Archive for Video - Internet Television

Why upload your video to multiple video-sharing sites and not stick to YouTube to promote your clips? A video published by distributing it to multiple video sharing sites can help you gain valuable inbound links helping your website gain extra visibility on search engines pages results. To guide you in finding the best software tools and web-based services to upload your clips to multiple video sharing sites here is a detailed guide showcasing and comparing all of the tools available out there.

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Obviously, uploading your video clips manually to a bunch of video sharing sites can be time-consuming, especially if you publish your video with any regularity. This is why in the last two years or so an increasing number of companies has been releasing tools and services to address this very need. From downloadable software to web-based services the options have increased in number and capabilities, with their cost ranging from free to advanced premium priced solutions.

The advantages of using automatic video uploading tools to distribute clips to multiple video sharing sites in an automated way, include also the ability to easily track the performance of your clips once uploaded, the one of being able to check immediately how many views, comments and ratings your videos get, as well as the one of monitoring how well and where your clips rank on major search engines. Remember that Google gives considerable relevance to video results when there’s not relevant textual content to show for a specific query.

If you want to explore the best available solutions to upload your clips to multiple video sharing sites, here is a comparative table and a set of mini-reviews to help you choose the one that may best fit your needs.

These below, are the comparative criteria selected:

  • Distribution: Video-sharing sites where you can automatically upload your content
  • Analytics: Viewership information gathered from supported video-sharing sites
  • Upload: Publish to video-sharing sites accepting videos bigger than 300MB
  • Premium: Price and extra features of premium accounts for supported video-sharing sites
  • Migration: Export of your content from one video-sharing site to another site without download

Here all the details;

Best Tools To Upload Your Video To Multiple Video-Sharing Sites Comparison Table

YT=YouTube, GV=Google Video, BT= Blip.tv, MC=Metacafe, DM=Dailymotion, YV=Yahoo! Video, RV=Revver, VI=Viddler, VM=Vimeo, VE=Veoh

Best Tools To Upload Your Video To Multiple Video-Sharing Sites

  1. TubeMogul

    TubeMogul helps publishers upload and deliver online videos to multiple video-sharing sites. All major sites like YouTube, Google Video, Revver, BlipTV, Yahoo! Video, Dailymotion are supported (full list of supported video-sharing sites). TubeMogul also takes advantage of an analytics tool that tracks the traffic and views that your videos receive. With the latest update, the service can also provide detailed indications about which segments of your video are the most viewed. With free account you can upload 100 videos per month. Premium accounts start from $500/month and include advanced features like bigger file uploads (for the sites that support videos bigger than 300MB), the download of your own files, priority customer support, metadata export, the possibility to upload 500 videos per month, and more. TubeMogul currently does not support the direct transfer of videos across sites.

    http://www.tubemogul.com/

  2. Hey!Spread

    Hey!Spread is a web-based video distribution and tracking tool. You can upload your video and then submit it to multiple video-sharing sites in one shot. Sites supported are: all the major video-sharing ones like YouTube, Google Video,Revver, Yahoo! Video, Dailymotion, and others (full list of supported video-sharing sites). You can also send your videos to Facebook, MySpace and other venues like Sclipo, a social learning platform. Unlike TubeMogul, Hey!Spread does not support the upload of videos that are bigger than 300MB. A unique feature allows you to transfer videos from YouTube, Google Video orDailymotion directly to other video-sharing sites, without downloading the videos to your hard-disk and then re-uploading them. Also available is a tracking feature that helps monitoring the trends of your videos (even those you have not uploaded with Hey!Spread). The service is free to use, but to access extended features (like video tracking and video migration) you need to buy credits ($0.05 each) that you can spend for each option you choose.

    http://heyspread.com/

  3. Vidmetrix

    Vidmetrix offers a free, web-based suite to upload, distribute and track your online videos on different sites. All main video repositories like YouTube, Google Video, Yahoo! Video,Dailymotion, Revver are supported (full list of supported video-sharing sites). Using the social video analytics feature you can also monitor views, comments and ratings of your video published across the Web. An API is also available to integrateVidmetrix tools into your own website. Bigger files upload is not supported, nor you can transfer your videos directly from a video site to another one.

    http://www.vidmetrix.com/

  4. SEnuke

    SEnuke is a Windows-only software you can use to boost your video content visibility inside search engines. The program automates the process of uploading your videos to multiple sharing sites without logging in individually to each one. Major video-sharing sites supported are: YouTube, Google Video, Blip.tv, Dailymotion, Yahoo! Video and Veoh (full list of supported video-sharing sites). You also get access to other 45 sites, including podcast and RSS directories, and social bookmarking services. Analytics or video migration features are not available. SEnuke is priced at $47/month.

    http://www.senuke.com/

  5. Video Post Robot

    To automatically upload and syndicate your video content across multiple sites, Video Post Robot offers a Windows-only software that will help you save time and effort. Major sites supported are: YouTube, Google Video, Blip.tv, Dailymotion and Yahoo! Video (full list of supported video-sharing sites). A feature allows you to release your videos at different times to achieve an extended visibility inside search engine rankings. Video Post Robot does not support analytics or video migration features at the moment. The software gives you a monthly trial for $1, and if you want to keep using Video Post Robot you will be charged $19.95 for each following month of use.

    http://www.videopostrobot.com/

  6. Video Upload Pro

    Video Upload Pro is a software that allows you to manage your video content and upload your clips to many video sharing sites in one shot. Major video platforms supported are: YouTube, Google Video, Blip.tv, Yahoo! Video, Vimeo, Veoh plus other 12 sites (full list of supported video-sharing sites). Available only for Windows machines, Video Upload Pro does not have built-in analytics tools to track the performance of your uploaded clips. Video migration feature to transfer video directly across different sites is not available either. The software is priced at $95.

    http://www.videouploadpro.com/

  7. Traffic Geyser

    Traffic Geyser automates the process of uploading videos to multiple sites right from your browser. The major video-sharing sites supported are: YouTube, Google Video, Yahoo! Video,Veoh, plus other 20 (full list of supported video sharing sites). Purchasing a premium membership account will give you access to other platforms like Blip.tv, Revver, Dailymotion, and many others. Analytics tool to track your clips or video migration facility à la Hey!Spread are not available. Traffic Geyser pro starting price will charge you $47/month to have 375 submission credits you can spend to distribute your video content.

    http://www.trafficgeyser.com/

  8. ContentBuzz

    ContentBuzz is a software that lets you upload your clips to many video-sharing, microblogging, social bookmarking, and blog sites as well as podcast and RSS directories. Major upload destinations supported: YouTube, Google Video, Blip.tv, Vimeo and other 48 sites (full list of supported video-sharing sites). After uploading your videos, ContentBuzz allows you to monitor the traffic and ranking that your clips receive on the web. No video migration feature available to transfer your content straight from one site to another. Content Buzz is priced at $29.97.

