Online Marketing: How User-Generated Content Can Drive Web 2.0 Online Campaigns
Written by on May 30th, 2007 in social media, Web 2.0, Mashup- Remixing, smart mobs, Social Networking, Online Collaboration, Online Marketing.
User-generated content is one of the cornerstones of Web 2.0, evident everywhere you look, from social bookmarking to video sharing, from Wikipedia to MySpace. And now user-generated content (UGC) is also transforming the way we do marketing. Here\’s how: Photo credit: Andres Rodriguez User generated marketing is creating quite a buzz, tapping into the participatory culture of the emerging web, and transforming consumers into creative partners. The process is called crowdsourcing, and it involves turning all or part of a project over to consumers, and investing in the wisdom of crowds principle. The idea is simple - a group will very often produce solutions far superior to anything a single individual might in the same circumstances. Turn this over to …