Mobile Phones As Mass Media: The Upcoming Technological Revolution – Part 1

An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the mobile mass media. Photo credit: ronen It is not as clear and coherent, with established well known global brands, as the older Internet is today, with its Google's, Yahoo's, YouTube's and Second Life's. But the foundations are now being laid for the future corporate giants for the 7th mass media to emerge. Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with …