    http://www.contentbuzz.com/

  9. VideoWildfire

    Video Wildfire is a software (for Windows only) that allows you to distribute your video across different sites, but only to video-sharing and social bookmarking services. Main supported sites are: YouTube, Google Video, Blip.tv Metacafe, Dailymotion, Yahoo! Video, Viddler, Vimeo, and other 44 locations (full list of supported video-sharing sites). For $29.95 you also get stats tracking, and bigger file upload features. Video migration feature is not supported for the time being.

    http://www.videowildfire.com/

  10. Mpoint

    Unlike other services in this guide, Mpoint uploads and distributes your video, but also converts your clips and delivers the right file format to the platform you choose. The service takes care of scaling your clips and syndicate your videos to any platform or service (mobile device,iTunes, video-sharing site, etc). You can also integrate Mpoint with your existing advertising networks and include ads inside your videos. Watermarks to brand your clips are also supported. Video migration and tracking features are not available for the time being. Prices depend on the size of the videos you convert and syndicate, as Mpoint charges $2 for each GB served.

    http://www.mpoint.net/

  11. Videooptimize

    Unlike similar competitors, Videooptimize does not upload your videos automatically to multiple video-sharing sites. The CEO of the company itself will do the job for you depending on your specific needs. Where your clips will be uploaded, how many videos you can upload, and whether you can upload videos bigger than 300MB depends on the campaign you choose. No tracking facilities or video migration tools are available from Videooptimize. Price depends on the type of campaign you start.

    http://www.videooptimize.com/

Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia, and first published on June 8th, 2009 as “Best Tools To Upload Your Video To Multiple Video-Sharing Sites – Mini-Guide“.

Video playlists are a simple but effective way for web publishers to create extra content that has much greater value than a single clip. By aggregating, picking and selecting a compilation of videos on a certain topic or subject, you can offer something unique and special which may get you greater credibility, authority, traffic and even money.

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Embeddable video playlist creators make it easy for you as a web publisher to provide additional value, to monetize your extra video assets, and to engage your audience with fresh, niche- targeted content.

If you want to find out which are the best tools to create your own embeddable video compilations and playlists, I have prepared for you a list of the best embeddable widgets and video playlist editors complemented by a comparative feature table.

The key advantages of creating niche-targeted embeddable video playlists are threefold:

  1. Viewers can find related content quickly and easily without having to search for themselves. Making money on the Internet is not only about producing content, but scouting and organizing the material your audience is looking for. By putting in the time, you can provide this service and boost your web traffic without ever recording a single video of your own.
  2. You can gather your own videos either by thematic relevance, or as part of a series.
  3. If you have a longer video, it makes a lot of sense to break it down into several shorter clips, each with a clear title, so that viewers can easily skip to the chunk of your clip that most interest them.

Either way, you have cut out some of the search and navigation work required of your potential audience. The ability to select and bring together related videos is a skill in and of itself, and people will thank you for taking the time.

Here my selected tools map and comparative table to help you select the embeddable video playlist generator that may best fit your needs:

  • Sources: supported sites where you can grab video content
  • Player customization: personalization options of the embedded video player
  • Direct video uploads: direct upload from computer, webcam, camcorder or other video sources
  • Social media integration: redistribution and sharing of video playlists on social networks
  • Advertising: ads displayed inside widget on free version
  • Premium features: key advanced features offered in pro / paid accounts
  • Pro-starting price: first price level to access extended features

Here all the details:

Best Embeddable Widgets And Playlist Creators Comparison Table

Best Embeddable Widgets And Playlist Creators

  1. Mogulus

    Video producers can use the Mogulus browser-based application to create video playlists to broadcast through a single player widget. Moguls widget can be embedded on any web site. Video clips can be either uploaded directly from your computer or they can be selected from video clips already available on YouTube. Mogulus comes in two flavors: In the Free version you get an ad-supported, fully customizable player that also sports an integrated viewer chat. With Pro version the video player is even more customizable, allowing you to remove all Mogulus logos, create private distribution channels, and choose among different video formats (4:3, 16:9 or 2.39:1) to display your videos. Pro version starts from $350/month.

    http://www.mogulus.com/

  2. SplashCast

    SplashCast enables anyone to create streaming media channels that mix video, music, photos, text and RSS feeds. User-generated channels can be embedded and syndicated on any web site, blog, or social network page. If you want to create a video playlist, you can directly upload your own clips, record from your webcam, or grab an existing YouTube video. SplashCast players are ads-free. The service has not charged users since its debut in 2007, but a few months ago the guys at SplashCast have decided to discontinue the free service and are currently working to offer a monthly subscription-based plan.

    http://www.splashcast.net/

  3. CozmoTV

    CozmoTV is a widget-based video syndication network where users can create customized video playlists aggregating video content from the Web. Video playlists can be freely shared and redistributed on web sites or social networks. Videos can be grabbed from YouTube, Blip.tv or from your preferred content delivery network (a network of computers connected through the internet that serve content), but not directly uploaded from your computer. CozmoTV widgets can also integrate ads and help publishers generate more revenues while providing audience-targeted content. Widgets can be customized by choosing their appearance, the sequence of video clips and how the ads will appear inside the video stream. CozmoTV is free to use, but requires registration.

    http://www.cozmo.tv/main/watch.html

  4. ClipSyndicate

    ClipSyndicate is an online video syndication platform that can be used to organize a collection of video clips into audience-targeted playlists. Users can browse the existing ClipSyndicate video archive or utilize their own video content, live TV streams or podcasts. Video channels can then be embedded on any web site using Flash or JavaScript players. Each channel is available for syndication through RSS. Publishers can also use ClipSyndicate to generate new revenues out of their video assets by using banner advertising. Ad revenues are shared among publishers, content providers, and ClipSyndicate. Free, but registration needed.

    http://www.clipsyndicate.com/

  5. Embedr

    Embedr is a free service that lets anyone create a custom playlist of videos using almost any video-sharing site of the web. Users can browse YouTube, MySpace, Vimeo, and others (here the complete list) to add their preferred video clips or just make a quick search from Embedr built-in search engine to build playlists automatically. The service does not accept direct video uploads. Embedr widget player is ad-free and can be personalized with title, tags, and descriptions both for the playlist and each one of the individual videos. The player can also be customized in different colors and video formats (4:3 and 16:9). Registration is not necessary, but allows users to save their playlist for further modifications.

    http://embedr.com/

  6. Jamzee

    Jamzee is a service that creates playlists made up of YouTube videos to share on web sites, blogs or social networks. Direct uploads are not permitted. Building a video playlist is as easy as searching for your favorite videos using the built-in search engine and ordering them. Video playlists are not customizable, nor redistributable once embedded in a Flash-based widget. Jamzee does not support ads, but since YouTube allows advertisements inside videos, playlist might show ads as well. Jamzee is completely free to use, but registration is mandatory.

