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Mobile Phones As Mass Media: Advertising Models And The Creative Challenge - Part 3

Written by on Wednesday, July 18th, 2007 in media, Content Delivery And Distribution, mobile phones, ads, web, ContentDeliveryAnd Distribution, Online Collaboration, advertising, Independent Publishing.

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Mobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile phones, just like any other media, also appeal advertisers, and their use in order to promote products and services is far from being unnoticed. In Japan, for example, there is already a flourishing mobile advertising market which generates significative revenue streams every year. But how can this new mobile-based advertising model conquer the world? Is there anything that will facilitate the spreading of a phenomenon which is likely to provoke a radical …

Mobile Phones As Mass Media: Models For Content Distribution - Part 2

Written by on Wednesday, July 11th, 2007 in media, mobile phones, web, Online Collaboration, ContentDeliveryAnd Distribution, Independent Publishing.

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The history of media follows the same path as the history of humanity and it is made of great discoveries and progressive changes. Photo credit: Sanja Gjenero In the early 2000's, for example, we get to know the seventh mass medium and the second interactive media: the mobile. Mobile media, like the Internet before it, is capable of swallowing all of its older siblings, even the Internet itself. The consumption of news, the playing of music, watching TV, listening to radio, even viewing movies are all possible on a mobile device. And the Internet's two unique capabilities, interactivity and search, are also available on the mobile platform. While mobile media is only eight years old, it is growing and greedily …

Mobile Phones As Mass Media: The Upcoming Technological Revolution - Part 1

Written by on Friday, July 6th, 2007 in media, mobile phones, web, Online Collaboration, ContentDeliveryAnd Distribution, Independent Publishing.

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An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the mobile mass media. Photo credit: ronen It is not as clear and coherent, with established well known global brands, as the older Internet is today, with its Google's, Yahoo's, YouTube's and Second Life's. But the foundations are now being laid for the future corporate giants for the 7th mass media to emerge. Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with …

Web reaches new milestone: 100 million sites

Written by admin on Wednesday, November 15th, 2006 in websites, web, internet, 100 million, General.

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There may be a reason. Netcraft, an Internet monitoring company that has tracked Web growth since 1995, says a mammoth milestone was reached during the month of October.

“There are now 100 million Web sites with domain names and content on them,” said Netcraft’s Rich Miller. (Watch as the Web gave birth to the virtual self — 2:44)

“Within that, there are some that are busy and updated more often, and that represents the active sites, which are at about 47 or 48 million,” he said.

Bloggers, small businesses, and simplicity have combined to create the dramatic growth of sites, much of it just in the past two years.

“The bottom line is it’s much easier to create a Web site nowadays, and it’s much easier to make money with a Web site,” said Miller.

Netcraft uses the domain name system to identify Web sites, check how many of them are in a particular location, such as what operating system and Web server software they’re running, and then publishes its information in a monthly report.

There were just 18,000 Web sites when Netcraft, based in Bath, England, began keeping track in August of 1995. It took until May of 2004 to reach the 50 million milestone; then only 30 more months to hit 100 million, late in the month of October 2006.

Netcraft says the United States, Germany, China, South Korea and Japan show the greatest Web site growing spurts.

[via Cnn]

100 million, General, internet, web, websites