Archive for youtube

Apr
27

Best Methods for Generating YouTube Traffic

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Social media has become one of the best advertising mediums. With millions of users on Facebook, Myspace, Twitter and YouTube, this is prime advertising real estate. YouTube is an entertaining site that now offers more than just interesting videos.

Utilizing YouTube’s power to generate traffic to your site and potentially convert that traffic into sales is becoming a mainstream idea. The following are a few tips to acquire additional traffic and promote products utilizing YouTube. These pointers include:

  • Posting viral videos
  • Posting quality videos
  • Including your website logo in the videos
  • Video promotion
  • Make videos search-friendly
  • Create an intriguing profile

Viral videos are useful videos that appeal to large groups of people. If you create a video that becomes viral, others will promote the video for you by word of mouth. This allows anything in the video to be seen and accessed by potentially millions of users.

Unfortunately there are many low quality videos available on YouTube. By posting videos of high quality, you are separating yourself from the pack. Viewers don’t like lower quality videos so they will skip over those not conforming to their viewing taste.

Including your website logo or actual web address in the videos is the best promotional tip to generate traffic because it creates branding. Its best to place the logo and URL throughout the video for extended exposure.

Once this is all achieved, promoting the video to gain viewership is the next step. Its unrealistic to just assume that any video created will become viral. Step up and start promoting in blogs, forums, content mills, email links, or other high trafficked web sites.

Furthermore, allow viewers to be able to easily find your video on both YouTube and search engines. To make the video search-friendly, simply include major keywords in both the title and descriptions and pay close attention to tags.

The final tip is while you’re creating and promoting the video, craft an interesting and intriguing profile. This allows viewers to learn more about you. If they read a boring profile, they won’t want to view your content any further.

YouTube and other forms of social media are a gold mine for advertising and generating free traffic. Although there are many videos displaying websites and many advertisements on Twitter, Facebook and Myspace, this is still an untapped, highly resourceful market.

Feb
11

Animated Birth of a Data Center

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Ever wonder what the birth of a data center would look like?  We have no screaming here, and no slaps to the rear end.  Instead, we have what appears to be a digital animated short on how Skanska builds a state of the art data center.

This video is really interesting to watch, and to see what all goes into building a data center from the ground up.

Have any other web hosting business related videos to share?  Be sure to leave them in the comments, or e-mail me at mitch@mitchkeeler.com.  Would love to highlight them right here on WebHostingShow.com.

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© Mitch Keeler 2010 | Check out my firefox help site and my tech blog too!

 
Dec
08

Understanding Your Community Hosting Options

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You would be amazed at the amount of social networking and community software tools that are on the market today.  The immense popularity of MySpace, Facebook and YouTube has encouraged many people to create their own online community.  Community sites are expansive in topics, ranging from sites such as dating and video sharing to pets and video games.   Below are just a few of the many options that exist for online communities:

Social networking sites

Social media sites

News publishing sites

Dating sites

Blog sites

Video sharing sites

Photo sharing sites

What Type of Hosting Do You Need?

Web hosting plays a huge role in the creation of these types of community sites.  Such a website requires an added dose of power in comparison to the typical website.  However, what it requires the most is a scalable environment that supports the growth of the community.  As your site increases in popularity, it will attract more users, which means it will be populated with more pictures, videos and possibly other interactive features.   This tremendous growth means that the average shared hosting package may not suitable for the needs of your community.  You have to consider critical resources such as disk space, bandwidth, RAM and CPU, all of which impact the overall performance of your website.  While you might be able to pull this off on a shared hosting platform from a technical aspect, your community could be the one to suffer from slow loading pages and sluggish performance.

A dedicated server makes for one of the most reliable ways to host an online community.  This type of hosting will give you the scalability you need and dramatically reduce the occurrence of performance issues you would endure on a shared server.  The problem is that maintaining a dedicated server can be very complex and expensive.  Leasing the server can run you upwards of $100 per month – and this is just for an unmanaged service.  If you choose to run your community on a dedicated server, keep in mind that you will be responsible for updating the operating system and web server software in addition to managing all the applications and security mechanisms it requires.   This is something many people simply are not equipped to deal with.  For this reason, you should strongly consider looking into a service provider that specializes in community hosting as they are more likely to have the unqiue environment you require.