    http://www.jamzee.com/

  7. Magnify.net

    Magnify.net allows users to gather relevant videos and build a custom free video channel. Videos can be collected on the web or uploaded directly, even from webcams. Video channels can be embedded and redistributed on any web site or social network using a dedicated player or different types of widgets. Video playlists can be extensively customized by editing their size, colours, thumbnails, tags, and other options. Magnify.net allows publishers to serve ad-supported content and generate new revenues from the monetization of their existing video assets. Pro version starts from $249/month and supports integration with Google AdSense, custom watermarks to brand playlists, and many other further customization possibilities.

    http://www.magnify.net/

  8. Vodpod

    Vodpod is a free web-based service to gather video clips on the Web and organize them in video playlist that can be embedded on any web site or social network. Direct upload is not supported for the time being. To add videos to playlists users can use the built-in search engine on Vodpod homepage, or use a dedicated button that can be easily installed inside the browser. Videos can be ordered in a sequence and distributed via a large set of widgets, Twitter or a customized player. All Vodpod playlists are ads-free. The service also allows you to choose between a standard 4:3 or a wide 16:9 video player, which is the perfect choice to display HD videos. Registration is necessary to use Vodpod.

    http://vodpod.com/

  9. YouTube Reloaded

    YouTube Reloaded is a free service that collects videos from YouTube and organizes them in playlists that can be embedded on any web site or social network. Creating a video playlist is a matter of minutes. Users just have to choose a set of keywords that will be used to perform a search inside YouTube, the size of the player, some limited options to customize the appearance of the embeddable player, and whether the playlist will start without user input. Videos cannot be manually arranged in a sequence (there is a generic “shuffle” option) and, once embedded, the ad-free player is not redistributable. No registration is required to use YouTube Reloaded.

    http://www.youtubereloaded.com/

  10. Relist.tv

    Relist.tv enables users to generate YouTube-based video playlists that can be embedded anywhere on the web using a Flash player. Playlists can be based on search terms, favorites from a particular user, or related videos. Just like YouTube Reloaded, very few customization possibilities are available (the only difference with Relist.tv is you can decide the position of the playlist – above or beneath the video), and the generated player does not support advertisements, nor cannot be redistributed. Relist.tv is free and does not require any registration.

    http://relist.tv/

  11. Muzu TV

    Users who want to build a music video playlist might want to check out Muzu TV. This video platform has a large archive of music videos, documentaries, TV shows, interviews, behind the scenes, tutorials and rare footage that registered users can freely remix and organize in playlists to embed on web sites, blogs, or social networks. Users cannot upload their own videos to the service. Every player is freely redistributable and customizable, but not ads-free. Videos can be watched in high quality and commented by registered users for a more engaging watching experience. Muzu TV is free to use.

    http://www.muzu.tv/

  12. BricaBox

    BricaBox allows registered users to gather videos in niche-oriented playlists that can be embedded on web sites and social networks. Direct upload is not supported. Unlike other competitors BricaBox does not use a widget or a Flash-based player to aggregate videos, but rather puts together videos on a standard web page, each one embedded in its own player. Playlists are syndicated via RSS and support advertisement. BricaBox is free to use but requires registration. Even BricaBox shut down in the summer of 2008, the service is still available to use however you won’t get any official support or have extra features added.

    http://bricabox.com/bricabox/68/clone

  13. YouTube Custom Playlist

    Users who want to stick to YouTube to create and distribute their video playlists, can use the built-in free playlist generator. All you need is a YouTube or Google account. Users can explore YouTube video archive or upload their own clips from their own computer and webcam. YouTube playlists are completely redistributable inside any web site, blog, or social network. Video playlists are ad-supported, and take advantage of all YouTube features: high-quality, HD uploads, comments, ratings, and more. Players can be customized choosing their colour, size, or adding a title and a description.

    http://www.youtube.com/custom_player

Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia, and first published on May 2nd, 2009 as “Online Video Publishing: Best Embeddable Video Widgets And Playlist Creators – Guide“.

If you’re an online web publisher looking for some basic tips on how-to to produce your first Web-TV show, here is real world situation from which to grab some good advice.

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Photo credit: mipan

Producing a web tv show may appear to be pretty simple. You just grab your camcorder, shoot a video, upload it on YouTube, and then embed the video on your site. In reality, even doing a 5 to 10 minute show may take you hours and hours of work unless you have thoroughly thought about what to do.

How long should the show be? What are the things viewers are most interested in? How to do a good opening? What kind of titles or special effect background is best to use? As you start recording your first show, the questions and doubts

In fact what you really need the most are short, hi-quality clips with a strong focus, and something valuable for your viewers to take away with them.There’s no need for a big budget or shiny equipment, but you do have a mandate not to waste your viewers time with an amateurish bad copy of what they can see already on their classic mainstream TV channels.

In this video, Ryuichi Sakuma, publisher of manga and anime site Nanoda.com, asks Robin the very basic questions on how to set up a web tv show that is going to be both professionally-looking and memorable for your viewers.

Here the video interview alongside a full text transcription:

How To Produce Your First Web TV Show

Duration: 11′

Full English Text Transcription

Intro

Robin Good: Hi everyone, this is Robin Good from Rome, Italy, and I’m connecting with a wonderful place, just near Venice, where my good friend, listener, reader, and fan Ryuichi Sakuma, whose actual name is a pure Italian one, but he’s adopted this name because he’s an independent online publisher working with a small team and publishing on Nanoda.com.

This is a manga and anime site, that is really quite unique and very beautiful to look at, go check it out, and good morning to you Ryuichi!

Ryuichi Sakuma: Hi everybody, how are you Robin?

Robin Good: I’m fine, I’m all alone, there’s nobody else here. I’ve sent everybody away, so it’s just me and you.

The reason I’ve got Ryuichi here today is because just like many of you, Ryuichi is a small independent publisher, with quite some talent, but he’s just decided to innovate, introduce something new in his publishing strategy, and that is video.

He started a new video show just this week, what’s the name of your show Ryuichi?

Ryuichi Sakuma: The show… its name is Nanoda TV, and we talk about manga and anime news, and many people can go with me and present their web site too in Nanoda TV.

It’s something useful to share our work and the work of many passionate users in the world of manga and anime.

Robin Good: Fantastic, in fact I did say that the first episode of their Nanoda TV, and while it lasted some ten or more minutes, there were indeed many things, they were presenting, different parts of the sites, there were some other guy from the team, they had some manga fan video interviewed showing some of her work and what she does. They really put on the table lots of stuff.

