Google’s Real Time Search Future
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The way Google indexes your web sites might be changing soon.
Rather than relaying solely on the crawling method, they will also be indexing your content instantly. This means as soon as you create a new web page, it will be up on Google in seconds, not days or weeks. This is great news for small time web site publishers, because they can get their content on Google even faster, and build up their own audiences too.
What is PuSH? This all goes back to a Google developed project called, PubSubHubbub (PuSH for short). It is a real time syndication protocol that will notify any group, service or company of your latest updates. It kind of works the way a Really Simply Syndication (RSS) feed works.
To help explain, check out this video put together by the guys behind PuSH:
How Does PuSH Affect Me? Now chances are Google might not stop crawling links all together, because they would need a way to find your PuSH information. However, over time this would make content indexing and searching a much richer, faster and efficient task to do.
Can I Play With PuSH Now? Yes! Go check out this page to learn more about this simple, open, web-hook-based protocol:
I do have to say, this does sound very interesting. I am also very excited to hear that Google is looking to make content submission and crawling a much easier and better process.