Conclusion

A community site can be very beneficial, but only when choosing the right web hosting solution.  Before heading out to look for a service, take both the present and future growth into account when factoring in your requirements.   Think about the features you need, the type of content and media you plan to host, and the volume of traffic you anticipate.  If you truly want your community site to be a success, don’t hesitate to ask prospective web hosts questions and find out exactly how they can suit your needs.  This will make it much easier to find the ideal solution for your online community.

Dec
04

Introduction to Video Hosting

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Video hosting has become immensely popular due to the prevalence of video sharing community sites such as YouTube and MySpace.  If you have ever visited one of these sites, you know that it is possible to find everything from music videos and commercials to movie trailers and full length wrestling matches.  The best part of all is that you can upload and share your own content, which makes video hosting useful from a social or business aspect.

What is Video Hosting?

Video hosting is one of the many types of web hosting.  As the name implies, this service provides all the tools needed to create and manage a video-orientated website .  Most use these services to create community sites where visitors can watch videos, rate them, post comments and more.  Those looking to create a more interactive environment even allow memberships where register users can upload and share their own content.  The extreme popularity of video sharing sites have put video hosting solutions in great demand.

Who Needs Video Hosting?

Video hosting is the perfect option for users who want to share video content but do not necessarily require traditional web space to host an entire website.  This is mainly because most of these services are free to join as the companies that run them make their money via online advertising.   Video hosting benefits users seeking entertainment, as well as business professionals who want to market their products or services through the visual power of streaming of media.  Thousands of videos are added to the web on a daily basis and millions of people around the world tune in to watch.

A Growing Market

Today, video hosting is a huge segment of the web hosting industry.  As its popularity grew, so did the interest from big name companies looking to jump on the bandwagon.  For example, internet business guru Rupert Murdoch purchased the popular community site MySpace for the cool sum of $580 million.  Not to be outdone, Google when out and acquired YouTube for the unbelievable amount of $1.65 billion.  Whether you agree with the money spent or not, these deals received major attention and the participation in these respective communities is growing at a steady rate.

The Power of Social Networking

Video hosting goes hand in hand with the social networking phenomenon that has taken the web by storm.  Instead of just uploading videos, it also provides a way for users to express themselves and create beneficial networks.  As a member or even a visitor of a video community site, you can run across people who share your same interests and develop some key relationships.  When joining a site that encourages interaction, you can create your own page customized with the videos, photos or music that suits your preference.  You also have the option to purchase a hosting plan equipped with the tools that allow you create your own video driven community.  Video has become the new way to communicate online and at this point, it looks like it’s here to stay.

Aug
04

Why You Should Not Host Your Own Videos

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Marketing your Brand Using Free Hosting Services

Should you host your own videos, or should you turn towards some of the free video hosting services out there to do it for you?  This is an internal battle going on with many web hosting providers out there – and I’m going to tell you why the second choice might be the better one for you.

Video Sharing, Converting and Playing are All Server Killers

The number one reason why you should not host your own videos, is simply put in two words, server resources.  By outsourcing this task to a place like YouTube, Revver, and other online video sharing services, you take the load video hosting and distributing takes on a server.  For those of you using shared hosting services, this is particularly important, because you want to keep your resource usage as low as possible.

Open Your Videos Up to a Wider Audience, to Gain More Eyeballs

My second reason for saying you should not host your own video content is for marketing reasons.  Stop and think for a minute, who gets more traffic – you or YouTube?  YouTube would be the obvious answer to many.  Now, how could you turn that to your advantage?

  • Publish videos people are looking for
  • Make sure to include your brand name and domain name

Now you are creating one more way for people who might be randomly surfing for content via YouTube (or any other video sharing service out there) to find your videos, and your web site.

If you have the resources to host your own videos, because you do not fear the server resource issue, chances are you don’t need to market yourself using these means.  However, for us small guys and gals in the wild and wacky world of web hosting, we need every advantage we can take – and this is one free service available to you worth taking advantage of.

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© Mitch Keeler 2009 | Check out my firefox help site and my tech blog too!