In this short five minutes coming next, what I’m going to do with Ryuichi, is let Ryuichi throw at me four strong questions about how he and his team can improve their weekly web tv show.

Ryuichi the microphone is all yours and I’m ready to give you some tips about how you can improve your show.

What do you want to ask me first?

Robin’s Tips

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Be Passionate

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Ryuichi Sakuma: The first question: how to catch the attention of the users who are watching the video?

Robin Good: To capture the attention of your users, the best important thing is that you go there unlike what you see on television, all pumped-up, all serious, all quite….

You should really come like a bomb, like a missile, like something exploding of energy and wanting to share this with people. You got to communicate this out of your own ability to talk, you really have to be energetic somehow, and have some good story to say.

It’s not important that you have lots of stuff to say, but you got to have something major, something that you feel passionate about, something bad, something good, some discovery you’ve done, but something you really have a bad desire to share with other people.

Show Your Own Style

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Robin Good: Also the way you dress and look may be important. It’s not so important to have big splashy opening titles, and all the trumpets, and the drum rolls. It’s more important to have your head with some hat or crazy haircut, the way you feel the best.

This is the greatest birthday party you’re going to do for each one of your TV show. So you have to celebrate yourself with your users, put yourself in the best condition to do that.

Put on your hat, your best clothes, the way you feel best, and don’t care about the technology side of things.

Have a quite background just like I do, and don’t spend a lot of time building up a big, fancy opening title sequence. You’ll do that later, once you’ve discovered that people have told you that you’re really good at doing this.

The Ideal Length of a Video

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Ryuichi Sakuma: Another question: how much should the show last?

Robin Good: The length for the show should be as much as possible within five minutes.

Try to keep your show as short as possible, maybe you can come in and do some blasting 30 seconds in which you’re going to introduce what you’re going to talk about or showcase today, then have a very short opening title, maybe ten seconds, fifteen at the most, and then go on for another three, three and a half minutes.

Maybe at the end you can put something about your site. Somebody else can present in 20 seconds the news section you can go on and visit, or some interesting stuff you want to suggest your reader to go and check out. Do this at the end, and make it very short with some compelling visuals.

Within five minutes is really the best time if you want to have the greatest number of views.

If you have some special tutorials, or guides, or you got to go in depth to discussing something, you can go on for ten, fifteen, or more time, but you really need to have a very strong topic and put a lot of energy and possibly some visuals to keep up the attention for such a long time.

Get The Best Video Quality

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Ryuichi Sakuma: About YouTube and other kinds of media, what kind of compression and format is best to obtain the best quality from video?

Robin Good: Yes, I hear you there. We’ve been talking before about this, so I knew you had some doubts about that and I would like to share with everyone what my advice is on this front.

  1. First of all, I know you’re shooting with a Canon FS100, my favorite camcorder.

    Either if you’re coming from that crazy .MOD MPEG-2 format or from whichever format your camcorder shoots, what you need to do is to go out and compress it.

    You did use QuickTime .MOV as your packaging format, but what is essential to know is what type of codec to utilize to compress the video.

    When you save with QuickTime, you can select several codecs, the ones that I suggest, whether you use QuickTime or other tools, is H.264.

    H.264 is the very best codec when it comes to quality that you can get in the final compressed video. It may take longer time to produce a H.264 compressed video, but it’s worth the wait.

  2. Put up all the options. Go for 2-pass, go for a high quality. All those options, use them. Go for the highest quality possible.

    When it comes to the bit rate, to the bandwidth bitrate that you can use for compressing your video, don’t go below 3500Kbps, that is 3.5Mbps as a data rate to stuck there in your compression. No less than that.

  3. Optimize for download, do not optimize for streaming, tough that would be the intuitive solution. Say that you want to optimize for download and let the service who’s going to publish your video do that part.
  4. Keep your audio in AAC format, 128Kbps, and that should be fine.
  5. Do not reduce the size and resolution of your video, keep it in full.
  6. Something you may not know is that YouTube may not always be your very best solution for quality, so do post to YouTube, but also do post to some other places.

    In particular this time I think that Vimeo and Howcast may be the very best encoders online for your videos, that is the places where you can share your videos, and where they will look with the highest quality by default.

    In YouTube you have now the HD definition, higher quality videos can be seen. You need to wait a few hours for that little extra thing to be displayed on, and then you can link or embed directly those if you know the trick on how to do it.

Ryuichi Sakuma: Ok, thank you so much.

Robin Good: You’re very welcome Marco.

Thank you very much for giving me the opportunity to share some of these advice with somebody who really need it, and let me say also thanks to your team and to Gabriele, who’s hanging out of the frame just now. Let him pop-up in for a second!

Hi Gabriele! have a great show next time! Thanks a lot guys and have a great day.

Ryuichi Sakuma: Thank you! Ciao!

Robin Good: Bye, ciao!

Originally shot and recorded by Robin Good for MasterNewMedia and first published on January 5, 2009 as “How To Produce Your First Web TV Show: Basic Tips – The Nanoda.com Case“.

Feb
02

Video Production Tips And Tools For Professional Video Bloggers

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Which camcorder is best when it comes to making videos for the web? What can you expect from the latest generation of digital camcorders that record on microscopic hard disks or on high-capacity SD memory cards? How good is the quality after you upload their videos to the Web?

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While at LeWeb08, this past December, I run into two passionate video bloggers: Nicholas Charbonnier and Teemu Arina. Nicholas has actually a blog fully dedicated to video technologies at TechVideoBlog.com, while Teemu is a new media explorer who likes to explore and test out new ways for communicating and sharing valuable know-how.

I then suggested to them to try out a “collaborative” video interview, in which we would have shot each other simultaneously while sharing in turn some good tips and suggestions about video blogging. They did not need to be convinced and in a matter of seconds we were all ready to shoot while capturing each other answers from different angles.

As I reviewed later on this material, I realized that what our readers may have liked to know more about would have been actually the equipment that each one of us was using during the interview, as to get a little perspective on popular options among video bloggers while being able to also see the results that they produced.

And so, I got back to Teemu and Nicholas and asked them to share with me a bit more of their video shooting setup and the specifics of their video reporter toolkit.

In this video information report you can find both some useful tips for your video production as well as specifics about the camcorder models and brands and other accessories that the three of us typically use when shooting video for the web.

Here all the details:

Video Production Tips and Tools

Duration: 6′

Full English Text Transcription

Intro

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Allright, we’re at LeWeb08 here in Paris.

I’m speaking in my microphone, and you have the microphone inside the camera, and we’re doing a collaborative project, the first time in the world: we’re going to speak with three cameras at the same time, and it’s going to be totally crazy.

Here I’m interviewing Robin Good.

First time I saw you was in a live video on Mogulus. You were sitting and you were talking during the iPhone launch, I suppose. It was really good, really funny, and there was this crazy guy from Mogulus, in New York and he was doing live broadcasting and commenting.

