Archive for Web 2.0

Nov
04

Life Blogging and the Web 2.0

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In today’s connected world, words like “blog,” “LiveJournal” and “Twitter” bombard us. They are featured prominently in the news.  Co-workers, family members and friends are eager to give each other their blog address as a way of keeping up with what is going on with them in their daily lives.  Even social networking sites like FaceBook now offer to syndicate your blog to your wall or like MySpace just come with one.  We are becoming fast a world of “life bloggers” where our actions are made available to be seen by the world at large through the hundreds of thousands of bytes of information about our day that we record in one web application or social network or another.  Rules that many of us had growing up such as “Family issues stay in the family” and “Don’t involve strangers in your drama” have become obsolete as people of all ages, children barely entering puberty and grandparents learning how to use the Internet become fascinated with keeping up to date wither their interests twenty four hours a day, seven days a week.

In the Beginning:

It all began with Usenet and the creation of “threaded” conversations held on bulletin board services.  This allowed people to have interactive conversations and keep them organized so that information was easier to find and easier to understand.  To this day, Usenet still exists and is blooming with hundreds of thousands of new messages every day.  Usually grouped by interest, a Usenet group would be listed as, for example, rec.games.computer.quake for discussion of the PC game Quake.  There are Usenet groups on just about any topic you can imagine from fan groups for Janet Jackson to discussion groups about knitting.

Fast forward a few years to 1998/99 and the introduction of Open Diary and LiveJournal.  Open Diary was the first to recognize that there were many people out there who were using word processing software to make online diaries for themselves, which at the time was difficult and often expensive, as web hosting was comparatively more expensive than it is now.  With this knowledge, the founder who goes by the handle “TheDiaryMaster” created a service wherein users would sign up for an account, choose a template and start publishing from the services interface.  It streamlined the process and also added on many other features that would have been difficult, if not impossible, for those who were publishing on their own. Open Diary introduced security levels so that posts could be friends only or public as well as options for changing fonts and allowing visitors to leave comments on your posts, something that until this service was not available anywhere.  Also available on the service was the ability to add friends, so that you would have a type of reading list to keep up with your favorite diary writers. In fact, Open Diary can be seen as the first step that the world took towards social networking.

In 1999, a newer service came to the forefront with even more options available to users called LiveJournal.  At its inception, it was an exclusive club: you needed to know someone to get an invite to sign up.  There was a point where people were selling their invite codes for $25-30 apiece!  LiveJournal offered much in the way of customization of your individual space, ability to host photographs and other multi-media creations as well as also having a friends list and commenting abilities.  The biggest draw to LiveJournal in the beginning was their new “community” feature which allowed a user to create a group journal where ongoing conversations could be held by multiple users (up to 500 at a time).

The dawn of Web 2.0

While it is a hotly disputed topic of when “Web 2.0” became a reality, it is well known that the term was coined at the 2004 O’Reilly Mass Media Web 2.0 convention in late 2004.  What the term has come to mean however, in everyday terms is that the web instead of being a place where a person seeks out information, like in a library catalogue, it has become interactive. People have real experiences through virtual worlds and text-based chat rooms, and even now through video conferencing.  Thanks to file sharing sites and services, people are trading music and books and any other type of media imaginable.  The experience of Web 2.0 has moved to also take place on our cell phones where the new Android, iPhone and other devices are allowing for remote access to email, websites, navigation and news all at the tip of your fingers wherever you happen to be.

Of course, with the invention of ever greater technologies we come face to face with some of the problems of these opportunities. More than ever, privacy and identity protection are at the forefront of everyone’s minds as they use credit cards to purchase items for themselves and their loved ones, subscriptions to online video games and even use online services to send and receive faxes and attend university.  This concern is a very real one as sensitive and private identifying information is shared over the network of the Internet and opens users up to identity theft and fraud like never before.  While the Web 2.0 has made life simpler and more streamlined for the legitimate users, it has also made life simpler and more streamlined for those who would steal your information to use for their own ends.  This had led to a rise in the creation of privacy, anti-virus and other security software.  This has become a thriving occupation all on its own from websites offering virus protection scanning and programs to fix problems found to people who have taken the time to get training to do it manually and will come to your home and fix your computer for a fee.

What you see is what you get:

Thanks to the introduction of Web 2.0, the life blogging that has come with it, we are now seeing the Internet open up to new users at an amazing rate. Anyone who wants a website can pay a few dollars for a domain name of their choice and the majority of web hosts have a WYSIWYG (What You See Is What You Get) editor that requires no programming knowledge whatsoever.  This brings the world of website building to the newest computer user and for fans of the most obscure hobbies.  As time goes by, the World Wide Web looks to become more and more interactive.  Eventually one day, perhaps, a person will not need to leave their homes at all to conduct their daily business.  It is an exciting and uncertain time for people everywhere as regulations are imposed and new ways of communicating are built.  Pull up a chair, dear reader and come along for the ride!

