Social Media And University: How New Technologies Are Used In Academia

The adoption of social media is a phenomenon that characterizes many professional and non professional environments and brings new opportunities by introducing new ways to interact and communicate. Photo credit: James Steidl Many commercial companies have started integrating social media in their communication strategies to strengthen and augment the quality of their interactions with their own customers. But what about universities? Are they taking advantage of the same opportunities? In the following report edited by Nora Barnes and Eric Mattson, researchers at the Center for Marketing Research at University of Massachusetts Dartmouth, you will be able to take a look at the outcome of research work which has been carried out within the admission departments of some of the most …