and receive faxes and attend university.  This concern is a very real one as sensitive and private identifying information is shared over the network of the Internet and opens users up to identity theft and fraud like never before.  While the Web 2.0 has made life simpler and more streamlined for the legitimate users, it has also made life simpler and more streamlined for those who would steal your information to use for their own ends.  This had led to a rise in the creation of privacy, anti-virus and other security software.  This has become a thriving occupation all on its own from websites offering virus protection scanning and programs to fix problems found to people who have taken the time to get training to do it manually and will come to your home and fix your computer for a fee.

What you see is what you get:

Thanks to the introduction of Web 2.0, the life blogging that has come with it, we are now seeing the Internet open up to new users at an amazing rate. Anyone who wants a website can pay a few dollars for a domain name of their choice and the majority of web hosts have a WYSIWYG (What You See Is What You Get) editor that requires no programming knowledge whatsoever.  This brings the world of website building to the newest computer user and for fans of the most obscure hobbies.  As time goes by, the World Wide Web looks to become more and more interactive.  Eventually one day, perhaps, a person will not need to leave their homes at all to conduct their daily business.  It is an exciting and uncertain time for people everywhere as regulations are imposed and new ways of communicating are built.  Pull up a chair, dear reader and come along for the ride!

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Twitter stormed onto the Internet scene in 2006, and has experienced exponential growth since. With over 200 million registered users and 460,000 sign ups on a daily basis, it is the social network that everyone is talking about, but its potential for marketing is still shrouded in mystery for many.  Just how can a business capitalize on Twitter and be assured of great results?  For a business to succeed on Twitter, there are three non-negotiables: Listen, Monitor, and Connect:

 

  • LISTEN to the ongoing stream with Tweetdeck.

Tweetdeck is a free download that allows you to monitor the flow of Twitter traffic continuously  - and in any configuration you desire.  This means you will get to actually listen in on the thoughts and conversations taking place across your marketing demographic. Take it from Ernest Hemingway, who said, “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” Too many times, businesses approach Twitter thinking only about what they can announce, link to, or advertise.  By taking the time to actually hear what potential customers are talking about, you can learn about their needs and how your business may be able to meet them.  You can interact with a select group of Twitter users and engage when appropriate, which will help you have a better chance for conversion when you do so.

  • MONITOR the conversation for keyword relevance.

Twitter’s demographics are often misjudged.  Many people assume that Twitter is used primarily by teens.  The truth is that the median age of Twitter users is 31, older than the median for both MySpace and Facebook.  Your potential customers are currently using Twitter, and many more are joining every day.   Use Tweetdeck to create a column of keywords for your target market. For instance, if your product or service would be of interest to a new or expanding business, you can create a Tweetdeck column to follow the keywords “new location”.

  • CONNECT with potential customers.

Rather than simply dumping links all over Twitterdom, a practice that yields few results and may even bring about negative reactions to your brand, make a genuine attempt to connect with potential customers or clients.  Think about this: What specifically does your business have to offer that would be a benefit to them?  You can point a potential customer to your site to look at a specific product, a helpful article, or an image that creates an immediate and memorable connection with your business.  Be willing to go the extra mile.  You might jot a physical note and send it to the business, wishing them well at their new location. Do not forget to include your Twitter address, inviting them to follow you as well.  Part of real connection with your market means sometimes just being a part of the conversation by commenting (when appropriate) WITHOUT posting a link or promotion.  This helps all users feel more at ease and helps them see your posts as genuine, not as an invasive sales pitch.

Don’t underestimate Twitter’s growing influence and scope.  You are sure to reap the benefits of Twitter marketing by following the Listen, Monitor, and Connect strategy outlined here.

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Mar
14

How Social Graph Theory Relates to Content Management

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Social graph theory is the theoretical science of ascertaining how every individual and every entity are related to one another on the internet. This is a theory that emerged with the release of Web 2.0 software. Therefore, it has internet buffers running in circles pondering the extensiveness of this complicated theory. Social Graph Theory relates to all aspects of the web but social networking sites like Facebook and Twitter are the most prominent topics of conversation.

Moving Away from the Theoretical Stage

However, like any other theory, a time must come when the discussion moves from away from the theoretical stage. Therefore, one company is attempting to do exactly that by grabbing the concepts from the theory and applying them to large web entities like content management systems. The company championing this massive project is Ektron.

Extraction of Information from the User

The CEO believes the future of the end-user experience will be entirely defined by how much information can be extracted for the user prior to them visiting the site. That way, when they do access the website, the most relevant and engaging information is available to them. This will, of course, require a high level of algorithms and programming that the technology currently available today. However, CMS platforms are an excellent start.

Current CMS programs are developing into a bifurcation within the market which allows high-end companies to focus on content-related issues related to marketing. Therefore, much more sophisticated approaches to the content management realm must be taken. One technology that will continue to be heavily utilized is global positioning systems (GPS) in mobile computing devices.

Utilization of GPS Technology

Although the technology world sees the overabundance of applications using GPS for further functionality, GPS will be used much more in the future. This technology is likely to be combined with content management systems in some aspect which will assist with the unraveling of Social Graph Theory.

There will of course be plenty of users that identify the privacy issues related to utilizing GPS. However, if the customer is choosing to create a more profound relationship with any entity on the web, specific tools will be necessary to allow that experience to occur and improve.

Social Graph Theory is a complicated and difficult to master idea. However, with most new ideas, the use of technology will help to decode the inner workings of the concept. Therefore, as technology improves in the coming years, the idea of Social Graph Theory will be an easy-to-understand model.

Feb
09

Vanilla Forums 101

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Vanilla Forums Basics

I have talked plenty of times with you before on free forum scripts you can easily setup and run from your web hosting account.  By far, the most unique one I have seen is Vanilla.  The Vanilla Forums script is a great open-source, standards compliant forum script.  However, that is not what impresses me.  The thing that impresses me the most is the fact that is stands out from the rest of the crowd and refreshes the idea of what a set of forums should look like.

What Makes Vanilla Special?

Now a simple audio podcast can not do justice to how graphically different this forum script looks and feels.  Rather than having a list of subforums, and within those having threads, right from the start you are seeing all of the most recent threads that have been posted on.  That brings you the proverbial meat and potatoes right off the bat.  You can categorize your posts into different subforums, but that is a secondary option rather than the first.  When you visit a forum, you want to see the new stuff first.  The fact that Vanilla-powered forums do that right off the bat is just amazing.  I wish more forum scripts would try this different approach.

You have full support for themes and add-ons, so you can really get down and dirty when it comes to customizing the look and feel you want your forums to have.  The documentation is lacking in a few areas, but overall it does get the job done.

Here are a few more amazing features that  I am sure you will enjoy:

  • Embed Vanilla – You can very simply embed your set of Vanilla forums within your website.
  • Social Connect – Let users sign into your forums with their login details from OpenID, Google, Twitter or Facebook.
  • Vanilla Connect – quickly embed details about your Vanilla forum in your WordPress blog.

You can also import your forum posts from just about any other forum script into Vanilla with their easy import option too.

Overall, Vanilla amazes me, plain and simple.  If more script developers out there thought outside of the box like these guys do, we would have a wider selection of great looking websites.

You can go download Vanilla and install it yourself at vanillaforums.org.

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