Fasthosts study reveals SMEs are failing to exploit the potential of blogging

New research carried out by Fasthosts has shown that nearly half of small businesses can see the value of blogging in driving traffic to their website, but only a small percentage see themselves setting one up.

Findings from the 'Blogging for business' research paper suggest that whilst SMEs admit they're keen to run a blog alongside their website to increase traffic, encourage returning users and promote customer interactivity; it seems that perceived barriers such as additional cost and administration resource are unnecessarily preventing SMEs from taking advantage.

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To assist SMEs, all Fasthosts hosting packages now include a free blogging tool, enabling you to set up and publish an easy-to-use blog that will keep your customers informed of the latest developments, whilst incurring no additional cost or investing significant development / maintenance resource.

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