Design Strategy: Using Research And Experience Keywords To Avoid Customers Design Ambitions

When designing a web site or a multimedia project it is very difficult to keep the client from suggesting design changes or revisions based only on his personal, subjective taste while have him respect a more objective rationale approach in making sound decisions about the interface being developed. Photo credit: Arthur Matkowskyy But this is exactly what can make a difference between great designs and absolute failures. More often than not, when you leave the client with the power to make important design decisions based on his personal preferences you are going to long regret having done and signed (if you will) those very designs. As I am now a full-time independent online publisher I have left behind me many …