Social Software: Common Issues and Pitfalls Of Social Media Tools

As anyone can undoubtedly see happening, community building is one of the most critical activities a publisher of social software tools needs to pay attention to in order to establish its technology and have word of mouth do its marketing job. Photo credit: Yin Chern Ng But what are the critical issues and problems a social media applications builder needs to face and how can they be avoided? Is it enough to provide users with the ability to create a profile, a blog and let them exchange direct messages with each other? Aren\’t users overwhelmed by too many social features, which often distract and take attention away from the application central abilities? Why do the most successful social software tools …