DomainMart Launches Marketplace for Corporates
ByBerkeley, CA, USA, March 24, 2006 — DomainMart, a leading provider of quantitative and analytical domain-name services, today launched a marketplace for corporate domain name portfolios.
“This portfolio marketplace complements our investment portfolio listing services,” says Alex Tajirian, DomainMart CEO.
DomainMart offers two types of domain name portfolio listings: investment portfolios that are generating traffic monetization income and corporate portfolios. The latter are subdivided into three classes: primary, brand support, and traffic enhancement portfolios, where
(1) Primary is a portfolio with a new central brand domain name that is protected by registrations under a combination of alternative extensions, potential typos, supporting keywords, and trademarks.
(2) Brand Support is the same as a primary portfolio, but enhances the protection of the intellectual property of an established brand domain name.
(3) Traffic Enhancement is a portfolio of domain name keywords that complements traffic to an existing website.
Target Market
(A) Primary Portfolio:
(a) Established companies that want to enter a new line of business and need to establish and protect a new brand name.
(b) New companies that have received financing and want to establish a protected brand name.
(c) Established brands that need to be protected.
(B) Brand Support: Established brand names that need further protection.
(C) Traffic Enhancement: Websites that need targeted traffic.
“Corporate domain name portfolios provide a reduction in transaction costs and savings on time spent negotiating each purchase separately,” notes Tajirian.
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