Archive for twitter
4 Steps to Automate Twitter Relationship Building in 15 Minutes
Posted by: | CommentsThis is a guest post by Jon Cooper from Point Blank SEO.
Building relationships is at the heart of link building, because people are the ones giving links, not websites. The newest and hottest way to build relationships in your niche is to engage with them on social media, but we all know how time consuming this can be. Take, for example, twitter. Although an awesome tool to use to talk to influential people in your niche, the hours you spend each day pile up over time.
I recently just started doing SEO for a client who didn’t have a company twitter account, so I had to start from scratch. I didn’t want to spend much time on twitter, but at the same time I wanted to yield it for all it’s worth. Here’s a simple 4-step guide to automating your twitter account to tweet about the things you want, and the best part about it is that it won’t take you more than 15 minutes! Over time, the people/companies in your niche will take notice of your tweets, and this can be the first step to connecting personally with each of them.
1. Identify influential bloggers

They don’t necessarily have to be the cream of the crop in your niche, but rather just the ones you want to start building relationships with. Once you identify them, make a list of all of their RSS feeds in a simple text document.
2. Use Google Alerts

If you’ve never used Google Alerts before, it’s a tool to help you monitor the Web for any keyword or phrase of your choosing. For example, if I wanted to know whenever the phrase “link building contest” was mentioned, I could sign up for a daily Google Alert & get it sent to my email or by RSS feed. In this case, set up a couple alerts and have them be created as RSS feeds. Make sure you add these RSS feeds to your text document list.
3. Combine the feeds

By using RSS Mix, you’re able to combine any number of RSS feeds into just one. This will bypass some of the fees you would have had to pay in the next step.
4. Use Hootsuite to tweet the RSS

Hootsuite is an awesome tool to stay on top of twitter, and luckily for us it’s free to use. Sign up for an account, sync your twitter account, and then add an RSS feed to your account. The RSS feed you’re adding is the combined one we created in step 3. Set it up so each new item is tweeted via your twitter account.
The reason we combined the feeds in step 3 is because Hootsuite’s free plan allows only 2 RSS feeds, so if you wanted to use all of the ones individually through it, you would have to pay $6/month.
I don’t recommend this as a full time option for your twitter account, but rather as a great way to get started. By tweeting about the most relevant content in your niche, you have a great chance as being one of the twitter authorities. Also, make sure you’re tweeting about your own content too, whether it’s adding your feed to the mega feed we created in Step 3 or if you’re doing it manually.
If you’d like to keep up to date with the latest news & content on link building and relationship building, add Point Blank SEO to your circles, or follow Jon Cooper on Twitter.
Thanks for reading! Be sure to leave any feedback below; I’m dying to hear what you have to say!
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Are You Twitter Savvy? 3 Non-Negotiables for Twitter Marketing that Get Results
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Twitter stormed onto the Internet scene in 2006, and has experienced exponential growth since. With over 200 million registered users and 460,000 sign ups on a daily basis, it is the social network that everyone is talking about, but its potential for marketing is still shrouded in mystery for many. Just how can a business capitalize on Twitter and be assured of great results? For a business to succeed on Twitter, there are three non-negotiables: Listen, Monitor, and Connect:
- LISTEN to the ongoing stream with Tweetdeck.
Tweetdeck is a free download that allows you to monitor the flow of Twitter traffic continuously - and in any configuration you desire. This means you will get to actually listen in on the thoughts and conversations taking place across your marketing demographic. Take it from Ernest Hemingway, who said, “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” Too many times, businesses approach Twitter thinking only about what they can announce, link to, or advertise. By taking the time to actually hear what potential customers are talking about, you can learn about their needs and how your business may be able to meet them. You can interact with a select group of Twitter users and engage when appropriate, which will help you have a better chance for conversion when you do so.
- MONITOR the conversation for keyword relevance.
Twitter’s demographics are often misjudged. Many people assume that Twitter is used primarily by teens. The truth is that the median age of Twitter users is 31, older than the median for both MySpace and Facebook. Your potential customers are currently using Twitter, and many more are joining every day. Use Tweetdeck to create a column of keywords for your target market. For instance, if your product or service would be of interest to a new or expanding business, you can create a Tweetdeck column to follow the keywords “new location”.
- CONNECT with potential customers.
Rather than simply dumping links all over Twitterdom, a practice that yields few results and may even bring about negative reactions to your brand, make a genuine attempt to connect with potential customers or clients. Think about this: What specifically does your business have to offer that would be a benefit to them? You can point a potential customer to your site to look at a specific product, a helpful article, or an image that creates an immediate and memorable connection with your business. Be willing to go the extra mile. You might jot a physical note and send it to the business, wishing them well at their new location. Do not forget to include your Twitter address, inviting them to follow you as well. Part of real connection with your market means sometimes just being a part of the conversation by commenting (when appropriate) WITHOUT posting a link or promotion. This helps all users feel more at ease and helps them see your posts as genuine, not as an invasive sales pitch.
Don’t underestimate Twitter’s growing influence and scope. You are sure to reap the benefits of Twitter marketing by following the Listen, Monitor, and Connect strategy outlined here.
Vanilla Forums 101
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I have talked plenty of times with you before on free forum scripts you can easily setup and run from your web hosting account. By far, the most unique one I have seen is Vanilla. The Vanilla Forums script is a great open-source, standards compliant forum script. However, that is not what impresses me. The thing that impresses me the most is the fact that is stands out from the rest of the crowd and refreshes the idea of what a set of forums should look like.
What Makes Vanilla Special?
Now a simple audio podcast can not do justice to how graphically different this forum script looks and feels. Rather than having a list of subforums, and within those having threads, right from the start you are seeing all of the most recent threads that have been posted on. That brings you the proverbial meat and potatoes right off the bat. You can categorize your posts into different subforums, but that is a secondary option rather than the first. When you visit a forum, you want to see the new stuff first. The fact that Vanilla-powered forums do that right off the bat is just amazing. I wish more forum scripts would try this different approach.
You have full support for themes and add-ons, so you can really get down and dirty when it comes to customizing the look and feel you want your forums to have. The documentation is lacking in a few areas, but overall it does get the job done.
Here are a few more amazing features that I am sure you will enjoy:
- Embed Vanilla – You can very simply embed your set of Vanilla forums within your website.
- Social Connect – Let users sign into your forums with their login details from OpenID, Google, Twitter or Facebook.
- Vanilla Connect – quickly embed details about your Vanilla forum in your WordPress blog.
You can also import your forum posts from just about any other forum script into Vanilla with their easy import option too.
Overall, Vanilla amazes me, plain and simple. If more script developers out there thought outside of the box like these guys do, we would have a wider selection of great looking websites.
You can go download Vanilla and install it yourself at vanillaforums.org.
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