What do you think about LeWeb?

You had this… presentation? A really cool presentation…

I’m making a video and putting it on techvideoblog.com, like TechCrunch, but with “videoblog” instead.

Robin Good: Be Invisible

Charbax_thumbnail.jpg

Can I ask you Robin Good, what do you think about video and Internet please? What is your your best secret? What do you suggest people should do with video and Internet?

Robin_Good_thumbnail.jpg

The thing that I suggest is to make yourself invisible. I think that is one of the best suggestions I’ve learned by doing video.

  1. Use your camera always in a modality where people are not going to notice that you’re shooting them.

    Do not hold it at high level, like you guys are doing right now, but hold it more down when pointing up to people.

  2. Second thing: Close the f**, hem… close the nice lid where you have the video so the people don’t think you’re shooting because you’re not looking inside.
  3. Third and last one. Take some black tape and put it on the red light that you may have on your camera. If you don’t have it you’re a lucky guy, and if you do have it, just put some black tape on it, so they never can tell whether you’re shooting or just trying out something.

Teemu Arina: Always Share

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Let me ask myself now to Teemu Arina, what is his tip about video production that he wants to share with people that normally doesn’t tell anyone?

Teemu_Arina_thumbnail.jpg

I got interested in video production because of you. I was interested in this stuff and I’m giving presentations all the time. Over a hundred presentations last year and still giving them.

I like to share my presentations. My recommendation for everyone who’s speaking at any venue (if it’s five people, 50 people, 500 people, 5000 people, it doesn’t matter), is to put your stuff out there. Record it, and just go on with it.

When you put it on the Internet people will find it. Some of my slide presentations for example, have been featured on SlideShare. They have been seen 25.000 times, and that’s incredible compared to the audience who I gave those things in the first place.

Regarding the equipment, to make it more enjoyable for your friends, refer to MasterNewMedia.org, that’s the best source for information. That was for me. Especially the tip on external microphone input. Thank you Robin.

Nicholas Charbonnier: Go HD

Teemu_Arina_thumbnail.jpg

But I have here Nicholas Charbonnier.

Here you’re displaying some nice equipment as well, so how did you get into the video camera stuff, shooting podcast in the first place. What have you learned?

Charbax_thumbnail.jpg

First, I think that we need to change the media. It’s getting boring.., the CNN, you watch one-minute CNN and then it’s three-minute advertising. Come on!

I think people should film more videos in HD and put on YouTube. And I think YouTube should do a lot better work in doing voice recognition and putting subtitles automatically, and now the HD, that’s really… whoa, it’s cool!

I’ve been putting my videos in HD on Internet since 2005 on techvideoblog.com, but most people watch still YouTube because Google is…

Robin_Good_thumbnail.jpg

…it’s the preference

Charbax_thumbnail.jpg

…yeah. I also put my videos on the other sites. I use Hey!Watch.com (in reality he meant to say Hey!Spread), and it just clones the video and it sends it to 50 different sites at the same time.

I’m just spamming the whole Internet with my videos, so when you search for a guy and I made the video, I’m first search result in the first page. It’s YouTube and all the place. I don’t get any money, but that’s great.

That’s the problem: they should really monetize. We are waiting for the monetization, we have cameras and where’s the money?

Robin_Good_thumbnail.jpg

Yes, and since this conference it’s all about love, let’s have our cameras make love to each other!

Bye-bye guys!

Video Toolkit Setup

Robin Good

Video_production_tips_canon_fs100.jpg
Click on the camcorder to go to the technical specifications page on CNET Reviews

  • Camcorder: Canon FS-100
  • Lens: Canon
  • Additional lens adapter: None
  • Recording format: .MOD (= MPEG-2)
  • Recording data rate: 9Mbps
  • Microphone: External wireless Audio Technica ATR-288W
  • Memory: Memory Card Transcend 8GB SDHC
  • Additional Comments:

    The recording format of the Canon FS series is a little bit of a problem if you do not have any technical video expertise. The Canon FS series records in a strange file format with the extension .MOD. In reality this is just a MPEG-2 file. To make these video files work you simply need to rename them from .MOD to .MPG on a PC, or if you are on a new Mac iMovie 08 will just read them straight as they are with no problem.

    Battery time is excellent on the Canon and recharging it is also pretty fast.

Teemu Arina

Video_production_tips_canon_vixia_hg21.jpg
Click on the camcorder to go to the technical specifications page on CNET Reviews

Charbax

Video_production_tips_sanyo_hd1000.jpg
Click on the camcorder to go to the technical specifications page on CNET Reviews

Compare Video Quality

Robin Good – Canon FS-100

Teemu Arina – Canon Vixia HG-21

Charbax – Sanyo Xacti VPC-HD1000

Additional Resources

The Ideal Camcorder For Small Independent Video-Makers: The Canon FS and HF Series – Wow!

MOD-video-files-Canon_FS100_Front.jpg


How To Convert .MOD Video Files To MPEG-2 On Mac And PCs

Best Portable Wireless Microphone Kit For Your Video Production Needs: Robin Recommends

Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia and first published on February 2, 2009 as “Video Production Tips And Tools For Professional Video Bloggers“.

Looking for a solution that allows you to share high definition video with your friends or others? Tired of the restrictions that YouTube places on the quality, size, and length of the videos that you upload? In today’s Sharewood Guide, I will be reviewing eleven high definition video sharing and publishing platforms so that you can choose the YouTube alternative that best suits your HD video publishing needs.

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Photo credit: ray222

YouTube is the 800 pound gorilla in the online video publishing space. But there are many alternative platforms to publish and distribute your videos on. Many of those platforms hold distinct advantages over YouTube. In particular, one well known limitation of YouTube is its aversion to offering publishers the ability to share true HD content. YouTube doesn’t allow publishers to upload high definition videos because of accessibility concerns. Many users just don’t have the needed bandwidth because of a lack of available broadband to deliver the HD content.

But recently even YouTube seems to be changing their tune in order to stay competitive in the evolving online video landscape. Word has it that YouTube is testing HD quality video playback. But that move has not made yet been made official.

So for the time being whom do you turn to if you want to publish and share your high definition content?

Here are eleven options from you to choose from. Listed alphabetically they are: Blip.TV, DailyMotion, Exposure Room, Miro, Pandora.TV, Veoh, Viddyou, Vimeo, Vuze, Wildscreen, Wuapi. Each of these video publishing platforms has its own advantages and disadvantages, but every single one of them will allow you to publish and share your videos at 720p HD quality or greater.

