Apr
12

Google AdWords & Your Search Engine Marketing Odyssey

By admin

Google AdWords Tips

We all know that getting your website set up is just the beginning of growing your online presence. For that reason, Lunarpages is dedicated to bringing you the information and resources you need to accelerate your business growth. Check out our website for information about our search engine marketing programs.

Recently we partnered with Google to send every Lunarpages customer a time-sensitive coupon to try Google AdWords. Be sure to check your mail and be sure to redeem the coupon quickly so you don’t forfeit it!

Our partner, LocalDirective, offers some tips to make best use of your coupon:

  • The structure of information in Google is: Campaigns > AdGroups > Text Ads & Keywords.
  • Before you get started, determine the geography you want to target. If you plan to target two different geographical areas, you will need to create a campaign for each one.
  • For each campaign, you will have at least a few AdGroups. Think about AdGroups as thematic, so that for each area of focus, you will want to have one adgroup. If you are a plumber, for instance, you may have AdGroups for Sewer & Drain Cleaning, Emergency Plumbing, Plumbing Fixture Installation, etc.
  • For each AdGroup, you will pick a number of keywords that you believe people might search for, using Google’s Keyword Tool to help you choose.
  • For each AdGroup, you will want to set up at least two text ads, and choose to have the ads rotate, so you can find out what appeals most to your audience.
  • For each text ad, instead of sending visitors to your home page, send them to the destination page that most closely matches the keywords in the AdGroup.
  • Finally, don’t forget to redeem your coupon and set a daily budget so you don’t spend more than you want to!
  • Then, sit back and enjoy the fruits of your labor! Best of luck for SPECTACULAR results!!!

LocalDirective Announces The Online Marketing Program Contest Winner

Last month, our partner, LocalDirective held a contest for a FREE 30-day Basic SEM-SEO program, valued at $389. While dozens of entrants vied for the winning entry, alas, only one single winner was chosen. And the winner is….(drum roll, please)…

Donald, from www.fayekimdesigns.com. LocalDirective will be contacting you within the week to get your program set up. Congratulations!!

For the rest of you…you know you must market your website to achieve the fabulous results possible for your business, so contact LocalDirective at 1.888.613.7174 or CustomLP@LocalDirective.com to find out how they can help you achieve out-of-this-world results!

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