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Apr
01

Selecting an Ecommerce Shopping Cart – What to Look For

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With the advent of Web 2.0, the online marketplace has become a highly competitive advanced industry. Gone are the days of simple websites that bring money in with very little effort. Instead, with the various types of web applications available, the online business world has been transformed into a  massive collection of visually aesthetic ecommerce websites that lure the customer into making purchases with feature-packed, user-friendly interfaces. Out of all of the features included on a successful ecommerce website, one seems to demand the most consideration; the shopping cart.

The shopping cart is perhaps the most important feature on your ecommerce website, as it will be the last thing your customers interact with before making a purchase. Your profits solely depend on a reliable and convenient shopping cart. Many people do not realize that all shopping carts are not the same, and there are certain attributes that one should look for when selecting the perfect shopping cart for their online store.

Convenience

The most important attribute your shopping cart can have is convenience. If the shopping cart is not easy to use, then you’ll undoubtedly lose a large portion of your customer base to frustration and disappointment. The ultimate shopping cart will accommodate the customers needs without asking too much of them. The main reason why your customers shop online is to avoid the hassle of going to the store. Therefore the entire online shopping experience relies upon convenience. Since the item obviously takes longer to get to the customer, the only thing that s keeping them form going to the store is either price or convenient. Even if you have the lowest price, an inconvenient shopping experience will almost always drive the customer to the nearest competitor. To ensure your shopping cart is convenient try using it a couple of times yourself. Make sure the shopping cart does not require too much info before checkout. You want the process to be as seamless and simple as possible.

Reliability

Your customers must be able to rely upon your shopping cart, therefore it is important that you give each shopping cart a test run before activating it on your website. A single glitch could result in the loss of a sale, or even worse, the loss of a long term customer. One way to ensure the reliability of your shopping cart, is to make sure it does not rest itself automatically. There is nothing more frustrating than filling your shopping cart with goods only to have it all erased before checkout.

Customer Communication

Customer communication is perhaps one of the most important aspects of successfully running an online business. You’ll need to know what your customers are thinking to accommodate their needs properly. This means you’ll need a shopping cart that gives users the option to leave detailed feedback, product reviews, and even contact customer support. Communicating with your customers in return is just as important as receiving the message, so you’ll also want to have a shopping cart with an autoresponder and integrated support email client.

Conclusion

A good shopping cart solution will contain the above three key attributes while also being easy to use for both the end user and the online store owner. Although there are many clear benefits to certain shopping carts, choosing the right shopping cart solution is an individual process, that is entirely reliant on the needs and preferences of the business owner.

"Imagine if you took all the forums, groups and websites where you talk about all the different things you are interested in and put them in a single system. And then you upgraded them all so they made the most of new internet technology like Ajax to make the discussion real-time (fast) and rich media (pretty with pictures and videos). Then you're starting to get an idea of what Tangler is building." It\’s already possible to embed your very own chat-room right into a blog post or website using free services such as Meebo, previously tested out and reviewed here at Master New Media. While this can be a valuable way of gathering and entering all important conversation with your …

Jun
26

Social Networking: A Beginner’s Guide To Facebook

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Online social networking services have been around for some time now, with MySpace, Bebo and Facebook leading the pack. One of these contenders, however, has just stepped the whole game up a level, effectively becoming a disruptive technology. Not so very long ago Facebook was one popular flavor of social networking service, differentiated by its user-base, design and specific features. Nevertheless, the differences between Facebook and MySpace or Bebo were less than monumental. All of that has since changed with the launch of the Facebook Platform. Facebook Platform has opened up this already hugely popular online destination to third-party developers, and the results are nothing short of breathtaking. What you now have, in addition to a solid core of social …

User-generated content is one of the cornerstones of Web 2.0, evident everywhere you look, from social bookmarking to video sharing, from Wikipedia to MySpace. And now user-generated content (UGC) is also transforming the way we do marketing. Here\’s how: Photo credit: Andres Rodriguez User generated marketing is creating quite a buzz, tapping into the participatory culture of the emerging web, and transforming consumers into creative partners. The process is called crowdsourcing, and it involves turning all or part of a project over to consumers, and investing in the wisdom of crowds principle. The idea is simple – a group will very often produce solutions far superior to anything a single individual might in the same circumstances. Turn this over to …

May
07

How To Record, Promote And Finance Your Music Talent: SellaBand

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To succeed as a recording artist or band these days it is essential to promote your music online. But breaking your way into the recording industry is far from easy. Luckily there is a service that helps you to do just that by tapping into the phenomenon of crowdsourcing. \’\'Crowdsourcing is a neologism for a business model in which a company or institution takes a job traditionally performed by a designated agent (usually an employee) and outsources it to an undefined, generally large group of people in the form of an open call over the Internet.\’\’ (Wikipedia, Crowdsourcing) Sellaband taps into the crowdsourcing model by turning the fans and listeners of bands into their product evangelists, asking them to invest …