Here, all the details:

Reviews Of High Definition Online Video Publishing and Sharing Platforms

See the Full Size HD Online Video Publishing Comparison Chart

The solutions reviewed are by no means the only HD video publishing and sharing platforms that are available, but should none-the-less give you a good idea of what is available to use and what features each should have. Unless otherwise noted, all of the high definition video sharing platforms compared below offers unlimited storage and bandwidth for videos, as well as the capability to embed videos into other sites.

  • Blip.TV

    hd-video-publishing-blipTV.jpg

    Blip.TV is a high definition video sharing site based out of New York, NY. They are trying to focus on episodic content (i.e. series of shows) rather than viral videos in order to differentiate themselves from YouTube and other video publishing platforms.

    Blip.TV allows users to upload videos with any size, quality, or length restrictions. The video playback quality is the same as the quality with which it was uploaded – in other words Blip.TV does not compress or otherwise alter your video to save bandwidth.

    Once uploaded, publishers can also choose to allow their viewers to download content. If the publisher chooses to allow viewers to download their content, viewers will be able to download the video at full quality.

    Further differentiating Blip.TV from its competitors is the 50/50 ad revenue share Blip.TV offers with its publishers. So if you are looking for a platform to serve your high quality videos for free and make a few bucks off of it, check out Blip.TV

    Cost: Free
    Quality: Same as Source
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: Yes
    Unique Feature(s): Ad Revenue Share, Downloadable Video

    http://www.blip.tv/

  • DailyMotion

    hd-video-publishing-dailymotion.jpg

    DailyMotion is a high definition video sharing site based out of Paris, France. DailyMotion is seen as one of the primary competitors to YouTube. Unlike YouTube, however, DailyMotion supports HD (resolution up to 720p) video publishing and sharing. But HD video publishing and sharing is only available to verified users, called MotionMakers by DailyMotion.

    Applying for MotionMaker is a straightforward process. This label merely denotes that the user is the creator of their videos, and that their videos do not contain any violation of intellectual property rights, copyright or otherwise. Once the user has been verified, the videos published by the user are labeled “Creative Content“.

    As a MotionMaker, the user is able to upload videos of unlimited length and up to 1GB in size. However, viewers do not have the option to download that video as they do on some of the other sites reviewed here.

    Cost: Free
    Quality: up to 720p
    File Size: 1GB
    Video Length: Unlimited
    Embeddable: Yes

    http://www.dailymotion.com/

  • ExposureRoom (XR)

    hd-video-publishing-exposure-room.jpg

    ExposureRoom is a high definition video publishing platform that is targeted at professionals, those who would like to gain more exposure for their work. ExposureRoom allows publishers to share videos of up to 720p quality. Like Vimeo and Blip.TV, once the video is uploaded publishers can also choose to allow their viewers to download the video at the original quality.

    ExposureRoom plans to provide an e-commerce platform where publishers can sell their video productions. I have not yet determined whether this feature is available, but when I do I will let you know.

    What makes ExposureRoom unique is their focus on the social networking aspect. The goal of the site is to connect professionals to a platform where they can exchange ideas and provide the talent with exposure and opportunity.

    Cost: Free
    Quality: up to 720p
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: Yes
    Unique Feature(s): Social Network for Video Industry Professionals

    http://exposureroom.com/

  • Miro

    hd-video-publishing-miro.jpg

    Miro, Japanese for “Look!”, is an open source desktop internet TV platform / video aggregator managed by the Participatory Culture Foundation. Miro like Vuze delivers high definition content straight to your desktop via a combination of peer-to-peer and direct download. Using Miro, users can subscribe to your video feeds via RSS.

    However, one disadvantage of Miro is that as a desktop application, you cannot embed video from Miro on to web pages. But Miro holds its own unique advantages over web platforms.

    Making Miro unique is the capability to create a co-branded versions of Miro. Miro Co-Branded Players enable content publishers to extend their brand and content onto the desktop. Furthermore, using the co-branding solution, content publishers can run advertising within the player to further monetize their content.

    Cost: Free
    Quality: Same as source
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: No
    Unique Feature(s): Peer-to-Peer, Desktop Player, Co-branding

    http://www.getmiro.com

  • Pandora.TV

    hd-video-publishing-pandora-tv.gif

    Pandora.TV is a high definition video sharing site based out of Seoul, South Korea, so don’t be surprised if you see Korean ads all over the site. It is the leading player in the video sharing market in Korea… the equivalent of YouTube in the US but with high definition. Luckily for those of us who can’t read Korean, the interface is in English (as well as Korean) so the language barrier is not an issue.

    Like most of the other HD video publishing platforms reviewed here, Pandora.TV does not place any restrictions on the file size or the length of the video that can be uploaded. And Pandora.TV supports up 720p quality video playback.

    Cost: Free
    Quality: up to 720p
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: Yes

    http://www.pandora.tv/

  • Veoh

    hd-video-publishing-veoh.jpg

    Veoh is another US based high definition video publishing platform. Veoh offers a maximum resolution of 720p for video playback. Additionally, Veoh is one of the few platforms that allow viewers to download content directly to their desktop (with the publishers expressed permission of course).

    Veoh is unique in that it is able to deliver its content in two different ways: streaming which is standard and through a DVR type application called VeohTV. VeohTV is a peer-to-peer desktop video aggregator that allows users to download videos from any website and save them for later viewing (similar to Miro and Vuze). VeohTV works with media center remote controls so viewers can watch and jump through content all from the comfort of their couch.

    Furthermore if publishers upgrade from the free account to Veoh Pro (also free but requires additional verification), they will have access to the Veoh video syndication system, which means that Veoh will automatically publish that same video to YouTube, MySpace, and others. Veoh Pro also consolidates reporting (similar to TubeMogul).

    Finally, Veoh can serve as an e-commerce platform for those who want to sell their videos. Veoh splits the revenue 50/50 with the publisher.

    Cost: Free
    Quality: 720p
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: Yes
    Unique Feature(s): Downloadable Video, E-commerce platform

    http://www.veoh.com/

  • Viddyou

    hd-video-publishing-viddyou.jpg

    Viddyou is a high definition video sharing site based out of San Francisco, CA. Like Wuapi, Viddyou supports 1080p quality playback of your HD video.

    Unlike Wuapi, however, if you want to publish and share your HD content you will have to pay some money. But at $34.95 a year, Viddyou shouldn’t put too large of a whole in your pocket. If you are a paying (premium) member, Viddyou makes no restrictions on the upload size of your video or on the length of your video.

    Once uploaded, publishers get unlimited storage and delivery of their videos. So should they choose to download their videos, they can do so without restriction. Unfortunately, viewers cannot download the video.

    As a paid service, Viddyou can offer publishers and viewers what other platforms cannot: mainly extensive privacy controls and a lack of both advertisements and trolls. So if you are looking to share your videos in a clutter free, private environment through which to share your home videos or any content that you would like to control access too then Viddyou is well worth checking out.

