Online Marketing: 10 Usability Findings To Increase Sales And Customer Loyalty

Intro by Robin Good If you are into wanting to learn and understand more about what you can do to further improve the impact of your online communication strategy while adding new useful components to it, the best thing to do may be to find the time to carefully study what some of your competitors have already done before you. Photo credit: Gabriel Moisa One researcher that spends most of his time to systematically analyze, compare, review and suggest what web publishers and traditional companies with a web presence can do to improve their online communication is world-renowned usability guru Jakob Nielsen. I personally follow Jakob\’s writings and research since I read about him over ten years ago in Byte, …