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"Social software enables people to rendez-vous, connect or collaborate through computer mediated discussion and to form online communities. Broadly conceived, this term could encompass older media such as mailing lists but some would restrict its meaning to more recent software genres such as blogs and wikis." (Source: Wikipedia) Photo credit: Rob Marmion In the first part of this article we introduced social software and analyzed how it impacts individuals and organizations. We learnt how the technologies universally identified with the name of "social software" (e.g. blogs, wikis, podcasts) are rapidly changing the way in which communication happens - both online and offline - by celebrating and fostering the power of "human" interaction, instead of the technology that makes it possible. …

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