    Cost: $34.95 / year
    Quality: up to 1080p
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: Yes

    http://www.viddyou.com/

  • Vimeo

    hd-video-publishing-vimeo.jpg

    Vimeo is a high definition video sharing site based out of New York, NY. Vimeo was one of the first online video sharing and publishing sites to offer HD quality uploading.

    There is no restriction in regards to video playback length. However, Vimeo does enforce a rule that limits user video uploading to 500MB per week. So if you were looking to upload long high definition home movies, this is not the place for you.

    One of the distinct advantages that Vimeo offers is the ability for viewers to download content. Naturally, the publisher of the content can choose whether they want to allow unrestricted downloads or allow downloads by authorized users (via a password) only.

    Cost: Free
    Quality: up to 720p
    File Size: 500MB / week
    Video Length: Unlimited
    Embeddable: Yes
    Unique Feature(s): Downloadable Video

    http://www.vimeo.com/

  • Vuze

    hd-video-publishing-vuze.jpg

    Vuze does not fit the same mold as most of the other solutions reviewed here. Vuze is a desktop video aggregator that allows users to distribute and / or dowload high definition content. Vuze is a is a “commercial-grade platform” that serves as both a BitTorrent client and content service. Because it is based on the p2p model, Vuze is able to distribute high definition video quickly and efficiently straight to its users desktops.

    However, like Miro because it is a desktop platform, you cannot embed HD videos directly from Vuze on to a website.

    If you are a publisher looking for a way to let your viewers download your content quickly and without straining your own bandwidth, Vuze is an option worth checking out.

    Cost: Free
    Quality: Same as source
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: No
    Unique Feature(s): Peer-to-Peer, Desktop Player

    http://www.vuze.com/

  • Wildscreen

    hd-video-publishing-wildscreen.jpg

    Based out of Berlin, Germany, and launched in April 2008, Wildscreen is one of the newest high definition video sharing sites on the web. But Wildscreen has tried to differentiate themselves by focusing on combining quality content with a social media network. Users will be able to publish and share videos of any size, length, and up to 720p quality.

    Further differentiating itself from its competitors, Wildscreen provides its publishers with the capability to create custom branded channels through which to share their content. Additionally, Wildscreen is the only solution that allows its publishers to keep 100% of the ad revenue from their video channel. This combined with no upload file size or video length restrictions, makes Wildscreen a site worth checking out.

    Cost: Free
    Quality: Same as Source
    File Size: Unlimited
    Video Length: Unlimited
    Embeddable: Yes
    Unique Feature(s): Publishers keep 100% of Ad Revenue

    http://www.wildscreen.tv

  • Wuapi

    hd-video-publishing-wuapi.gif

    Wuapi is a relatively new high definition video distribution platform based out of Barcelona, Spain. Wuapi claims to have developed a proprietary distribution platform that allows for them to deliver high definition video more quickly and affordably than other sites.

    Backing up that claim, Wuapi offers publishers the capability to upload and deliver full 1080p HD quality videos. Like most of the solutions reviewed here, Wuapi sets no limits on video length, however they do have a file size max of 4GB for uploads.

    One disadvantage that Wuapi has is the inability to embed videos on to other sites. Otherwise Wuapi is a complete HD publishing solution, so hopefully that will change soon.

    Cost: Free
    Quality: up to 1080p
    File Size: 4GB
    Video Length: Unlimited
    Embeddable: No

    http://wuapi.com/

Do you see any mistakes with these reviews? Would you like to suggest other high definition publishing solutions? Would you like to share your own experiences with any of the solutions reviewed? Please leave a comment below.

Written by Andre Deutmeyer for MasterNewMedia and first published on November 23rd, 2008, as HD Video Sharing: Best Solutions To Publish High Definition Videos – Sharewood Guide.

Video metadata can break or make your online video success opportunities. By understanding what video metadata is and how it needs to be used, you can significantly affect the way your video content is managed, distributed and found online.

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Photo credit: badboo

But should metadata be authored by people, as is most of the video production process, or should it be automated? What are the costs involved in doing this?

Here in the second part of this report (Part 1) all the details:

Intro by Daniele Bazzano

The Currency Of Internet Video – Part 2

The Science – and Art – of Metadata Creation

Video_metadata_key_strategic_importance_for_online_video_publishers_id614608.jpg

Given the importance of metadata to Internet video, thoughtful consideration needs to be given to what constitutes good metadata.

While enabling video search and interactivity required for quality Internet experiences, metadata is needed not only to maintain the original intent of the video, but also enhance the experience in ways not possible with traditional video distribution. Beyond that, metadata can enhance the Internet video experience in ways yet to be conceived.

Metadata authoring is a topic unto itself and the subject of many technical papers and industry initiatives, which are beyond the scope of this paper.

In order to convey the essence of what constitutes good metadata, we’ll rely on a simple illustrative example that addresses a common consideration in authoring metadata – should metadata be authored by people, as is most of the video production process, or should it be automated.

Example – Manual and Automated Metadata

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Figure 4

Let’s consider searching for a cameo appearance by Brad Pitt in an episode of the NBC sitcom, ‘Friends’. Assuming a number of Friends fans have not already spent their valuable time to do this and post it on YouTube, this requires a few things. It requires metadata for the episode in which Brad Pitt appears.

Given his celebrity, it is most likely that Brad Pitt is listed in the content description metadata that was created during production. This data was entered by someone on the production team.

Thereafter, it is possible that a user searching for this episode may watch the entire episode, and the metadata has done its job. More likely, the user may want to watch only the scenes where Brad Pitt appears in the episode. Since the final packaged video does not have the original time code the editors used to edit the video, this information is lost and must be recreated.

In order to search for Brad Pitt within the episode, advanced facial recognition software may be deployed that is trained to recognize Brad Pitt. Assuming it can do the job, it will identify the first frame and subsequent frames that Brad Pitt appears in. Scene change detection software may then be deployed to detect a scene change before the first Brad Pitt frame and mark that as the start of the clip. It may detect the next scene change to mark the end of the clip.

Theoretically, this seems to do the job – provided the technologies work reliably. The most well developed of such technologies – speech to text – works less than 100% reliably (generally considered to be 95% in the best case, but reportedly at 50% on broader scale), so the first concern would be whether the technology worked in identifying Brad Pitt. Since he is a well known face, let’s assume the system can be trained rigorously in this exemplary case, but it’s still a less than perfect chance. Moreover, training systems to perform voice, face and object recognition is time consuming, requiring tremendous upfront investment of time and resources.

The second concern is whether the resulting clip or clips were watchable from a cinematic experience
standpoint:

  1. Are the scene changes correct, in addition to accurate?
  2. Did the scene boundaries interrupt key dialog?
  3. Do we know the context within which Brad Pitt is introduced into the show?

These are just some of the considerations.

Conceivably, a better place to start the clip was the prior scene, or maybe further into the scene. A person can make this decision very quickly and intuitively, whereas automation can lead to not only a suboptimal result, but it may also be grossly inaccurate. Finally, a person would need to review and potentially edit the work of a machine.

To make a finer point of automated versus manual metadata creation, consider the following:

  1. Were we trying to locate Ted Danson in his Hellboy outfit, or Danny DeVito in his Penguin outfit, chances are facial recognition would be hopelessly lost, as even humans cannot sometimes recognize the faces behind the outfits. Nevertheless, a human is better suited to this task.
  2. More dramatic contrasts between manual and automated metadata can be demonstrated in sports programming. Sports viewing is a combination of close ups, long camera angles, fast motion and fast camera transitions. The combination of this along with the fact that players are not always facing the camera makes it impossible to apply facial recognition technologies to create clips automatically. Creating clips of Lebron James‘ three pointers or Tom Brady’s touchdown passes can only be done by a person.

In any event, given the less than 100% accuracy of any automated systems, be they speech recognition, image or facial recognition, scene change detection and such, quality end results are derived through human authoring while using automation to facilitate the process.

A second important consideration in authoring meta-data for Internet video discussed next is however impossible to automate.

Video Is More Than The Sum of Its Parts

Video_metadata_key_strategic_importance_for_online_video_publishers_id231224.jpg

Beyond the obvious scene, object, face and speech recognition whether done automatically or manually, video is a complex communication medium.

The creative combination of visuals, sounds, speech, emotions and storytelling inherent in any
video makes it so. Inferring the intrinsic appeal of a video program on the Internet for different users can only be done by people.

In the earlier ‘serene seascape’ example, imagine that the music is from Jaws, but the video has a comic audio commentary lampooning the (irrational) fear of sharks.

The emotion associated with the video is humor, as opposed to fear. The commentary could be educational about sharks, the intent being to inform as opposed to thrill. People can immediately establish such intent and capture it in metadata for their audiences.

Among the successful implementations of metadata listed earlier, alternate navigation schemes – including navigation across different video files – is one where human imagination can be applied to create new, lasting user experiences that are not possible with automated metadata schemes.

Consider multi-threaded programs such as, ABC’s Lost, or reality shows with many participants and events such as, Fox’s American Idol and CBS’ Survivor, or sporting events – wherein users can aspire to recapture the experience of the original program in many different ways.

Consider the following examples:

  • Lost: Sawyer + Kate + Romantic Scenes: creates a playlist across all episodes of scenes where Sawyer and Kate are together in a romantic setting
  • American Idol: Seasons 1-9 + Winners + Finals: creates a playlist of all the American Idol winners’ final performance on the show
  • Sports: Tom Brady + Touchdown passes: creates a playlist of all of Tom Brady’s touchdown passes in NFL games.

While the above examples are hypothetical, metadata easily allows users to essentially apply ‘Boolean logic’ (similar to what users do in web searches) to generate attachment through new experiences. In the absence of such metadata, programmers would need to actually edit and re-encode individual clips, which is a formidable task, if not an impossible one. It is also impossible to successfully create such dynamic playlists and alternate navigation schemes using individually encoded clips.

Human imagination remains ahead of technology.

Making metadata choices by what automated technologies allow is inherently more limiting than generating metadata manually, wherein video can be tagged in many different ways, and metadata fields can be created and managed any way that a human operator conceives necessary, intuitive, probable, or even imaginable.

Metadata Has The Lowest Production Cost of All Video Attributes

Video_metadata_key_strategic_importance_for_online_video_publishers_id119932.jpg

One of the underlying questions is the cost of authoring metadata and whether one approach is more cost effective than another. This boils down to the question of quality versus quantity.

If accuracy and end-user experience is secondary to processing large volume of video for a basic search index, then automation is likely to help solve the problem better than a human.

Automation, such as scene-change and speech-to-text serve well in the production stage of video. This is because there is a lot of raw footage and people handling the video are professionals. Their task is to manage the video production, not to consume or monetize the video.

In the case of researchers looking to sift through large video libraries, the same argument applies – the video experience is secondary to the objective of locating a video or a clip within a video asset.

At the risk of being redundant, let’s (re)visit some of the commercial applications of video:

  • Search at a file or scene level
  • Create, display and share virtual clips and playlists
  • Create advertising insertion points and advertising logic
  • Generate detailed usage tracking and reporting data

Automating metadata creation for each of these exemplary applications will require mostly disparate processes, in contrast to human authoring which allows all required metadata to be created in a single pass. The cost of human authored metadata is, therefore, not only lower than automated metadata, but it is also insignificant relative to the overall video production costs.

Human metadata authoring can typically be accomplished in much less time than the play-out duration of the video.

People don’t have to be trained to recognize speech or images like machines do, reducing upfront investment of time and resources.

Lastly, human authored metadata allows for further human creativity and reasoning to be applied to video programming, bringing new elements of creativity to an already creative process with negligible incremental costs.

Conclusions

Video_metadata_key_strategic_importance_for_online_video_publishers_id814226.jpg

Metadata is a critical element to the success of video on the Internet. Publishers need to address metadata creation as an essential part of the video production workflow.

  • Video as a complex medium requires human authored metadata to bring the vernacular of Internet experiences to video on the Internet.
  • Quality metadata to create audience engagement and monetization should be authored with distinct objectives of creating such Internet experiences for video.
  • Such metadata is best authored by people using authoring systems that allow
    1. Flexible and accurate metadata to be applied to video assets, and
    2. Additional creative expression to be brought to the medium of Internet video.

Publishers need to incorporate systems that author and manage metadata towards these objectives as they look to build audiences and advertising with their Internet video strategies.

Check out the first part: Video Metadata Key Strategic Importance For Online Video Publishers – Part 1

N.B.: The implementation examples described earlier in this paper are based on Gotuit’s video metadata authoring and management system. These represent among the most advanced uses of metadata and Internet video implementations. The metadata in each case was human-authored either by Gotuit or its customer.

Originally written by the Gotuit Team for Gotuit and first published as “The Currency of Internet Video” on October, 2008.

Sources

About the author
Gotuit_logo.gif

Gotuit is a developer of video metadata technology. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola, and private investors.The company enables users to add metadata to sections of videos that are uploaded to their site. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. To learn more about how Gotuit can help implement solutions to create greater use and monetization of your video programming over the Internet, visit our website at www.gotuit.com, or contact the sales team at: 781.970.5414.

Photo credits:
The Science – and Art – of Metadata Creation – dragerphot
Example – Manual and Automated Metadata – Gotuit
Video Is More Than The Sum of Its Parts – Kuzma
Metadata Has The Lowest Production Cost of All Video Attributes – Aleksey Poprugin
Conclusions – maxxyustas